for fullness & volume

Transcription

1 BODY LUXE for fullness & volume

2 for long-lasting color

3 for long-lasting color Turn Up Longer-lasting Color. Turn Down Fading. Just one level of fade protection? Discover full coverage color insurance. Color Endure keeps color true to hue with our triple-threat Multi-Spectrum Defense Complex, a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change. Protects color vibrancy up to 33% longer than a leading professional sulfate-free color-protecting shampoo and conditioner. Maintains over 89% of the vibrancy of red haircolor after 18 washes.

4 for long-lasting color SHAMPOO for gentle, daily cleansing of colortreated hair Gentle cleanser for color-treated hair that increases color longevity and reduces tonal change. Protects haircolor vibrancy up to 33% longer than a leading professional sulfate-free shampoo, and maintains over 88% of red haircolor between color services. This exceptionally gentle daily shampoo will preserve over 86% of your haircolor after 18 washes, while adding strength, manageability, softness and shine. CONDITIONER to hydrate hair & lock in haircolor A daily conditioner that locks in moisture and maintains color-treated hair. Keratin Amino Acids offer strength and hydration to maintain color treated hair. This daily conditioner will soften and protect your hair, effectively locking in color and adding tremendous shine.

5 VIOLET VIOLET VIOLET SHAMPOO for toning blonde/gray hair Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair. Neutralizes unwanted yellow or brassy tones with a high level of violet dye. This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage. NOTE: Some may choose to use every other time they shampoo, alternating with Color Endure Shampoo. VIOLET CONDITIONER to maintain tone & protect hair A violet conditioner that continues the toning process of Color Endure Violet Shampoo by helping to maintain the hue of cool blond, highlighted, bleached or gray hair. Delivers an additional high level of violet dye to cancel yellow tones while conditioning hair. This violet conditioner will provide your hair with a bright tone and leave it hydrated, shiny and protected from environmental and physical damage. for toning blonde/gray hair

6 Technology & Ingredients Bio-Advanced Peptide Complex TM With the latest advancements in science and technology, we re now able to create a bio-identical peptide that is anchored on each end with cysteine and arginine amino acids, found to be substantial amino acids for reconstruction. These two amino acids have been specifically arranged to make them more targeted to active or damaged sites for longer-lasting hair reconstruction. Joico s Bio-Mimetic Peptide is combined with all 19 keratin amino acids found in hair to make our patent pending Bio-Advanced Peptide Complex. Exactly like Human Hair Keratin Protein, it has MWS Multi-Spectrum Defense Complex TM Found in all Color Endure products, this exclusive complex stages a threephase attack against color fading and tonal loss while conditioning and strengthening hair: Broad-spectrum ultraviolet protectants prevent UV rays from robbing hair of color molecules to reduce color fading and tonal change Green tea-derived antioxidants protect against damaging free radicals for long-lasting color Keratin Amino Acids strengthen, nourish and protect hair