CND UNDERSTANDS YOUR BIGGEST YOUR CUSTOMER

Transcription

1 BOOK OF CND 1

2 CND UNDERSTANDS YOUR BIGGEST ASSET: YOUR CUSTOMER 2

3 TOGETHER WITH YOU CND has the products you need to DELIVER THE BEST SERVICES TOGETHER we keep your clients coming back to you 3

4 HISTORY Founded in 1979 by a dentist, Dr. Stuart Nordstrom, in a garage in California Built on SCIENCE and TECHNOLOGY Pioneered Fashion Week nails 30+ years ago Still elevating the industry through INNOVATION and EDUCATION 4

5 CND AWARD-WINNING PRODUCTS HUNDREDS OF AWARDS WON GLOBALLY AND STILL COUNTING... 5

6 C N D P O R T F O L I O NAIL COLOR ENHANCEMENTS ESSENTIALS SPA HAND & BODY SHELLAC LIQUID & POWDER ESSENTIALS VINYLUX BRISA SPA CREATIVE PLAY TOOLS SCENTSATIONS 6

7 UNSTOPPABLE NAIL COLOR SHELLAC BACK TO MENU 7 SHELLAC TM 7

8 WHY Each color has its own, unique formula properly calibrated to cure with the CND LAMPS EFFORTLESS, glide-on application STUNNING, crystal shine 6 2 x DIFFERENT TOP COATS (INCLUDING MATTE, GLITTER & PEARL) 8 SYSTEM PATENTS REMOVES 2X FASTER THAN OTHER BRANDS HUNDREDS of awards won annually NO nail damage* 14 + DAYS WITHOUT COMPROMISE *When used as directed. Do not mix with other nail color systems. SHELLAC TM 8

9 NAIL COLOR SHELLAC BACK TO MENU 9 SHELLAC TM 9

10 P.E.P. Perform a manicure Eliminate surface contaminants Purify nail plate layers PRODUCT SHELLAC Base Coat, Color Coat, & Top Coat SHELLAC SYSTEM CND LED LAMP REMOVAL OFFLY FAST & FOIL REMOVER WRAPS NAIL COLOR SHELLAC BACK TO MENU 10 SHELLAC TM 10

11 LONG WEAR POLISH NAIL COLOR VINYLUX BACK TO MENU 11 VINYLUX TM 11

12 WHY PATENTED formula Infused with KERATIN, JOJOBA OIL & VITAMIN E INCREASED durability with natural light GEL-LIKE SHINE with the QUICK & EASY REMOVAL of a regular polish ST 2 DAY, CHIP- RESISTANT S WEAR STEP SYSTEM COLOR O & TOP COAT PROFESSIONAL LONG-WEAR POLISH WITH A UNIQUE CARING COMPLEX MATCHING SYSTEMS, SHELLAC AND VINYLUX NAIL COLOR VINYLUX BACK TO MENU 12 VINYLUX TM 12

13 VINYLUX NAIL COLOR BACK TO MENU 13 VINYLUX TM 13

14 JUST ADD COLOR NAIL COLOR CREATIVE PLAY BACK TO MENU 14 VINYLUX TM 14

15 WHY CND S INTRODUCTORY COLOR BRAND 14 DAY WEAR with CREATIVE PLAY GEL POLISH MICRONIZED PIGMENTS to optimize color intensity, smoothness, and gloss MATCHING SYSTEMS (GEL POLISH & LACQUER) DIFFERENT FINISHES BRUSH BRISTLES FOR PRECISE, SMOOTH APPLICATION CREATIVE PLAY NAIL COLOR BACK TO MENU 15 CREATIVE PLAY TM 15

16 CREATIVE PLAY NAIL COLOR BACK TO MENU 16 CREATIVE PLAY TM 16

17 LIQUID & POWDER TRANSFORMATIONAL ENHANCEMENTS LIQUID & POWDER BACK TO MENU 17 LIQUID & POWDER 17

18 WHY LIQUID+POWDER Award-winning, PATENTED technology designed for FLEXIBLE, RESILIENT nail enhancements RETENTION+ Available in 3 shades that blend to create custom colors PERFECT COLOR Sheer, Semi-Sheer & Opaque coverage RETENTION+ # 1 2 VOTED #1 ACRYLIC SYSTEM 10+ YEARS BY NAIL PROFESSIONALS PATENTS ON FORMULA RADICAL SOLAR NAIL 3 PATENTS ON FORMULA ENHANCEMENTS LIQUID & POWDER BACK TO MENU 18 LIQUID & POWDER 18

