Advertise with Lamy: added value in its purest form. Design. Made in Germany.

Transcription

1 Advertise with Lamy: added value in its purest form Design. Made in Germany.

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3 2010 Design. Made in Germany. Lamy writing instruments for advertising, fostering and engendering contacts and sales promotion 1

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5 Good taste and strong impact at a fair price. Or: added value that only Lamy can offer. If you are looking for a particularly effective for your next major promotion or want to present an exceptional fountain pen as a gift to important business partners, you will find pages full of good ideas and suggestions in this new Lamy annual catalogue. But what is the secret of success behind these uncomplicated, functionally designed products? Why do so many people want to own them? Why are they such effective promotional items? And why is it that Lamy is held in such high regard as an advertising partner by numerous companies from owner-managed firms to global players? The answer is short and succinct: It is the value added by the Lamy brand. I would like to bring this added value more closely to your attention in the following part of the catalogue. In addition to our writing instrument programme, five special pages will present the most important details about the benefits you will gain if you promote your products or services with brand writing instruments from Lamy. All these advantages which only Lamy offer will make it easier for you to choose the best writing instrument for your purpose. Perhaps you prefer a minimalist like the LAMY noto, which over the past two years has been winning one design prize after another. Alternatively, you may be im pressed by the first twist-action fountain pen of its kind, the LAMY dialog 3, which is ideal for nurturing valuable business contacts. Whatever is the case the decision in favour of a particular Lamy writing instrument varies with the marketing objectives pursued, and the resources available. However, I can, in any event, guarantee you the following constants: With each Lamy fountain pen, rollerball, or propelling pencil you will not only have at your disposal a particularly attractive promotional gift. You will also benefit from the ambitions of a design brand that is held in high regard worldwide and which is designed to ensure that each promotional euro you invest will yield a good and long-lasting return. Yours truly, Bernhard M. Rösner 3

6 noto Easy writing: in the new, functional design. With triangular body and impressive clip solution. Plastic shell with matt surface in three discreet colours. Design: Naoto Fukasawa 282 orange 282 lightblue 282 black 282 LAMY noto With LAMY giant refill M 16 blue or black M. noto black: also available with M 16 blue B. Body / Clip: tampo print V 0 4

7 noto Casing made of parti - cularly heavy, matt-black or matt-white plastic. In contrast, tip and pushbutton are metallized. Design: Naoto Fukasawa 283 LAMY noto With LAMY giant refill M 16 black M, blue M or blue B. Body / Clip: tampo print 283 matt-black/silver new: 283 matt-white/silver V 0 5

8 pur Made of the modern material aluminium. This series from Lamy is a successful advertising vehicle Company logo as emblem on the end of the body / cap. 247 LAMY pur 147 LAMY pur mechanical pencil 347 LAMY pur rollerball pen With LAMY giant refill M 16 blue B. Body / Clip / upper part / push mechanism: tampo print, laser End of body: tampo print, emblem With 0.7 mm (M 40) lead. Body / Clip / upper part / push mechanism: tampo print, laser End of body: emblem With exchangeable rollerball refill M 63 black. Body / Clip / Cap: tampo print, laser End of cap: emblem The pure pleasure! Lamy s versatile advertising star offers high quality and excellent design for a budgetfriendly price. Now also available as fountain pen and rollerball pen. new: 347 E 132 E 131 6

9 tipo AL Ink rollerball without cap. For writing as smooth as silk with ball and ink. With integrated clip push mechanism. Natural or graphite-coloured anodised aluminium; clip and tip made of chromeplated stainless steel. 338 LAMY tipo AL rollerball pen With exchangeable rollerball refill LAMY M 66 black. Body: tampo print, laser 138 LAMY tipo AL mechanical pencil With 0.7 mm (M 40) lead. Body: tampo print, laser 338 graphite E 80 7

10 tipo Ink rollerball without cap. For writing as smooth as silk with ball and ink. With integrated clip push mechanism. In the five plastic colours: black, white, graphite, orange and pink. new: 337 black 337 LAMY tipo rollerball pen With exchangeable rollerball refill LAMY M 66 in blue (orange, pink) or black (black, white, graphite). Body: tampo print 337 white 337 graphite 337 orange Instant standing ovation: the packaging with the ooh effect. 337 pink Promotional bestseller LAMY tipo: more than 1,000,000 already sold E 80 8

11 tipo Body in natural, blue or red anodized aluminium A great deal of writing technology, even for small budgets: when the Lamy safety clip is pressed the pen tip moves out and the bottom end of the clip retracts. When pressed again the clip returns to its original position and the tip disappears in the body. 339 LAMY tipo rollerball pen Made of natural, blue or red anodized aluminium. With exchangeable rollerball refill LAMY M 66 black. Body: tampo print, laser 139 LAMY tipo mechanical pencil Made of natural anodized aluminium. With 0.7 mm lead (M 40). Body: tampo print, laser blue 339 red E 80 9

