he s not just a chemist, he s a pioneer of cosmeceuticals.

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2 You may not realize it, but you re involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; if it contains a product with alpha-hydroxy acid (AHA), Idebenone, or CoffeeBerry, you re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skincare industries most innovative breakthrough anti-aging products. That s why in the beauty industry, he s not just a chemist, he s a pioneer of cosmeceuticals. The business model of Lewis and his business partner, Joseph C. DiNardo, also a master product formulator and toxicologist, might be unusual, but it s impressively successful. The two (known to some as the Joe s ) invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-aging technologies to the marketplace. These top anti-aging technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in worldrenown, peer-reviewed medical journals. PRIORI, The Anti-Aging Authority, is the most innovative source of anti-aging science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. Providing beauty professionals with unparalleled treatments and anti-aging regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI comes from the Latin phrase a priori meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin aging from its source, thereby delivering the best effect. This is why PRIORI should be your PRIORITY when it comes to skincare therapy. he s not just a chemist, he s a pioneer of cosmeceuticals. Joseph A. Lewis II PRIORI Founder and Chemist Your Anti-Aging Secret Weapon

3 In simple terms, Idebenone Complex is a bioengineered Co-Enzyme Q10 ; only up to 1000 times more effective! It targets aging at the cellular source the mitochondria where free radicals produced during cellular metabolism cause cellular damage! Idebenone Complex is a respiratory chain antioxidant; unlike botanical and vitamin antioxidants, it is the only antioxidant that fights both intrinsic (natural aging) and extrinsic aging (environmental aging)! Idebenone Complex delivers the highest level of skin rejuvenation that you cannot get from any other Cosmeceutical skincare ingredient! Eliminates redness, inflammation, uneven skin tones, fine lines and wrinkles! Plus the best environmental protection EPF 95! Beyond Cosmeceuticals, PRIORI Superceuticals is raising the bar for anti-aging cosmeceutical skincare therapies worldwide. Introducing Idebenone Complex (Hydroxydecyl Ubiquinoyl Dipalmitoyl Glycerate), a new improvement in the PRIORI Idebenone Superceuticals technology, modified for better delivery, improved results and enhanced skin compatibility. The most advanced anti-aging skincare molecule discovered to date is the foundation for PRIORI s clinically proven Idebenone formulas, delivering a whole new level of skin rejuvenation and protection against premature skin aging. PRIORI Superceuticals helps correct the signs of skin aging, reduces the appearance of fine lines and wrinkles, evens skin tones and texture, brightens and restores youthful radiance, and protects against environmental stress better than any other antioxidant in the market with the highest EPF (Environmental Protection Factor ) rating of 95+! Cosmeceuticals are products that impart a visible lasting difference in the skin; i.e., they are based on ingredients that do more than cover up, fill in and hide. Cosmeceuticals function to help cells improve beneficial skin metabolic pathways and/or inhibit age-related pathways. Superceuticals are multifunctional cosmeceuticals that take anti-aging skincare to the next level! Idebenone Complex is such a compound. Aging is the result of damage caused to cells by oxidative stress (free radicals) that comes from two primary sources: 1. Internal Sources of Free Radicals: intrinsic aging, including free radicals generated by the mitochondria, where the natural process by which our cells make energy occurs. 2. External Sources of Free Radicals: extrinsic aging, damage caused by the environment such as sunlight (UV radiation), air pollution, ozone, cigarette smoke, etc. For the first time, we have an antioxidant so unique, it addresses the very essence of cellular aging at its source free radicals produced by cellular metabolism! Unlike vitamin and botanical antioxidants, Idebenone Complex is a respiratory chain antioxidant, a bioengineered version or analog of our cell s natural mitochondrial enzyme antioxidant Co-Enzyme Q10 only Idebenone Complex is up to 1,000 times more efficient simply put its Super CoQ10! Alpha Lipoic Acid Vitamin C Co-Enzyme Q10 Kinetin Vitamin E IDEBENONE EPF Total Results 95 In addition, no other antioxidant fights environmental free radicals better than Idebenone. With an EPF rating of 95+, it outperformed Vitamin C, Vitamin E, Kinetin, Alpha Lipoic Acid and Co-Enzyme Q10 in independent studies published at the 2005 meeting of the American Academy of Dermatology and the International Journal of Cosmetic Dermatology.

4 Improved Delivery System for better skin and cell permeability and more efficient time released action. Improved Efficacy means better results for scavenging toxic free radicals, and improved results for reducing the appearance of photodamage and premature skin aging. Improved Skin Conformity means more skin types, skin conditions and larger skin surface areas can use the technology with less skin sensitivity. Even Greater Skin Protection EPF 95+, for less Sunburn Cells formed after UV exposure. PERCENT IMPROVEMENT FROM BASELINE 8 week, double blind, dermatologist expert grader evaluation, 32 subjects before after 50% 40% 36% 36% 36% 41% 41% 42% 42% 44% before after 30% 20% 10% 0% Smoothness Pigmentation Fine Lines/Wrinkles Firmness Tonality Brightness Global Radiance before after PRIORI Idebenone Complex skincare regimen of Facial Cleanser, Even Tones, Eye Serum and Moisturizing Facial Cream, twice a day, for the study duration of 8 weeks. PRIORI Radical Defense SPF 30 Sunscreen was also included in the regime for daytime use only. Results may vary. (180 ml) Optimally designed to enhance skin barrier functions while gently cleansing and exfoliating the skin. Combines Idebenone Complex, AHA, BHA with the most state-of-the-art molecules for skin cleansing, delivering results you have never expected from a skin cleanser. Use Directions: Apply a small amount to the palm of hand. Add water to create lather, then massage over skin. Remove with clean washcloth or splash with warm water. Towel dry. (30 ml) The new benchmark for even skin tone. Even Tones is the first-ever skin clarifying product to combine Idebenone Complex with the botanical agent Methyl Gentisate to visibly reduce the appearance of uneven skin tones for dramatic results. Use Directions: Apply a small amount to face, neck, hands, arms and body, and thoroughly massage into skin. Use once or twice a day or as recommended by skincare professional. For best results, use with PRIORI Moisturizing Facial Cream and Radical Defense.

