AcquaSeal Coconut Anti-Aging + Nourishing + Moisturization

Transcription

1 Anti-Aging + Nourishing + Moisturization

2 Technical Information Product Code: INCI Name: Cocos Nucifera (Coconut) Fruit Extract INCI Status: Conforms Suggested Use Level: % Suggested Applications: Anti-Aging, Nourishing Moisturization, Improves Slip

3 Coconut Water Trend The use of Coconut Water in Health & Wellness Market: o Coconut water is the most rapidly growing wellness-oriented beverage o Exotic and has excellent consumer recognition Coconut water has an enduring history of use in medical applications: o Isotonic Solution Replaces lost fluids & minerals when the body is dehydrated

4 Coconut Water Trend Revlon Lush Paul Pender o Brands are capitalizing on the coconut water trends o Example: Hydrating Make-Up Active Concepts asks: In topical applications, does coconut water really hydrate the skin? Coconut water is not how the coconut stays hydrated!

5 Coconut Lipids Coconuts answer to Moisture Retention: Coconut water is found suspended in the hydrophobic meat, or white/fleshy edible part of the coconut Rich in MCT s Contributing to cellular nutrition Effective Levels of Sterols Structurally similar to cholesterol an essential component of proper cell membrane permeability & fluidity MCT & Sterol constituents Provide protection to the internal coconut water & dehydrating elements

6 180% Comparative Moisturization 168% Protocol Equipment: DermaLab Combo Percent (%) Difference 160% 140% 120% 100% 80% 60% 40% 20% 0% -20% 29% 138% 31% 122% 108% 35% 33% -3% -2% t = 0 24 hrs 1 week 2 weeks 3 weeks Experimental vs. Untreated Control Experimental vs. Base Lotion Improvements in moisturization following application of the test materials after a period of 3 weeks Principle of measurement: Conductance, single frequency Subjects: 10 (m/f) Test area: Volar forearms Concentration of active used: 2.0% Frequency of application: Twice Daily

7 Percent (%) Difference TEWL Comparison t = 24 1 week 2 week 3 weeks 20% 19% 18% 16% 15% 14% 12% 12% 11% 10% 11% 10% 9% 8% 6% 6% 4% 2% Protocol Equipment: DermaLab Combo Principle of measurement: Ultrasound Probe Subjects: 10 (m/f) Test area: Volar forearms Concentration of active used: 2.0% 0% Experimental vs. Untreated Control Experimental vs. Base Lotion Frequency of application: Twice Daily Improvements in barrier function following application of the test materials after a period of 3 weeks.

8 Half Head Study Protocol 5 participants with ethnic hair Concentration of active used: 2.0% Principle of measurement: Salon professional and volunteer assessed hair characteristics AcquaSeal Coconut demonstrated the ability to smooth the cuticle of the hair, enhance combability, and increase shine

9 Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner

10 Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner

11 Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner

12 Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner.

13 Half Head Study AcquaSeal Coconut Base Shampoo and Conditioner 2.0% AcquaSeal Coconut + Base Shampoo/ Base Conditioner Full Head Baseline Photo of Untreated Hair. Half-Head Photo of hair treated with test and control shampoo/conditioner.

14 Technical Information Product Code: INCI Name: Cocos Nucifera (Coconut) Fruit Extract INCI Status: Conforms Suggested Use Level: % Suggested Applications: Anti-Aging, Nourishing Moisturization, Improves Slip