Communication FALL WINTER 2015

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Felicity Gallagher
5 years ago
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1 SILMO 2015

2 Cerruti is a very famous name in the fashion men s world. The brand is different because of the culture of the product which come from the family savoir faire and positions itself as a premium brand with the «Cerruti 1881» label. SILMO 2015

3 Communication FALL WINTER 2015

4 ACTUALITES «The accessory, more than un object, a way of life» Nino Cerruti TV3 2015

5 MADE IN FRANCE The conception of a glasses is studied with the highest requirement in the L amy group workshops respecting the savoir faire inherited from more than 200 years. L U N E T T E S MADE IN France

7 Sunglasses Collection Casual Chic CE8045 CE8046 CE8051 CE8041 CE8044 CE8049 CE8050 Pure Elegance CE8047 CE8048 CE8052 CE8053 CE8054 CE8057 CE8058 Neo Vintage CE8055 1

3 New acetate frame with sportswear look recalling the design of a Cerruti 1881 pen, Saturne, on the temple.

8 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Casual Chic CE8045 C00 - Black/Grey - Cat.3 C02 - Brown / camel - Cat.3 C05 - Navy / orange - Cat.3 New acetate frame with sportswear look recalling the design of a Cerruti 1881 pen, Saturne, on the temple. Several lines are engraved on the acetate and let appear the inside acetate layer (same color as inside acetate front) and bring a nice modern touch. Cerruti 1881 logo is engraved on the metal trim and inside tips ,

Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Casual Chic CE8046 C00 - Black/Grey - Cat.3 C02 - Burgundy/Grey - Cat.3 C05 - Brown / beige - Cat.

9 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Casual Chic CE8046 C00 - Black/Grey - Cat.3 C02 - Burgundy/Grey - Cat.3 C05 - Brown / beige - Cat.3 New acetate frame with sportswear look recalling the design of a Cerruti 1881 pen, Saturne, on the temple. Several lines are engraved on the acetate and let appear the inside acetate layer (same color as inside acetate front) and bring a nice modern touch. Cerruti 1881 logo is engraved on the metal trim and inside tips

Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Casual Chic CE8051 C00 - Black - Cat.3 Polarized lens C05 - Blue - Cat.3 C02 - Gradient Brown - Cat.

10 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Casual Chic CE8051 C00 - Black - Cat.3 Polarized lens C05 - Blue - Cat.3 C02 - Gradient Brown - Cat.3 For the 1 St time on Cerruti 1881 eyewear collection, a 8 base sunglasses for a sportive look and use. The metal trim with Cerruti 1881 logo engraved, fits perfectly the sunglasses shape ,

11 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8041 C02 - Light Gun - Cat.3 C05 - Blue - Cat.3 C10-Dark Gun - Cat.3 This new sunglasses inspired by Cubo accessories collection: Recalling the pen design on the temple. Modern metal frame with double bridge. Flex hinge 16 42,

12 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8044 C00 - Black - Cat.3 C01 - Tortoise - Cat.3 C05 - Dark Blue - Cat.3 Very nice and technical structure on the temple for this acetate frame : combination of wooden effect acetate, metal piece and acetate long tips. Logo is engraved on the metal trim and on the endtips. Flex hinge and large acetate front for comfort ,

13 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8047 C00 - Black - Cat.2 C02 - Brown - Cat.3 C20 - Dark Gun - Cat.3 This metal sunglasses is very thin and light. The masculine pattern guilloché is stamped on the temples and on the bridge and brings a very elegant style. The flex hinge is integrated for comfort and discretion. Double bridge and pilote eyeshape. Cerruti 1881 logo is engraved on the temples and inside endtips ,

14 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8048 C00 - Black - Cat.3 C05 - Blue - Cat.2 C36 - Kaki - Cat.3 This metal sunglasses is very thin and light. The masculine pattern guilloché is stamped on the temples and on the bridge and brings a very elegant style. The flex hinge is integrated for comfort and discretion Cerruti 1881 logo is engraved on the temples and inside endtips ,

15 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8049 C00 - Black - Cat.3 Polarized lens C02 - Brown - Cat.3 C05 - Blue - Cat.3 This new acetate sunglasses is inspired by a Cerruti 1881 pen : the acetate temple is half-round, and the metal trim follows perfectly the shape of the temple.logo is engraved on the lacquered part of the trim. Flex hinge

Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8050 C00 - Black - Cat.3 WHS PRICE = 112,5 $ C02 - Brown - Cat.