12 logo Body made of stainless steel with brush finish. Metal button and point. With spring-mounted steel clip. Ballpoint pen and mechanical pencil with push mechanism and intergrated clipbutton unit LAMY logo 106 LAMY logo mechanical pencil 306 LAMY logo rollerball pen 006 LAMY logo fountain pen With LAMY giant refill M 16 black M. Body: tampo print, laser With 0.5 mm lead M 41. Body: tampo print, laser With exchangeable giant rollerball refill M 63 black. Body / Cap: tampo print, laser With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print, laser V 60 V 52 10

13 logo black Body made of metal, Push mechanism matt black powder-coated. with integrated With spring-mounted, clip-button unit. black chrome-plated steel clip. 208 LAMY logo black With LAMY giant refill M 16 black M. Body: tampo print, laser 408 LAMY logo black Multicolour With LAMY ballpoint refills M 21 in black, blue, red. With function for selection of refill colour by view system. Body: tampo print, laser 208 black 408 black V 52 11

14 From Bauhaus to innovation workshop. The design ethos of Bauhaus, namely that the form of an object should be determined by its functionality, remains alive in Lamy design. The LAMY 2000, which caused a sensation when it was introduced back in 1966, made it clear as the first fountain pen of the modern era what this means. The LAMY 2000 was not intended as a status symbol but simply as an honest, well-designed precision tool for writing by hand. Each new Lamy writing instrument continues to be produced according to this ambitious concept today. Following the principle of functional design it is created by a renowned product designer and made ready for the market in the Innovation Workshop, Lamy s development department, to please all those who are enthusiastic about modern technology and who enjoy good design. 12

15 logo The classic pen for com municating your adver tising message. Made of stainless steel with cyclical matt finish and spring-mounted steel clip. Push mechanism with integrated clipbutton unit. 205 LAMY logo With LAMY giant refill M 16 blue M; logo black: also available with black M. Plastic parts available in black, blue, red and green. Body: tampo print, laser 105 LAMY logo mechanical pencil With 0.5 mm lead M 41. Plastic parts available in black, blue, red and green. Body: tampo print, laser 105 green 205 black 205 red 205 blue V 60 V 52 13

16 logo Made of stainless steel with cyclical matt finish and spring-mounted steel clip. 405 LAMY logo multicolour With LAMY ballpoint refills M 21. Writes in black, blue and red. With function for selection of refill colour by view system. Body: tampo print, laser 005 LAMY logo fountain pen With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print, laser V 60 V 52 14

17 logo Ballpoint pen made of fracture-proof, high-gloss ABS plastic. Push mechanism with integrated, springmounted stainless steel clip. new: 204 M red new: 204 M blue 204 M white 204 M LAMY logo M 204 M black With LAMY giant refill M 16 black M. Body: glossy blue, red, black or white. Body: tampo print V 52 15

18 logo Made of fracture-proof, high-gloss ABS plastic. Push mechanism with integrated, self-sprung clip. 272 white 272 black 272 red 172 white 272 LAMY logo With LAMY giant refill M 16 black or blue M. 272 red: only available with M 16 black M. Body colours: white, black and red. Body: tampo print 172 LAMY logo mechanical pencil With 0.5 mm lead (M 41). Body colours: white, black and red. Body: tampo print V 60 V 0 16

19 logo Would you like a Lamy writing instrument in your corporate colours? With the many different possibilities for surface finishing such as painting or soft lacquer coating in lots of RAL, HKS or Pantone colour shades you can design your own individual writing instrument. You can use the LAMY logo 204 to communicate your advertising message in your corporate colour from a quantity of just 1,000. We will be pleased to advise you about suitable models, the most effective finishing techniques and the corresponding order quantities. 204 LAMY logo Body in special colour. Tip and clip-button unit in black or light grey. With LAMY giant refill M 16 blue M. Body: tampo print 204 Special colour 204 Special colour 204 Special colour V 52 17

20 LAMY sets Two pens and a leather case in an attractive gift pack always an ideal gift for business friends and associates or as an employee incentive. Business gift marking is of course possible on the pens and on the box (1 colour print) / /

21 The individual Lamy service: Lamy sets with your advertising insert. You provide the artwork and Lamy will do the rest. 339/ /

