OUR GUIDING STATEMENTS

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1 The prduct line was designed fr the discerning individual wh gives cnsideratin t their grming and skincare. Inspired by craftsmanship, vintage aesthetics, and utilitarianism, Brahma Bull ffers a unique range f beard ils with nly all natural ingredients. When we say all natural, we mean it. That means n parabens, phthalates, sulfates, r synthetic dyes, all f which can lead t skin irritatin, as well as leach the misture frm yur skin and hair. Because ur skin absrbs up t 60% f tpically applied prducts, it makes sense that yu shuld be as selective abut what yu put n yur bdy, as yu are abut what yu put in yur bdy. Yu can be cnfident that ur freshly made grming and skincare prducts prvide nurishment fr the skin and hair and cntain n harsh chemicals. We hand craft ur prducts in small batches t ensure quality and cnsistency, but als because we take great jy in crafting prducts that we genuinely believe in and use daily. We are cnfident that the cnsumers will enjy and benefit frm them, t. OUR GUIDING STATEMENTS VISION STATEMENT: T change the way sciety views beardsmen. MISSION STATEMENT: T fster style fr urban beardsmen. OUR VISION We were tired f beards being left t kitschy, cheap prducts. We felt these items are the reasns many peple think that beards are a fad. Brahma Bull wants t bring high quality prducts fr beardsmen. Our grming prducts use natural prducts and we want ur custmers t have a psitive experience with their beards - crappy prducts dn't help in that regard. In additin t prviding great prducts and service, we want t change the way sciety lks at beardsmen. There are still rganizatins which require men t shave, and there is negative terminlgy used twards beardsmen that still lingers in ur culture. Fr instance, the term "cleanshaven" shuld be "cmpletely-shaven" r "beardless." These changes take time, but prgress is being made. We can't d this alne, and we need a prgressive change fr the sciety. Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

2 BACKGROUND: The brand was started after mnths f critical research and analysis t create a brand that culd in the future serve the needs f the Male Csmetics industry. The brand is wned by GldenBnd Hspitality & Entertainment Pvt. Ltd., a cmpany well settled in the hspitality industry and having vast experience in marketing and advertising as well as creating custmer satisfactin. The cmpany decided t create a brand that culd appeal t the yuth as well as lead a market segment that is relatively untuched. The brand name, was decided after a lng and thrugh prcess t frm a brand that culd be masculine, pwerful and appealing at the same time. The cmpany wants the brand t be premium in all senses and the brand name dentes the same. The cmpany als has experience in beauty and tiletries industry. In the past, the cmpany has partnered with S.R. Herbal Care, its manufacturer, t supply luxury and premium standard prducts f a variety f Htels, Spas and Salns in Delhi NCR, Chandigarh, Ludhiana, Amritsar, Jalandhar Lucknw, Kanpur, Meerut, Pune and Navi Mumbai. Psitin as n 28 th f May 2016: The Cmpany is well aware that it needs t put a vast amunt f effrt in prmting and marketing its prducts. The cmpany and the manufacturer decided t launch a prduct that was seemingly new t the Indian Market and culd in the future be a majr part f the industry. Thus we decided t launch ur premium range f Beard Prducts will entering the Market. The cmpany has decided t nt nly sell the prducts nline thrugh its dedicated website brahmabull.in but als n all majr e-cmmerce marketplaces like Flipkart, Amazn, Snapdeal, PayTM, Shpclues& Ebay. The cmpany will als be part f a prmtinal campaign fr its range f prducts in Delhi NCR & Pune Mumbai thrugh varius exhibitins, trade shws, events, paid prgrammes etc. Presently, the cmpany has tied up with A t Z Entertainment Pvt. Ltd. t prmte the brand and sell its prducts in all majr markets, shpping centres and malls, by way f ne t ne selling. This way the brand will get expsure and als increase sales. The cmpany will undertake similar peratins in the Pune Mumbai circle by the end f 2016 and will eventually try t spread its marketing campaign t ther Metr cities as well. RETAIL PROGRAMME: ffers everyne t be part f its Retail Prgramme whether nline r brick & mrtar. Our retail prgramme aims t increase the visibility f the brand acrss India. The cmpany prvides the fllwing services t its retail partners: 1. Special Prduct launches and events 2. Huge margins n all ur prducts 3. 24X7 supprt fr prduct and market guidance 4. Sales executives (n paid basis) trained by the brand itself Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