16 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8050 C00 - Black - Cat.3 WHS PRICE = 112,5 $ C02 - Brown - Cat.3 WHS PRICE = 112,5 $ C20 - Gun - Cat.3 WHS PRICE = 112,5 $ This new sunglasses is inspired by a Cerruti 1881 pen : the acetate temple is half-round, and the metal trim follows perfectly the shape of the temple. Metal front with nice bridge Logo is engraved on the lacquered part of the trim. Flex hinge ,

3 WHS PRICE = 112,5 $ C23 - Gradient burgundy - Cat.

17 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8052 C00 - Black - Cat.3 Polarized lens WHS PRICE = 137,5 $ C20 - Gradient Grey - Cat.3 WHS PRICE = 112,5 $ C23 - Gradient burgundy - Cat.3 WHS PRICE = 112,5 $ Front : Acetate Temples : Acetate Hinge : standard Logo : engraved on metal trim Particularity : Nice shirt clip on left temple inspired by the Cerruti 1881 pens collection ,

18 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8053 C00 - Black - Cat.3 Polarized lens C10 - Grey horn - Cat.3 C22 - Brown horn - Cat.3 Front : Acetate Temples : Acetate Hinge : standard Logo : engraved on metal trims Particularity : Metal trims are inspired by buckle of leather bag collection ,

Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8054 C00 - Black - Cat.3 Polarized lens C22 - Light brown horn - Cat.

19 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8054 C00 - Black - Cat.3 Polarized lens C22 - Light brown horn - Cat.3 C01 - Tortoise - Cat.3 Front : Acetate Temples : Acetate Hinge : standard Logo : engraved on metal trims Particularity : Metal trims are inspired by buckle of leather bag collection

20 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8057 C00 - Matt black - Cat.3 $ C05 - Grey / Blue - Cat.3 C19 - Shiny Silver - Cat.3 Front : Stainless steel Temples : Stainless steel + acetate Spring hinges for comfort Logo : Cerruti 1881 engraved on both temples Particularity : Combination of lightness and Mustique Cerruti 1881 specific design

21 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Pure Elegance CE8058 C00 - Silver / Black - Cat.3 C10 - Gun / brown - Cat.3 C20 Dark gun / green - Cat.3 Front : Stainless steel, Temples : Stainless steel + acetate Spring hinges for comfort Logo : Cerruti 1881 engraved on both temples Particularity : Combination of lightness and Mustique Cerruti 1881 specific design

22 Reproduction prohibited without prior written consent of L Amy Sunglasses Collection Neo Vintage CE8055 C00 - Black / crystal - Cat.3 C02 - Brown / crystal brown - Cat.3 C05 - Blue / crystal blue - Cat.3 Front : Acetate & Metal Temples : Acetate Hinges: standard Logo : Cerruti 1881 engraved on both armcores Particularity : Nice association of retro design with crystal acetate temples 22 42,

23 Sunglasses Collection PACKAGING SUNGLASSES SET 1 Sunglasses case 1 Pouch 17 CO

24 OPTICAL COLLECTION // NEW MODELS SILMO 2015

25 OPTICAL COLLECTION: 37 MODELS CASUAL 12 models CE 6046F CE 6047F CE 6049F CE 6058F CE 6059F CE 6061F CE 6062F CE 6067 CE 6068 CE 6071 CE 6087 CE 6088 CE 6050 CE 6051 CE 6054 CE 6055 CE 6056 ELEGANCE 22 models CE 6057 CE 6060 CE 6063 CE 6064 CE 6069 CE 6070 CE 6072 CE 6074 CE 6075 CE 6076 CE 6077 CE 6078 CE 6081 CE 6082 CE 6091 NEO VINTAGE 3 models CE 6092 CE 6093 CE 6079 CE 6080 CE 6084

26 OPTICAL COLLECTION CASUAL CE 6046F C00 -Black C20 - Grey C23 Burgundy Front : Acetate Temples : Acetate Hinges: standard Logo: engraved on both temples and filled with lacquer Particularity: the line engraved on the acetate temples is filled with lacquer 18 37,

