HAIR REMOVAL PHOTOREJUVENATION ACNE. Pulsed light that charms

Transcription

1 HAIR REMOVAL PHOTOREJUVENATION ACNE Pulsed light that charms

2 Table of Contents Definition Scientific Grounds Product Description Treatments Operation Clinical Study Composition and accessories Communication tools Competition and price Sales pitch

3 NORA: Definition NORA is the most innovative pulsed light unit on the market, due to its new Plug & Pulse technology, which means lamps can be replaced with a simple click, without the need for technical assistance. The high performance of this device and its longer-lasting lamps (60,000 shots) make it the most competitive intense pulsed light option on the market. NORA allows us to perform 3 treatments with one single unit: HAIR REMOVAL SKIN REJUVENATION ACNE

4 SCIENTIFIC GROUNDS

5 NORA: Scientific Grounds How is the light absorbed? All organisms that are illuminated absorb some of the electromagnetic waves and reflect the rest. The reflected waves correspond to the colour of the pigment in the skin's surface. Colour violet blue green yellow orange red Wavelength: ~ nm ~ nm ~ nm ~ nm ~ nm ~ nm

6 NORA: Scientific Grounds Light absorption Process by which the radiation is captured by the material, when it is absorbed it can be re-emitted or converted into another type of energy: electricity, mechanical vibration... or heat Photothermal effect ºC White Black

7 NORA: Scientific Grounds Photothermal effect on the skin Destructive action Repair action

8 NORA: Scientific Grounds What it is the selective photothermal effect? This is the selective heating by means of light absorption, causing damage or destruction to the target tissue and minimising the damage to the surrounding tissue. T.R.T. (thermal relaxation time): This is the time required for an object to cool to 50% of its temperature after exposure to an intense light or laser light beam. Example: Hair T.R.T.: Skin T.R.T.: ms ms. Chromophore: Molecule or compound capable of absorbing energy from a photon

9 NORA: Scientific Grounds What does it do to the chromophore of the target tissue?

10 NORA: Scientific Grounds How is this achieved from the T.R.T.? Variable Pulse Technology: This is the emission of various pulses of light in one single shot, to make use of the scientific properties of the T.R.T., resulting in the heating of the tissue to be treated while keeping the surrounding skin cool. Temperature 1 st Pulse 2 nd Pulse 3 st Pulse Safety temperature Hair Skin Time

11 PRODUCT DESCRIPTION

12 NORA: Product description Plug & Pulse Technology This innovative technology means our customers will be able to replace lamps without the need for technical assistance, thus avoiding: Having the machine out of action during the process of changing the lamp. Extra technical assistance expenses. This technology allows you to switch treatments with a single click. Simple change the cartridge intended for each treatment.

13 NORA: Product description Plug & Pulse Technology VS interchangeable filters Interchangeable filter system Flash lamp Air gap Flash lamp Air gap Filter Filter location Quartz wedge

14 NORA: Product description Plug & Pulse Technology VS interchangeable filters Plug & Pulse Technology Flash lamp H 2 O Gap Flash lamp Vapour deposition interferential filter Quartz wedge

15 NORA: Product description 60,000 shots guaranteed Simmer: What is it? The simmer is a source of current that keeps the lamp on. Xe Is = 250 ma Id = 300 A Lamp at rest Trigger Simmer Shot

16 NORA: Product description 60,000 shotsguaranteed Simmer: What is it for? Lower thermal variation Longer lamp life Current channel created Lower variability between shots Less deterioration of the lamp electrodes Simmer Shot

17 NORA: Product description 60,000 shotsguaranteed - Current control Conventional IPL NORA Sorisa Current (A) Current (A) Time (ms) Time (ms) Emission spectrum of a lamp throughout a shot with voltage control High spectral dispersion Very inaccurate light dose High thermal stress on the lamp Emission spectrum of a lamp throughout a shot with current control Reduced spectral dispersion Very accurate light dose Reduced thermal stress

18 NORA: Product description 60,000 shots guaranteed Cooling system with H 2 O In NORA the process for changing the cooling circuit water has been simplified. This avoids the need for intervention by technical assistance.

