BEAUTY STUDIO. is our passion. the world is our. who will love it? Introducing Artistry Studio. Feel it. Love it. Wear it.

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Derick Allen Snow
5 years ago
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BEAUTY the world is our is our passion STUDIO Introducing Artistry

face and body products inspired by the world s hottest cities.

love to rewrite the rules. Feel it. Love it. Wear it.

millennials who love the adventure of trying the latest products and

They re focused on showing their best selves and are willing to spend

These women rock the day and know how to play.

art, beauty they can t get enough of social media.

2 BEAUTY the world is our is our passion STUDIO Introducing Artistry Studio Introducing Artistry Studio a new collection of bold and trendy face and body products inspired by the world s hottest cities. The products are fun, not intimidating and are designed for those who love to rewrite the rules. Feel it. Love it. Wear it. Artistry Studio is designed for beauty lovers especially trendy millennials who love the adventure of trying the latest products and aren t afraid to experiment, personalize and have fun with their looks. They re focused on showing their best selves and are willing to spend more for brands that align with their values. These women rock the day and know how to play. Of all the things millennials are passionate about travel, music, food, art, beauty they can t get enough of social media. It s where they learn how to put their best face forward and it s where they ll learn about and experiment with Artistry Studio cosmetics. #ArtistryStudioNYC who will love it? MIL L E NNI A L S 2

3 The INDUSTRY & Your Opportunities MILLENNIALS ARE FUELING THE LARGEST GROWTH IN MAKEUP* MILLENNIALS WEAR 6 + PRODUCTS A DAY** 60 % OF MILLENNIALS 88 MILLENNIALS VIEW BILLION BEAUTY VIDEOS VIEWED PER MILLENNIALS SPEND MORE THAN 2 MIN / DAY ON THEIR BEAUTY YEAR 3 ARE INFLUENCED BY SOCIAL MEDIA ROUTINE * *Source: Mintel, Feb **Source: The NPD Group, Incl, June Source: Clark.com, Feb Source: Statista.com, July 2018

Cities of the WORLD First Stop: New York City The Artistry

lights, colors, art, culture and fashion of the city that

The vibrant colors and bold style of artist Juliette

4 Cities of the WORLD First Stop: New York City The Artistry Studio NYC Edition palette is inspired by the bright lights, colors, art, culture and fashion of the city that never sleeps. The vibrant colors and bold style of artist Juliette Delorme or Lady Jday can be seen on Artistry Studio NYC Edition packaging and products. Through her painting she contributes to the recognition of women and their multiple talents. Whether a woman is feeling fierce, fabulous, funky or all three, this collection has the tools to create the looks your customers crave. Our ion t a r i p s n I Lady Jday Artist 4

NYC Products Artistry Studio NYC Edition

Lasts all day (8+ hours) and holds up to

butter, aloe extract, avocado, grape seed

ys # A r tis tr 12-2319 Pink 212 12-2320

5 NYC Products Artistry Studio NYC Edition Products Flaunt your vixen-like, megawatt lashes Artistry Studio Lash Boosting 3-in-1 Mascara Easy-to-twist brush volumizes, lifts and separates lashes. V itamin E and C and calendula flower extract help to condition for healthy-looking lashes. Lasts all day (8+ hours) and holds up to heat and humidity. Won t clump, flake or smudge Gotham Black Short Extended Shine like a downtown diva Artistry Studio Tinted Lip Balm Combines nourishing balm with a pop of sheer color that enhances lips. C enter core infused with shea butter, aloe extract, avocado, grape seed and coconut oils. Formula helps lock in moisture for all-day hydration. ys # A r tis tr Pink City Coral NYC Berry Own the uptown look in 5 minutes flat Artistry Studio On-the-Go Face & Eye Palette Complete palette of 3 eye shadows, a blush, highlighter and face powder. C olors are universal and work together on all skin tones and skin types. Soft mineral-based formulas are smooth and buildable with luminosity and brightening Midtown Medium Liberty Light Downtown Deep t udion Y C

NYC Edition Artistry Studio NYC Limited Edition Products Get ok lo the r y Available while supplies last.

2-in-1 Lip Sticks E xpertly coordinated colors simplify the ombré look.

The stick end is a cream lipstick with a satin shine.

12-2091 Park Avenue Pink 12-2092 Fifth Avenue Fuchsia 12-2093 12-2094 Big Apple Chelsea Coral Red Wear alone or blended

and highlight. The cushion end is a shimmering cream shadow. The stick end is tipped to line, define and blend.