27 OPTICAL COLLECTION CASUAL CE 6047F C00 -Black C02 -Brown C05 Dark Blue Front : Acetate Temples : Acetate Hinges: standard Logo: engraved on both temples and filled with lacquer Particularity: the line engraved on the acetate temples is filled with lacquer 18 32,

28 OPTICAL COLLECTION CASUAL CE 6049F C00 Black C05 - Blue Front : Metal Temples : Metal Hinges: Flex Logo: stamped on all the metal temple Particularity: the line engraved on the acetate temples is filled with lacquer 19 32,

29 OPTICAL COLLECTION CASUAL CE 6058F C00 Black C02 - Brown C20 Dark Gun Metal frame with sportswear design and thin perforated temples. The two lines filled with colored lacquer bring a nice modern touch. Logo is engraved on temples and filled with lacquer ,

30 OPTICAL COLLECTION CASUAL CE 6059F C00 -Black C02 -Brown C05 -Blue Metal frame with sportswear design and thin perforated temples. The two lines filled with colored lacquer bring a nice modern touch. Logo is engraved on temples and filled with lacquer ,

31 OPTICAL COLLECTION CASUAL CE 6061F C00 - Black C02 -Brown C05 - Blue New acetate frame with sportswear look recalling the design of a Cerruti 1881 pen, Saturne, on the temple. Several lines are engraved on the acetate, filled with colored lacquer (same color as inside acetate front) and bring a nice modern touch. Cerruti 1881 logo is engraved on the metal trim and inside tips ,

OPTICAL COLLECTION CASUAL CE 6062F C00 - Black C02 -Brown C20

Recalling the design of a Cerruti 1881 pen, Saturne, on the

Several lines are engraved on the acetate, filled with colored

32 OPTICAL COLLECTION CASUAL CE 6062F C00 - Black C02 -Brown C20 Gun New combinated frame with metal front and acetate temples. Recalling the design of a Cerruti 1881 pen, Saturne, on the temple. Several lines are engraved on the acetate, filled with colored lacquer and bring a nice modern and sportswear touch. Cerruti 1881 logo is engraved on the metal trim and inside tips ,

33 OPTICAL COLLECTION CASUAL CE 6067 C00 Black C05 - Blue C20 Gun Front : Metal half rim Temples : metal and acetate Spring hinges for comfort Logo engraved on both metal trims Particularity : Nice work of line on temples with carbon effect acetate on temple 19 37,

34 OPTICAL COLLECTION CASUAL CE 6068 C00 - Black C02 Brown C05 Blue Front : Metal full rim Temples : metal and acetate Spring hinges for comfort Logo engraved on both metal trims Particularity : Nice work of line on temples with carbon effect acetate on temple 18 35,

piece which is inserted on the metal temple.

35 OPTICAL COLLECTION CASUAL CE 6071 C00 -Black C02 Brown C05 Blue Combinated frame, inspired by the watches universe, with a modern look thanks to the striped rubber piece which is inserted on the metal temple. Rubber end tips for a better comfort and a perfect fit. Logo is engraved on temples and inside the rubber piece ,

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION CASUAL CE6087 C02- Brown / Kaki C10- Gun / Blue C20 Black / Red Front : stainless steel

36 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION CASUAL CE6087 C02- Brown / Kaki C10- Gun / Blue C20 Black / Red Front : stainless steel full rim Temples : stainless steel and acetate Hinges: standard Logo : CERRUTI 1881 engraved on both metal trims Particularity : Color line on the temples 18 34,

37 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION CASUAL CE6088 C00- Black / Grey C10- Gun / Blue C20- Black/ Red Front : stainless steel full rim Temples : stainless steel and acetate Hinges: standard Logo : CERRUTI 1881 engraved on both metal trims Particularity : Color line on the temples 19 32,

38 OPTICAL COLLECTION ELEGANCE CE 6050 C00 -Black C05 Dark blue C10 Light gun Front : Metal Temples : Injected end tips Flex hinges for comfort Logo: Engraved on both metal endpiece Particularity: Very nice work in volume of the injected temple with the silk 18 30,

39 OPTICAL COLLECTION ELEGANCE CE 6051 C00 Black C02 -Brown C20 Gun Front : Metal Temples : Injected end tips Flex hinges for comfort Logo: Engraved on both metal endpiece Particularity: Very nice work in volume of the injected temple with the silk 18 33,