3 5. Marketing measures like Banners, Flyers, Psters, Standees, Canpies, Shelves etc. 6. Marketing in nearby areas at the request f the Retailer (depending upn business vlumes) What makes us special? Yu'll be prud t feature ur all-natural line up: Brahma Bull prduces premium prducts fr men's grming. Our prducts are thughtfully designed frm the inside ut. We use nly natural ingredients like quality Jjba Oil, Argan Oil. Olive and Grape seed ils and essential ils fr fragrance (n perfume ils). Yur custmers will appreciate ur packaging (seriusly): All Brahma Bull labelling material is waterprf and il-prf. This makes all f the difference in the wrld fr prducts that will either sit near a bathrm sink r are carried each day in pants pckets. Surprisingly, this is nt standard practice in the industry. As new cmpanies pp up each week, it appears much rush t market with little regard t the way these prducts are used. Yu'll be wrking with prfessinals: All f ur prducts are labelled crrectly, with ingredients, and have legitimate Manufacturing License. This means we are retail-ready fr small shps and larger stres alike. We truly give a damn: Hw did it get t the pint where "Custmer Service" means "the peple yu talk t when smething went wrng?" It really shuldn't be that way. We will serve yu whether r nt yu ever buy frm us--and yes, f curse if smething shuld ever g wrng. Even if it is nt ur fault. We will get back t yu quickly and prfessinally, whether it's ur first call r an urgent need. Questins smart barbers and stylists ask... Since we have wrked clsely with many barbers and salns and heard similar refrains: "Hw can I increase prfitability withut adding anther chair?" Facial hair in ne frm r anther is here t stay. With this increase in facial hair ppularity and changing attitudes amngst many men arund the tpic f self-care; shps that ffer beard ils and mustache wax can easily earn additinal prfits every mnth. By using Brahma Bull prducts yu are insuring a great experience and prviding instructin frm whm they trust the mst: yu! "Hw can I encurage custmers t return mre ften?" What we have fund is that in much the same way shamp and cnditiner has been used in wmen's salns fr years a bttle f beard il serves as a srt f timer t remind a man it is time t return t yur shp fr a cut r trim. Naturally, a custmer may use their beard il at varying rates; hwever, yu will have prvided him a cnstant reminder f yur shp. "Hw d I sell these prducts withut being pushy? We prvide testers fr barbers and salns t share with their custmers. We encurage yu t ask yur staff t intrduce the idea f a beard il early in the cnversatin and have yur client apply a free sample themselves at the end f the haircut. The instant gratificatin f a healthy shine tends t make the "selling" as simple as asking if they wuld like a bttle "t g." Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

4 When we started ur search fr the mdern male tl we fund that ne thing was missing frm the shelves, and that was Beard Oil. Apprximately 55% f men in India sprt sme r the ther kind f Facial Hair. Even thugh there were sme upcming brands trying t develp a prduct fr these men, their quality was way belw par. Thus, we started develping the perfect facial hair il, and after several mnths f research, experimentatin, hard wrk and chemistry, we have cme up with the Brahma Bull Mch (Mustache) & Beard Oil. This premium beard il is available in tw different variants right nw fr Dry Skins and als fr Oily Skins, s that men can finally maintain their facial hair in a perfect way. Brahma Bull premium beard il is the highest quality blend f carrier ils that are cmbined with essential ils. Tgether, they give facial hair bth a fabulus scent and a healthy appearance. Designed t be very lightweight, ur ils keep yur beard cnditined and shiny. In additin, ur beard ils help t sften, hydrate, and cnditin yur beard while minimizing r eliminating dandruff. The lightweight blend wn't weigh dwn yur beard r make it feel greasy. Simply put, ur beard il is the best n the market. The Brahma Bull Mch & Beard Oil fr Dry Skin (MRP 349) Brahma Bull s Mch & Beard Oil has been frmulated keeping in mind the Indian Men. The il is designed especially fr men with dry skin t prvide a special tuch f persnalizatin and t meet needs f different skin types. We built this frm the grund up t be the mst premium beard il n the market. We've cmbined all that we have learned and tk it t the next level. The base ils are a prprietary blend f premium ils, highlighted with Jjba Oil and Argan Oil. Jjba Oil is prized fr its ability t help with the healing prcess f skin - leaving yur beard and face its best. Ccnut Oil and Lime Essentials with hints f Carrt Seed Oil and Eucalyptus add t the quality f the il. Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

5 The scent is a very cmplex, yet cmfrting blend. We didn't want that typical "wdsy" scent that is ever s cmmn with beard ils. Made f nly natural fragrances, the Oil starts ff with a light, crisp and fresh arma which gradually evlves t a warm and mellw nte. It s nt an verpwering fragrance and it's designed fr yu and thse clse t yu. ` Jjba Oil Argan Oil Ccnut Oil Lime Essential Oil Eucalyptus Oil English Camelina Carrt Seed Oil Base Oils Natural Fragrance All this cmes in a handsmely packed & labelled 50 ml premium quality bttle that equals t 3 mnth supply fr an average beardsman. The Brahma Bull Mch & Beard Oil fr Oily Skin (MRP 349) Brahma Bull s Mch & Beard Oil fr Oily Skin is the il frmulated fr men with dry skin t prvide a special tuch f persnalizatin and t meet needs f different skin types. It is fr men wh crave sheen and lustre t their beards that nly the gdness f White Tea, Ale Vera, and Chammile Oil can prvide. It cntains Jjba Oil which is prized fr its ability t help with the healing prcess f skin. Add t it a dash f Raspberry See Oil and yu have a well balanced elixir. Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

6 As with all Brahma Bull beard ils, we design the fragrance t be uniquely persnal and f a light base. This is ur flagship beard il and we spared n expense t build the perfect base il f Jjba and Olive Oil. Our ils wn't weigh yur beard dwn r leave a greasy feeling. We use all natural ingredients and essential ils t create the pinnacle f beard ils. This beard il is tenacius, permeates the senses and leaves yu wanting mre befre it s even gne. Jjba Oil White Tea Olive Oil Ale Vera Essential Oil Tea Tree Oil Chammile Oil Raspberry Seed Oil Base Oils Natural Fragrance All this cmes in a handsmely packed & labelled 50 ml premium quality bttle that equals t 3 mnth supply fr an average beardsman A prduct f GldenBnd Cntact Details Landline: , Mbile: , inf.brahmabull@gmail.cm, gldenbnd_hspitality@gmail.cm

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