12-2098 Brooklyn Brown 12-2096 Tribeca Teal 12-2097 Urban Safari It s a healthy, radiant glow for girls in-the-know

skin tones and types a soft luminescent white pearl, a rosy glowing pink pearl and a soft peachy-pink gold.

6 NYC Edition Artistry Studio NYC Limited Edition Products Get ok lo the r y Available while supplies last. A r t is t On the pp eaut y a B l a u t Vir Show the world what you got and look siren hot Artistry Studio Limited Edition 2-in-1 Lip Sticks E xpertly coordinated colors simplify the ombré look. The cushion end is a metallic cream to powder with a velvety matte finish. The stick end is a cream lipstick with a satin shine. Formula contains lip-conditioning ingredients such as vitamin E, jojoba seed oil and olive fruit oil Park Avenue Pink Fifth Avenue Fuchsia Big Apple Chelsea Coral Red Wear alone or blended for a pop of color Artistry Studio Limited Edition 2-in-1 Eye Stick Dual-ended eye stick allows you to shade, line, smudge and highlight. The cushion end is a shimmering cream shadow. The stick end is tipped to line, define and blend. Special caring formula with peach leaf extract, chamomile extract and vitamin E Brooklyn Brown Tribeca Teal Urban Safari It s a healthy, radiant glow for girls in-the-know Artistry Studio Limited Edition Illuminating Light Up Compact C ontains 3 shades designed to work alone or together on all skin tones and types a soft luminescent white pearl, a rosy glowing pink pearl and a soft peachy-pink gold. Highlight top of cheekbones, over collarbone and above the upper lip on the cupid s bow. Light s up! Soft, buildable shades contain ultra-fine luminescent pearls that absorb and reflect light to amplify radiance. Formula blended with skin-caring vitamins E and C Broadway Lights 6 Share k o your lo tudion YC S # A rtis tr ys or tudion YC a # A rtis tr ys ad an yc a A rtis tr yu

Get the look: UPTOWN CHIC Get more looks On the Artistry Virtual Beauty app Take a before selfie and a photo at each step. Once your look is complete, include What do you think?

7 Get the look: UPTOWN CHIC Get more looks On the Artistry Virtual Beauty app Take a before selfie and a photo at each step. Once your look is complete, include What do you think? and share it with #ArtistryStudioNYC #ArtistryStudioNYC Eyes Apply the eye shadow shade #2 from the Artistry Studio On-the-Go Palette over the eyelid, starting from the upper lashline and blending up to the crease. Buff the shadow in the crease to blend out any hard line. Apply Shade #2 along the lower lashline. Apply the face highlighter shade under the brow. Apply eye shadow shade #3 along upper lashes and on outer half of the lower lashes. Lashes Finish your look with Lash Boosting 3-in-1 Mascara. Achieve your results by using the elongated position to volumize, twist to the shorter position to lift lashes and use the mohawk side of the brush to separate. Beautiful in a blink! Cheeks Swipe blush brush over the blush shade in the Artistry Studio On-the-Go Palette and sweep over cheeks, starting on apples and sweeping back toward hairline. Sweep the face highlighter shade over the top of cheekbones. Lips Apply Tinted Lip Balm in City Coral to the lips. 7

has a higher content of shiny oils and esters that result in a finish that is much

ingredients to give it more of a balm position. VS.

Artistry Signature Color Blush, Eye Shadow Quads and Artistry Exact Fit Pressed

8 Product COMPARISON VS. How does the Artistry Studio Tinted Lip Balm differ from the Artistry Signature Color Sheer Lipstick? The Artistry Studio Tinted Lip Balm has less pigment in the formula than the Artistry Signature Color Sheer Lipstick. This makes the Artistry Studio Tinted Lip Balm sheerer than the Artistry Signature Color Sheer Lipstick. The formula has a higher content of shiny oils and esters that result in a finish that is much more glossy than the Artistry Signature Color Sheer Lipstick, which has a satin finish. The Artistry Studio Tinted Lip Balm contains a center core infused with moisturizing ingredients to give it more of a balm position. VS. How do the Artistry Studio On-the-Go Face & Eye Palette formulas differ from the Artistry Signature Color Blush, Eye Shadow Quads and Artistry Exact Fit Pressed Powder? The Artistry Studio Face & Eye Palette formulas were designed specifically to be mineral based so shades are more natural. They have a more translucent finish so you can easily use the On-the-Go Palette for an everyday natural look. The Artistry Signature Color products, the Eye Shadow Quads in particular were developed to be more impactful and high drama. 8

