-- BRAND STATEMENT --

Transcription

1 Education Book 17

2 BRAND STATEMENT WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR. WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT SATISFACTION AND SALON SUCCESS. WE DO MORE THAN JUST UNDERSTAND YOU. WE THINK LIKE YOU. WE THINK STYLIST 2 3

3 TOGETHER FOR SUCCESS Success is a journey, not a destination and there is no reason that you should walk that path alone! As artists, we can never get enough of the ideas and impulses that satisfy our need to be creative. As stylists, we know that being in the company of like-minded stylists is invigorating. As business people, we must have the right partner to accompany and support us. Let s take the journey to success together. Our education programs are essential for you to be successful artistically, creatively and technically. Join our Goldwell Education Team and Guest Artists for powerfully informative and inspiring sessions and enjoy the atmosphere of being among other highly creative stylists. All of the courses in this book were developed by stylists like yourself, with you in mind so with every cut, color and style you create you will feel your talent developing further, with your skills getting as sharp as your cutting tools. As your trusted salon partner, we invite you to browse our offerings and then join our education programs. It s an investment in your craft and in your future that you can t afford to miss. Let s get started, together. KATHY REILLY ASSOCIATE DIRECTOR OF EDUCATION MICHAEL PARSONS GENERAL MANAGER 4 5

4 CONTENT CONTENT EXPLORE YOUR POSSIBILITIES GOLDWELL SERVICE CYCLE 8 GOLDWELL MASTER SERIES 10 MASTER COLORIST 12 COLOR TECHNICIAN 18 COLOR DESIGNER 20 COLOR SPECIALIST 22 COLOR ARTIST 25 MASTER STYLIST 26 ESSENTIAL SHAPES 32 CONTEMPORARY SHAPES NEW 32 ADVANCED SHAPES NEW 32 COLLECTION SHAPES NEW 32 MASTER TEXTURE 34 TEXTURE TECHNICIAN NEW 38 TEXTURE STYLIST NEW 38 ARTIST SERIES 40 BEYOND PURE PERFECTION 42 BLOW DRY AND FINISH 42 CREATIVE COLOR PLACEMENT 43 DESIGN TAKES SHAPE 43 ELUMENATE 44 EXPRESS YOUR STYLE SENSES 44 EXTREME COLOR CAMP 44 EXTREME COLOR CAMP 2 44 FOILING MASTERY 45 HAIR PAINTING 45 THE PICTURE PERFECT BRIDE 46 THE ARCHITECTURE OF CUTTING & COLORING 46 STRUCTURED FORMATION ONE 46 STRUCTURED FORMATION TWO 46 STYLING 52 STYLESIGN NEW 54 CARE 56 DUALSENSES NEW 58 KERASILK 60 KERASILK PREMIUM HAIRCARE 62 KERASILK KERATIN TREATMENT SERVICE 64 KERASILK KERATIN DE-FRIZZ SERVICE NEW 64 COLOR ZOOM 66 COLOR ZOOM 17 CREATING A COLOR CHALLENGE ENTRY 73 COLOR ZOOM 17 WORKSHOP 73 COLOR ZOOM 17 LOOK & LEARN 73 SERVICE COLLECTIONS 74 THE MODERN MONOCHROMATICS COLLECTION 76 THE COOL BLONDE COLLECTION 78 THE COLORANCE COLLECTION 80 THE LUXURIOUS BRUNETTE COLLECTION 81 SALON SUCCESS 82 FOUNDATION SEMINARS 86 FOUNDATION MASTERY 89 FORMULATION MASTERY 91 WELCOME WEDNESDAYS 92 HAIR SCIENCE 92 GLOBAL ARTISTIC NETWORK TEAM 95 INTERNATIONAL ARTISTIC TEAM 96 NATIONAL ARTISTIC TEAM 99 GOLDWELL EDUCATION TEAM 100 BOOKING AND MUST-KNOW INFORMATION 104 INTERNATIONAL INSPIRATION 48 JAY MAHMOOD NEW 50 FANONE INTERNATIONAL NEW 50 MAZELLA & PALMER NEW 51 Equipment Required Handouts Lunch Certificate of Participation 6 7

5 GOLDWELL SERVICE CYCLE IN-SALON YOUR WAY TO SALON SUCCESS CONSULTATION Turn every salon visit into an exceptional experience with an individual consultation, latest techniques and high-performing professional products developed to best support your hair expertise. AT HOME MAINTENANCE SERVICE CYCLE PREPARATION POST-CARE & STYLING APPLICATION Discover the Goldwell Service Cycle 8 9

6 GOLDWELL MASTER SERIES FROM PASSION TO MASTERY Whether color, cut & styling or texture take your expertise to a new level. Be a true master in what you love. Join the Goldwell Master Series and get all you need to become the best in what you do. Each program consists of exciting interactive seminars and takes you step-by-step through the different areas of hair mastery. Get inspired, get energized and get started. Join us! 10 11

7 MASTER COLORIST MASTER COLORIST TURN YOUR PASSION FOR COLOR INTO MASTERY 12 13

8 TURN YOUR PASSION FOR COLOR INTO MASTERY Take your expertise to a new level become a GOLDWELL MASTER COLORIST. These exciting and interactive seminars take you on a journey through the art and services of hair color. It s not just about color, it s about building on your creativity and developing your skills in every area communication, service, technique and artistry. Each of the Master Colorist segments is designed to focus on a different area of hair color mastery and to enable you to attain a new level of knowledge and competency. MASTER COLORIST This is your program, if you want to:» grow your business and increase your client loyalty» develop and refine your technical skills» supercharge your creativity Get inspired, get energized and get started. Join us! 14 15

9 ACHIEVE ELITE STATUS When you have completed the Color Technician segment you receive the Master Colorist certification. Complete additional segments to elevate your Master Colorist status. COLOR DESIGNER Techniques and Service Mastery ADVANCED GREY COVERAGE ADVANCED FASHION COLORING COLOR SPECIALIST Color Transition Mastery COLOR CORRECTION COLOR FORMULATION COLOR ARTIST Trends and Inspiration Mastery COLOR TREND COLOR LAB MASTER COLORIST ADVANCED GOLDWELL TECHNIQUES CERTIFICATION COLOR TECHNICIAN Service Cycle and Standards Mastery DEMI-PERMANENT COLOR MASTERY PERMANENT COLOR MASTERY LIGHTENING MASTERY ELUMEN MASTERY 16 17

