JULY/OCTOBER 2017 EYEWEAR COLLECTION

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1 JULY/OCTOBER 2017 EYEWEAR COLLECTION

2 JULY COLLECTION HIGHLIGHT COLOURS: Navy Rubber, Monochrome and Deep Rose POLARIZED OPTIONS: Long Beach Monchrome and Balmoral Black HIGHLIGHT PIECES: BALMORAL: Navy : A new modern update on the classic square shape, Balmoral in soft touch navy rubber is contrasted by a red mirror lens. SEAL ROCKS: Black : A new rimless aviator style, Seal rocks in Matte Black is sleek paired with a silver mirror lens. HYAMS: Blue : A combination round style, Hyams in matte sky blue is beautiful combined with a gold mirror lens and shiny gold hardware. #seafollysunglasses #seafolly

3 HYAMS IS A ROUND STYLE WITH CONTRASTING METAL DETAILS. THE FRAMES ARE ALL TONAL WITH BOTH MIRROR AND GRAD LENSES. HYAMS NUDE SILVER MIRROR HYAMS SKY BLUE GOLD MIRROR HYAMS DARK TORT BROWN GRAD JULY NEWNESS

4 SEAL ROCKS IS A NEW CLASSIC AVIATOR SHAPE, RIMLESS IN CONSTRUCTION. VENTURA, THE BEST SELLING AVIATOR IN SHINY BLACK IS SLEEK WITH A COOL SMOKE GRAD FLASH MIRROR LENS. CAMPAIGN FEATURED SEAL ROCKS BLACK SILVER MIRROR SEAL ROCKS GOLD BROWN GRAD FLASH MIRROR SEAL ROCKS DEEP ROSE ROSE MONO FLASH MIRROR JULY NEWNESS VENTURA BLACK COOL SMOKE GRAD FLASH MIRROR

5 FEATURING A UNIQUE NOSE BRIDGE SHAPE, BALMORAL IS A NEW MODERN UPDATE ON THE CLASSIC SQUARE SHAPE. LONBEACH, THE BEST SELLING CATEYE SHAPE IN SHINY BLACK WITH SHINY WHITE TIPS FOR A MONOCHROME FINISH. CAMPAIGN FEATURED BALMORAL NAVY RUBBER RED MIRROR BALMORAL NUDE GOLD MIRROR BALMORAL BLACK SMOKE MONO POLARIZED JULY NEWNESS LONG BEACH MONOCHROME SMOKE MONO POLARIZED

6 OCTOBER COLLETION HIGHLIGHTED COLOURS: Khaki, Peach and Ocean Blue POLARIZED OPTIONS: - Hayman Black and Hayman Moss HIGHLIGHTED PIECES: TORTOLA V3: Sand : The Tortola shape in a shield construction is on trend in all tonal in crystal sand and silver mirror lens and hardware. CLOVELLY: Dark Tort : A glamourous update to the classic Aviator is Clovelly, The gold metal frame features contrasting tortoiseshell rim and a khaki flash mirror lens FRESHWATER: GOLD Freshwater has a metallic edge in matte gold and featuring contrasting arctic blue mirror lenses in a flat finish. #seafollysunglasses #seafolly

7 TORTOLS V3 IS A FULL SHIELD LENS STYLE WITH CONTRASTING FLAT METAL TEMPLES, MAKING IT A MODERN & FASHION FORWARD UPDATE ON THE CLASSIC TORTOLA CATES EYE SHAPE. CAMPAIGN FEATURED TORTOLA V3 SAND SILVER MIRROR CAMPAIGN FEATURED TORTOLA V3 CLEAR ARCTIC BLUE LENS TORTOLA V3 BLACK SMOKE MONO OCTOBER NEWNESS

8 SLIGHTLY OVERSIZED, HAYMAN IS A GLAMOROUS CATS EYE SHAPE, PAIRED BACK WITH CONTRASTING FLAT METAL TEMPLES. HAYMAN BLACK SMOKE MONO POLARIZED HAYMAN MOSS GOLD POLARIZED MIRROR HAYMAN BLUSH CHAMPAGNE GRAD FLASH MIRROR OCTOBER NEWNESS

