2018 OPTICAL COLLECTION BRAND BOOK
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1 2018 OPTICAL COLLECTION BRAND BOOK
2
3 5 OUR BRAND Brand Concept Brand History BOLON in the World 14 PRODUCT SPECIFICATION COLLECTION Women Men Table of Contents 3
4 Hailey Baldwin is wearing BJ1309B61
5 OUR BRAND
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7 BOLON EYEWEAR My Style, My Bolon Bolon Eyewear celebrates individuality and self-acceptance by respecting diversity. Owning a style is a way to express your own personality. Because everyone is unique, has their own attitude, their own way of thinking, every fashion style is unique. Bolon Eyewear believes that respecting diversity is the only way to truly respect individuality. The brand encourages people to express their individual style in every moment in life by offering a wide variety of unique fashion designs, from classic, elegant, chic to modern-retro to meet everyone's style. Because eyewear is a form of individual expression and an extension of one's personal style, the Bolon Eyewear designs aim to inspire women and men with unique, modern and fashionable looks tailored to any specific style. Be the brand for all. This is the story of Bolon. The story of all of us. My Style, My Bolon COLLECTION 7 Hailey Baldwin is wearing BJ7023B60
8 BRAND CONCEPT FASHION, QUALITY & DESIGN Quality & Style is never compromised. The brand understands the importance of design and technological artistry by using premium materials for the best quality frames and lenses. Providing a unique fashion style and the perfect comfortwearing experience is at the heart of Bolon's philosophy. Every single frame is made with premium materials to offer lightness, resistance and a perfect fit for all face features. Every detailed design is carefully thought-through to give each frame its unique features. It is with this combination of Fashion & Craftsmanship spirit that Bolon Eyewear is offering the right design to perfectly fit everyone's style. Be the brand for all. Give the best for all. 8 OUR BRAND
9 Hailey Baldwin is wearing BJ6023B20
10 BRAND HISTORY 2018 Hailey Baldwin, new global BOLON ambassador st Silmo Paris event BOLON International launch. 1st Mido Milano event. New BOLON flagship boutique opening in Singapore. Hailey Baldwin, new brand ambassador BOLON Eyewear listed in APAC region. Sophie Marceau, the 1st BOLON International ambassador Ranked amongst the Top 500 Asian brands. "Most influential brand in Asia eyeglasses industry." 2014 "Best Brand of the Year" "Best sunglasses brand of the year" award BOLON Eyewear was founded. 10 OUR BRAND
11 COLLECTION 11
12 BOLON IN THE WORLD ANGOLA AUSTRALIA BULGARIA CAMBODIA CANADA CHINA COSTA RICA CZECH REPUBLIC FRANCE GEORGIA GREECE HONG-KONG INDIA INDONESIA ITALY JAPAN KENYA KOREA LEBANON MALAYSIA MOROCCO NEW ZEALAND OMAN PHILIPPINES PORTUGAL QATAR RUSSIA SAUDI-ARABIA SEYCHELLES SINGAPORE SLOVAKIA SOUTH AFRICA SPAIN SRI LANKA SWITZERLAND THAILAND TUNISIA TURKEY UAE UK US VIETNAM NETHERLANDS 12 OUR BRAND
13 NEW FLAGSHIP BOUTIQUE SINGAPORE, ORCHARD ROAD OUR BRAND 13
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15 Product Specification Lens Width Male Bridge Width Female Temple Length Unisex TR 90 Memory Resin TR90 made by the Swiss corporation EMS. Super tenacity, super elasticity and comfortable fit. Excellent memory recovery, deformation resistance. Lightweight (about one third lighter than other resin materials). Metal Including aluminium magnesium, copper alloy, stainless steel and other high-quality imported metals that feature firmness, lightweight, high durability and deformation resistance. Cellulose Acetate / Acetate Frames Italy Mazzucchelli Acetate / Rich colors and patterns. Ageing resistance, durable color brightness and lustre. Sophisticated craftsmanship. Titanium Super lightweight (space metal), among which ß-Ti is super elastic. High price and top quality. OUR QUALITY 15
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17 2018 COLLECTION
18 PRODUCT LIST 2018 BOLON CLASSIC BJ1308 BJ1309 BJ3019 BJ3021 Page 020 Page 021 Page 022 Page 023 BJ3023 BJ3025 BJ3026 BJ5000 Page 024 Page 025 Page 026 Page 027 BJ5009 BJ6022 BJ6023 BJ6026 Page 028 Page 029 Page 030 Page 031 BJ6027 BJ7005 BJ7008 BJ7009 Page 032 Page 033 Page 034 Page OPTICAL GLASSES
19 BJ7010 BJ7011 BJ7012 BJ7013 Page 036 Page 037 Page 038 Page 039 BJ7016 BJ7017 BJ7023 Page 040 Page 041 Page 042 OPTICAL GLASSES 19
20 BJ1308 Trendy aviator design with double-bridge. Made with lightweight titanium that gives a comfort-wearing experience Product keywords: Double bridge; aviator; titanium B10 Matte black/gunmetal full titanium aviator frame Matte black ß-titanium temple B60 Gold/black full titanium aviator frame Gold ß-titanium temple B61 Rose gold full titanium aviator frame Rose gold ß-titanium temple B90 Gunmetal pure titanium aviator frame Gunmetal ß-titanium temple 20 OPTICAL GLASSES
