Brazil Trail Guide. Sponsored by:

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1 Brazil Trail Guide Sponsored by: Hamburg, 1-3 April 2014

2 Happi Chem Week PANEL DISCUSSIONS & PRESENTATIONS FREE TO ATTEND TUESDAY 1 APRIL, 11:30-12:15 BRAZIL: A POWERHOUSE FOR COSMETICS & TOILETRIES Daniel Oliveira, Market Intelligence Manager, ABIHPEC Daniel will give an insightful overview of the Brazilian Beauty and Personal Care market. He will cover topics such as the BPC Brazilian Trade balance, ex-factory sales (volume and value) and a 5 year analysis of the Brazilian market by category including mass market and premium beauty. DEDICATED WORKSHOP WEDNESDAY 2 APRIL, 09:00-13:00 HOW TO BREAK INTO THE BRAZILIAN PERSONAL CARE MARKET Understand the Brazilian existing regulations on cosmetics products, upcoming rules on sunscreens and general legal requirements for market entry. Learn about the attractiveness of the Brazilian cosmetics market and how to find a distributor. Claudia de Lucca Mano, Lawyer, De Lucca Mano Lucas Portihlo, President of the Brazilian Society of Cosmetology and Education Norberto Pasquatti, Lawyer Michael Ghilissen, CEO, Unparalleled Communications VAT INNOVATION ZONE SPOTLIGHT ON BRAZIL TRENDS, DRIVERS, INNOVATION Join Mintel for their ever popular interactive product demonstrations. Play with and experience 18 innovative skincare, haircare and colour cosmetics products from Brazil. Daily demonstrations Tuesday, 1 April 11:00-11:30 & 16:00-16:30 Wednesday, 2 April 11:00-11:30 & 16:00-16:30 Thursday, 3 April 11:00-11:30 & 15:30-16:00 Official Partner: FREE TO ATTEND Hall A3 WEDNESDAY 2 APRIL, 10:45-11:30 SPOTLIGHT ON BRAZIL TRENDS, DRIVERS, INNOVATION Chris Lindslay, Global Skincare Analyst, Mintel Join Chris to learn how consumer behaviour is evolving in response to the changing social and retail environment in this exciting market, and how the beauty industry is anticipating these changes with a flow of new products and claims. Western and Asian brands, meanwhile, are blending Brazilian botanicals with high tech actives for the ultimate in natural beauty. WEDNESDAY 2 APRIL, 14:00-14:45 ROUND TABLE: INGREDIENTS MADE IN BRAZIL: CHALLENGES AND OPPORTUNITIES Rose Hernandes, ABIHPEC (moderator) Daniel Sabarà, Executive Director, Beraca Representative from a leading brand Amarjit Sahota, President, Organic Monitor Hall A2 VIP & Exhibitor Lounge and Press Office Brazil Country Focus Brazilian Pavilion Cos Cos Design Design HPC French Pavilion 3G50 3H60 Innovation Zone Marketing Trends Theatre Innovation Seminar Theatre 1 Innovation Seminar Theatre 2 Innovation Seminar Theatre 3 Hall A1 Hall A4 BRAZIL COUNTRY FOCUS Brazilian Pavilion Networking zone Juice bar Spanish Pavilion Supported by: 1K50 4E50 4B40 4C40 Fragrance in Cosmetics Zone 1E30 1H30 1J30 1K30 Atrium 4C36 4F20 Testing & Regulation Zone 4J20 1F07 Escalators up to Harbour Light Restaurant and Organisers Office Registration & Cloakroom ENTRANCE Lift to Workshops Lift to Awards Ceremony

