Beauty from within: wellness mix in skin care. Sunny Um Senior Analyst, Beauty & Fashion

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1 Beauty from within: wellness mix in skin care Sunny Um Senior Analyst, Beauty & Fashion

2 2 This PowerPoint presentation includes proprietary information from Euromonitor International and cannot be used or stored with the intent of republishing, reprinting, repurposing or redistributing in any form without explicit consent from Euromonitor International. For usage requests and permission, please contact us

3 ABOUT EUROMONITOR INTERNATIONAL 3 Euromonitor International network and coverage

4 ABOUT EUROMONITOR INTERNATIONAL 4 Research expertise Consumer Products Alcoholic Drinks Ethical Labels Nutrition Supply Ingredients Apparel Automotive Beauty Survey Packaged Food Personal Accessories Packaging Economies Beauty and Personal Care Consumer Appliances Consumer Electronics Consumer Health Eyewear Fresh Food Health and Wellness Home and Garden Home Care Hot Drinks Luxury Goods Pet Care Soft Drinks Tissue and Hygiene Tobacco Toys and Games Services Consumer Finance Consumer Foodservice Institutional Channels Retailing Travel Business Dynamics Cities Economy, Finance and Trade Industrial Natural Resources Consumers Digital Consumer Households Income and Expenditure Lifestyles Population

5 5 Industry snapshot

6 Asia Pacific North America Western Europe Latin America Middle East/Africa Eastern Europe Australasia US$ Billion CAGR % INDUSTRY SNAPSHOT 6 Asia leads global beauty and personal care sales 160 Beauty and personal care value sales by region (constant, US$ fixed 2017) value increase Western Europe US $5 billion CAGR % 0 North America US $9 billion Asia Pacific US $33 billion Source: Euromonitor International; value increase is an estimate

7 INDUSTRY SNAPSHOT 7 Asians are obsessed with skin care N. America W. Europe L. America APAC Skin Care MEA E. Europe Australasia Source: Euromonitor International

8 8 Fighting against stressors

9 Pollution, stress and digital fatigue cause breakouts IN THE MEDIA 9 9

10 FIGHTING AGAINST STRESSORS 10 Beauty Survey: blemish/acne is a major concern in Asia Top 5 skin concerns: Millennials, 2017 Thailand Whiteheads Blemish/acne-prone Sensitive Dark spots Blackheads Blackheads Blemish/acne-prone Indonesia Acne pits India Dark circles Dark circles Whiteheads Dark spots Blackheads Sensitive Blemish/acne-prone China Blackheads Blemish/acne-prone Dark circles Sensitive Japan Blemish/acne-prone Blackheads Dark circles Dark spots South Korea Blackheads Blemish/acne-prone Sensitive Acne pits Fine lines Acne pits Dark circles Source: Euromonitor Beauty Survey 2017

11 FIGHTING AGAINST STRESSORS 11 Highly educated consumers; high concern Skin concerns: 2015 vs 2017, Asia Blemish/acne-prone Sensitive Redness-prone Eczema-prone Other 0% 10% 20% 30% 40% % of Millennials respondents Source: Euromonitor Beauty Survey 2017

12 % Millennial respondents FIGHTING AGAINST STRESSORS 12 Key demand: natural and free-from Desired Product Features: Eco- or Ethically-Friendly Detail Asia, 2015 vs % 35% 30% 25% 20% 15% 10% 5% 0% All natural ingredients "Free from claims All organic ingredients Plant/botanically derived ingredients Fragrance free Source: Euromonitor Beauty Survey 2017

13 FIGHTING AGAINST STRESSORS 13 For consumers, natural means chemical free 60% Understanding Green Labels: Definition of Natural Asia, 2017 % Millennial respondents 50% 40% 30% 20% 10% 0% Chemical free Does not contain artificial additives Also organic Does not contain GMOs Healthier than nonnatural products 2017 Source: Euromonitor Lifestyle Survey 2017

14 FIGHTING AGAINST STRESSORS 14 Spotlight on microbiome: good bacteria Jan, 2018 Sources: Unilever Ventures; Gallinee

15 15 Ingestible beauty

16 INGESTIBLE BEAUTY 16 Beauty players expand to supplements AMOREPACIFIC: VITAL BEAUTIE LG H&H: LIFE GARDEN Ginseng Extract Ampoule Red ginseng; energising Meta Green Green tea extract; body fat and cholesterol reduction Hwanghudan Fermented red ginseng; energising Yegamhwan Green tea extract; body fat and cholesterol reduction Liver Prime Milk thistle extract; liver health Gangibo Milk thistle extract; liver health Sources: Vital Beautie; LG Life Garden

17 US$ billion INGESTIBLE BEAUTY 17 Benefits of ingestible beauty for business 2017 dietary supplements sales 01 Ageless Genderless Trust in supplements 5 0 Asia Pacific North America Western Europe Source: Euromonitor Consumer Health 2019 edition Herbal/traditional supplements Non-herbal/traditional supplements

18 18 Well-being beauty in retail

19 % Millennial respondents % Millennial respondents WELL-BEING BEAUTY IN RETAIL 19 The value of in-store experience persists Beauty and personal care: path to purchase, Asia 50% Purchase channel 50% Research channel 45% 45% 40% 40% 35% 35% 30% 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% On smartphone On computer or tablet In store/in person 0% On smartphone On computer or tablet In store/in person Source: Euromonitor Lifestyle Survey 2017

20 US: Philosophy Wellbeing Workshop Source: Philosophy; WWD

21 21 Outlook: what s next?

22 US$ OUTLOOK: WHAT S NEXT? 22 Ample room for growth in Asia 80 Per-capita spend on skin care: 2017 (constant, US$ fixed 2017) Australasia North America Western Europe Asia Pacific Eastern Europe Latin America Middle East and Africa Source: Euromonitor International

23 Thank you Sunny Um, senior analyst Beauty & Fashion Linkedin.com/company/euromonitor-international/

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