19 NORA: Product description SORISA S Premises Robust equipment without losing the aesthetic sense: - Compact column - Perimetral bumper with soft material - Aesthetic design Autonomus equipment: - Tool caddy - Work tray Ergonomic equipment: - Touch screen - Inclinations and correct height Autonomous equipment Ergonomic Compact column Bumper (soft materials)

20 NORA: Product description NORA S Characteristics Robust equipment without losing the aesthetic sense: - Compact column - Perimetral bumper with soft material - Aesthetic design Autonomous equipment: - 2 lateral handles - Drawer for store cartridges and applicator (like BODYTER PREMIUM) - Work tray Ergonomic: - Touch screen Easy to clean: - Removable drawer - Hygienic Ergonomic Autonomous equipment Compact Column Bumper (soft materials)

21 NORA: Descripción del Producto Applicator Characteristics Precise applicator -Designed to work with 2 hands -Vertical grip Shorter Applicator -Facilitates treatment in complex areas Applicator with multiples grips Multiples grips Interchangeable cartridges Applicator with interchangeable cartridges Shorter applicator

22 NORA: Product description Interface When you switch the unit on a start screen is displayed which, after a few seconds, becomes the free treatments screen corresponding to the cartridge inserted. 1. Energy folder Free treatments tab 3. Preset treatments tab 4. Service menu button 5. Help button 6. Stored treatments button 8 7. Cartridge change button 8. Pulse configuration folder Partial shot reset button 10. Information screen for no. of shots 11. Information screen for cartridge type and lamp status 12. STOP button START button

23 NORA: Product description Interface Preset photoepilation treatments:

24 NORA: Product description Interface Preset photorejuvenation treatments:

25 NORA: Product description Interface Preset acne treatments:

26 NORA: Product description Variable Pulse Technology in NORA

27 NORA: Product description Variable Pulse Technology in NORA Hair removal: 1 st 2 nd 3 st Phototype V Thick, dark hair 16 J/cm 2 7 (50) 7 (50) 7 ms Pulse Pulse Pulse Temperature Safety temperature Hair Skin Time

28 NORA: Product description Variable Pulse Technology in NORA Hair removal: Phototype I or II Fine, fair hair 24 J/cm 2 6 (8) 12 ms. Temperature 1 st Pulse 2 nd Pulse Safety temperature Hair Skin Time

29 TREATMENTS

30 NORA: Treatments Application - Photoepilation Hair removal is now the 3 rd most popular cosmetic treatment in the world. More than 80% of men and women in the world between 16 and 70 years old use some form of hair removal.

31 NORA: Treatments Hair removal (610 nm) The light is absorbed by the hair. The hair is heated uniformly. The heat transmitted by the hair destroys the hair follicle. The part in contact with the papilla destroys it by heat transmission. The hair will fall out and the hair follicle is incapacitated and unable to produce hair. ~ 80 ºC

32 NORA: Treatments Application - Photorejuvenation Women between 30 and 65 years are the main target for this treatment. 20% of photorejuvenation treatments are carried out on men. The main treatment areas are the face, hands and neck/chest area.

33 NORA: Treatments Age spots and pigmentation due to exposure to the sun (530 nm) The melanin easily absorbs the light, heating the blemish. The heat destroys the cell tissue inside the pigmentation. The body recognises the particles as waste and eliminates them. The particles that remain on the surface are eliminated by natural flaking.

34 NORA: Treatments Wrinkles and expression lines (530 nm) The light stimulates the fibroblasts to generate collagen. The new collagen is synthesised in the dermis and lifts the bed of the wrinkle. The collagen is uniformly distributed in the surface, improving the texture and reducing the size of the pores.

35 NORA: Treatments Application - acne Acne is the most common skin disorder and affects, or has affected at some point, more than 80% of the world's population. It generally appears on the face, neck, back, chest and shoulders. It mainly occurs during adolescence.

36 NORA: Treatments Acne ( nm) The exclusive filter designed for this treatment ( nm) generates a light beam that triggers two processes: Production of a molecular variation of oxygen, toxic to the bacterium P. Acnes Anti-inflammatory and regenerative effect (collagen) The pore is freed of dead cells and the inflammation disappears gradually. The pore is unblocked and the skin is left smoother thanks to the collagen created.

37 OPERATION

38 NORA: Operation Changing the cartridge The unit software guides you through the cartridge change process.

39 NORA: Operation Changing the cartridge Using the cartridge change tool, press first in hole 1 and then in hole 2 until you hear the respective clicks of the cartridge being released.