3 FOLLOW THE BRAZIL TRAIL AKZONOBEL PERSONAL CARE STAND 1J30 Hair Care: Designed for Brazil, Developed in Brazil Hair Care is a hot topic in Brazil, which is why it is the No. 2 market in the world. In 2012, Brazilian women spent more than $7.7 billion on hair care products, representing nearly half of their total spend on personal care products. AkzoNobel Personal Care have a deep understanding of the Brazilian hair care market and thus, have resources dedicated to the development of formulations unique to the needs of this dynamic personal care sector. Explore a range of hair care options such as shampoos, conditioners, treatments and styling aids which are designed, developed and evaluated in Brazil, for Brazil. BERACA STAND 4E50 Beraca s Socio-biodiversity Enhancement Program Beraca s Socio-biodiversity Enhancement Program is based on the triple bottom line of economic, environmental and social balance. The project will feature raw materials in different stages of processing (fruits, seeds, oils, butters, etc.), images and infographics to illustrate the role of each stakeholder in the production chain. It will showcase not only the raw material lifecycle, but also the positive social and environmental impacts resulting from sustainable sourcing by rural communities associated with Beraca. Come and embark on a journey of nature preservation and social progress, beginning with the rich Brazilian biodiversity. C.H. ERBSLÖH GMBH & CO. KG STAND 1K50 A Trip to Brazil with Innovative Formulation Concepts C.H. Erbslöh will present prototype formulations, inspired by Brazil, with ingredients from their core suppliers. The Kola & Lime Firming Cream contains Lime Butter with a refreshing scent as well as Kola and Visnadine offering a strong lipolytic and vascular activity. The Brazil Shower and the Citrus Scrub are formulated with natural exfoliating particles. The active Hydropom sourced from Tomato skin provides high anti-oxidative properties and is used in the Tomato Cream Gel. The Coconut Hair Wax contains babassu and coconut oil, while the Vanilla Lotion with a gemini emulsifier and vanilla extract leads to an extraordinary soft skin feeling. CORBION PURAC STAND 4C36 Feminine Hygiene - The Hottest Topic in Brazil In Brazil intimate washes saw the fastest growth (400%) within bath and shower products from In 2017 Brazil is forecast to lead the world in feminine hygiene with a value of 329 million, growing by 80% from 183 million in 2012 (data: Euromonitor). L-Lactic Acid is produced naturally in the vagina to keep it acidic at a ph between 3.5 to 4.5. Maintaining this ph is very important to keep the balance of the vaginal microflora. Several formulations of intimate hygiene washes, based on PURAC L-Lactic Acid, especially developed for the Brazilian market, will be introduced. CRODA EUROPE LTD STAND 1H30 Brazil: Innovating for Multicultural Beauty! Croda is delighted to showcase a number of formulations that have been developed by their Brazilian team, specifically for the Brazilian consumer. These formulations include their recent innovations in Colour Cosmetics, Combing Creams and sensory-appealing Skin and Sun Care solutions. Visit Croda on Stand 1H30 to experience these exciting formulations! IMCD GROUP STAND 1E30 IMCD - Embracing Energy. Celebrating Beauty Inspired by the passion and energy of Brazilian life, IMCD will pay homage to the intense colours of Brazil with their range of vibrant and vivid formulations that cover applications in skin care, sun care, colour cosmetics and hair care. Created to capture the electrifying essence of the country, each expert formulation has been influenced by the nature, nightlife and attitude of Brazil. So whether you dream of dancing beneath the stars, exploring the Amazon, or bathing on the beach, you can celebrate Brazil s beauty with the IMCD team at Stand 1E30. KOBO PRODUCTS INC. STAND 3H60 Kobo Formulates for the Brazilian Market NATUREX STAND 4C40 Brazilian Hair Beauty - Creme Para Pentea Naturex will present a creme para pentear, a leave-on cream that allows Brazilian women to comb out their hair. This kind of product is famous in Brazil because Brazilian women are extremely careful with their hair, as it is considered to be one of the major beauty attributes. The product contains ingredients selected specifically for hair care properties: Cupuaçu extract sourced from Brazil and Buriti and Ungurahui oils from Amazonia. In order to address each woman s need, the product can be applied on either wet or dry hair. PHARMA WALDHOF GMBH STAND 1F07 Flavonoids from Sustainable Cultivation in Brazil Pharma Waldhof GmbH, partnering with the Brazilian company Quercegen Agronegócios, is bringing innovative and highly active Flavonoid ingredients out of Brazil and into the worldwide cosmetic market. Primary extracts are obtained from sustainably cultivated plants on local Brazilian plantations and are produced to conform to current international standards of Global GAP (Good Agricultural Practices). This development seeks to address the needs within the industry for pure and highly active substances which can be used for multiple applications. Excited by the abundance of potential ingredients from Brazilian nature, both companies together are developing new concepts for traditional topical and Beauty from Inside actives through the use of modern technology. SYMRISE STAND 4B40 Cosmetic Textures for the Brazilian consumer A day in the life of Eduardo and Elisa: Cosmetic textures for the Brazilian consumer Join us on our journey discovering a typical day of one female and one male character living in Brazil. You will learn about their normal daily routine including their concerns and habits. On the basis of this knowledge we will propose a range of innovative and inspiring cosmetic products and textures to answer the consumers needs typical to this region. All the project information and identified needs are based on our extensive research data in the frame of our broad Consumer & Market Insights studies. Using the synergies of our global resources the textures have been developed and approved by our