Bridging CUSTOMERS to Skincare & Core Makeup Follow up so you have the opportunity to

Cross-selling Artistry Skincare Artistry Hydra-V skincare products or essentials by

For a customer focused on hydration, recommend Artistry Hydra-V products for 24-hour

If customers are looking for an easy, fast, effective skincare routine that addresses

PURCHASE SKINCARE ONLY Cross-selling Artistry Makeup Artistry Studio customers will

9 Bridging CUSTOMERS to Skincare & Core Makeup Follow up so you have the opportunity to show your customers other products and grow your business volume. Cross-selling Artistry Skincare Artistry Hydra-V skincare products or essentials by Artistry are natural suggestions for a skincare regimen for millennials. For a customer focused on hydration, recommend Artistry Hydra-V products for 24-hour pure hydration infused with moisturizing botanicals and advanced technology. If customers are looking for an easy, fast, effective skincare routine that addresses oil and acne control and is botanically based, recommend the essentials by Artistry collection. CONSUMERS WHO PURCHASE SKINCARE AND MAKEUP PURCHASE 2-3X MORE THAN CONSUMERS WHO PURCHASE SKINCARE ONLY Cross-selling Artistry Makeup Artistry Studio customers will love to learn about Artistry Hydra-V Sheer Weightless Foundation, as well as our other skin-perfecting foundations like Artistry Exact Fit Longwearing Foundation and Artistry Ideal Radiance Illuminating CC Cream. 9

Maintaining Artistry PROFESSIONAL Standards Hygiene Tips It s important to always maintain

These procedures help ensure that you and your customers will be safe and feel comfortable

Clean Hands Always wash your hands (in view of the customer if possible) before any

Powder Foundation, Eye Shadow, Face Powder, Blush Gently wipe the surface of the compact

10 Maintaining Artistry PROFESSIONAL Standards Hygiene Tips It s important to always maintain a clean environment. These procedures help ensure that you and your customers will be safe and feel comfortable trying Artistry products. Clean Hands Always wash your hands (in view of the customer if possible) before any demonstration. Pencils Sharpen pencils and wipe clean with facial tissue before every use. Powder Foundation, Eye Shadow, Face Powder, Blush Gently wipe the surface of the compact with a facial tissue. Use the appropriate disposable applicator or professional brush to collect product and apply. Check that the mirror in the compact always remains clean. Check out the products mentioned above at 10

11 KNOW THE ANSWERS BEFORE THEY ASK Q: Why is removing makeup every night before going to sleep important? A: It s the #1 way to keep your skin healthy and your makeup looking great. Clean skin rejuvenates more during the night. Healthy skin is the best canvas to apply makeup. Try an Artistry cleanser, toner and moisturizer to help keep your skin looking radiant and healthy. Q: What can I do to help my makeup last longer? A: A clean, healthy face is most important. Products such as the concealers also help elongate makeup staying power. TIP: apply ARTISTRY IDEAL RADIANCE Illuminating CC Cream SPF 50 after moisturizing, before foundation. Q: How do I maintain a fresh, dewy look throughout the day? A: Use a foundation that focuses on a hydrated skin benefit along with a dewy finish like our ARTISTRY EXACT FIT Longwearing Foundation SPF 15 foundation. Its lightweight formula is specially designed to give you a fresh, dewy finish. Q: Do Artistry Studio products contain parabens? A: No, they are free from parabens. Q: What tests were conducted on Artistry Studio products? A: Dermatology and allergy testing of all products was conducted on humans. The Artistry Studio Lash Boosting 3-in-1 Mascara was also ophthalmologically tested on humans and is safe for contact lens users. Q: Do Artistry Studio products contain animal-derived ingredients? A: Yes, they contain carmine. Carmine is a widely used cosmetic colorant in the beauty industry. Q: Are Artistry Studio products suitable for all skin types? A: Yes, they are suitable for all skin types (oily, dry and combination). 11 Apple is a trademark of Apple Inc. Google is a trademark of Google LLC.

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Urban Color Training

Urban Color Training WHY SHOULD YOU USE MAKEUP? Reasons: CONFIDENCE BUILDER SKIN PROTECTION QUICK & EASY FUN VARIETY ENHANCES FEATURES LIFTS YOUR MOOD SOMETHING NEW TO LEARN EVERY TIME ULTIMATE RADIANCE