course manual 100% ammonia & paraben free

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1 course manual 100% ammonia & paraben free

2 1. SO PURE COLOR, INSPIRED BY NATURE Everyone is becoming increasingly more conscious in their choices for products and ingredients. We want them to be pure, sustainable and honest. At the same time we are unwilling to compromise our high quality standards of luxury, comfort and quality. Keune upheld these values of today to develop the hair color of tomorrow. Keune introduces SO PURE COLOR, a mild and effective hair color, inspired by nature. Four reasons to start using So Pure Color immediately. 1 2 PURE Mild for hair and scalp Ammonia free Paraben free Enriched with certified organic ingredients NOURISHING Strong, healthy and shiny hair Enriched with Phytokeratin, to rebuild the hair structure Enriched with Argan oil, contains vitamin A and E for added moisture Coconut base for extra conditioning 3 4 EFFECTIVE High quality color Perfect coverage Lifts up to 3 levels Long lasting, permanent result 35 intermixable shades Easy to mix 1:1 Easy to rinse AROMATIC EXPERIENCE Indulge and relax Jasmine and Sandalwood essentials oils Pleasurable aroma experience Aligned with the So Pure philosophy

3 2. WORKING INGREDIENTS Phytokeratin This plant based extract, with natural keratin, deeply penetrates the hair and restores the natural keratin structure. Color pigments Are undeveloped oxidative dyes which penetrate deeply into the cortex and are ammonia free. Organic Argan Oil Moisturizes the hair, leaving it soft and shiny. The vitamin A and E antioxidants protect the hair from external influences. Coconut extracts The uniquely mild coconut oil provides a creamy based formula conditions the hair and helps to protect the scalp from staining. 3. SUMMARISING QUALITIES Oxidative pigments Permanent color To be mixed with So Pure Color Developer Hydrogen Peroxide 3% (10 volume) 6% (20 volume) 9% (30 volume) Processing time 30 minutes Up to 100% grey coverage Lightening of the natural pigment and coloring in one application up to a maximum of 3 levels Mild color for fashion and natural shades

4 4. SO PURE COLOR RANGE 35 intermixable shades So Pure Color Developer So Pure Color After Color Program So Pure Color Care

5 intermixable shades So Pure Color consists of a wide range of natural and fashion shades, grouped in color characters. Naturals So Pure Color no. 10 Lightest Blonde So Pure Color no. 9 Very Light Blonde So Pure Color no. 8 Light Blonde So Pure Color no. 7 Medium Blonde So Pure Color no. 6 Dark Blonde So Pure Color no. 5 Light Brown So Pure Color no. 4 Medium Brown So Pure Color no. 3 Dark Brown So Pure Color no. 1 Black Reds & So Pure Color no Medium Mahogany Copper Blonde Mahogany s So Pure Color no Dark Chestnut Blonde So Pure Color no Dark Intensive Red Blonde So Pure Color no. 5.6 Light Red Brown Copper So Pure Color no. 6.4 Dark Copper Blonde Golds So Pure Color no. 8.3 Light Golden Blonde So Pure Color no. 6.3 Dark Golden Blonde So Pure Color no. 4.3 Medium Golden Brown Warm Browns & So Pure Color no Very Light Champagne Blonde Warm Blondes So Pure Color no Light Amber Blonde So Pure Color no Medium Beige Blonde So Pure Color no Medium Golden Copper Blonde So Pure Color no Dark Choco Blonde So Pure Color no Dark Hazelnut Blonde So Pure Color no Light Amber Brown So Pure Color no Light Choco Brown So Pure Color no Medium Mocha Brown So Pure Color no Medium Expresso Brown Cool Brown & So Pure Color no Lightest Platin Ash Blonde Cool Blondes So Pure Color no Very Light Ash Golden Blonde So Pure Color no Medium Caramel Blonde So Pure Color no Medium Violet Golden Blonde So Pure Color no Light Cocoa Brown Violets So Pure Color no. 5.7 Light Violet Brown Ash So Pure Color no. 8.1 Light Ash Blonde So Pure Color no. 6.1 Dark Ash Blonde

6 4.2 So Pure Color Developer The So Pure Color Developer is a paraben free developer, enriched with a color stabilizer. It is recommended to mix the So Pure Color with the special dedicated So Pure Color Developer. This will provide the best quality and durable results. 3% - 10 volume 6% - 20 volume 9% - 30 volume Bleached or highlighted hair Same level/color darker/ 1-2 levels lift/grey coverage 2-3 levels lift The mixing ratio of So Pure Color is 1:1 with the dedicated So Pure Color Developer. Processing time is 30 minutes. For lighter coloring 40 minutes is recommended. We advise to work without any heat for a better quality results and longer durability.

7 4.3 So Pure Color After Color Program To stop the complete oxidation process and neutralize the hair after coloring we recommend to use the So Pure After Color Program. So Pure COLOR After Color Shampoo Professional A Sulfate and Paraben free shampoo with certified organic Argan Oil, Jasmine & Sandalwood. It stops the oxidation process and neutralizes the hair after a color treatment. Only to be used as an in salon treatment after coloring. Sulfate and paraben free shampoo. Removes the pigment residue from the hair and scalp. Contains natural citric acid which closes the cuticle and leaves the hair manageable. The ph value is 4. Contains Phytokeratin to rebuild the hair structure Contains Argan oil which provides vitamin A & E to strengthen hair & scalp. Contains Sunflower seed extract which prevents from color fading. So Pure COLOR After Color Conditioner Professional A Paraben Free conditioner enriched with certified organic Argan Oil, Jasmine & Sandalwood. So Pure Color After Color Conditioner Professional conditions and detangles the hair after a color treatment and provides a natural shine. Only to be used as an in salon treatment after coloring. Paraben free conditioner. Contains Phytokeratin to rebuild the hair structure Contains Argan oil which provides vitamin A & E to strengthen hair & scalp. Contains Sunflower seed extract which prevents color fading. ph value of So Pure Natural Balance Care The So Pure Color Care range, a 100% pure plant essential therapy we recommend to use for home care. Inspire clients with a complete aroma experience, inspired by nature. So Pure Natural Balance contains over 30 rich plant extracts and essential oils, giving you and your customer a luxurious sense of well-being.