22 Made in Heidelberg. Despite advancing globalisation and a worldwide customer base, the family firm of Lamy remains faithful to its home town, which is steeped in tradition and exclusivity. Lamy s high levels of creative and manufacturing expertise amazes visitors again and again: product development, toolmaking and injection moulding as well as the manu facture of writing instrument clips, nibs, refills and ink cartridges all this takes place under one roof in Heidelberg. Corporate principle results in writing instruments which fulfil high standards of design and technical quality and which reach the customer quickly and on time. As a brand article in the best sense of the word, they help to secure Germany s future as a manufacturing location. 20

23 pico Metal pocket ballpoint pen in different finishes. pico small, pico large it fits your pocket, it fits your hand. pocket size writing size LAMY pico pearlchrome 288 LAMY pico black/blue/red 289 LAMY pico chrome Matt chromium finish. With LAMY compact refill M 22 black M. Body: laser Matt black, blue or red coating. With LAMY compact refill M 22 black M. Body: tampo print Polished chromium finish. With LAMY compact refill M 22 black M. Body: laser black 288 blue 288 red E LAMY pico platinum 21

24 scribble Distinctive ergonomic form. Two-component synthetic material; metal clip, button and point in palladium finish. 185/ / /3.15 LAMY scribble mechanical pencil Clutch mechanism. With 3.15/4 B sketching lead M 43. Removable clip. Body / Clip: tampo print Clip: laser 185/0.7 LAMY scribble mechanical pencil With 0.7 mm/hb pencil lead M 40. Built-in eraser underneath the removable button. Body / Clip: tampo print Clip: laser 285 LAMY scribble With LAMY compact refill M 22 black M. Body / Clip: tampo print Clip: laser E 75 22

25 swift The rollerball pen that writes smoothly and accurately with roller - ball and ink with not even a cap! Its special mechanism actuates both the rollerball and the solid, retractable, spring-mounted clip. In the writing position, the rollerball is extended and the clip retracted for greater writing comfort. When the rollerball is retracted, the clip is raised so the pen can be clipped onto a jacket pocket. With rollerball refill M 66 black, supplied in sealed, airtight packaging. 333 LAMY swift Pt rollerball pen 331 LAMY swift black rollerball pen 330 LAMY swift rollerball pen 334 LAMY swift blue/anthracite rollerball pen Rhodium-platinum coating. upon request. Matt black lacquer finish. Body / Clip: tampo print, laser With top quality palladium coating. High gloss tip and button, chrome-plated. Body / Clip: tampo print, laser Multilayer, matt lacquer finish. Tip, clip and button matt chromeplated. Body / Clip: tampo print Clip: laser black blue 334 anthracite E

26 pickup The that also contains a marker. Twist mechanism ballpen and removable text marker in one! Made of stainless steel matt or polished. With refill M 22 black and text marker refill M 51 yellow. 629 LAMY pickup 2-system pen Stainless steel casing and clip made from a single piece. Grip section matt-black soft-lacquered. Body / Clip: tampo print, laser new: 629 polished 629 matt M 51 E

27 spirit /agenda Writing instruments for usage in small organisers. Made of high gloss polished stainless steel in ultra slim design with body and clip in one con struction (LAMY spirit) or of natural anodized aluminium with vario clip in polished chromium finish (LAMY agenda) LAMY spirit 161 LAMY spirit mechanical pencil 281 LAMY agenda 181 LAMY agenda mechanical pencil With LAMY ballpoint refill M 21 black. Clip: tampo print, laser With LAMY 0.5 mm lead M 41. Built-in eraser. Clip: tampo print, laser With LAMY compact refill M 22 black M. Body: tampo print, laser With 0.7 mm lead M 40. Built-in eraser under - neath the removable button. Body: tampo print, laser III. diary just decoration V 52 25

28 Award-winning. Lamy has won more national and international design awards than any other manufacturer of writing instruments. For instance, the first European Design Prize, which was presented to the company in 1988 by the EU. Or, as an alternative, the German design oscar the Design Prize of the Federal Republic of Germany which, following the LAMY spirit and the LAMY pico, was also awarded for the LAMY noto in February of this year. For Lamy customers, awards such as these perhaps represent only a particularly nice confirmation that they have made the right choice of purchase. For the employees of Lamy, however, they are much more than a welcome side effect. They are a recognition of their work and, above all, a motivation to continue in future to produce better and better writing instruments and to make writing by hand even more comfortable and attractive. 26

