SHADES EQ TAKE OVER NEWON WITH THE NEW NATURAL ASH AND GLOSSY REDS FAMILIES SEPTEMBER 2018

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Noreen Palmer
5 years ago
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NEWON SEPTEMBER 2018 5TH SHADES EQ TAKE OVER With the new Natural Ash and Glossy Reds families

Look of the month REDKEN LOVES GALLONS Purchase at 20% discount THE DIRECTOR S CUT By Terry

1 NEWON SEPTEMBER TH SHADES EQ TAKE OVER With the new Natural Ash and Glossy Reds families FEEL THE BREW Buy 4 of any Brews haircare or styling product and get one free REDKEN STYLING Look of the month REDKEN LOVES GALLONS Purchase at 20% discount THE DIRECTOR S CUT By Terry Ritcey, National Education Director SHADES EQ TAKE OVER WITH THE NEW NATURAL ASH AND GLOSSY REDS FAMILIES

SHADES EQ TAKE OVER WITH THE NEW NATURAL ASH AND GLOSSY REDS FAMILIES FIND YOUR PERFECT TONE WITH SHADES EQ SUPERSTAR TONERS Whether it s neutralizing undertones, infusing vibrancy, or adding

For the first time ever in Shades EQ Gloss, we re giving you 6 Natural Ash shades for cool toning that combats brass while always staying soft and balanced.

2 SHADES EQ TAKE OVER WITH THE NEW NATURAL ASH AND GLOSSY REDS FAMILIES FIND YOUR PERFECT TONE WITH SHADES EQ SUPERSTAR TONERS Whether it s neutralizing undertones, infusing vibrancy, or adding coolness or warmth Shades EQ has now your toning needs covered more than ever! 04NA Storm Cloud 05NA Smoke 06NA Granite NOW INTRODUCING NEW NATURAL ASH! For the first time ever in Shades EQ Gloss, we re giving you 6 Natural Ash shades for cool toning that combats brass while always staying soft and balanced. 07NA Pewter 08NA Volcanic 09NA Mist FROM SOFT TO BOLD CREATE GLOSSY REDS WITH SHADES EQ Whether it s soft burgundy, subtle strawberry, or Rocket Fire red, Shades EQ is your secret weapon for creating incredible glossy red shades. Our red and copper palette is now bigger and better than ever before and for the first time includes shades formulated with the super potent R5 red dye so you have the tools you need to slay with the full spectrum of spicy shades. 06RR Blaze 03RV 04RV 05RV Merlot 07RR Flame Cabernet Sangria

OFFER 1: THE TAKE OVER PURCHASE 4 NEW Shades EQ Gloss 09NA MIST 4 NEW Shades EQ Gloss 08NA VOLCANIC 4 NEW Shades EQ Gloss 07NA PEWTER 4 NEW Shades EQ Gloss 06Na GRANITE 4 NEW Shades EQ Gloss 05NA

Shades EQ Gloss 07RR FLAME RECEIVE 1 Shades EQ processing solution 1L 1 NEW Color Extend BLONDAGE SHAMP 1L 1 NEW Color Extend BLONDAGE COND 1L 1 Color Extend MAGNETICS SHAMP 1L 1 Color Extend

RED & BLONDE look as seen at FUSION from Celene Dupuis Redken Color ambassador 1 NEW Shades Eq Shade chart 1 Redken Color Service & Prebooking Menu OFFER 2: THE RED HOT AFFAIR!