10 DEMI-PERMANENT COLOR MASTERY PERMANENT COLOR MASTERY COLOR TECHNICIAN Learn all about demi-permanent coloring with Colorance. This seminar is all about versatile hair color solutions that meet real client needs and expectations. Discover services that your client will love: from shine enhancement to exciting fashion colors and grey blending. NOTE: The following Color Service will be done on a provided mannequin: Colorance Cover Plus on regrowth and Colorance Core Color Balancing on mid-lengths and ends. Wow your blonde, brunette, redhead and grey clients with limitless color possibilities, 100 % grey coverage and the ultimate durability and evenness of the Topchic and Nectaya ranges. GOLDWELL SERVICE CYCLE AND STANDARDS MASTERY. Being a true color expert means having a deep knowledge of all: the products, the techniques and the tools. Learn to enhance your clients natural beauty with the perfect hair color. NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya on re-growth, partial foils and Colorance Core Color Balancing on mid-lengths and ends. Learn how to integrate the Goldwell color system into a holistic service your client will love. Become a COLOR TECHNICIAN. LIGHTENING MASTERY ELUMEN MASTERY WHAT S IN IT FOR YOU?» World-class consultation for your client» In-depth knowledge of the Goldwell brands» Creating a total look that is more than just hair color» How to talk confidently and promote color services» Knowledge in dimensional coloring» Formulations for reliable, lasting and even grey coverage» Inspirational, hands-on sessions that are fun and give you true color mastery» Day 5 is Certification Day. A live model is required at 10:00AM to perform the following service: Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color Balancing on mid-lengths and ends Get to know all about blonde: its versatility, its challenges and its beauty. Make your salon the place to be for blondes. Gain the knowledge and skills you need to create perfect blonde every single time. NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya HiBlonde on re-growth with Silk Lift foils, toning at basin with Colorance Express Toning or Elumen. EDUCATOR: Goldwell Master Colorist Educator FORMAT: 5 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: Color Technician Package - $950 Salon Alliance Points - 27,143 Discover endless possibilities to amaze your clients with the dazzling shine, incredible durability and evenness of a permanent color without ammonia-odor. Learn how to expand your salon s portfolio with premium Elumen services that are perfect for even the most discerning clients. NOTE: The following Color Service will be done on a provided mannequin: Topchic or Nectaya on re-growth, some Elumen in foils and Elumen Color Balancing on mid-lengths and ends. March 5-9 June October MASTER COLORIST 18 19

11 COLOR DESIGNER TECHNIQUES AND SERVICE MASTERY. Learn about a broad range of customized color services and techniques for every client type, age and complexion. Grow your skills and become a great COLOR DESIGNER. WHAT S IN IT FOR YOU?» Expertise in blonde, grey and fashion coloring» How to break down advanced techniques into salon color statements» How to develop a stunning hair color design» How to put your fashion statement through the total look» Tips and hints on follow-up services» How to tell instead of sell» Inspirational hands-on sessions to gain excellence and have fun! ADVANCED GREY COVERAGE Become the grey expert and build your clientele. Discover state-of-the-art grey services to impress even your most discerning grey clients. Make the grey service your salon s flagship service by gaining excellence in grey coverage. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Grey hair up to 75%. Can be coarse resistant or fine normal grey hair. No corrective color. No longer than shoulder length. ADVANCED FASHION COLORING Explore the unlimited possibilities of fashion coloring and create true color statements for your clients. Learn how to beautify your most precious raw material with your most ingenious tools advanced knowledge and creativity. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Open to fashion shades of blonde brunette or red. No more than 75% grey. No corrective color. No longer than shoulder length. MASTER COLORIST ADVANCED GOLDWELL TECHNIQUES Be the first to discover the most timeless and phenomenal Goldwell coloring techniques and services. Wow your clients with beautiful color results and the versatility of your service menu. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Open to fashion shades of blonde brunette or red. No more than 75% grey. No corrective color. No longer than shoulder length. EDUCATOR: Goldwell Master Colorist Educator FORMAT: 3 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: Color Designer Package - $900 Salon Alliance Points - 25,714 February June

12 COLOR SPECIALIST COLOR TRANSITION MASTERY. Achieve a high level of color knowledge and expertise that will empower you to solve any color challenge. Start to experiment with color and become a COLOR SPECIALIST. WHAT S IN IT FOR YOU?» From decolorizing and color remover to pre-pigmenting and everything in between» An in-depth understanding of color families» Insights into advanced color formulations» Variations on the most frequently used and useful correction techniques» Trouble-shooting strategy for the most demanding color challenges» How to transform visual references into amazing color results» Inspirational hands-on sessions to gain excellence and have fun! COLOR CORRECTION COLOR FORMULATION MASTER COLORIST Impress your clients with your mastery of color transition. We ll give you the advanced knowledge and tools to overcome any color challenge with outstanding results. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits one of the following criteria: Over lightened hair color, Too dark hair color or color build up, Banding or large re-growth. No longer than shoulder length. Think in color. Live the color formulations. Transform your vision into breathtaking hair. Be the person to create a genuine statement look for your client. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits one of the following criteria: Brassy, uneven or faded color, Banding or large re-growth. No longer than shoulder length. EDUCATOR: Goldwell Master Colorist Educator FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm May September INVESTMENT: Color Specialist Package - $900 Salon Alliance Points - 25,

13 COLOR ARTIST TRENDS AND INSPIRATION MASTERY. This inspirational level takes you to the world of trends and fashion. Learn from the Goldwell Global Artistic Masters, expand your horizon and become a COLOR ARTIST. WHAT S IN IT FOR YOU?» Commercial salon services in perfection» Transfer your vision into salon-friendly color techniques» Express your fashion statement in the total look» Learn how to give close-up and personal explanations and demonstrations» Color sense, awareness, confidence in color design and visualization COLOR TREND» Step-by-step sectioning, placements and color schemes» An inspiring and fun interactive workshop! COLOR LAB MASTER COLORIST Get inspired by the latest fascinating fashion and beauty trends. Learn how to bring haute couture into your salon and translate into exciting services for your clients. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Virgin hair or minimal color, No corrective color, Suitable for trend color, cut and style. No longer than shoulder length. Creativity is about capturing moments that make life worth living. Learn to express your vision on personalized color and formula concepts. Give the color your signature and your soul. Be the master of your color statements. NOTE: You are responsible to provide a model to arrive at 1:00pm who fits the following criteria: Virgin hair or minimal color, No corrective color, Suitable for trend color, cut and style. No longer than shoulder length. EDUCATOR: Goldwell Master Colorist Educator FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm November 6-7 INVESTMENT: Color Technician Package - $1,100 Salon Alliance Points - 31,

14 MASTER STYLIST MASTER STYLIST TURN YOUR PASSION FOR CUT & STYLING INTO MASTERY 26 27

15 TURN YOUR PASSION FOR CUT & STYLING INTO MASTERY Take your expertise to a new level become a GOLDWELL MASTER STYLIST. True hair style is not just the cut, the color or the styling; it s the seamless integration of all three: Cut + Color + Styling. The Goldwell Master Stylist Program is about everything you need to master all three components taking you step-by-step to the highest level of expertise. MASTER STYLIST This is your program, if you want to:» understand the fundamentals of hair cutting» improve your technical skills» strive for innovation Get inspired, get energized and get started. Join us! 28 29

16 BREAK OUT OF THE ROUTINE Achieve a new level of cutting and styling become a Goldwell Master Stylist. ESSENTIAL Cut and styling fundamentals CONTEMPORARY Contemporary and salon-friendly looks ADVANCED Edgy and exciting looks COLLECTION Let s get creative! CUTTING MASTER STYLIST ESSENTIAL SHAPES CONTEMPORARY SHAPES ADVANCED SHAPES (coming soon) COLLECTION SHAPES (coming soon) STYLING ESSENTIAL STYLING (coming soon) CONTEMPORARY STYLING (coming soon) ADVANCED STYLING (coming soon) COLLECTION STYLING (coming soon) 30 31

