STYLE ISN T BORN. IT S GROOMED.

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Rudolf Hines
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1 STYLE ISN T BORN. IT S GROOMED.

2 Drive your salon to a new level of SUCCESS with innovative products tailored to the needs of today s WELL-GROOMED AN

For over two decades, Paul Mitchell has remained the leading salon

With the changing styles and needs of today s young male, we saw an

We are confident that MITCH will deliver the performance you and

3 For over two decades, Paul Mitchell has remained the leading salon brand among men. With the changing styles and needs of today s young male, we saw an opportunity to take men s grooming to the next level. We are confident that MITCH will deliver the performance you and your salon guests demand. John Paul DeJoria, Co-founder and CEO PAUL MITCHELL IS THE #1 SALON BRAND PURCHASED BY MEN. Mintel International

As a premium men s line featuring innovative styling products with a wide range of finishes and hold factors, MITCH

Concentrated, high-performance products make great grooming easy for the modern man.

4 EVERY MAN NEEDS A WINGMAN TO MAKE HIM LOOK GOOD Paul Mitchell is the #1 salon brand purchased by men SOURCE: MINTEL WHY MITCH? As a premium men s line featuring innovative styling products with a wide range of finishes and hold factors, MITCH offers the very latest in style and texture. Concentrated, high-performance products make great grooming easy for the modern man. Colour-coded packaging indicates moderate, medium or firm hold for easy product selection. Angus Mitchell, Co-owner and Artistic Director of John Paul Mitchell Systems, is the face of the brand, incorporating elements of his active, successful lifestyle as the original MITCH man. MITCH is: High-performance Innovative On-trend Award-Winning RRP from 6.50

5 MITCH HEAVY HITTER NOTHING BUT CLEAN Lathers up fast and delivers maximum clean, powering away dirt, grease and build-up. 80% of men surveyed said if they were offered a new experience they would try it Source: Mintel HEAVY HITTER DEEP CLEANSING SHAMPOO Washes away dirt and product build-up for a powerful clean Invigorates and deep cleans without stripping natural oils, great for daily use Refreshing cedar and agave scent leaves hair smelling great

74% of British men define themselves as keen shoppers when buying personal care products

step Hearty lather rinses clean with a fresh scent Leaves hair full and healthy-looking

between your palms and work it through hair to give your style serious lift and

6 74% of British men define themselves as keen shoppers when buying personal care products SOURCE: MINTEL Good looks come easy with this conditioning shampoo just lather, massage and rinse. You re done! DOUBLE HITTER SULFATE-FREE* 2-in-1 SHAMPOO & CONDITIONER Washes and conditions in one step Hearty lather rinses clean with a fresh scent Leaves hair full and healthy-looking * Does not contain Sodium Laurel Sulfate or Sodium Laureth Sulfate Create a web of fiber between your palms and work it through hair to give your style serious lift and structure. CONSTRUCTION PASTE ELASTIC HOLD MESH STYLER Flexible, webby texture forms & separates Great for messy, undone styles Crunch-free finish with no flaking

REFORMER STRONG HOLD Matte Finish Texturizer Pliable putty styler with powerful hold Gritty, modern texture and a matte finish

hair No-shine formula leaves a dry, ultra-matte finish Thickening ingredients for a modern textured look CLEAN CUT On average,

Natural finish won t look over-styled Subtle texture works well on any hair type BARBER S CLASSIC MODERATE HOLD High Shine

7 REFORMER STRONG HOLD Matte Finish Texturizer Pliable putty styler with powerful hold Gritty, modern texture and a matte finish Bulks up fine or thin hair MATTERIAL TM STRONG HOLD Ultra-Matte Styling Clay Strong-hold texture, adds bulk for thicker-looking hair No-shine formula leaves a dry, ultra-matte finish Thickening ingredients for a modern textured look CLEAN CUT On average, men visit the hairdressers seven times a year SOURCE: MINTEL MEDIUM HOLD Semi-Matte Styling Cream Forms clean, no-fuss looks Natural finish won t look over-styled Subtle texture works well on any hair type BARBER S CLASSIC MODERATE HOLD High Shine Pomade Works through hair quickly with comb or fingers Great for classic styles and slicked-back looks Tames curls and waves with smooth control

48% of men say they would try new products if they

MINTEL Count on this extra-strength gel to manhandle

STEADY GRIP FIRM HOLD NATURAL SHINE GEL Shapes any

flaking and drying Makes hair look and feel thicker

hands, stretch the fibers and work into hair to

HARDWIRED MAXIMUM HOLD SPIKING GLUE A must-have for

8 48% of men say they would try new products if they were recommended by a significant other SOURCE: MINTEL Count on this extra-strength gel to manhandle your style with non-stop hold. STEADY GRIP FIRM HOLD NATURAL SHINE GEL Shapes any style with lasting hold Alcohol-free formula fights flaking and drying Makes hair look and feel thicker Put this powerful product in the palms of your hands, stretch the fibers and work into hair to create extreme looks that won t quit. HARDWIRED MAXIMUM HOLD SPIKING GLUE A must-have for spiked and extreme looks Powerhouse control lasts as long as you want it Distributes easily and won t flake out

INCLUDES: Guest Brochure Point-of-Purchase Material

9 Our POP material features Paul Mitchell s son & the co-owner of John Paul Mitchell Systems, Angus INCLUDES: Guest Brochure Point-of-Purchase Material Social Media, Web & PR MARKETING SUPPORT Take Home sm Menu

MITCH In-Salon Class Expand your men s haircutting and grooming skills,

10 LET MITCH TAKE CARE OF YOUR BUSINESS WITH VALUABLE EDUCATION and men s grooming expertise. MITCH In-Salon Class Expand your men s haircutting and grooming skills, hone new techniques and master expert dialogue for marketing to male guests. Takashi Kitamura, Paul Mitchell International Educator

11 LAUNCH ORDERS Talk to us about our launch kits tailored to you

12 STYLE ISN T BORN. IT S GROOMED. CREATE MAN POWER in your salon and get your share of the male market with award winning MITCH #MITCHTHEMAN paul-mitchell.co.uk/mitch Find us on and at Paul Mitchell UK

The PRODUCT GUIDE. A complete line of grooming essentials specifically developed to make men even better men. SKU# MA9240-B

The PRODUCT GUIDE. A complete line of grooming essentials specifically developed to make men even better men. SKU# MA9240-B SKU# MA9240-B FAROUK SYSTEMS, INC. 250 Pennbright Houston, Texas 77090 FAROUK.COM ESQUIRE & ESQUIRE GROOMING are Trademarks of Hearst Communications, Inc. The PRODUCT GUIDE A complete line of grooming