9 FRESHWATER IS A SQUARE STYLE WITH A SLIGHTLY ROUNDED LENS SHAPE. THE ALL METAL FRAME HAS A MODERN FEEL PAIRED WITH MIRRORED LENSES. A MODERN UPDATE ON THE ROUND SHAPE, BRONTE FEATURES A FLAT METAL PLATING ON THE FRONT FRAME. FRESHWATER GOLD ARCTIC BLUE MIRROR FRESHWATER MOSS GOLD MIRROR BRONTE BLUSH CHAMPAGNE GRAD FLASH MIRROR BRONTE BLUE STONE SILVER MIRROR OCTOBER NEWNESS

10 A BEAUTIFUL ALTERNATIVE TO THE CLASSIC AVIATOR IS THE CLOVELLY. OVAL IN SHAPE, THIS METAL STYLE IS COMPLIMENTING ON MOST FACE SHAPES. CLOVELLY SAND SILVER MIRROR CLOVELLY DARK TORT KHAKI GRAD FLASH MIRROR OCTOBER NEWNESS

11 THETRAINING

12 TOP5 SELLING POINTS 1 MERCHANDISE merchandise the collection by style and shape use a cleaning cloth to clean all lenses and frames 2FIT adjust the nose pads on metal styles ensure the swing tag is not caught in the hinge have a mirror on hand for the customer 3 PRODUCT know your best-sellers be familiar with the anatomy of the frame know the key season campaign styles 4 5 SHAPES the face shape guide and what suits each face shape be confident in the different frame types PROTECTION be confident in your knowledge of sun protection discuss that sunglasses are not just a fashion accessory each seafolly frame offers maximum sun protection the benefit of polarized lenses and lens catagories

13 THEFRAME ANATOMY TIPS FRONT FRAME LENS NOSE BRIDGE NOSE PAD HINGE TEMPLE INJECTION MOULDING This is the process where plastic is moulded through heat and pressure, by injecting molten plastic polymer into the desired mould. Injection frames cannot generally be re-heated and generally cannot take a prescription lens. Shapes, colours and glossy treatments can deliver a good fashionable sunglass to the market at an affordable price.

14 THEFRAME PLASTICS AND METALS PLASTICS SIGNATURE STYLING Designed exclusively in house ACRYLIC LENS High visual clarity POLYCARBONATE FRAME Smooth double polished finish MOULDED NOSE PADS For a comfortable fit METALS NICKEL SILVER FRAME Allergy free coating ACRYLIC LENS High visual clarity ADJUSTABLE NOSE PADS For a tailored, comfortable fit SEAFOLLY LOGO LENS ETCH Distinctive branding SEAFOLLY METAL TIP INLAY Distinctive branding

15 THELENS SEAFOLLY POLARIZED When the eye is affected by glare you will experience an increase in brightness, a reduction in colour saturation and objects will often appear washed out. Polarized lenses eliminate glare by only allowing vertically angled light to enter the wearer s eyes, this reduces strain and allows the eye to focus with greater ease in all weather conditions. Eliminating glare with a polarized lens also provides greater contrast with little to no alteration to true colour and enhances vision when in the presence of highly reflective surfaces such as glass, water and snow. POLARIZED LENSES Sunglasses with polarized lenses block glare and only allow useful vertical light to enter your eyes. NON-POLARIZED LENSES Sunglasses that are fitted have non-polarized lenses offer UV protection but don t block glare. LEARN WHAT YOUR LENS CAN DO FOR YOU AND WHICH ONES WILL WORK BEST FOR YOUR LIFESTYLE POLARIZED Blocks glare while enhancing clarity, colour and depth perfection. Ideal for all outdoor activities. MIRRORED Reflective coating absorbs light, reduces glare and hides your eyes from the paparazzi. GRADIENT Fades from a darker tint to a lighter tint, allowing for comfortable vision over varied distances and lighting.