17 CUTTING Four inspiring cutting seminars that take you into the exciting world of shape and design. It s a journey improve your skills, achieve technical perfection and unlimited creativity! ESSENTIAL SHAPES» Stylists of all levels» Understand the fundamentals of hair cutting by re-learning the rules and the reasons behind them» Work methodically» Insights into what colors and techniques are best designed for each shape to give the best result CONTEMPORARY SHAPES» Stylists with salon experience» Create contemporary and salon-friendly looks» Use of disconnection and color placement» Color placement and techniques to enhance and emphasize the created shapes» Styling variations for the shapes to expand your range of finish options EDUCATOR: Goldwell Master Stylist Educator FORMAT: 3 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: Essential Shapes - $1,000 Salon Alliance Points - 28,571 May September EDUCATOR: Goldwell Master Stylist Educator FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: Contemporary Shapes - $850 Salon Alliance Points - 24,286 November MASTER STYLIST ADVANCED SHAPES» Stylists with salon experience» Create edgy and exciting looks» Use of disconnection and color placement» Understand the fundamental rules of advanced disconnetion» Push the boundary of creativity with a modern approach to advanced work Coming Soon! COLLECTION SHAPES» Stylists with salon experience looking for a crash course in creativity» Explore the fashion trends in our annual Color Zoom collection» Learn the trends and come up with your own interpretations of the latest collection» No limitations on your ideas or tools Coming Soon! 32 33

18 MASTER TEXTURE MASTER TEXTURE TURN YOUR PASSION FOR TEXTURE INTO MASTERY 34 35

19 TURN YOUR PASSION FOR TEXTURE INTO MASTERY Take your expertise to a new level become a GOLDWELL MASTER TEXTURE. Reinvent structure and create the hair your clients will love. Learn the latest trends, techniques and services to become a true texture expert. The Goldwell Master Texture program enables you to learn new skills, elevate your status as a true texture expert and to make your salon a place to be for all texture-related services. MASTER TEXTURE Learn how to translate your clients wishes into beautiful modern looks with this new expertise. This is your program, if you want to:» learn all about the permanent transformation of shape and texture» enhance your skills and discover new modern techniques» get inspiration for commercial and creative services Get inspired, get energized and get started. Join us! 36 37

20 TRUE MASTERY IS IN YOUR HANDS The three texture segments focus on the permanent transformation of shape and texture to make you the true expert in this field. TEXTURE TECHNICIAN Essentials in Texture TEXTURE STYLIST Commercial Texture TEXTURE ARTIST Creative Texture COLD PERM (coming soon) HEAT PERM (coming soon) COMMERCIAL LOOKS 1 (coming soon) COMMERCIAL LOOKS 2 (coming soon) SHAPE & STRUCTURE (coming soon) EDITORIAL STYLING (coming soon) MASTER TEXTURE KERASILK KERATIN TREATMENT (coming soon) 38 39

21 - TOGETHER WE ARE DRIVEN BY CREATIVE EXCHANGE. - ARTIST SERIES COLOR EXPLORE NEW COLORS, TECHNIQUES AND TRENDS 40 41

22 BEYOND PURE PERFECTION BLOW DRY AND FINISH CREATIVE COLOR PLACEMENT DESIGN TAKES SHAPE This 2 day formulation and color correction program will unlock the mystery in achieving the perfect blonde utilizing a variety of options in the Goldwell color portfolio. Special focus on the Elumen range as a color correction tool. You will be able to map out a plan for your client allowing you to achieve that beautiful blonde safely, accurately and with confidence. The Elumen range is more than just the PURE shades. Learn how to maximize the whole palette of shades to create new services and enhance your existing ones. Learn how to use Elumen color alone or incorporate Elumen color with other Goldwell colors in one technique. Practical work will be done on mannequins. WHAT S IN IT FOR YOU?» Technology review» Low lighting» Tint backs» Coloring grey» Color balancing» Elumen with Topchic and Colorance EDUCATOR: Jennifer Vermeer FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $600 / Salon Alliance Points: 17,143 NOTE: Bring tail comb and sectioning clips. March July This one-day, hands-on workshop is designed to give the hairdresser a complete understanding of the augmentation involved with the blow dry and how to finish with flair. Learn to appreciate the true art of the fashionable finish; polished, relaxed and lasting shape control. This class is designed for all levels and is paced according to the stylist s abilities and experience. WHAT S IN IT FOR YOU?» Prepping the hair» Standing positions» Power drying» Heat and speed selection» Tool selection» Sectioning» Brush setting» Balance» Scrunching» Silhouette» Brush straightening» Where to start» When to stop EDUCATOR: Fanone International Team FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $400 / Salon Alliance Points: 11,429 NOTE: Bring sectioning clips, water bottle blow dryer, and brushes. May 2 September 26 Increase your speed and versatility with advanced placement options, techniques and formulations. This seminar will give you a better understanding of how to achieve high impact color results that are both time effective and creative. Learn quick and simple ways to achieve trendy looks with little time or effort, while maximizing the Goldwell color continuum. Leave the routine behind when you enter this classroom and expand your repertoire! WHAT S IN IT FOR YOU?» Color placement ideas and techniques» Demonstration and hands-on sessions» Coloration and formulation» Foiling application techniques» Elements of design» Formulation tips & tricks EDUCATOR: Jamie Dennis FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx pm INVESTMENT: $600 / Salon Alliance Points: 17,143 NOTE: Bring tail comb and sectioning clips. April 3-4 October This program allows any stylist to understand color and cutting methods based on the seven different facial shapes. Unique corrective concepts will inspire creativity while giving you the proper tools to enhance your client s best features while being able to minimize those less desirable. This program is for all levels of stylist. WHAT S IN IT FOR YOU?» Where to place your colors» What colors to choose» Supportive cutting techniques to increase service» Building client retention» Strengthen confidence between client and stylist EDUCATOR: Kelly Hallett FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $150 / Salon Alliance Points: 4,286 NOTE: Some practical work will be done on a provided mannequin. Mannequin is for use in class only, not for take away. Bring tail comb and sectioning clips. October 16 COLOR 42 43