19 SUPERIOR ADHESION LIFT-PRONE CLIENTS SUPERIOR DURABILITY CRACK-PRONE CLIENTS ENHANCEMENTS LIQUIDS ENHANCEMENTS LIQUID & POWDER BACK TO MENU 19 LIQUID & POWDER 19

20 RETENTION+ best for HARD ENHANCEMENTS Dense, Hard, Bold & Clear, Non-Yellowing PERFECT COLOR best for TOUGH ENHANCEMENTS Light, Tough, Soft & Diffused, Highly Adhesive ENHANCEMENTS POWDERS ENHANCEMENTS LIQUID & POWDER BACK TO MENU 20 LIQUID & POWDER 20

21 TOOLS REFINED TOOLS TOOLS BACK TO MENU 24 TOOLS 21

22 WHY TOOLS MULTIPLE OPTIONS ONS DIFFERENT GRITS for DIFFERENT SERVICES ESSENTIAL TOOLS neededed to complete CND services PROFESSIONAL, HIGH QUALITY AWARD-WINNING NAIL PRO FAVORITES: GIRLFRIEND BUFFER CND PROSERIES ENHANCEMENT BRUSHES TOOLS TOOLS BACK TO MENU 25 TOOLS 22

23 PROFESSIONAL-QUALITY PROFESSIONAL-QUALITY NAIL BUFFERS 4 Buffers 1 Glossing Block REDUCE SCRATCHES & CREATE SHINE on natural and enhanced nails NAIL FILES 5 Files SHAPE, REFINE & FINISH natural and enhanced nails TOOLS TOOLS BACK TO MENU 26 TOOLS 23

24 ESSENTIALS INDISP PEN NSA ABLE ESSENTIALS BACK TO MENU 27 ESSENTIALS 24

25 WHY ESSENTIALS NAIL PROS LOVE CND ESSENTIALS! # VOTED #1 10+ YEARS BY NAIL PROFESSIONALS: SOLAROIL SOLARSPEED SPRAY SCRUBFRESH *Readers Choice Awards COMPLETE SYSTEM PERFECT SERVICE 4 ESSENTIAL RETAIL PRODUCTS ESSENTIALS BACK TO MENU 28 ESSENTIALS 25

26 COOLBLUE for PROPER SANITIZATION Waterless hand cleanser that leaves skin soft and smooth, not sticky CUTICLEAWAY for FAST & EFFECTIVE CALLUS TREATMENT Professional-strength cuticle remover and callus softener SERVICE ESSENTIALS SCRUBFRESH to PREP nail (REMOVE CONTAMINANTS FROM NAIL & PROLONG WEARABILITY) Natural-nail surface cleanser and temporary dehydrator SOLARSPEED SPRAY to QUICKLY DRY POLISH & CONDITION Fast nail polish dryer with conditioning benefits of SOLAROIL ESSENTIALS BACK TO MENU 29 ESSENTIALS 26

27 RESCUE RXx BENEFIT Hydrates NAIL CONCERN Damage USAGE Apply twice daily to bare nails SOLAR OIL BENEFIT Conditions NAIL CONCERN Dryness USAGE Use daily RIDGE FX BENEFIT Smoothes NAIL CONCERN Ridges USAGE Apply prior to nail coloror TREATMENT ESSENTIALS CUTICLE ERASER BENEFIT Exfoliates NAIL CONCERN Cuticle health USAGE Use daily ESSENTIALS BACK TO MENU 30 ESSENTIALS 27

28 SPA BOTANICA AL SPA BACK TO MENU 31 SPA 28

29 2-STEP + 4-STEP SPA MANICURE + PEDICURE SYSTEMS # 1 VOTED #1 IN SPA CATEGORY SPA 29

30 STYLIZING YOUR SALON SPACE Iconic & Stylized CND Merchandising to Elevate Your Salon Space EXQUISITELY DESIGNED WALL AND COUNTER RACKS BRANDED SALON FURNITURE POSTERS, BANNERS, CLINGS, POP DISPLAYS & BROCHURES MERCHANDISING BACK TO MENU 35 MERCHANDING 30

31 SUPPORT STRONG EDUCATION ICONIC MARKETING Multi-level Certification Classes Trend Classes Education Ambassador Opportunities How-To Videos Nail Style Step-By-Steps Experts to answer FAQs Online access to hundreds of product support pages New, Iconic-Designed Merchandising Branded Items System Kits Digital & Social Support Public Relations Outreach Product & Brand Brochures Leaflets Customer Care Line BACK TO MENU 36 31

32 THANK YOUBACK TO MENU 37 32