3 OFFER 1: THE TAKE OVER PURCHASE 4 NEW Shades EQ Gloss 09NA MIST 4 NEW Shades EQ Gloss 08NA VOLCANIC 4 NEW Shades EQ Gloss 07NA PEWTER 4 NEW Shades EQ Gloss 06Na GRANITE 4 NEW Shades EQ Gloss 05NA SMOKE 4 NEW Shades EQ Gloss 04NA STORM CLOUD 4 NEW Shades EQ Gloss 04CB CLOVE 4 NEW Shades EQ Gloss 05RB MANZANITA 4 NEW Shades EQ Gloss 06RR ROCKET FIRE 4 NEW Shades EQ Gloss 04 RV CABERNET 4 NEW Shades EQ Gloss 07RR FLAME RECEIVE 1 Shades EQ processing solution 1L 1 NEW Color Extend BLONDAGE SHAMP 1L 1 NEW Color Extend BLONDAGE COND 1L 1 Color Extend MAGNETICS SHAMP 1L 1 Color Extend MAGNETICS COND 1L 1 NEW Shades Eq Tech guide ft. RED & BLONDE look as seen at FUSION from Celene Dupuis Redken Color ambassador 1 NEW Shades Eq Shade chart 1 Redken Color Service & Prebooking Menu OFFER 2: THE RED HOT AFFAIR! PURCHASE 2 NEW Shades EQ Gloss 04CB CLOVE 2 NEW Shades EQ Gloss 05RB MANZANITA 2 NEW Shades EQ Gloss 06RR ROCKET FIRE 2 NEW Shades EQ Gloss 04 RV CABERNET 2 NEW Shades EQ Gloss 07RR FLAME RECEIVE 1 Shades EQ processing solution 1L 1 SEQ Processing solution for precision application 500ML 1 NEW Red Shades Eq swatch card 1 NEW Shades Eq Tech guide ft. RED & BLONDE look as seen at FUSION from Celene Dupuis Redken Color ambassador 1 Redken Color Service & Prebooking Menu 1 Poster COLOR FUSION is world renowned for its vibrant RED! Do not forget to buy your 6Rr, 4Rr, 4R, 5R, 6R, 7R to achieve the BEST redhead ever with Redken! OFFER 3: IT S NATURAL PURCHASE 2 NEW Shades EQ Gloss 09NA MIST 2 NEW Shades EQ Gloss 08NA VOLCANIC 2 NEW Shades EQ Gloss 07NA PEWTER 2 NEW Shades EQ Gloss 06Na GRANITE 2 NEW Shades EQ Gloss 05NA SMOKE 2 NEW Shades EQ Gloss 04NA STORM CLOUD RECEIVE 1 Shades EQ processing solution 1L 1 SEQ Processing solution for precision application 500ML 1 NEW NA Shades Eq swatch card 1 NEW Shades Eq Tech guide ft. RED & BLONDE look as seen at FUSION from Celene Dupuis Redken Color ambassador 1 Redken Color Service & Prebooking Menu 1 Poster ULTRA RICH is what you need with your new Shades EQ Natural Ash to achieve the most beautiful and natural looking blonde! Don t forget to buy your: 4NA, 5NA, 6NA, 7NA 8NA 9N to create those killer blondes! SAVE 28% SAVE 16% SAVE 14% NEW & EXCLUSIVE CANADIAN LOOKS From Celene Dupuis Redken Canadian Color Ambassador. With those offers, discover all the secrets to recreate the SMOKEY QUARTZ and the GARNET looks with the new Shades EQ Natural Ash and Reds as revealed on stage during the last Fusion event! Be among the first to learn & play with the new shades in SHADES EQ GLOSS at the new SHADES EQ TAKE OVER COLOR CLASS! Ask your DSC now!

4 l FEEL THE BREW BUY 4 OF ANY BREWS HAIRCARE OR STYLING PRODUCT AND GET ONE! In 1967 Redken introduced one of the first professional grooming lines for men. Staying true to our heritage, we are bringing back the essentials for every male client s needs. Wash your hair with your preferred Brew bottle Style with endless look potential NYC CRAFTED. BARBER INSPIRED

5 l SALON OFFER BUY ANY 4 PRODUCT DEAL COMBO AND GET A LOLLIPOP CARD + A REDKEN BREWS DENIM CAPE* PURCHASE 4 WORK HARD PURCHASE 4 CLAY + + PURCHASE 4 MINT SHAMPOO + PURCHASE 4 GET GROOMED + *WHILE QUANTITIES LAST LOLLIPOP CARD DENIM CAPE

REDKEN STYLING LOOK OF THE MONTH URBANI-T TORONTO SHOW REDKEN ARTIST & EDUCATOR KATRINA SMILEY @katrina_smiley Wear this contrasting textured pony for a festival or night out!