23 ELUMENATE EXPRESS YOUR STYLE SENSES FOILING MASTERY The Elumen range is only for selected clientele. Is this your philosophy? Realize the untapped client base who will choose Elumen as their haircolor of choice. This 1 day Elumen range program will focus on creative formulation options applied on human hair wefts. Open up a whole new shade palette simply by mixing. Stylists will leave with 20+ new Elumen formulations complete with swatches for easy in salon consultation. See your opportunities in a new light with Elumen. WHAT S IN IT FOR YOU?» Technology review» Shades range» Myths & facts» Creative uses» Corrective formulations» Home care maintenance EDUCATOR: Local Artistic Team Member FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $300 / Salon Alliance Points: 8,571 NOTE: Hands on will be on hair wefts only. No tools needed. In this one day program you will work hands on with the Dualsenses and StyleSign ranges making use of the Goldwell Service Cycle as a fundamental part of your consultation, and proper product recommendation. Two simple updo s, are demonstrated from foundation to finish and the products necessary to complete the looks along the way. EDUCATOR: Krysten-Ashley Garrod FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $150 / Salon Alliance Points: 4,286 NOTE: Bring sectioning clips, water bottle blow dryer, and brushes. October 17 Learn the classic technique of foil highlighting. Find more about how you can adapt placements to achieve different color effects and add dimension to your color. WHAT S IN IT FOR YOU?» Instruction and demonstration in classic techniques and adapting placements» Dimensional coloring according to client needs» Commercial, salon core highlighting services» Tips and hints to get the best results EDUCATOR: Local Artistic Team Member FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $150 / Salon Alliance Points: 4,286 NOTE: The following Color Service will be done on a provided mannequin: 2 colors in foils using Silk Lift and Topchic or Nectaya HiBlonde, New Blonde performed at the basin, Toning at basin with Colorance Express Toning. July 24 April 24 October 17 EXTREME COLOR CAMP EXTREME COLOR CAMP 2 HAIR PAINTING COLOR Are you a colorist that stands out from the other colorist in your salon? Have you developed unique techniques, ideas and concepts in coloring hair? Drive your color abilities to new limits with this 2 Day Program. Join other creative, passionate colorists to share advanced concepts. This program will open your eyes to all the fine details taking you from a colorist to a hair color artist; become an elite colorist taking even the most advanced colorist to a new dimension. WHAT S IN IT FOR YOU?» Most effective application methods» Advanced color techniques» Round table brain storming session» Design methods» Alternative corrective color ideas In the past years we had the pleasure to share and teach Extreme Color Camp, a seminar about the depths of our color with its tools and techniques along with lots of information and tips! Now it s time for chapter 2 the evolution of color. We intend to take you to another dimension and push the limits again and even further this time. We will tackle together the most complicated color correction situations. WHAT S IN IT FOR YOU?» 1 mannequin: from cool red to brunette to blonde all without decolorizing or compromising the hair» Utilize all you color tools for best results» Micro formulation» Choice of color tools Take the traditional highlight into an entirely new dimension. Understand what is balayage and the seamless art of hair painting to not only create unique master pieces, and make your worksignature. More importantly by upgrading your work to the signature looks of now! WHAT S IN IT FOR YOU?» Learn about the whole Goldwell Color Portfolio» Expand your creativity and service menu» Discover the key technologies that protect hair color EDUCATOR: National Artistic Team Member FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm EDUCATOR: Rodica Hristu / Derrick Zeno EDUCATOR: Rodica Hristu / Derrick Zeno INVESTMENT: $ / Salon Alliance Points: 11,429 FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx pm FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm NOTE: Bring tail comb and sectioning clips. INVESTMENT: $500 / Salon Alliance Points: 14,286 NOTE: Bring tail comb and sectioning clips. INVESTMENT: $750 / Salon Alliance Points: 21,429 NOTE: Bring tail comb and sectioning clips. March 13 July 10 February July 31 - August 1 May 1-2 November

24 THE PICTURE PERFECT BRIDE Cathey Salerno, owner of Picaso Studios, has been in the hair industry for over 35 years, specializing in the bridal business for the last 25. She is a leader in her field, doing over 4000 brides including their bridal parties. Cathey s work has been featured on multiple magazine covers. Many of her brides have been featured in WedLux, Elegant Bride, Perfect Wedding Guide, and Today s Bride. Cathey has taken all she knows about the bridal industry and created this seminar to help you be the best bridal stylist and long hair finishing artist you can be. EDUCATOR: Cathey Salerno FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $300 / Salon Alliance Points: 8,571 NOTE: Bring sectioning clips, water bottle blow dryer, and brushes. May 15 November 13 THE ARCHITECTURE OF CUTTING & COLORING Create a solid foundation for your cut and color services through a variety of different techniques throughout this 2 day program. Explore the foundation of shapes based on face shape and desired results. Take a look at color from a new perspective. Maximize your services by looking at the entire client visit from Consultation, to Cut, Color and home care opportunities. WHAT S IN IT FOR YOU?» Push the boundaries of the Goldwell Service Cycle» Utilize all Goldwell Color Brands in new creative ways» Gain confidence in color design» Texturizing & Finishing techniques using a variety of tools» Create one Complete look of your choice (Cut, Color and Finished look) EDUCATOR: Dale Seeman & Linda Kelsey FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $500 / Salon Alliance Points: 14,286 NOTE: Bring a photo of a cut and color design you wish to complete over the two days. Scissors, texturizing shears, razor with a new blade, cutting comb, styling comb, all finishing brushes, all hot tools, water bottle, clips, tail comb. April September STRUCTURED FORMATION ONE This one-day, hands-on workshop is ideal for the stylist who would like to reinforce their cutting disciplines. With high fashion shapes in mind, the team at FI will explain the fundamental techniques of executing a planned, disciplined and effective shape in the hair. WHAT S IN IT FOR YOU?» The square» Combing» Sectioning» Terminology» Holding the hair» Standing positions» 0,45,90 degrees» Reference points» Problem solving» Where to start cutting» When to stop cutting EDUCATOR: Fanone International Team FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $400 / Salon Alliance Points: 11,429 NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow dryer and brushes. April 30 September 24 STRUCTURED FORMATION TWO This one-day, hands-on workshop will travel deeper into the square and how it s applied to create new shapes. This program will enable the stylist to alter any shape while maintaining control of each section. It will also provide the hairdresser with more confidence and vision when consulting with the client. WHAT S IN IT FOR YOU?» Sectioning» Graduation» Texturing» Disconnections» Client position» Visualizing shape» Asymmetrical cutting» Personalizing EDUCATOR: Fanone International Team FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $400 / Salon Alliance Points: 11,429 NOTE: Bring scissors, cutting comb, sectioning clips, water bottle, blow dryer and brushes. May 1 September 25 COLOR 46 47

25 - TOGETHER WE RE READY FOR CHANGE. - INTERNATIONAL INSPIRATION INTERNATIONAL INSPIRATION OPEN YOURSELF TO INSPIRATION FROM AROUND THE WORLD