5 (30 ml) The focused, high-performance anti-aging skincare product. PRIORI Smooth Lines with Idebenone Complex excels at helping to smooth fine lines and reduce the appearance of wrinkles within only a few weeks as it protects skin from damage caused by oxidative stress. Use Directions: Apply a small amount to face and massage thoroughly into skin. Use once or twice daily or as recommended by skincare professional. For best results, use with PRIORI Moisturizing Facial Cream and Radical Defense. (50 ml) Superior moisturizing formula with Idebenone, AHA and Vitamin A provides immediate (15 minutes) and long-lasting (more than 8 hours) skin moisturization. Use Directions: Apply a small amount to face and thoroughly massage into skin. Use once or twice a day or as recommended by skincare professional. (15 ml) Dramatic rejuvenation for the delicate eye area. PRIORI s own AHA and Vitamin A with Idebenone Complex provides fast results without the risk of drying or photo-sensitivity associated with other alpha-hydroxy acid formulations. Dramatically reduces the appearance of fine lines and wrinkles around the delicate eye area in only a matter of weeks. Use Directions: Apply small amount to hand and apply thin layer evenly around eye area. Do not apply to eyelids. Use once or twice daily. (30 ml) The new standard in topical skin protection against premature aging. Radical Defense is the first 2-in-1 topical skin protector that offers dual protection against premature skin aging SPF 30 (Sun Protection Factor) and EPF 95+ (Environmental Protection Factor) is a topical sunscreen that offers dual protection from both UVA/UVB rays and broad spectrum environmental protection from oxidative stress and free radicals with Idebenone Complex*, EPF 95+. Use Directions: Apply daily for ultimate anti-aging skin protection. Apply generously prior to sun exposure. Re-apply as needed or after swimming, towel-drying, perspiring heavily or washing. (180 ml) Part of the complete PRIORI anti-aging skincare regime, PRIORI Age Defying Body Cream takes your body care to a new level! This multi-tasking body product rebuilds, refirms, evens and smooths the appearance of the skin, to improve the visible signs of aging. With Idebenone Complex for anti-aging correction and protection, it also helps to prevent the appearance of future skin damage. The skin appears younger-looking within only a few weeks! Use Directions: Apply liberally to all areas of the body and massage into skin. Use once or twice daily. (60 ct capsules) PRIORI introduces the first Superceutical Skin Supplement Idebenone, one of the safest and most potent antioxidants known, enhances skin radiance and provides extraordinary protection against free radicals. Use Directions: Take 1 softgel once or twice daily, preferably with a meal. CLEANSE Facial Cleanser All Skin Types CORRECT Smooth Lines Even Tones Age Defying Body Cream Fine Lines and Wrinkles Skin Brightening General Photo-Aging (Body) HYDRATE Moisturizing Facial Cream All Skin Types PROTECT Radical Defense All Skin Types SPECIAL CARE Eye Serum Fine Lines and Wrinkles (Eye Area) DIETARY Supplements All Skin Types

6 PRIORI Professional Treatments jump start the PRIORI anti-aging home care regimen, accelerating and maximizing the benefits of the products for even faster results. The purpose of these highly effective treatments is twofold: to help your skin look younger almost immediately while taking your results to the next level. PRIORI offers a wide range of Professional Treatments for the face and body, including localized treatments for the hands, feet and problem areas such as the hips, abdomen and thighs. We also offer shorter lunchtime treatments that deliver immediate gratification in the form of quick and visible results with no downtime. PRIORI Idebenone Complex Superceuticals is the first anti-aging professional treatments to incorporate the dramatic benefits of Idebenone, an entirely new and different kind of antioxidant. It targets aging at its cellular source to provide a level of skin rejuvenation and free radical protection not available with any other noninvasive skincare program. Brings about an intense new level of rejuvenation: Helps prevent skin aging at its cellular source Minimizes the look of fine lines and wrinkles Improves uneven skin tone and texture Brightens the look of skin Reduces the appearance of skin pigmentation Offers maximum protection against environmental stress EPF 95 PRIORI is not just about the most advanced anti-aging technologies available in the industry it is also about providing consumers with choices to best meet their individual needs, personal skincare goals and lifestyles. In addition to the Idebenone Superceuticals range, PRIORI offers: The latest AHA technological advances with LCA complex that combines Lactic Acid and a multi-functional essential skin vitamin complex (Vit A, Vit E, Vit C, & Pro-Vit A) in a time-released formulation to enhance product performance and results. The first step in the PRIORI skincare collection, designed to restore basic skin health and fitness that is the foundation of any antiaging skincare regimen. Offering an all natural alternative, delivering optimum anti-aging efficacy. This is a lifestyle and core philosophy choice for the green planet eco-conscious consumers that expect great antiaging skincare and do not want to compromise on results. This is the only step in the PRIORI all natural anti-aging skincare system. USC *Protected under US Patent No. 6,756,045 and additional patents pending, licensed from PCR Technology Holdings, L.C. **Protected by US and International pending patents. The CoffeeBerry trademark and related pending patents are exclusively licensed by J&J Technologies, LC.

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