29 4pen Several writing systems in just one pen: 4x1: with LAMY refill M 21 black, mechanical pencil with 0.7 mm (M 40) lead, marker with marker refill M 55 orange, PDA pen with IT refill M : with LAMY refills M 21 black, red and blue. Mechanical pencil with 0.7 mm (M 40) lead. All writing instruments are fitted with a springoperated clip and inter-changeable grip section (for details please refer to the accent product range, beginning at page 38). 497 (4x1) black 497 LAMY 4pen black multi-system pen 4x1 Matt black lacquer finish. Grip section: aluminium with palladium finish (AP). Body / Clip: tampo print, laser 495 LAMY 4pen multi-system pen 3+1 Palladium finish. Grip section: India rubber (KK). Body / Clip: tampo print, laser 495 LAMY 4pen multi-system pen 4x1 Palladium finish. Grip section: India rubber (KK). Body / Clip: tampo print, laser 495 (3+1) 495 (4x1) E 75 27

30 tri pen Ballpoint pen, mechanical pencil and marker in a single writing instrument. Twist mechanism to select mode of function. With ballpoint refill M 21 black, 0.5 mm lead M 41 and marker refill M 55 orange. With solid, springoperated clip and builtin eraser underneath the removable button LAMY tri pen 3-system pen Made of stainless steel with brush finish. Body / Clip / Button: tampo print, laser Button: metal plate 756 LAMY tri pen black 3-system pen Matt black titanium oxide finish. Body / Clip / Button: tampo print, laser Button: metal plate 756 black M 21 M 41 The individual systems / refills are actuated by a twist mechanism. The top section is twisted to the right or left. Replacing refills is just as easy as with any : Simply unscrew the grip section and remove the refill or lead which needs replacing. For writing: ballpoint refill M 21 For sketching: lead refill mechanism Z 60 with M 41 (0.5 mm) pencil lead For marking: marker refilll M 55 M 55 E

31 tri pen st/tri pen st IT Ballpoint pen, mechanical pencil and marker or PDA pen in a single writing instrument. With twist mechanism to select mode of function. Sprung, steel ring clip and built-in eraser underneath the removable button (for technical details please refer to page 28). 747 LAMY tri pen st IT 3-system pen Made of stainless steel with cyclical matt finish and sprung steel ring clip. With IT refill, ballpoint refill M 21 black with stainless steel point and 0.5 mm lead M 41. Body / Button: tampo print, laser Button: metal plate 746 LAMY tri pen st black system pen Special, non-slip, black, soft lacquer finish. With ballpoint refill M 21 blue and red and 0.5 mm lead M 41. Body / Button: tampo print, laser Button: metal plate 745 LAMY tri pen st 3 x1 3-system pen Made of stainless steel with cyclial matt finish. With ballpoint refill M 21 black, 0.5 mm lead M 41 and marker refill M 55 orange. Body / Button: tampo print, laser Button: metal plate black 745 E

32 Close to the customer in every respect. When corporate customers are asked why they appreciate Lamy as their promotional gift partner, the answer is frequently along the lines of: because Lamy not only makes top-class writing instruments, but also offers an exceptional service. In practice this means pleasant and smoothly running cooperation, characterised by the typical Lamy benefits of price transparency and price reliability, constant supply capability, binding deadline promises and, of course, fast delivery thanks to short delivery routes. These are complemented by the special service of indi - vidual, expert advice offered by the Lamy Promotion Products department. Clarity, reliability and satisfaction are thus additional benefits which Lamy customers automatically acquire. They are advantages not to be missed. 30

33 studio Ballpoint and mechanical pencil in a single writing instrument. Twist mechanism to select mode of function. With ballpoint refill M 21 black, 0.7 mm lead M 40 and built-in eraser underneath the cap LAMY twin pen studio 2-system pen Made of stainless steel with brush finish. Body / Clip: tampo print, laser 667 LAMY twin pen studio 2-system pen Matt-black lacquered. Body / Clip: tampo print, laser 667 LAMY twin pen studio 2-system pen Matt-blue lacquered. Body / Clip: laser Clip: tampo print 667 black 667 blue E 75 31

34 twin pen/twin pen IT Ballpoint pen and mechanical pencil resp. touchscreen pen in a single writing instrument. With ballpoint refill M 21 black with stainless steel point and 0.5 mm lead M 41 resp. IT-refill M LAMY twin pen logo 2-system pen 605 LAMY twin pen logo 2-system pen 645 LAMY twin pen st 2-system pen 647 LAMY twin pen IT 2-system pen Made of stainless steel, brush finish, with spring-mounted clip. Body: tampo print, laser Stainless steel body with cyclical matt finish and spring-mounted steel clip. Body: tampo print, laser Stainless steel body with cyclical matt finish and sprung steel ring clip. Body / Button: tampo print, laser Button: metal plate Made of stainless steel with cyclical matt finish and sprung steel ring clip. With LAMY IT refill M 70. Body / Button: tampo print, laser Button: metal plate E