26 INTERNATIONAL INSPIRATION Explore the artistry and what inspires today s internationally recognized and most cutting edge-passionate-awarding winning hairdressers from around the world. Discover what inspires and drives them to be recognized for the highest accomplishments in our profession. JAY MAHMOOD FANONE INTERNATIONAL MAZELLA & PALMER GOLDWELL GLOBAL ARTISTIC AMBASSADOR FOR HAIRCUTTING We are proud to announce that the Academy Toronto will be holding a special program with non-other than, Jay Mahmood, Goldwell Global Artistic Ambassador for Haircutting. Jay was responsible for the creation and development of Master Stylist Program worldwide. Jay s career has been a fifteen-year journey of excellence and focus. Starting at age sixteen as an apprentice for Sassoon in London, he rose through the ranks to become one of the youngest Academy leaders in the company s history and eventually moved on to lead the prestigious Allilion Academy in London. As a platform artist, Jay has led shows and seminars around the world bringing his creative style of haircutting to stylists. Join Jay Mahmood as he opens the door to new hair color, cutting, and styling trends that will empower you to create new looks in an original and inspiring way. Explore their artistry and cutting edge techniques by discovering what inspired them to become recognizable within the industry. FORMAT: 3 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $1,500 / Salon Alliance Points: 42,857 NOTE: All cutting and finishing tools. Fi Hair Story Fi hair has earned incredible success working with energized stylists who are ready to take their best work and make it even better. Since 1997, Fi Hair Academy has been recognized with no fewer than 7 international awards including the North American Hairdressing Award (N.A.H.A) and the Canadian Hairdressing Award (Contessa and Mirror). As the Fi Hair Team works to shape hairdressing culture, they ve learned that hair maestros need the right instruments to shape masterpieces. Never satisfied with the basic toolset, Fi Hair has used their industry prowess to develop professional Hair Gear with the Stylist in mind. Using Fi Hair Gear guarantees that your tools perform as well as you do, every time. Style is one thing, Technique is Everything. Join the Fi team for an evening of inspiration that will be sure to energize and inspire! FORMAT: 3 HOURS Register 5.30pm / Start 6.00pm / Finish approx. 9.00pm INVESTMENT: $50 / Salon Alliance Points: 1,429 April 9 3 DAY FUSION WORKSHOP The basis of all Mazella & Palmer education revolves around the Foundation. It details hair history, a universal way, suitability, heavy shape, graduated shape, layered shape and scissor over comb. The program goes on to detail cutting, sectioning, elevations, over direction, finger position, use of comb, body position and cross-checking. The final element of Foundation reviews lines, silhouettes, eye illusion and the many uses of lines. The Fusion workshops showcase Foundation, Salon Contemporary and the Collections courses under one brilliant program. This is the perfect personalized workshop for stylists to experience the complete Mazella & Palmer education system. Not Just How to Cut Hair, but Why FORMAT: 3 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $1,359 / Salon Alliance Points: 39,857 NOTE: Bring scissors, comb, clips, flat brush (A smaller brush with a firm base), hair dryer, hair iron, neck clipper, neck brush, water spray bottle. June INTERNATIONAL INSPIRATION February

27 - TOGETHER WE CREATE GREAT STYLES. Shane Bennett 2015 BRITISH ARTISTIC TEAM OF THE YEAR - STYLING STYLING DIVE INTO THE WORLD OF MODERN STYLING AND LEARN HOW TO CREATE OUTSTANDING LOOKS WITH STYLESIGN 52 53

28 STYLESIGN Discover the best StyleSign ever: the salon exclusive styling brand developed with and for stylists. Designed to be your most important tool besides your hands. WHAT S IN IT FOR YOU?» Learn all about StyleSign: 5 segments, 26 products and 6 innovations» Deepen your product knowledge and technology understanding» Find the perfect products for each and every client styling wish and stunning style results» Inspirational hands-on sessions to gain excellence and have fun! STYLESIGN WORKSHOP Great style is in your hands: Learn all about the optimized and self-explanatory assortment and discover amazing product innovations. Find out all about upgraded technology and improved formulas. Experience the attractive new StyleSign in our inspiring hands-on session. Available on demand. Ask your Kao Salon Consultant for more info. STYLESIGN SPECTRUM OF STYLING Become a true styling expert get inspired by a universe of gorgeous looks and a smart mix of techniques, products and tools. Make your salon the place to be for perfect styling. Included in Modern Monochromatics programs. STYLING Download the Goldwell Education Plus App and discover the StyleSign Spectrum of Styling. Become a true styling expert with an inspiring catalog of looks and a smart mix of techniques, products and tools

29 - TOGETHER WE SHARE GREAT DEDICATION. - CARE CARE BEAUTIFUL HAIR IS IN YOUR HANDS WITH DUALSENSES 56 57

30 DUALSENSES Discover the best Dualsenses ever and offer your clients the best solution in every step of their salon visit. WHAT S IN IT FOR YOU?» Expand your product and technology knowledge» Get familiar with the Dualsenses Salon Menu» Train your consultation skills» Achieve greater retail success DUALSENSES PRODUCTS AND TECHNOLOGIES All you need to know about products and technologies to make your clients feel more beautiful than ever. Professional solutions for instantly beautiful hair with built-in color protection. Included in Foundation programs. DUALSENSES CONSULTATION All you need to know about the three steps to beautiful hair, excited clients and increased salon success. Step 1: Show your client the Dualsenses menu and find the right Dualsenses segment for your client s need. Recommend and help your client to choose the appropriate salon treatment. Present the Dualsenses products to your client and explain them to her. Step 2: Perform the professional backbar treatment and talk about the benefits and application. Finish with StylSign for the desired look and the needs of the client s hair. CARE Step 3: Recommend the appropriate Dualsenses (and StyleSign) home care products and hand over samples to convince your client and stimulate your business

31 KERASILK - MY ASPIRATION IS TO MAKE HER FALL IN LOVE WITH HER HAIR. Mark Leeson GOLDWELL GLOBAL CREATIVE AMBASSADOR 2014 BRITISH HAIRDRESSER OF THE YEAR - KERASILK MAKE YOUR CLIENTS FALL IN LOVE WITH THEIR HAIR 60 61

32 PREMIUM HAIR CARE From perfectly bodified to brilliantly colored, from perfectly smooth to supple, healthy-looking hair: Discover Goldwell s new premium hair care to bring your and your clients aspirations to life. Learn how to successfully implement and perform five customizable salon services to set yourself and your salon apart from the competition, gain new clients and generate additional turnover. WHAT S IN IT FOR YOU?» The premium hair care by Goldwell and five service ideas» How to successfully implement the services in your salon» Learn all about new Kerasilk products» Expert hair analysis to professionally determine the perfect Kerasilk service for your client s hair structure» Tips to perfectly demonstrate the premium character of the hair care» Insights into how to professionally consult with your clients using consumer-specific language KERASILK 62 63

33 PREMIUM HAIR CARE KERASILK KERATIN TREATMENT SERVICE SEMINAR Become an expert for unmanageable hair. Perform the Kerasilk Keratin Treatment according to the Service Cycle for a long-lasting transformation your clients will love. Learn how to use the Kerasilk Consultation Tool to identify the perfect level of hair relaxation and smoothening for your client. Get to know how to adjust the formula according to your client s wish and to prepare the hair for the treatment. Learn how to perfectly apply the treatment and get maximum perfection and soft results with the Kerasilk Keratin Treatment. Work with the complementary Kerasilk care products to create the desired end result. Make your clients love their hair even longer by recommending Kerasilk home care products. KERASILK KERATIN DE-FRIZZ SERVICE SEMINAR Become an expert for frizzy hair. Kerasilk Keratin De-Frizz Services are a great opportunity to change the texture of the hair without chemical damage. Perform the Kerasilk Keratin De-Frizz Service according to the Goldwell Service Cycle for a new kind of transformation your clients will love. Learn how to identify the perfect level of hair relaxation and smoothening for your client. Learn how to perfectly perform the service and get maximum perfection and soft results with the Kerasilk Keratin De-Frizz Service. Give your clients the ultimate Kerasilk experience. Coming Soon! KERASILK Available on demand. Ask your Kao Salon Consultant for more info

34 - TOGETHER WE CREATED THE AMAZING IN FLUX COLLECTION. - COLOR ZOOM 17 CREATIVE TEAM COLOR ZOOM 17 COLLECTION COLOR ZOOM EXPLORE THE LOOKS OF THE COLOR ZOOM 17 COLLECTION AND ITS TRENDSETTING TECHNIQUES 66 67