4 CHEMYUNION STAND 3G50 The Brazilian Sensorial Get in touch with CHEMYUNION, a Brazilian company that innovates from Brazil to the world. EMULFEEL S is one of the structuring agents from the EMULFEEL RANGE. It modifies the sensory of emollients. EMULFEEL S is a single ingredient, highly vegetal and easy to use. Compatible with physical and chemical sunscreens, this is a perfect solution to obtaining a great sensory feel for sun care products. PHYSAVIE, is an active ingredient which decreases the damage caused by infra-red, UV and visible light. Obtained from Physalis Angulata (a native Brazilian plant) by supercritical fluid extraction, this ingredient enhances the range of protection, especially when the target is daily products. CLARIANT STAND 4F20 Oil for Precious Hair - Plantasens Brazil is a country of continental proportions, defined by incredible variety that includes cultural, climatic, ethnic, social and natural, and extends to a diversity of beauty. This diversity is one of the most important aspects of the country s precious crowning jewel: Brazilian women. Clariant has combined sophisticated oils and fractions to create a concept formulation that is 100% vegetable derived. Oil for Precious Hair delivers a unique care to Brazilian women. Visit the Clariant Stand 4F20 to experience this preciousness. KOBO PRODUCTS INC. STAND 3H60 Kobo Formulates for the Brazilian Market Brazil is an important region in the cosmetic industry which has experienced escalated growth in recent years. In order to support this market more efficiently, Kobo has established an Application Lab in Brazil employing Brazilian Formulators who focus on creating finished products for this market. Discover and test a few of these formulas at the KOBO Stand! LUBRIZOL STAND 1K30 The Lubrizol Brazilian Beach Experience The city life in Brazil is often synonymous with beach life. In this country where the sun shines all year long, protecting the skin and hair from the heat and sun is extremely important. Brazilian consumers and beachgoers especially are looking for convenient and high performance products with a pleasant sensory feeling. Lubrizol Personal Care is continuously developing new formulas that answer the needs and preferences of these consumers. Visit Stand 1K30 and experience the Brazilian beach life! SYMRISE STAND 4B40 Cosmetic Textures for the Brazilian consumer A day in the life of Eduardo and Elisa: Cosmetic textures for the Brazilian consumer Join us on our journey discovering a typical day of one female and one male character living in Brazil. You will learn about their normal daily routine including their concerns and habits. On the basis of this knowledge we will propose a range of innovative and inspiring cosmetic products and textures to answer the consumers needs typical to this region. All the project information and identified needs are based on our extensive research data in the frame of our broad Consumer & Market Insights studies. Using the synergies of our global resources the textures have been developed and approved by our global application lab network supported with creative input from our Fragrance department. THE INNOVATION COMPANY STAND 4J20 Shine Bright Like A Diamond - Colour Cosmetics Inspired by Brazilian gemstones, The Innovation Company presents a range of luxurious colour cosmetic products (eye shadows, eyeliners, lip-glosses ) with stunning shimmering effects combined with luxurious skin feel and perfect application.

5 Beraca. Innovating beauty with Brazilian biodiversity Beraca is an authentic and innovative Brazilian company that has been investing in the development of sustainable technologies for more than 50 years. Beraca s products are harvested under strict sustainability guideline by local communities, thus improving the quality of life of these groups while preserving natural resources. PRESENT IN MORE THAN 40 COUNTRIES ORGANIC CERTIFIED PRODUCTS PORTFOLIO INCLUDES FIXED AND ESSENTIAL OILS, BUTTERS, EXTRACTS, ACTIVES, CLAYS, AND SCRUBS beraca.com / beracaoficial