21 BJ1309 Thin round trendy frame. Double bridge design for an effortless-chic and artistic style Product keywords: Double bridge; round frame; titanium B10 Matte black/gunmetal full titanium round frame Matte black ß-titanium temple B11 Silver/black full titanium round frame Silver ß-titanium temple B60 Gold/black full titanium round frame Gold ß-titanium temple B61 Rose gold full titanium round frame Rose gold ß-titanium temple OPTICAL GLASSES 21
22 BJ3019 Classic rectangular frame. Perfect for the modern businessman. Non-slip carbon fibre temples Product keywords: Lightweight acetate; carbon fibre temples; classic design B10 B11 B12 Black rectangular acetate frame Black patterned carbon fibre temple Black rectangular acetate frame Black (inside) and white (outside) patterned carbon fibre temple Translucent grey rectangular acetate frame Grey patterned carbon fibre temple 22 OPTICAL GLASSES
23 BJ3021 A vintage rectangular acetate frame. Classic & versatile style Product keywords: Acetate; classic; versatile B10 Black vintage rectangular acetate frame Transparent/black/gold acetate temple B11 Translucent grey vintage rectangular acetate frame Translucent grey/gold acetate temple B20 Tortoiseshell vintage rectangular acetate frame Tortoiseshell/gold acetate temple B70 Blue-grey striped vintage rectangular acetate frame Blue-grey striped/gold acetate temple OPTICAL GLASSES 23
24 BJ3023 Lightweight acetate frame with specially-designed temples. Comfort-wearing experience Product keywords: Lightweight; classic; comfortable B10 Black vintage rectangular acetate frame Transparent/black/gold acetate temple B30 Red striped vintage rectangular acetate frame Red striped/gold acetate temple B70 Grey striped vintage rectangular acetate frame Grey striped/silver acetate temple 24 OPTICAL GLASSES
25 BJ3025 A continuation of the classic Bolon design. Lightweight acetate frame. Chic and stylish Product keywords: Acetate; lightweight; classic B10 Black vintage cat-eye acetate frame Transparent/black/gold acetate temple B11 Black floral vintage cat-eye acetate frame Transparent/black/gold acetate temple B20 Tortoiseshell vintage cat-eye acetate frame Tortoiseshell/gold acetate temples B21 Light brown vintage cat-eye acetate frame Light brown/gold acetate temple OPTICAL GLASSES 25
26 BJ3026 Lightweight acetate frame. Retro vintage style. Greater comfort Product keywords: Light; sophisticated; versatile B10 B20 B91 Black vintage round acetate frame Transparent/black/gold acetate temple Tortoiseshell vintage round acetate frame Tortoiseshell/gold acetate temple Transparent vintage round acetate frame Transparent/gold acetate temple 26 OPTICAL GLASSES
27 BJ5000 Lightweight TR frame. Eiffel-inspired temple design. Classic minimalist style Product keywords: Lightweight material; Eiffel design temples; minimalist design B10 B11 B20 Black cat-eye TR frame Gold metal Eiffel design embedded in black/transparent TR temple Glossy black cat-eye TR frame Gold metal Eiffel design embedded in transparent TR temple Tortoiseshell cat-eye TR frame Gold metal Eiffel design embedded in tortoiseshell/clear sand TR temple B30 Gradient rose red cat-eye TR frame Gold metal Eiffel design embedded in clear red TR temple B70 Blue cat-eye TR frame Silver metal Eiffel design embedded in blue TR temple OPTICAL GLASSES 27
28 BJ5009 Lightweight and slim cat-eye frame. Young and trendy design Product keywords: Cat-eye; elegant; lightweight B10 Glossy black cat-eye TR frame Black acetate and gold stainless steel temple B11 Glossy black cat-eye TR frame Black acetate and glossy dark gunmetal stainless steel temple B12 Matte black cat-eye TR frame Matte black acetate and glossy carbon gunmetal stainless steel temple B20 Tortoiseshell cat-eye TR frame Tortoiseshell acetate and gold stainless steel temple B90 Transparent cat-eye TR frame Transparent acetate and gold stainless steel temple 28 OPTICAL GLASSES
29 BJ6022 Modern industrial inspired design. Slim two-tone stainless steel rims. Modern and trendy Product keywords: Titanium; ultra-thin rims; stylish B10 B11 B20 Black acetate and gold titanium rectangular frame Gold titanium temple Black acetate and dark gunmetal titanium rectangular frame Dark gunmetal titanium temple Tortoiseshell acetate and golden titanium rectangular frame Gold titanium temple OPTICAL GLASSES 29
30 BJ6023 Modern industrial inspired design. Slim two-tone stainless steel rims. Modern and trendy Titanium; ultra-thin rims; stylish B10 B11 B20 Black acetate and gold titanium cat-eye frame Gold titanium temple Black acetate and brushed gunmetal titanium cat-eye frame Brushed gunmetal titanium temple Tortoiseshell acetate and bronze titanium cat-eye frame Brushed bronze titanium temple 30 OPTICAL GLASSES