Use Fashion Work 12 To brush into a high and tight ponytail Mist Control Addict 28 over the base of the hair and use a blow dryer on low speed to add smoothness and high shine Dust a small amount of

6 REDKEN STYLING LOOK OF THE MONTH URBANI-T TORONTO SHOW REDKEN ARTIST & EDUCATOR KATRINA Wear this contrasting textured pony for a festival or night out! First use Fabricate 03 and a paddle brush to directionally dry straight back. Use Fashion Work 12 To brush into a high and tight ponytail Mist Control Addict 28 over the base of the hair and use a blow dryer on low speed to add smoothness and high shine Dust a small amount of Powder Grip 03 over the tail of the pony, and lightly backcome together to gather hair together and add movement Using small clear elastics, place 2-3 (depending on the length of the hair) down the pony in an in even fashion. Use Wind Blown 05 to spray and pinch areas between the elastics to create more width, and create a matte textured finish. Accessorize with coloured yarn, wire or leather straps or crystals to add interest depending on the event you are attending. REDKEN LOVES GALLONS! Promote the use of Redken at your back bar to increase retail sales. This is your opportunity to save on Redken s best selling haircare franchises. PURCHASE at 20%: OFFERS PRICE VALUE RK ALL SOFT SHAMPOO GALLON RK ALL SOFT CONDITIONER GALLON RK COLOR EXTEND SHAMPOO GALLON RK COLOR EXTEND CONDITIONER GALLON RK EXTREME SHAMPOO GALLON RK EXTREME CONDITIONER GALLON RK COLOR EXTEND MAGNETICS SHAMPOO GALLON RK COLOR EXTEND MAGNETICS CONDITIONER GALLON

7 THE DIRECTOR S CUT BY TERRY RITCEY, NATIONAL EDUCATION DIRECTOR SEEING RED WITH SHADES EQ NEW RED SHADES THINKING AHEAD TO FALL AND ENDLESS POSSIBILITIES WITH THE COLOR THAT THINKS IT S A CONDITIONER. Whether it s soft burgundy, subtle strawberry, or rocket fire red, Shades EQ is your secret weapon for creating incredible glossy red shades. Our copper and red palette is now bigger and better than ever before and for the first time includes shades formulated with the super-powered R5 red dye so you have the tools you need to slay with the full spectrum of spicy shades. WHAT ARE THE NEW SHADES EQ REDS? R5: A powerful pure red tones with outstanding longevity and highly visible results. The R5 shades allow you to create daring, intense reflects with uniform color from root to tip. NEW SHADES EQ GLOSS SHADES CONTAINING R5 DYE: NEW Shades EQ RR Family: 06RR Blaze 07RR Flame In the RV Family we have added a new shade with R5 dye: 04RV Cabernet KEY Benefits: Pure red tones Increased vibrancy Enhanced color intensity Visible results on all levels RR = RED RED Creates intense vibrant red tones 06RR Blaze 07RR Flame RV = RED VIOLET Deposits rich red violet tones 03RV 04RV 05RV Merlot Sangria Cabernet All R5 shades should be used alone or intermixed only with other R5 shades. Mixing R5 shades outside the range can cause unpredictable results. FOR GREATER LEARNING, SIGN UP FOR ONE OF OUR EXCITING NEW SHADES EQ COLOR TAKE-OVER CLASSES AND LEARN HOW SHADES EQ CAN TRANSFORM YOUR COLOR BUSINESS. CONTACT YOUR REDKEN DISTRIBUTOR FOR A CLASS NEAR YOU.

GREAT HAIR! GIVE THE GIFT OF NEWON NOVEMBER GET #REDKENREADY FOR THE HOLIDAYS Discover Redken this Holiday season!

GREAT HAIR! GIVE THE GIFT OF NEWON NOVEMBER GET #REDKENREADY FOR THE HOLIDAYS Discover Redken this Holiday season! NEWON NOVEMBER 2018 5TH GET #REDKENREADY FOR THE HOLIDAYS Discover Redken this Holiday season! CELEBRATE THE HOLIDAYS WITH A BREW! Give your male clientele what they need, a Redken Brews care package to