35 twin pen Ballpoint and mechanical pencil in a single writing instrument. Twist mechanism to select mode of function. With ballpoint refill M 21 black and 0.5 mm M 41 lead and built-in eraser underneath the removable button black 659 LAMY twin pen 2-system pen 656 LAMY twin pen black 2-system pen 654 LAMY twin pen Ti 2-system pen Made of stainless steel with brush finish. With spring-mounted, solid stainless steel clip. Matt black titanium oxide finish with spring-mounted, solid stainless steel clip. Titanium coated with solid, high gloss polished stainless steel clip. Body / Clip / Button: tampo print, laser Button: metal plate Body / Clip / Button: tampo print, laser Button: metal plate Body / Clip / Button: tampo print, laser Button: metal plate 654 M 21 M 41 E

36 dialog Ballpoint pen. Metal body with triangular cross-section and rounded edges. Surface finish: titanium-coated. Ink rollerball with innovative twist mechanism. Fully palladium-coated. LAMY meets Richard Sapper. Is the result of Lamy s collaboration with Richard Sapper, one of the world s leading designers. He designed for example the desk lamp Tizio, Alessi s singing kettle and the IBM think pad. LAMY meets Knud Holscher. Developed by Lamy and designed by Knud Holscher, the Danish architect and designer highly awarded with numerous national and international prizes LAMY dialog 1 With LAMY giant refill M 16 black M. Body: tampo print, laser 374 LAMY dialog 2 rollerball pen With exchangeable rollerball refill LAMY M 66 black. Clip: laser E 110/E

37 dialog The twist action fountain pen. The first fountain pen with a retractable nib and clip. Fully palladium-coated. LAMY meets Franco Clivio. This innovative fountain pen shows the minimalist hand of the famous Swiss designer Franco Clivio who learned his craft at the legendary School of Design in Ulm. new: LAMY dialog 3 twist fountain pen With 14 Kt gold nib, anodised. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue and converter Z 26. Body / Clip: laser E

38 2000 A modern classic. A combination of fibreglass-reinforced Makrolon and stainless steel with a brush finish. Spring-mounted, solid stainless steel clip. 201 LAMY LAMY 2000 rollerball pen 401 LAMY colour 001 LAMY 2000 fountain pen 101 LAMY 2000 mechanical pencil With LAMY giant refill M 16 black M. Body / Clip: tampo print Clip: laser With exchangeable giant rollerball refill M 63 black. Body / Clip / Cap: tampo print Clip: laser Push button mechanism with function by view system. LAMY ballpoint refills M 21 with stainless steel point, in black, blue, red and green. Body / Clip: tampo print Clip: laser Piston filling system. 14 ct gold nib, platinum finished, hand polished. Nib exchange service please refer to page 55. Body / Clip / Cap: tampo print Clip: laser With 0.5 mm lead M 41. Built-in eraser and cleaning needle underneath the removable button. Body / Clip: tampo print Clip: laser E 75 36

39 2000 The new sensuality The modern classic made of exclusive wood. Solid sprung stainless steel clip. All trims in high-quality palladium finish. 203 blackwood 203 taxus 203 LAMY 2000 blackwood Made of high-quality extremely hard grenadilla wood. With LAMY giant refill M 16 black M. Body / Clip: tampo print Clip: laser 203 LAMY 2000 taxus Made of high-quality light-coloured yew. With LAMY giant refill M 16 black M. Body / Clip: tampo print Clip: laser HW 97 The Desk Set Massive wooden pen holder including the LAMY 2000 blackwood. Ball: tampo print E

40 accent Writing instruments with a quality palladium finish or with matt black lacquer finish. With different inter - changeable grip sections blue anodised aluminium (AB), aluminium with palladium finish (AP) or India rubber (KK). Spring-mounted clip made of solid stainless steel. 095 (AB) LAMY accent fountain pen 295 (AB) LAMY accent 195 (KK) LAMY accent mechanical pencil 097 (AP) LAMY accent black fountain pen Steel nib, polished. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Body / Cap / Clip / End of cap: tampo print, laser With LAMY giant refill M 16 black M. Body / Clip: tampo print, laser With 0.5 mm lead M 41 and built-in eraser and cleaning needle underneath the removable button. Body / Clip: tampo print, laser Black, chromium-plated steel nib. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Body / Cap / Clip / End of cap: tampo print, laser 095 (AB) 295 (AB) 195 (KK) 097 (AP) black E 75 38