31 BJ6026 Vintage round Windsor frame. Extremely lightweight. Metallic stripe details Product keywords: Vintage; metal; comfortable B10 Black/gunmetal round vintage frame Black acetate temple B11 Black/gold round vintage frame Black acetate temple B20 Tortoiseshell/bronze round vintage frame Tortoiseshell acetate temple OPTICAL GLASSES 31
32 BJ6027 Vintage round windsor frame. Extremely lightweight. Metallic stripe details Product keywords: Vintage; metal; comfortable B11 Black/gold square vintage frame Black acetate temple B12 Green floral/silver square vintage frame Black acetate temple B20 Tortoiseshell/gold square vintage frame Tortoiseshell acetate temple 32 OPTICAL GLASSES
33 BJ7005 Modern industrial inspired design. Slim two-tone stainless steel rims. Stylish design Product keywords: Two-tone; thin rims; stylish frame B10 B11 B30 Gold and matte black rectangular metal frame Gold metal design embedded in black/transparent TR temple Gunmetal and matte black rectangular metal frame Gunmetal metal design embedded in black TR temple Black and rose red rectangular metal frame Gold metal design embedded in red TR temple B70 Silver and matte blue rectangular metal frame Silver metal design embedded in blue TR temple OPTICAL GLASSES 33
34 BJ7008 Modern industrial inspired design. Slim two-tone stainless steel rims. Stylish design Product keywords: Two-tone; thin rims; stylish frame B10 B11 B70 Black and jet black rectangular metal frame Black acetate temple Gold and jet black rectangular metal frame Black acetate temple Gunmetal and blue rectangular metal frame Dark blue acetate temple 34 OPTICAL GLASSES
35 BJ7009 Unisex design. Ultra-light metal frame. Stylish retro look Product keywords: Unisex; ultra-light metal; retro B10 B11 B30 Matte black round metal frame Matte black metal temple Matte black and gold round metal frame Gold metal temple Rose gold round metal frame Rose gold metal temple OPTICAL GLASSES 35
36 BJ7010 Unisex design. Ultra-light metal frame. Stylish retro look Product keywords: Unisex; ultra-light metal; retro B10 B60 B90 Matte black and gold round metal frame Gold metal temple Gold round metal frame Gold metal temple Gunmetal round metal frame Gunmetal metal temple 36 OPTICAL GLASSES
37 BJ7011 Unisex design. Ultra-light metal frame. Stylish retro look Product keywords: Unisex; ultra-light metal; retro B11 B30 B90 Gunmetal round metal frame Gunmetal metal temple Light rose gold round metal frame Rose gold metal temple Silver round metal frame Silver metal temple OPTICAL GLASSES 37
38 BJ7012 Large trendy metal frame that enhances the face shape. Slim acetate temple. Durable and comfortable Product keywords: Metal; large frame; comfortable B10 Gold/matte black vintage round metal frame Black acetate temple B11 Matte black vintage round metal frame Black acetate temple B30 Rose gold vintage round metal frame Tortoiseshell acetate temple B90 Gunmetal vintage round metal frame Blue acetate temple 38 OPTICAL GLASSES
39 BJ7013 Large trendy metal frame. Slim acetate temples for added style and comfort Product keywords: Metal; large frame; comfortable B10 Gold/matte black vintage round metal frame Black acetate temple B11 Matte black vintage round metal frame Black acetate temple B20 Brushed matte bronze vintage round metal frame Tortoiseshell acetate temple B30 Rose gold vintage round metal frame Tortoiseshell acetate temple B90 Gunmetal vintage round metal frame Blue acetate temple OPTICAL GLASSES 39
40 BJ7016 Perfect for the modern gentleman. Two-toned metal with a modern twist. Thin, light and comfortable Product keywords: Two-tone; vintage; large frame B10 Black/gold classic rectangular metal frame Black acetate temple B12 Dark gunmetal/gunmetal classic rectangular metal frame Black acetate temple B70 Blue/gunmetal classic rectangular metal frame Blue acetate temple 40 OPTICAL GLASSES
41 BJ7017 Unisex design. Versatile frames to suit all face shapes. Lightweight materials for added comfort Product keywords: Unisex; versatile; comfortable B10 Black/gold cat-eye metal frame Black acetate temple B11 Black/gunmetal cat-eye metal frame Black acetate temple B30 Red/rose gold cat-eye metal frame Tortoiseshell acetate temple B70 Blue/gunmetal cat-eye metal frame Blue acetate temple OPTICAL GLASSES 41
42 BJ7023 Classic metallic aviator frame with acetate temples for enhanced comfort. Ceramic nose pads Product keywords: Versatile, lightweight, classic aviator frames B10 Gold/matte black frame Black temple B11 Matte black frame Black temple B30 Rose gold frame Tortoiseshell temple B60 Gold frame Transparent/gold temple B90 Light gunmetal frame Dark blue temple 42 OPTICAL GLASSES
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