40 OPTICAL COLLECTION ELEGANCE CE 6054 C00 Dark grey C02 Brown C23 Burgundy Very nice and technical structure on the temple for this acetate frame : combination of wooden effect acetate, metal piece and acetate long tips. Logo is engraved on the metal trim and on the endtips. Flex hinge 17 35,

OPTICAL COLLECTION ELEGANCE CE 6055 C00 Black mat

structure on the temple for this combinated frame

41 OPTICAL COLLECTION ELEGANCE CE 6055 C00 Black mat C02 Brown mat C10 Gun mat Very nice and technical structure on the temple for this combinated frame : combination of wooden effect acetate, metal piece and acetate long tips. Logo is engraved on the metal trim and on the endtips. Flex hinge 19 34,

42 OPTICAL COLLECTION ELEGANCE CE 6056 C00 Black C02 Brown C05 Gradient Blue Nice acetate frame with elegant design. The metal trim is inspired by CERRUTI 1881 belt buckle. Logo engraved on the trim ,

43 OPTICAL COLLECTION ELEGANCE CE 6057 C00 Black C01 Tortoise C20 - Gradient Nice acetate frame with elegant design. The metal trim is inspired by CERRUTI 1881 belt buckle. Logo engraved on the trim ,

44 OPTICAL COLLECTION ELEGANCE CE 6060 C00 Black C02 Brown C05 Blue C20 Burgundy This acetate frame is inspired by the Cubo accessories CERRUTI 1881 collection: Recalling the pen design on the temple. And keep a very nice design on the injected temple ,

45 OPTICAL COLLECTION ELEGANCE CE 6063 C00 Black C02 Brown C05 Blue Nice acetate frame with ton on ton metal trim. The satin metal trim is inspired by Cerruti 1881 leather bag plate. Logo is engraved on the metal trim and on the endtips. Nice structured acetates ,

46 OPTICAL COLLECTION ELEGANCE CE 6064 C00 Black C02 Brown C10 Gun Nice combinated frame with ton on ton metal trim. The satin metal trim is inspired by Cerruti 1881 leather bag plate. Logo is engraved on the metal trim and on the endtips ,

47 OPTICAL COLLECTION ELEGANCE CE 6069 C00 Black C02 Brown C05 Blue Combinated frame with metal front and acetate long tips. Very nice metal trim in volum with a good balance of mat and shiny part. Light touch of colors in order to bring modern design. Cerruti 1881 logo is engraved on the metal trim and inside endtips ,

Very nice metal trim in volum with a good balance of mat and shiny part.

48 OPTICAL COLLECTION ELEGANCE CE 6070 C00 Black C02 Brown C20 Gun Full rimed frame with metal front and acetate long tips. Very nice metal trim in volum with a good balance of mat and shiny part. Light touch of colors in order to bring modern design. Cerruti 1881 logo is engraved on the metal trim and inside endtips ,

49 OPTICAL COLLECTION ELEGANCE CE 6072 C00 Black C20 Dark gun C36 - Kaki This metal frame is very thin and light. Nice masculine guilloché pattern on the temples and on the bridge. Integrated flex hinge for more comfort. Cerruti 1881 logo is engraved on the metal temples and inside endtips ,

50 OPTICAL COLLECTION ELEGANCE CE 6074 C00 Black C02 Brown C03 Red C05 Blue This acetate frame is inspired by a Cerruti 1881 pen : the acetate temple is half-round, and the metal trim follows perfectly the shape of the temple. The logo is engraved on the lacquered part of the trim and on the endtips Flex hinge ,

OPTICAL COLLECTION ELEGANCE CE 6075 C00 BLack C02 Brown C20 Dark grey This combinated frame is inspired by a Cerruti 1881 pen : the acetate temple is halfround,

51 OPTICAL COLLECTION ELEGANCE CE 6075 C00 BLack C02 Brown C20 Dark grey This combinated frame is inspired by a Cerruti 1881 pen : the acetate temple is halfround, and the metal trim follows perfectly the shape of the temple. The logo is engraved on the lacquered part of the trim and on the endtips Flex hinge ,

halfround, and the metal trim follows perfectly the shape of the temple.

