Our Story. Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912.

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2 Our Story Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.

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4 HAIR COLLECTIONS

5 COCONUT & HIBISCUS REASON FOR BEING Specifically formulated for thick, curly hair. Provides moisture, fights frizz and adds curl definition. VALUE TO SM COMMUNITY Made with Fair Trade ingredients Detangles, moisturizes and nourishes hair to produce silky smooth curls Provides a natural way to provide curl control for bouncy, beautiful curls while adding brilliant shine Protects hair while reducing breakage KEY INGREDIENTS Coconut & Hibiscus, Silk Protein, Neem Oil 5 C O C O N U T & H I B I S C U S

6 COCONUT & HIBISCUS CURL & SHINE SHAMPOO CURL & SHINE CONDITIONER CURL ENHANCING SMOOTHIE CURLING GEL SOUFFLÉ CURL & SHINE STYLING MILK 12oz 12oz 8oz NOTE: All Images FPO; Canada variants will be bilingual 6 C O C O N U T & H I B I S C U S

7 JAMAICAN BLACK CASTOR OIL REASON FOR BEING Designed to promote healthy hair by nourishing and strengthening, reducing the appearance of breakage or shedding. Perfect for Natural, Chemically Processed or Heat Styled Hair VALUE TO SM COMMUNITY Made with Fair Trade ingredients Deep nourishing formulas Defends against heat damage and breakage Speeds up blow-dry time Hair feels more manageable and easy to style Leaves natural styles defined, flyaway-free and touchably soft KEY INGREDIENTS Jamaican Black Castor Oil, Shea Butter, Peppermint 7 J A M A I C A N B L A C K C A S T O R O I L

8 JAMAICAN BLACK CASTOR OIL STRENGTHEN & RESTORE REPLENISHING SHAMPOO STRENGTHEN & RESTORE LEAVE-IN CONDITIONER 11oz STRENGTHEN & RESTORE MASQUE 12oz NOTE: All Images FPO; Canada variants will be bilingual 8 J A M A I C A N B L A C K C A S T O R O I L

9 RAW SHEA BUTTER REASON FOR BEING A deeply moisturizing collection for the consumer with dry, damaged hair. Designed to provide mineralrich nutrition and deeply moisturize hair and scalp. VALUE TO SM COMMUNITY Made with Fair Trade ingredients Deeply moisturizes damaged, over-processed hair Restores body, shine and manageability Perfect for those transitioning from chemically treated hair to natural styles KEY INGREDIENTS Organic Raw Shea Butter, Argan Oil, Sea Kelp 9 R A W S H E A B U T T E R

10 RAW SHEA BUTTER MOISTURE RETENTION SHAMPOO REPLENISHING CONDITIONER DEEP TREATMENT MASQUE EXTRA-MOISTURE DETANGLER 12oz 8oz NOTE: All Images FPO; Canada variants will be bilingual 10 R A W S H E A B U T T E R

11 100% VIRGIN COCONUT OIL REASON FOR BEING Coconut Oil devotees will love these multi-benefit conditioning products based on our best selling 100% Pure Virgin Coconut Oil. The light formulas can be used on all hair textures and types daily. VALUE TO SM COMMUNITY Made with Fair Trade ingredients Delivers basic, daily hydration Nourishes hair Softens and detangles Conditions without weighing hair down KEY INGREDIENTS 100% Virgin Coconut Oil, Coconut Milk and Acacia Senegal % V I R G I N C O C O N U T O I L

12 100% VIRGIN COCONUT OIL 100% VIRGIN COCONUT OIL DAILY HYDRATION SHAMPOO 100% VIRGIN COCONUT OIL DAILY HYDRATION CONDITIONER 100% VIRGIN COCONUT OIL DAILY HYDRATION LEAVE-IN TREATMENT 8oz NOTE: All Images FPO; Canada variants will be bilingual % V I R G I N C O C O N U T O I L

13 MANUKA HONEY & MAFURA OIL REASON FOR BEING About 20% of U.S. black consumers have difficulty finding the right hair care products for their desired style, with 19% purchasing more than one product in a fruitless attempt to locate the right fit. Novel, culturally authentic natural ingredients for Extremely Dry Hair. VALUE TO SM COMMUNITY Made with Fair Trade ingredients Conditioning & Styling in one Deeply moisturize hair, effortlessly detangle and improve manageability for easy natural styling Conditions ultra-dehydrated strands to help hair regain softness, body and shine. Instantly reveals beautiful, healthy looking hair. KEY INGREDIENTS Manuka Honey, Mafura Oil, Fig, Baobab Oil 13 M A N U K A H O N E Y & M A F U R A O I L

14 MANUKA HONEY & MAFURA OIL INTENSIVE HYDRATION SHAMPOO INTENSIVE HYDRATION CONDITIONER INTENSIVE HYDRATION MASQUE 12oz NOTE: All Images FPO; Canada variants will be bilingual 14 M A N U K A H O N E Y & M A F U R A O I L