8 5. COLOR THEORY 5.1 Primary colors The color wheel is an instrument that is constantly used when we color hair. The base is being formed by 3 primary colors: Red Yellow Blue Primary colors: Red, Yellow, Blue 5.2 Secondary colors By mixing the primary colors we will create secondary colors: Red + Yellow = Orange Red + Blue = Violet Blue + Yellow = Green Secondary color Secondary colors: Red + Yellow = Orange 5.3 Complementary colors The primary and secondary colors opposite to each other in the color wheel are the complementary colors. Complementary colors neutralize each other. Red neutralizes Green Yellow neutralizes Violet Blue neutralizes Orange Complementary colors Cool colors Warm colors 5.4 Color wheel This knowledge is constantly used when we color hair, especially when deciding on the chosen character. The colors are described as characters as follows: Red = Red Yellow = Gold Blue = Ash Blue Orange = Copper Violet = Violet Green = Anti - Red

9 6. COLOR NUMBER SYSTEM 6.1 DIVISION OF COLOR GROUPS For a better understanding of the colors on the chart, the colors are divided into different categories. Naturals Red & Mahogany Warm Brown & Blonde Cool Brown & Blonde Copper Gold Violet Ash 6.2 FIRST NUMBER The first number indicates the color level. This level is the place of a natural or synthetic color on the scale of color level. The scale is numbered 1 through 10. Number 1 is the darkest color; number 10 is the lightest color. Number 2 is omitted as the human eye can not visually see a difference from level 1 to level 2 or from level 2 to level 3. Scale of color level: 1 - Black 3 - Dark Brown 4 - Medium Brown 5 - Light Brown 6 - Dark Blonde 7 - Medium Blonde 8 - Light Blonde 9 - Very Light Blonde 10 - Lightest Blonde

10 6.3 SECOND NUMBER The second number indicates the primary color character. Some colors have a third number. This indicates the secondary color character. A color character is the color which predominates the reflection. So Pure Color has the following color characters:.1 - Ash.2 - Pearl.3 - Gold.4 - Copper.5 - Mahogany.6 - Red.7 - Violet.8 - Brown.9 - Anti-Red (Green) Exceptions are the following numbers for which there are fantasy names:.01 - Platin Ash.04 - Champagne.14 - Caramel.23 - Cocoa.31 - Amber.32 - Beige.37 - Expresso.38 - Hazelnut.53 - Chestnut Example A color with number Medium Blonde (color level) 7.3 Gold (primary color character) 7.34 Copper (secondary color character) The name for this color is: Medium Golden Copper Blonde

11 7. COLORING WITH SO PURE COLOR So Pure Color is a color which consists of undeveloped oxidative pigments, creating a permanent color. The color pigments of So Pure Color will penetrate the hair through the cuticle layer into the cortex. This complete process will happen in a processing time of 30 minutes; all the undeveloped pigments will now be developed. 7.1 Preparation Step 1: Determine natural level (scalp area) check the ends. Determine Percentage of grey. Step 2: Choose the right color for the desired results with the current color and level in mind. Step 3: Choose the right So Pure Color Developer. 3% - 10 volume Bleached or highlighted hair 6% - 20 volume Same level / Color darker/ 1-2 levels lift 9% - 30 volume 2 3 levels lift Mix So Pure Color formula 1:1 with So Pure Color developer. 7.2 Application Note: So Pure Color must be applied to dry hair Virgin hair coloring (first time coloring): Step 1: Apply the color with a color brush evenly to lengths and ends beginning 1 2 cm ( inch) from the scalp, process for 10 minutes. Lighter coloring 15 minutes Step 2: Apply remaining color to the roots for an additional 30 minutes. Lighter coloring 35 minutes. Step 3: Total processing time: 40 minutes. Lighter coloring 50 minutes. Step 4: Rinse the hair with the So Pure Color After Color Program. Regrowth coloring: Step 1: Apply the color to the regrowth Step 2: If needed apply color on the ends with a low developer Step 3: Total processing time: 30 minutes. Lighter coloring 40 minutes. Step 4: Rinse the hair with the So Pure Color After Color Program.

12 7.3 Rinsing Add a little warm water and massage the color with the fingertips from the scalp and hair. Rinse thoroughly. Shampoo the hair with So Pure Color After Color Conditioner Professional ph 4 and condition with the So Pure Color Conditioner Professional ph4. Leave the conditioner in the hair for about 3 minutes before rinsing. This process is needed to stop the complete coloring process and close the cuticle layer. 7.4 Grey Coverage Up to 100% grey coverage will be achieved by mixing a Fashion shade with a Natural shade. With So Pure Color we recommend to work from a different base then with Tinta Color. We recommend a mixture of: 20 ml Natural Shade and 40 ml Fashion Shade + 6% Best quality of grey coverage: 30 minutes processing Enough color Clean and dry hair, if it s very oily/dirty we recommend to clarify the hair softly before coloring the hair

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14 100% Pure Plant Essential Therapy keune.com Printed in holland 0712 E

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