Promotional Item Brand Standards

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1 Promotional Item Brand Standards June 1,

2 2

3 Welcome to the Niagara College promotional item brand standards. This document has been developed to provide the Niagara College community with specific guidelines for using the Niagara College s logo and name on promotional items. Adhering to these guidelines will ensure a consistent, effective visual presentation of the Niagara College brand. Need Assistance? Please contact: Niagara College Marketing (Welland Campus) 300 Woodlawn Road, Welland ON L3C 7L3 Simcoe Building 217C ext

4 The Niagara College logo The Niagara College Logo consists of 3 primary elements. 1. The Circular chaped icon with nc inside. Commonly referred to as the Circle-nc 2. The Niagara College Canada words which are visually connected together. 3. The Tagline: APPLIED DREAMS. At all times, the Circle-nc and the words (1+2) must be shown together to form the official logo. The Niagara College logo can be reproduced in the following formats: 1. Dimensional - The circle-nc portion of the logo appears to be 3-dimensional with shading and a distinct highlight on the left side. This style can only be achieved using full-colour printing. 2. Solid - The circle-nc portion of the logo appears flat and is printed using a single solid colour. The dimensional version 1 is the primary logo and should always be used when reproduction permits. The solid version 2 is preferred when limited to using 1 or 2 colours only. There is a black and grey version for either styles if black is the only ink available 1 Dimensional logo usage APPLIED DREAMS. APPLIED DREAMS. 2 Solid logo usage One-Colour logo usage 4

5 APPLIED DREAMS. - the Niagara College tagline The tagline APPLIED DREAMS. is a primary element of the College s brand identity and should appear under the logo in blue. Also note that the period after dreams must be included. When reproducing the logo at small sizes (see page 6) the tagline becomes difficult to read and should not be included. If uncertain on proper usage, please contact Niagara College Marketing. Dimensional logo usage with tagline Examples of usage with tagline APPLIED DREAMS. APPLIED DREAMS. 5

6 Acceptable uses of the Niagara College logo (USB device used as example product) 1. Use full logo (as shown on pages 4-5) 2. Use proper fonts: Trade Gothic Bold No 2 Primary Font Family ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Colour BLUE PMS CMYK RGB Clear Space Clear space should always surround the logo, ensuring that other type or graphic elements DO NOT collide with it, or interfere with its readability. The minimum size is based off of the cap height of the wordmark. Minimum Size (Print) DO NOT PRINT the Niagara College logo smaller than 2.5cm for the dimensional version and 1.5cm for the solid version. Respect for the minimum size ensures that the logo remains legible when reproduced. *for custom print options please contact Niagara College Marketing. The tagline APPLIED DREAMS. should not be included when reproduction of the logo is smaller than 3cm 6 3cm smallest size to include tagline 2.5cm no tagline 1.5cm no tagline

7 Unacceptable uses of the Niagara College logo (USB device used as example product) Stretch or skew the logo Use an unacceptable colour Alter original artwork Use logo with tagline at less than 3cm size Re-arrange the logo order Positive logo on dark background Scale the NC icon Allow items to intrude on logo Apply transparency to the logo Clip logo in any way 7

8 Embroidery Guidelines Embroidering the Niagara College Logo on fabric items such as clothing, bags, hats or table cloths should follow the following guidelines: Thread Colour: #3902 Isacord is the thread colour that best matches the college logo. The circle-nc portion of the logo must be embroidered as a solid colour only. Do not use any highlights or shading to attempt to achieve a 3-D appearance of the circle. It is not recommended to include APPLED DREAMS. as part of the embroidery as it is often too small to read properly. Examples of proper embroidery uses: Solid blue nc circle White lettering on dark Examples of unacceptable embroidery uses: All white (or black) for one-colour stitch Use of high contrast for colour backgrounds Highlight effect inside the nc circle Gradient effect inside the nc circle 8 Using mixed or alternate colour thread nc circle only

9 Printing methods for branded promotional products. There are many types of products available with several different methods of printing. Each method will yield different results which means you may end up with unexpected results if you are uncertain of the process. Niagara College Marketing will offer professional direction for your project. Please contact us for further details. Silk Screening: This process is ideal for high volume fabric products such as T-Shirts. Solid inks are laid onto the fabric one colour at a time and when overlapped, will result in multicoloured images. Silk screening is usually limited to a single area and cannot extend over multiple areas in once process. Dye Sublimation: Dye Sublimation is the process of setting ink into the fabric before a product is made. Fabric is printed flat and then sewn later into a finished product. Dye Sublimation is great for having an image wrap around all sides Digital printing: Often called inkjet, digital printing on promotional products allows for cost-effective, low-volume orders or promotional items. Each item is printed individually and can offer full-colour results in many instances. This is a common method for printing large items such as flags, banners and signs. Engraving/Etching: Glass and metal can be engraved or etched with special equipment which requires special artwork preparations. Typically the image to be printed is frosted in appearance or done as an outline. 9

10 Samples of the promotional applications that Niagara College Marketing has approved for use 10 Buttons Tops Beverage insulator T-shirt Tablecloths Golf balls Writing instruments Foam finger Caps and hats Lanyard

11 USB Devices Presentation folders Beverage containers Drawstring backpacks Stickers and labels Keychains Thunder sticks These examples of branded promotional products are for reference only. Special consideration is sometimes extended for items which do not have a large enough imprint area for our entire logo such as writing instruments and lanyards. Niagara College Marketing can suggest alternate uses on an as-needed basis. Please contact marketing at ext Some of the items shown are in-stock and available directly from Niagara College Marketing. Car window clings 11

12 Niagara College Marketing (Welland Campus) 300 Woodlawn Road, Welland ON L3C 7L3 Simcoe Building 217C ext. 7771

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