41 accent Exclusive writing instruments with polished black brillant lacquer. With different interchangeable grip sections. Spring-operated clip made of solid, high gloss polished stainless steel. 098 (LD) 298 (LD) 098 (LD) LAMY accent fountain pen With 14 ct gold nib, platinum coated. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Interchangeable grip section: Diamond lacquer (LD). Also available with grip section BY. Body / Clip / Cap: tampo print Clip: laser 298 (LD) LAMY accent With LAMY giant refill M 16 black M. Inter - changeable grip section: Diamond lacquer (LD). Also available with grip section BY. Body / Clip: tampo print Clip: laser 398 (BY) LAMY accent rollerball pen With exchangeable giant rollerball refill M 63 black. Inter - changeable grip section: briar wood (BY). Also available with grip section LD. Body / Clip / Cap: tampo print Clip: laser 398 (BY) E

42 Long-lasting pleasure. Market research shows that no other promotional gift is received as well as a nice writing instrument. This pleasure, however, only lasts for as long as the pen or propelling pencil continues to function. For this reason, writing instruments from Lamy are designed to last a long time and exhibit the highest material and processing quality. What s more, they write cleanly and for page after page with first-class, pollutantfree ink cartridges or ballpoint refills which are made of metal instead of plastic. And the brilliant promotional imprints which are printed, engraved or lasered in the Lamy printing shop ensure that they are enduring and extremely efficient advertising vehicles. For Lamy promotional gift customers this means grateful target groups, long-lasting market penetration and an optimal return on investment. Or in other words, writing instruments from Lamy are promotional gifts which confer the same great pleasure to recipients and givers alike. Sometimes for a lifetime. 40

43 studio Metal writing instruments with propellershaped, shiny chrome metal clip. In highquality palladium finish or with matt-anthracite lacquer finish. 368 LAMY studio Palladium / platinum grey rollerball pen With exchangeable giant rollerball refill M 63 black. Body / Cap / Clip: tampo print, laser 068 LAMY studio Palladium / platinum grey fountain pen 14 Kt gold nib, anodized. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Body / Cap / Clip: tampo print, laser 268 LAMY studio Palladium / platinum grey With twist mechanism and LAMY giant refill M 16 black M. Body / Cap / Clip: tampo print, laser new: 268 platinum grey E

44 studio Metal writing instruments with propeller-shaped, shiny chrome metal clip. Surfaces stainless steel brush finish (X65) and matt-black or matt-bluesoft lacquered (X67) LAMY studio fountain pen 265 LAMY studio 267 LAMY studio black/blue 367 LAMY studio black/blue rollerball pen Steel nib, polished. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Body / Cap / Clip: tampo print, laser With twist mechanism and LAMY giant refill M 16 black M. Body / Clip: tampo print, laser With twist mechanism and LAMY giant refill M 16 black M. Body / Clip: tampo print, laser 267 blue: tampo print only on clip With exchangeable giant rollerball refill M 63 black. Body / Cap / Clip: tampo print, laser 367 blue: tampo print only on clip 267 black 367 blue E 75 42

45 cp1 Pt Cylindrical writing instruments with guilloched structure and platinum coating. With springmounted solid clip made of polished stainless steel. 053 LAMY cp1 Pt fountain pen With 14 Kt gold nib, anodised. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Clip: laser 253 LAMY cp1 Pt With LAMY giant refill M 16 black M. Clip: laser 353 LAMY cp1 Pt rollerball pen With exchangeable giant rollerball refill M 63 black. Clip: laser E

46 cp1 Cylindrical body with sprung, axle-mounted clip made of solid stainless steel. Matt black titanium oxide coating or in stainless steel with brush finish. 256 LAMY cp 1 black 156 LAMY cp 1 black mechanical pencil 259 LAMY cp LAMY cp 1 black fountain pen With LAMY giant refill M 16 black M. Body / Clip / Button: tampo print, laser Button: metal plate With 0.7 mm lead M 40. Built-in eraser under - neath the removable button. Body / Clip: tampo print, laser With LAMY giant refill M 16 black M. Body / Clip / Button: tampo print, laser Button: metal plate Steel nib, polished. Nib exchange service please refer to page 55. With LAMY ink cartridge T 10 blue. Body / Cap / Clip / End of cap: tampo print, laser End of cap: metal plate 256 black 156 black black E

47 st/linea Made of stainless steel with cyclical matt finish or anodised aluminium. Slim and cylindrical. With sprung, steel ring clip S 245 LAMY st With LAMY giant refill M 16 black M. Body / Button: tampo print, laser Button: metal plate 145 LAMY st mechanical pencil With 0.5 mm lead M 41. Built-in eraser underneath the removable button. Body: tampo print, laser 249 S LAMY linea With LAMY giant refill M 16 black M. Clip / Button: tampo print, laser Button: metal plate E 132 V 52 45