35 GOLDWELL S HAIR FASHION COLLECTION 2017: IN FLUX ENERGY CONVERGES. SHAPES MERGE. COLOR MORPHS. This is beauty in flux. Dark, elegant colors coalesce with mysterious iridescence, creating a new interplay of colors in the hair. COLOR ZOOM Shape and color work seamlessly to create hair fashion with no discernible beginning or end. The atmospheric mood is reminiscent of deep twilight the perfect fusion of the light giving way to the dark a constantly changing interplay of shadows and radiance. This is not beauty you can define this is fashion you must feel. This is beauty IN FLUX 68

36 COLOR ZOOM GIVES ME THE VOICE TO SPEAK TO THE WORLD THROUGH MY ART. WHEN YOU SEE YOUR CREATION IN PRINT, IT S THE MOST AMAZING FEELING... KNOWING YOU DID THAT. YOUR IDEAS, YOUR TALENT, YOUR MOMENT. THIS IS YOUR MOMENT! LET YOUR PASSION SHINE! ELEVATE YOUR CAREER. IGNITE YOUR PASSION. TAKE THE CHALLENGE AND BE THE NEXT CREATIVE STAR! Show your creativity! Feel IN FLUX! Feel inspired! Take the Color Zoom Challenge and create your very own interpretation of the IN FLUX Collection. This is your chance to demonstrate your skills and boost your career. If you ve ever dreamt of being in the spotlight of a whole industry, then let the Color Zoom Challenge be your stage. Compete with other passionate stylists in your country and, as national winner, go on to represent your nation in the big live-competition at the next Global Zoom Event. Become a Global Winner and be the next Creative Star. Be part of the team that creates the next Color Zoom Collection. TAKE PART IN THE COLOR ZOOM CHALLENGE 17. Application documents can be downloaded from: Krysten-Ashley Garrod GLOBAL ZOOM 2016 SILVER WINNER PARTNER CATEGORY CANADA COLOR ZOOM 70 71

37 NATIONAL EDUCATION EVENTS COLOR ZOOM 17 CREATING A COLOR CHALLENGE ENTRY Color Zoom focus program. New colors, techniques and styles designed by an International Team. Learn first hand the concept of color zoom IN FLUX Be inspired by the inspiration and create your own personal interpretation. Learn how to build a storyboard, produce, coordinate and execute a photo shoot with the goal of submitting a photograph for the competition. Experience a live professional photo shoot, prints and digital imagery which can be entered into the Color Zoom Challenge. All national competition gold winners will travel to Barcelona Spain to represent Canada in the Global competition and attend the Grand Finale. International winners will work with the GOLDWELL brand team to create the next Color Zoom Collection. Join the Color Zoom Challenge 2017! Download the competition package under Good Luck! EDUCATOR: Michelle Pargee, Michael Shire, Photography by Kale Friesen FORMAT: 3 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $1,100 / Salon Alliance Points: 31,429 NOTE: Bring Tail comb, sectioning clips, all cutting and finishing tools. OFFERINGS: February March March April 2-4 April 9-11 April April 30 - May 2 May 7-9 Vancouver, BC Academy Toronto, ON Edmonton, AB Vancouver, BC Academy Toronto, ON Winnipeg, MB St. John s, NL Halifax, NS COLOR ZOOM 17 (LOOK & LEARN) For a sneak peek at Color Zoom, experience this look and learn seminar and truly immerse yourself in the trend. EDUCATOR: Color Zoom Educator FORMAT: 3 HOURS Check local dates for exact times INVESTMENT: $50 / Salon Alliance Points: 1,429 NOTE: Theory only, no tools required. COLOR ZOOM 17 (WORKSHOP) This hands-on workshop and truly immerse yourself in the trend. This one day program combines a look and learn seminar in the morning with an intensive hands-on session in the afternoon. EDUCATOR: Color Zoom Educator FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $300 / Salon Alliance Points: 8,571 NOTE: Bring Tail Comb and sectioning clips. OFFERINGS: February 27 March 5 Academy Toronto, ON St. John s, NL COLOR ZOOM OFFERINGS: March 19 Collingwood, ON 72 73

38 - TOGETHER WE MAKE MORE OF OUR EXPERTISE. - SERVICE COLLECTIONS SERVICE COLLECTIONS BRING COLOR, CUT AND STYLING TOGETHER TO CREATE OUTSTANDING LOOKS 74 75

39 THE MODERN MONOCHROMATICS COLOR COLLECTION THE MONOCHROMATIC COLOR STORY. Impress clients with the perfect synergy of color and styling and make your salon the place to be for expertise, creativity and passion. WHAT S IN IT FOR YOU?» Discover the new Goldwell Color collection based on the Modern Monochromatics trend» 6 color looks from Copper Chameleon to Silver Whisper and Muted Teak» Inspirational hands-on sessions to gain excellence and have fun!» See the new StyleSign spectrum of style techniques EDUCATOR: Goldwell Technical Associate FORMAT: 1/2 DAY Register 9.30am / Start 10.00am / Finish approx. 1.00pm INVESTMENT: Modern Monochromatic Collection - $50 Salon Alliance Points - 1,429 September 25 SERVICE COLLECTIONS 76

40 THE COOL BLONDE COLLECTION ON-TREND BLONDE. Discover Goldwell s exciting blonde services reflecting trends for the most relevant blonde types. This seminar perfectly provides you with all necessary information on services, techniques and innovations. WHAT S IN IT FOR YOU?» Discover exciting blonde trends» Understand the needs of blonde clients» How to perform a wider spectrum of exciting blondes from high-end natural to brightest blonde» Creative Blonding and Freehand techniques» Care/styling tips and follow-up services» Inspirational hands-on sessions to gain excellence and have fun! AVAILABLE ON DEMAND. SERVICE COLLECTIONS 78

41 THE COLORANCE COLLECTION THE LUXURIOUS BRUNETTE COLLECTION EXPRESS YOURSELF WITH COLORANCE. Your clients love to express and show the different facets of their personalities. It is not about drastic changes but about adding a new twist to her appearance, which means very often the hair color and look. Goldwell Colorance is the best companion you can have as a stylist when it comes to perfecting a client s look and enabling her to enjoy her new color. DISCOVER GOLDWELL BRUNETTE SERVICES. Brunette clients are a relevant clientel in your salon. Brunettes are elegant, classy and breathtakingly seductive. Brunette is not just brown it has so many facets in being a very exciting hair color. WHAT S IN IT FOR YOU?» Rediscover the wide range of shades and service opportunities, to express yourself technically and artistically» Play with everything: from a sheer glaze to covering grey» Find out more about holistic service possibilities in your daily business» Work with the easy to use Colorance range, probably one of the most simple and intuitive systems to use AVAILABLE ON DEMAND. WHAT S IN IT FOR YOU?» Discover new Goldwell brunette services to excite your brunette salon clients» Become an expert for naturals, warm and brown color segments» Learn all about elumenated performance and benefits» Get in touch with new Color Balancing mixing-recommendations» Find out more about holistic service possibilities in your daily business AVAILABLE ON DEMAND. SERVICE COLLECTIONS 80 81

42 - TOGETHER WE RE LOOKING FORWARD TO NEW CHALLENGES. - SALON SUCCESS SALON SUCCESS GET TO KNOW ALL ABOUT RUNNING A BUSINESS AND MANAGING YOUR TEAM 82 83