16 THET HE LENS CATEGORIES CATEGORY 0 CATEGORY 1 Fashion spectacles not sunglasses Very low sun glare reduction Some UV protection Fashion spectacles not sunglasses Limited sun glare reduction Some UV protection SEAFOLLY SUNGLASSES ARE NOT JUST A FASHION STATEMENT. They provide your eyes with protection against the sun s ultra violet rays which cause sunburn of the retina. Continual squinting in bright sunlight can cause wrinkles around the eye and sunburn of the delicate skin around the eye can result in premature aging. In addition to this, sunglare can also cause fatigue, irritability and headaches. Dilated pupils take forty minutes to return to normal after exposure to bright light, causing blurry vision, decreased range of visibility and loss of the ability to distinguish colours. CATEGORY 2 CATEGORY 3 Sunglasses Medium sun glare reduction Good UV protection Sunglasses High sun glare reduction Good UV protection With category 2 or 3 lenses in every frame, Seafolly sunglasses are the perfect solution to combat the sun s harmful UV year round. The Australian and European standards have five classifications of lens categories. The lens category refers to the luminous transmittance, or in layman s terms, the amount of sun glare that is filtered by the lens. All Seafolly sunglasses are either category 2 or category 3, this is the standard for fashion sunglasses. Both categories provide high UV protection. CATEGORY 4 Sunglasses - special purpose Very high sun glare reduction Good UV protection The category information is identified clearly on the reverse of the swing tag as stipulated by the Australian, New Zealand and European standards for sunglasses and fashion spectacles.

17 THESHAPES FRAME GUIDE THE ROUND THE CATSEYE THE MODERN RECTANGLE THE OVERSIZE THE AVIATOR

18 THESHAPES FACE SHAPE GUIDE The benefit of eyewear is you are not limited on size as other accessories can be, there is a solution for all face shapes. OVAL ROUND HEART SQUARE Oval faces are well balanced, so virtually any shape will suit. As long as the sunglasses are as wide as the broadest part of your cheeks the style will suit your oval face shape. Straight or slightly angular glasses will minimize curves and add definition to your cheekbones. Avoid oval and circular styles, as they will make your face appear fuller. Semi Rimless or Catseye shapes are best, they create a soft look and bring focus to your eyes, whilst balancing your jaw. Avoid sunglasses that are top-heavy or that sit too high, as they will draw attention to your forehead. Wide and narrow sunglasses will downplay a strong jaw line and make your face appear longer. Curvy styles such as the Catseye will also give your face more definition. Steer clear of square frames. SUGGESTED STYLES SUGGESTED STYLES SUGGESTED STYLES SUGGESTED STYLES HYAMS CLOVELLY BALMORAL LONG BEACH SEAL ROCKS HAYMAN VENTURA BRONTE

19 THEDETAILS SEAFOLLY WARRANTY All Seafolly frames are warranted for one year against manufacturing faults from the date of purchase. Sunshades Eyewear will repair or replace faulty frames that are covered by the Warranty. Proof of purchase must be provided. The Warranty does not cover damage caused by general wear, abuse or mishandling. You are entitled to a replacement or refund for a major failure and for compensation for any other reasonably foreseeable loss or damage. Warranty claims must be submitted at the purchaser s expense by returning the goods to the place of purchase or to Sunshades Eyewear: SUNSHADES EYEWEAR PTY LTD PO BOX 7217, ALEXANDRIA, NSW, 2015 AUSTRALIA CONTACT SUNSHADES EYEWEAR: PHONE: CUSTOMERSERVICE@SUNSHADESEYEWEAR.COM.AU

20 Seafolly sunglasses are distributed by Sunshades Eyewear PTY. LTD. PO Box 7217 Alexandria NSW Australia 2015 Phone Fax enquiries@sunshadeseyewear.com.au Seafolly sunglasses are supplied with a one year manufacturer s warranty with proof of purchase, Images within this lookbook are not to be uploaded or shared on social media.