48 AL-star Characteristic grip sections. With flexible metal clip. Made of aluminium, darkbrown (X22, available from May 2010) or darkblue (X28) anodised. 028 LAMY AL-star fountain pen With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print, laser 328 LAMY AL-star rollerball pen With exchangeable giant rollerball refill M 63 blue washable. Body / Cap: tampo print, laser 222 LAMY AL-star With LAMY giant refill M 16 blue M. Body: tampo print, laser new: 222 darkbrown V 60 46

49 AL-star Made of aluminium, silver (X25) or graphite (X26) finish. 225 LAMY AL-star 125 LAMY AL-star mechanical pencil 226 LAMY AL-star graphit 026 LAMY AL-star graphit fountain pen With LAMY giant refill M 16 black M. Body: tampo print, laser With 0.5 mm lead M 41. Built-in eraser with cleaning needle underneath the removable button. Body: tampo print, laser With LAMY giant refill M 16 black M. Body: tampo print, laser With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print, laser V 60 47

50 safari Characteristic, ergonomic grip section. With sprung metal clip. Made of black or white ABS plastic resp. of clear CP plastic. 219 LAMY safari 019 LAMY safari fountain pen 212 LAMY safari 012 LAMY safari fountain pen With LAMY giant refill M 16 black M. Body: tampo print With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print With LAMY giant refill M 16 black M. Body: tampo print on refill M 16: tampo print min. quantity 250 pcs With polished steel nib, nib width: M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print new: 219 white 019 black V 60 V 52 48

51 safari Made of ABS plastic in blue (X14), yellow (X18), umbra (X17) or red (X16) LAMY safari fountain pen 318 LAMY safari rollerball pen 117 LAMY safari mechanical pencil 216 LAMY safari With polished steel nib, nib width M. With LAMY ink cartridge T 10 blue. Body / Cap: tampo print With exchangeable giant rollerball refill M 63 blue washable. Body / Cap: tampo print With 0.5 mm lead M 41. Built-in eraser and cleaning needle underneath the removable button. Body: tampo print With LAMY giant refill M 16 blue M. Body: tampo print V 60 V 52 49

52 This page shows you our packing ideas for your writing instruments. LAMY gift cases E 131 V 0 personalised gift box V0 in your CI Min. quantity: 500 items V 60 V 52 E 113 E 80 E

53 Transparent standard gift box, also available with cardboard cover. E 122 E 75 E 132/1 for one pen also available. E 132/2 E

54 Inner values LAMY M 16 Made in Germany Anyone who has ever used a blotchy rollerball pen while working on an urgent set of documents or an empty in an important meeting with a customer can now breathe a sigh of relief: As you would expect, all writing instruments from Lamy are produced not only with an attractive outer finish but also with highly functional inner mechanisms. Thus, making the large-capacity M 16 refill the heart and soul of most Lamy s: Naturally, it is not made of plastic but of metal and writes with a hard tungsten-carbide ball, which applies the non-toxic, document-proof ink evenly, cleanly and smoothly onto the paper. By the way, the first writing test is carried out by Lamy itself, because like every Lamy refill the M 16 refill also has to be tested and pass quality control before it leaves the factory. So that later, in everyday working situations, it will provide many hours of writing pleasure. Durability, reliability and nice writing to the very last stroke of the pen. Take a closer look and see what Lamy has to offer on the inside. Here, too, you will only find high-quality work. 52

55 LAMY 2000 LAMY studio LAMY noto LAMY logo M LAMY pur 53

56 T 10 Accessories Z 26 M 40 M 51 M 55 M 21 M 40 Lamy leads 0.7 mm fine-line leads in HB. M 41 Lamy leads 0.5 mm fine-line leads in HB. Z 10 / 11 / 15 / 18 / 19 Lamy eraser ips Replacement sets for LAMY 2000/cp 1/st Mechanical pencil (Z 10), Lamy spirit (Z 11), LAMY twin pen (Z 15), LAMY safari/vista Mechanical pencil (Z 18), LAMY scribble (Z 19). M 51 Lamy marker refill Colour: yellow For Lamy pickup. M 55 Lamy marker refill With steel point. Colour: orange (For Lamy tri pen and 4pen.) M 21 Lamy multicolour ballpoint refills With stainless steel point in black, blue, red and green. M 16 Lamy giant refill Giant, metal refill in black, blue and red in the line sizes F (fine), M (medium) and B (broad); green in M only. Writing capacity approx. 10,000 m. M 22 Lamy compact refill Metal refill with stainless steel tip in black and blue in line sizes F (fine), M (medium) and B (broad). M 63 Lamy rollerball refill LAMY ink rollerball refill for ink rollerball with cap in black, blue washable, red and green. M 66 Lamy rollerball refill Giant metal refill in black, blue and red. M 16 M 22 T 51/T 52 Lamy ink In 30 ml (T 51) or 50 ml (T 52) ink bottle. In black, blue washable, red. T 52 also available in green, turquoise and blue-black. T 10 Lamy ink cartridges Pack of 5 ink cartridges in blue washable, black, red, turquoise, purple and blue-black and green. Z 24/26 Lamy converter Piston operated con - verter for Lamy fountain pens instead of T 10 ink cartridges. M 63 M 66 54