40 NORA: Operation Loading a programme

41 NORA: Operation Saving a programme

42 NORA: Operation Configuration

43 NORA: Operation Changing the water

44 NORA: Operation Changing the water

45 COMPOSITION AND ACCESSORIES

46 NORA: Composition and Accessories NORA (Ref. 1722)

47 NORA: Composition and Accessories Accessories included with the appliance Optional Accessories

48 CLINICAL STUDY

49 NORA: Clinical Study SAMPLE It was carried out on patients aged from 24 to 57 years. The treatments carried out were: Photoepilation Blemishes Acne

50 NORA: Clinical Study VERIFICATION METHOD Digital photographs

51 NORA: Clinical Study A 34-year old man 1 sessions 22 J/cm 2 10(10)10 ms 1 session 3 weeks later Dark, fine hair, phototype III

52 NORA: Clinical Study A 32-year old woman 3 sessions 24 J/cm2 12(5)12 ms Fine, dark hair, phototype III The untreated area has been circled in yellow as a reference or control. The photo was taken one and a half months after the third session.

53 NORA: Clinical Study Immediately post-treatment 22 J/cm 2 10 (10) 10 ms. Dark, fine hair, phototype III

54 NORA: Clinical Study A 57-year old man 1 session 32 J/cm 2 (Filter 530 nm) 12(5)12 ms (double shot) Elimination of hyperpigmentation. Picture taken 2 weeks after the session.

55 NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) J/cm² (Filter BlueCare) 5(7)5(7)5 ms

56 NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) J/cm² (Filter BlueCare) 5(7)5(7)5 ms

57 NORA: Clinical Study A 28-year old woman 12 sessions (1-2/week) J/cm² (Filter BlueCare) 5(7)5(7)5 ms

58 NORA: Clinical Study A 38-year old man 1 sessions 23 J/cm 2 10 (15) 25 ms. 3 weeks later Dark, thick hair, phototype IV The area treated is marked in yellow and area shaved but not treated in green.

59 NORA: Clinical Study A 33-year old woman 2 sessions J/cm 2 7 (50) 7 (50) 7 ms Dark, thick hair, phototype V Perifollicular oedema posttreatment.

60 NORA: Clinical Study CONCLUSIONS The results of the preliminary study confirm that NORA is highly effective for: Photoepilation Anti-aging Acne The individualised parameterisation of each pulse means the treatment energy can be reduced without diminishing its efficacy. The reduced treatment energy makes sessions with NORA safer and less likely to cause side effects. Their parameterisation means even phototype IV can be treated safely.

61 COMMUNICATION TOOLS

62 ÍNDICE BROCHURE FLYER ROLL-UP HANDBOOK ADVERTISING

63 SPANISH BROCHURE

64 BROCHURE FRENCH

65 ENGLISH BROCHURE

66 BROCHURE

67 BROCHURE

68 BROCHURE

69 BROCHURE

70 FLYER SPANISH

71 FLYER SPANISH FRENCH

72 FLYER ENGLISH SPANISH FRENCH

73 FLYER

74 FLYER

75 FLYER

76 ROLL-UP

77 PUBLICIDAD INDIVIDUAL HANDBOOK

78 SPANISH FRENCH PUBLICIDAD INDIVIDUAL ENGLISH HANDBOOK

79 PUBLICIDAD INDIVIDUAL HANDBOOK

80 ADVERSTISING SPANISH

81 PUBLICIDAD SPANISH

82 SALES ARGUMENT

83 NORA: Sales argument Exclusive Plug & Pulse TM Technology: Lamp change with no need for technical assistance Treatment change with a single click Automatic detection of the treatment Longer-lasting, more efficient lamps: 60,000 shots guaranteed Stable light energy for the full lifetime of the lamp High profitability: The best price per shot (less than 1 euro cent).

84 NORA: Sales argument 3 treatments in one single unit: Photoepilation Photorejuvenation Acne (optional) Variable Pulse Technology: A wide range of phototypes can be treated (from I to V) All types of hair (thickness, colour and follicle depth) User interface: 10.4 touchscreen (with wide viewing angle) Preset programmes 100 programme storage capacity Compact and versatile design

85 Shall we give it a try?