52 OPTICAL COLLECTION ELEGANCE CE 6076 C00 Black C02 Brown C05 Blue This combinated frame is inspired by a Cerruti 1881 pen : the acetate temple is halfround, and the metal trim follows perfectly the shape of the temple. Logo is engraved on the lacquered part of the trim and on the endtips. Flex hinge ,

53 OPTICAL COLLECTION ELEGANCE CE 6077 C00 Black C02 Blue C20 Gun Front : Metal half rim Temples : metal and acetate endtips Spring hinges for comfort Logo engraved on both metal trims Particularity : Watches inspiration for the specific double crowns screws 20 33,

54 OPTICAL COLLECTION ELEGANCE CE 6078 C00 Black C02 Brown C10 Gun / Red Front : Metal full rim Temples : metal and acetate endtips Integrated spring hinges for comfort Logo engraved on both metal trims Particularity : Watches inspiration for the specific double crowns screws 19 24,

55 OPTICAL COLLECTION ELEGANCE CE 6081 C00 Black mat C20 Dark grey C23 Burgundy Front : Acetate Temples : Acetate Spring hinges for comfort Logo : metal sticker Particularity : Mustique Cerruti 1881 specific design engraved on temples 15 35,

56 OPTICAL COLLECTION ELEGANCE CE 6082 C00 Black C36 - Kaki C05 Blue Front : Acetate Temples : Acetate Spring hinges for comfort Logo : metal sticker Particularity : Mustique Cerruti 1881 specific design engraved on temples 15 39,

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6091 C00 Black Mat C02- Brown Mat C15 Blue Mat Front : Stainless steel Temples :

57 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6091 C00 Black Mat C02- Brown Mat C15 Blue Mat Front : Stainless steel Temples : Stainless steel + acetate Spring hinges for comfort Logo : Cerruti 1881 engraved on both temples Particularity : Combination of lightness and Mustique Cerruti 1881 specific design

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6092 C00 Black C02- Gradient brown C15 Bleu tortoise Front : Acetate Temples : Stainless

58 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6092 C00 Black C02- Gradient brown C15 Bleu tortoise Front : Acetate Temples : Stainless steel + acetate Spring hinges for comfort Logo : Cerruti 1881 engraved on both temples Particularity : Combination of lightness and Mustique Cerruti 1881 specific design

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6093 C00 Black / Red C02-Brown C10 Gun / Black Front : Stainless steel Temples :

59 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION ELEGANCE CE6093 C00 Black / Red C02-Brown C10 Gun / Black Front : Stainless steel Temples : Stainless steel + acetate Spring hinges for comfort Logo : Cerruti 1881 engraved on both temples Particularity : Combination of lightness and Mustique Cerruti 1881 specific design

60 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION NEO VINTAGE CE6079 C00 Black C01 - Tortoise C10 Dark Blue Front : Acetate Temples : Acetate Hinges: standard Logo : Cerruti 1881 engraved on metal plate inside the temple Particularity : Specific color lamination on both endtip

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION NEO VINTAGE CE6080 C00 Black C03 Tortoise red C11 Dark Tortoise Front : Acetate

61 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION NEO VINTAGE CE6080 C00 Black C03 Tortoise red C11 Dark Tortoise Front : Acetate Temples : Acetate Hinges: standard Logo : Cerruti 1881 engraved on metal plate inside the temple Particularity : Specific color lamination on both endtip 18 34,

Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION NEO VINTAGE CE6084 C00 Black / Cristal C02 Brown / Cristal Brown C05 Blue / Cristal Blue Front :

62 Reproduction prohibited without prior written consent of L Amy OPTICAL COLLECTION NEO VINTAGE CE6084 C00 Black / Cristal C02 Brown / Cristal Brown C05 Blue / Cristal Blue Front : Stainless steel Temples : Acetate Hinges: standard Logo : Cerruti 1881 engraved on both armcores Particularity : Nice association of retro design with crystal acetate temples 19 40,

63 Optical Collection PACKAGING OPTICAL SET 1 optical case 1 Pouch 17 CO

64 SALES PROMOTION SILMO 2015

65 PLV PLV Institutional et seasonal Brand recall CERAPMARQUE12PU Optical easel A5 CEPANOPTAH15PU

SALES BOOK MIDO 2017 EYEWEAR

SALES BOOK MIDO 2017 EYEWEAR SALES BOOK MIDO 2017 VP11SO - Primavera A very trendy full acetate frame. This frame offers a unisex optical style with discreet pins on the front. The acetate temple shape is thin and inspired from the