57 Service Personal name s All our writing instruments can be engraved with personal names. Individual dispatch (according to list provided) If so requested, we can send the goods you ordered to several different recipients. We can offer a number of other services too, such as gift wrapping, a guaranteed date of delivery and much, much more. Durability of the promotional message The laser s and colour printing on our writing instruments are applied using a special method and are therefore highly durable. You can therefore rest assured that your message will continue to be communicated for a long time to come! Spare parts and accessories Thanks to our widespread presence on the German market and indeed throughout Europe, the necessary refills, ink, spare parts and other accessories are sure to be available locally. This, too, ensures that the writing instrument bearing your message will remain in use for a long time to come making it all the more effective as an advertising medium. Delivery times Writing instruments with a promotional message take no more than 2 3 weeks to deliver, as a rule. It goes without saying that you will be sent a detailed order confirmation. Nib exchange This extra service from- LAMY ensures that fountain pens, as the most personal of all writing instruments, never have to be left in a drawer unused not even those that are promotional gifts. Every LAMY fountain pen comes with a vou- cher entiteling the owner to a free replacement nib from our Customer Service Department, should the nib provided not match his or her hand. And this is what makes a LAMY fountain pen such a personal advertising medium. If the nib provided does not suit your hand, simply send the fountain pen with the completed voucher to our Service Center by recorded delivery within four weeks after receiving it and we will replace the nib according to your instructions, free of charge. If you would like further information about the Lamy range of advertising items please visit our website You will find all the details you need under the heading Advertising items, and in particular you can get in touch with us direct from there under Services. EF F M B BB OM OB OBB 55

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59 Imprint Text Hans Gerd Klein, Stuttgart Conception and Creative work Burkardt Hotz Büro für Gestaltung Offenbach am Main Photograph Products: Erdrich & Maier, Stuttgart Studio Farr, Ditzingen Wolfgang Gscheidle, Stuttgart Michael Himpel, Frankfurt Further pages: Uli Maier, Stuttgart (Cover, Page 12, 20, 26, 30, 40) Christian Kaufmann, Munich (Page 2) Markus Purkart, Heidelberg (Page 52) Lithography and Printing Druckstudio GmbH, Düsseldorf Printed in Germany Modifications and errors excepted P 726 Lamy GmbH

60 Business gift markings D tampo print LG laser LG laser of personal names P emblem Remarks D tampo print LG laser On metal or plastic in all RAL/HKS/Pantone colours. On metal blind: On metal dark: LG laser of personal names P emblem only on LAMY pur laser emblems in one or several colours E metal plate only on LAMY cp1 and LAMY st One or several colours on metal plate. Min quantity: 50 items Printing formats: Reproduction works: Paper proof: Maximum height of print 7 mms, Maximum height of laser 6 mms Printing/Laser width corresponding to model requested Reworking of print data/files can create additional costs The first paper proof is free of charge. Any subsequent proof requirement will incur an additional cost. 58

61 The first of its kind: the new LAMY dialog 3 Distinctive, avant-garde design is not the only special factor which epitomises the LAMY brand. Its great appeal also derives from the technical innovations which Lamy seeks to achieve with each new product in order to increase writing comfort. This ambitious company ethos is clearly highlighted by the new LAMY dialog 3 a futuristic twistaction fountain pen designed by Franco Clivio. It takes the state of the art for writing with a pen and ink a beautiful step further. The rhodinised 14-carat gold nib of this palladium-finished fountain pen is retracted by a gentle twist action. A precisely closing ball valve protects the nib from dirt and drying out, so the pen does not need a cap. But that s not all: a further technical highlight is provided by the shiny chrome clip which is raised or retracted by the twist action. When the nib is advanced the clip lowers into the pen body and therefore does not get in the way when writing. When the nib is retracted the clip lifts out again ready to function. All this innovative writing technology will definitely impress those who would like to write with flowing pen and ink, not just at their desk but also in meetings as well as out and about on business trips. They are invited to do so by the new LAMY dialog 3, which comes in an attractive case made of beechwood. A distinctively different fountain pen.

62 C. Josef Lamy GmbH D Heidelberg Tel. +49 (0) Fax +49 (0)