43 BE MORE. ACHIEVE MORE. THE CUSTOMIZED IN-SALON TRAINING PROGRAM. Innovative and high performing products and your creative and technical expertise and imperative to be successful: The Be More. Achieve More In-salon program offers insights beyond product and technique. Instead, this customized program focuses on core skills that will enhance individual and team spirit, performance and improve client communication, relationship and service. Design a customized Be More. Achieve More In-Salon program from the selection of 11 seminar modules:» Communication» Consulation» Goal Setting» Client Types» Maximizing Results» Boosting Creativity» Making it Happen» Choose to Win» New Generation Client» Home Hair Care» Passion Wins SALON SUCCESS It is not always possible to see the end of any tunnel in business, however after experiencing the Be More. Achieve More program, this has become reality. We discovered the importance of planning and working together, utilizing the individual s abilities to achieve targets that previously looked out of reach that can now be achieved. SALON OWNER 84 85

44 - TOGETHER WE BUILD A TEAM FOR THE FUTURE. - FOUNDATION SEMINARS IN-SALON SEMINARS EVERYTHING YOU NEED TO KNOW TO GET YOU STARTED WITH GOLDWELL HAIR COLOR 86 87

45 FOUNDATION MASTERY Behind every amazing color you find professional knowledge, high technical expertise and high-performance professional products. Foundation Mastery is the perfect launching pad for expertise in color, care and styling. It enables you to work with the entire Goldwell portfolio and to create stunning results for your clients time after time. IT S ALL ABOUT YOU. Every stylist, every salon, every client is different. Our customized programs are the perfect answer to your individual needs, and they help you to take your entire salon forward. Learn all about Goldwell color from A-Z in this comprehensive 2 day seminar. Gain the confidence to use all color ranges effectively. Find out more about how to promote different service options to your clients. Discover the endless service possibilities of demi-permanent coloring with Colorance, permanent coloring with Topchic and Nectaya and how Blonde clients are an extremely important part of any salon s business. Gain insights into the needs of these clients and the core salon services related to highlifting, decolorizing and toning. Finally, learn how to achieve brilliant color results with exceptional shine and durability with Elumen color. Become an expert in customized communication and application tools as well as promoting new services to your client. WHAT S IN IT FOR YOU?» Essentials in hair analysis for easy consultations» Simple salon services for excellent color results» Tips and hints on how to get best results for the client s hair structure» Formulation guidelines for reliable grey blending, grey coverage, durability and evenness» Knowledge and skills related to highlifting (Topchic HiBlondes Control range), decolorizing (SilkLift and Oxycur Platin) and blonde refinement (Colorance and Elumen)» Learn why Elumen is so special» Identify the right clients for Elumen color» Application and commercial techniques with Elumen EDUCATOR: Goldwell Technical Associates & Education Managers FORMAT: 2 DAYS Register 9.30am / Start 10.00am / Finish approx. 5.00pm PROVIDED: $50 Education Voucher» Confidence in the use of Elumen INVESTMENT: $75 / Salon Alliance Points: 2,143 February April 3-4 June 5-6 September November 6-7 IN-SALON SEMINARS 88 Want to learn more? Join our Master Colorist Program. 89

46 FORMULATION MASTERY Enter the world of formulation. Discover more about the universal color law and color schemes. Learn to understand the relationship between colors and think in color formulations. Hone and perfect your formulation skills in this one day program. Gain deeper knowledge of the color wheel and why it is the foundation of all advanced color services. Discuss real life scenarios and practice on wefts to perfect your ability to predict your end results every time. WHAT S IN IT FOR YOU?» A perfect class for working on specific formulation needs of blondes, brunettes, redheads and/or grey coverage clients. EDUCATOR: Goldwell Technical Associates & Education Managers FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx. 5.00pm INVESTMENT: $100 / Salon Alliance Points: 2,847 March 21 July 11 October 16 IN-SALON SEMINARS 90 Want to learn more? Join our Master Colorist Program. 91

47 FOUNDATION SEMINARS WELCOME WEDNESDAYS You are invited to come and experience the world of Color through the eyes of Goldwell in this 3 hour introductory seminar. This program is designed specifically for salons who want to learn how Goldwell Hair Care can grow their business. This is an exciting snapshot of Goldwell Hair Color and our support brands that showcase how we are dedicated to color perfection. WHAT S IN IT FOR YOU?» This class is for salons not currently using Goldwell Hair Color EDUCATOR: Goldwell Technical Associates & Education Managers FORMAT: 3 HOURS Register 9.30am / Start 10.00am / Finish approx pm INVESTMENT: Complimentary March 8 May 3 July 12 October 4 HAIR SCIENCE In education programs, do you find yourself thinking, yes but WHY? Part of our profession is learning the science of hair. The subject is almost always dreaded. It s boring. But is it? Not when you re the one who wants to know everything there is to know about hair and its science. If you re ready to learn, we re ready to teach. If you have questions, get the answers. Find out what s happening inside hair from before we even have hair, and you ll learn that hair science can be exciting, entertaining and very sexy. WHAT S IN IT FOR YOU?» Chemical Backgrounds» Hair Facts including ph and how it influence color choice and end result» Color Theory additive subtractive color and look deep inside the color sphere EDUCATOR: Ivo Tiberio FORMAT: 1 DAY Register 9.30am / Start 10.00am / Finish approx pm INVESTMENT: $100 / Salon Alliance Points: 2,847 February 12 September 10 IN-SALON SEMINARS 92 93

48 - TOGETHER WE HAVE UNLIMITED INSPIRATION. Rodica Hristu GOLDWELL GLOBAL ARTIST, CANADA - GLOBAL ARTISTIC NETWORK GLOBAL ARTISTIC NETWORK MEET THE ARTISTS IN THE INTERNATIONAL GOLDWELL NETWORK AND EXPERIENCE PURE CREATIVITY 94 95

49 INTERNATIONAL ARTISTIC TEAM ONLY WORLD-CLASS ARTISTS CAN GIVE YOU WORLD-CLASS TRAINING. Learn from the best! The artists in the Goldwell Master Team represent the highest standards of Goldwell Education and inspiration. At our global academies and as headliners on stages around the world, they provide you with an education experience you ll never forget and give your personal development a real boost! Don t miss your chance to see them whenever you can! GLOBAL ARTISTIC NETWORK 96 97

50 INTERNATIONAL ARTISTIC TEAM NATIONAL ARTISTIC TEAM Mastered her craft foil by foil by challenging herself to new dimensions every time she would touch a canvas. She s been for years a leading colorist not only in a top salon in Toronto, but in the industry. She has been the key colorist in many launches such as Goldwell Mexico, Elumen Canada, and Goldwell Styling for Canada and a solid presence in most of GLOBAL COLOR ZOOM shows around the world. There is an obvious passion and confidence in Rodica and she believes that being an exceptional colorist is not only about coloring hair or about creativity and experience. It s a combination of all elements and it is based on knowledge, visualization and emotion. Be trained by educators who belong to the best in the world. Who understand, inspire and motivate. Learn from them and you will be like them. Tammie Axworthy Lindie Blackwell Claude Comeau Jamie Dennis - TALENT WEAVED WITH PASSION AND LOVE COVERED IN COLOR AND SLICED IN FOILS WRAPPED IN PERSEVERANCE AND HARD WORK! Brantford, Ontario Joan Novak Whistler, BC Barrie, Ontario Michelle Pargee Sechelt, BC Halifax, Nova Scotia Dale Seeman Vancouver, BC Barrie, Ontario Linda Kelsey Victoria, BC GLOBAL ARTISTIC NETWORK Rodica Hristu CANADA - Krysten-Ashley Garrod Toronto, Ontario Kelly Hallett Kingston, Ontario Jennifer Vermeer Hamilton, Ontario Violet Volovik Toronto, Ontario RODICA HRISTU NORTH AMERICAN ARTISTIC DIRECTOR GLOBAL MASTER COLOR ZOOM MASTER Didier LaChapelle Montréal, Québec Sabrina Sorella Montréal, Québec Emilie Weissmann Montréal, Québec 98 99

51 GOLDWELL EDUCATION TEAM Before we train you, we train our trainers. Whatever you expect of them, we expect more: skills, motivation and inspiration. Be empowered by trainers who believe in you and support your personal development. Because we want you to enjoy your seminar and succeed together with us! Education Managers Laurie Tosh, Carolyn Richards, Simone Leonhardt, Aurore Duguay, Heather Scott, Mary Minaudo, Linda Lorenzoni, Valerie Lundy, Nadara Budden District Educators Danica Beer, Francois Ferland Alberta GTA's Katie Kempthorne, Samantha Lee Marie Rudderham, Jordan Zurba, Heather Sproull Atlantic Canada GTA's Alicia Langille, Brigitte Leblanc, Dorothy Smith, Emily Norton, Gordon Dee, Nikki Shea British Columbia GTA's Chantel Funk, Dale Ewing, Hannah Vail, Jenna Anderson, Katrina Dieleman, Kevin Lai, Melanie Bailey Simon James, Stacey Blackburn, Stacey Riddy, Tess Fillmore GLOBAL ARTISTIC NETWORK Manitoba GTA's Alicia Isfjord, Stacey Thomas, Valerie Desjardins Newfoundland GTA's Amanda Hodgson, Bailey Squires, Jessica Murphy, Lisa Byrne, Malinda Macdonald, Sarah Downey Ontario GTA's Barb Tadgell, Ben Siu, Celine Lafleche, Chris White, Christianna Burke, Colinda Carroll, Connor Lange Debbie Rogers Grand, Eun Kyung Kim, Gioia Commisso, Gorana Terzic, Hao Gao, Ivo Tiberio, Janel Turnbull, Janet Springer, Jennifer Buda, Jennifer Hunter, Jennifer Stinson, Lesley Branscombe, Lisa Code-Pari, Michele Bailey, Laura Ritchie, Sara D andrea, Sarah Hosaki, Stauart Garrod, Therese Gagne, Victoria Powell, Wendy Mcnichol Quebec GTA's Amely Fortin, Didier Lachapelle, Emilie Weissmann, Genevieve Moquin, Marina Luca, Michelle Cote, Yanick Chartrand Kravitz Saskatchewan GTA's Leanne Kostyshyn, Devon Abraham

52 Continuing education is an important aspect of every hairstylist s journey, and having a state-of-the-art academy to attend is just what stylists will get at Academy Toronto. Opened September 2014, the brand new space is bigger and better than ever the largest Academy in our Global Network and the largest academy in Canada. Our goal is to provide you with a learning environment of comfort and inspiration as you continue your journey through our Global and local education curriculum and get inspired by our world class artists and educators. As a professional hairdresser for 27 years, early on I found myself inspired by an educator, the passion for her craft and sharing what she truly believed in encouraged me to become an educator 18 years ago. That feeling has grown into a passion of my own; to represent with respect, honesty and integrity the brands that have never let me down and the education team I am proud to work alongside. That same passion for our industry and the world class education we offer are evident in each and every artist and education team member you will meet whether we see you at a show, a regional program, or in our Academy, our education family will welcome you with open arms. After all, we believe that sharing valuable information with fellow stylists and seeing a spark ignite is the ultimate reward! I look forward to meeting you somewhere our education paths cross anytime, anywhere across the country! GLOBAL ARTISTIC NETWORK - STRIVING FOR SUCCESS WITHOUT HARD WORK IS LIKE TRYING TO HARVEST WHERE YOU HAVEN T PLANTED Kathy Reilly ASSOCIATE DIRECTOR OF EDUCATION, CANADA

53 BOOKING AND MUST-KNOW INFORMATION BOOKINGS To register for all classes, contact your KAO Canada Sales Consultant, Field Education Manager or Pour tout renseignement sur la formation au Québec, veuillez contacter : - Pour le territoire associé au distributeur Cantin : Pour le territoire associé au distributeur Ami-co : Provide Attendee name (first and last) Salon Name Salon Address Phone Number Address Emergency Contact Selected program(s) & location Selected date(s) Have your form of payment ready Personal/Salon Cheque Credit Card (Mastercard or VISA) Salon Account Loyalty Program Reward Education Voucher or Points Consult individual programs for: Event location Dates and days of the week Tools required CANCELLATION POLICY All cancellations must be received 5 business days prior to the date of the scheduled program to be eligible for the full refund. Any cancellations made less than 5 business days before the scheduled program, will receive a credit in the form of an Education voucher towards a future class in the current calendar year Non attendance without notice is subject to a 100% charge. Kao Canada Inc. reserves the right to postpone or change any program due to unforeseen circumstances, in which case participants will be notified by phone. phone toll free technical hotline CHIC academycanada@kao.com weblink Our learning destinations are unique meeting points for stylists all over the world. Join the experience, share ideas with like-minded people and get inspired together we re striving for new heights of creative excellence. We re looking forward to meeting you soon. INVEST IN YOUR CAREER Give yourself the gift of knowledge. More rewards for more education. This program offers you rewards for education you purchase anywhere across Canada. Upon time of registration, you will be sent along with your invoice a digital gift card valued as indicated below. This gift card can be used towards future education registration in Canada. When redeeming your gift card, simply indicate the gift card code and value. Digital voucher values: Program tuition payed Value of Education Voucher Earned $300-$399 $50 voucher $400-$499 $75 voucher $500-$599 $100 voucher $600+ $150 voucher *Academy Digital Gift Card can only be used towards Goldwell and/or KMS Education class schedule in the field or Toronto Academy held in Canada only. Availability of a particular class is based on class attendance and is subject to change. Academy Gift Card cannot be used in combination with any other promotion, offer and previous purchases or used towards any credit. This offer is only valid with credit card purchases only. The redemption code must be provided at time of booking. No copies or photocopies accepted. Academy Gift Cards are not valid for cash, Goldwell or KMS Product or Services. Not valid for outside education which includes but not limited to Mazella & Palmer classes. We are not responsible for any cancellations or changes to any scheduled class. This offer is subject to change and available while supplies last. 106

54 LEARNING DESTINATIONS TOGETHER FOR SUCCESS LONDON UNITED KINGDOM NEW YORK USA TORONTO CANADA DARMSTADT GERMANY HONG KONG HONG KONG SYDNEY AUSTRALIA For further information please contact your Goldwell representative. goldwell.com Goldwell is part of Kao Salon Division. Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.