19-21 JULY, 2018 SHOW REPORT SAIGON EXHIBITION & CONVENTION CENTER (SECC) OFFICIAL SUPPORTED BY. Platinum Sponsor. Silver Sponsor.

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1 19-21 JULY, 2018 SAIGON EXHIBITION & CONVENTION CENTER (SECC) SHOW REPORT OFFICIAL SUPPORTED BY Platinum Sponsor Gold Sponsor Silver Sponsor Exclusive Hair Show Sponsor ORGANISED BY: Strategic Partner Supporting Publication

2 SHOW SUMMARY TRADE VISITOR ANALYSIS SHOW HIGHLIGHTS MEDIA COVERAGE

3 Date: July 2018 Total Exhibition Area: 4,400 sqm Total country participated: 20 countries and regions: Vietnam, USA, Australia, UAE, Switzerland, Bulgaria, Canada, Brazil, France, Japan, Korea, Hongkong, Thailand, Taiwan, China, Malaysia, Indonesia, Phillipines, Singapore, India. Exhibitor Participants: 250+ exhibiting brands from 176 companies Number of trade visitors: 8,182 from 33 countries and regions SHOW ACTIVITIES Live demonstrations on nails, and make-up applications and techniques. BEAUTY TREND 2018 AND OUTLOOK FOR 2020 for the first time at vietbeauty Hair show by ISME Academy PHIBROWS Embroidery Workshop by Grand Master Huong Phan International Pavilions: 5 national pavilions from Korea, Taiwan, China, Singapore, Thailand.

4 Buyer s interest in main product categories Visitors by nature of business 18% Cosmetics and Personal Hygiene 5.8% Fragrances 7.3% Hair Products 15.3% Skincare Products 10.3% Beauty Salon and Aesthetic Equipment 3.1% Salon Supplies and Furnishings 6.5% Nails 4.2% Dietary Supplements 5% Packaging 3.3% Ingredients 7.2% Spa and Wellness Products 4.2% OEM/ODM 2.4% Testing Laboratory and Product Services 7.4% Others 20.2% Beauty Salons 4.6% Online Shops 8.2% Aesthetic Clinics 5.4% Cosmetic shops 20.1% Distributors 7.6% Manufacturers 10.3% Importers 4.6% OEM/ODM 5.8% 5.6% Hair Salons Wholesalers 3.2% Nail Salons 3.1% Others 1.3% Government Agencies The platform to connect with key decision-makers 21.9% 24.5% 11.4% 7.5% 7.9% 5.6% 4.8% 5.2% 3.8% 5.7% 1.7% Senior Management (CEO/Director/President/GM) Procurement & Purchasing Manager Beauty Salon Owner Pharmacist Sales/ Business Development Manager Spa Owner Aesthetic Doctor/ Surgeon Others Marketing Manager Hair Salon Owner Beauty Instructor

5 Quotes from exhibitors "This is the first time we participate at vietbeauty exhibition. We are very happy with the show and will definitely exhibit again." Mr. Yang Han Chung General Director - Kocomei We are very happy, the staff is very helpful even the contractor, the cleaner and the security are very heplful, I m very grateful when we have you guys. For sure, we will join you again for this exhibition. Mrs. Cecilia Topasca Oem & Export Manager PT Fabindo Sejahtera I have participated in vietbeauty show since its first edition. The show is getting better every year and we see more quality distributors and buyers visiting the show. We will participate again next year with Mr. Jackson Khristi Int Dept Manager BC-Link Co.,Ltd Hear from the visitors For the last few days, we were able to approach many customers who were very interested with us. I m really satisfied with how this exhibition was organised and the Mr. Tommy Nguyen President Board General Director Nguyen Khang Group Co.,Ltd I have visited many exhibitions which are organised in both Vietnam and oversea. I felt vietbeauty is very well organised with international standard." Dr. Huynh Thanh Giau Aesthetic Surgery Doctor Viet Han International Aesthetic Clinic "The vietbeauty this year have lots of new products and technologies. The organiser is very professional. I always visit vietbeauty show every year to source for new products to distribute and to find new partners." Ms. Pham Thi Tuyet Appliancz Vietnam Joint Stock Company I expected lots of products, newly launch items that why I came here, flying from my country Philippines going here to Vietnam to check other new products and new trends for the beauty market. vietbeauty is the great show." Ms. Lyan Jeremiah Go Owner Nail Art Studio

6 MEET & MATCH 1102 business matching were arranged during the show

7 MEET & MATCH 1102 business matching were arranged during the show

8

9 3 international focus conferences: Beauty Trends Conference: WHAT S NEXT IN BEAUTY? hosted by Nielsen Vietnam. Cosmetic Manufacturing Conference: SOLUTIONS TO DEVELOP THE BEAUTY INDUSTRY IN VIETNAM TOWARD 2025 hosted by The Vietnam Essential Oils, Aromatherapy and Cosmetics Association Aesthetic & Skincare Conference: THE NEW TREND OF AESTHETIC PLASTIC SURGERY IN 2018 hosted by the Ho Chi Minh City Society of Plastic & Aesthetic Surgery.

10

11 Cosme zone & Derma zone

12 Publicity & promotion campaigns Show website E-newsletter Online news channels Newspapers Online beauty magazines Magazines Television Youtube Facebook Google Adwords, Google Display Networks Street banner Show preview VIP Car Pick-Drop Service Press Conference Beauty Blogs Hosted Buyers...

13 THANK YOU & SEE YOU AGAIN AUGUST, 2019 SAIGON EXHIBITION & CONVENTION CENTER (SECC)

LIST OF CONTENTS. Show overview Trade visitor analysis Show highlights Conference programs On-stage performances Publicity & promotion campaigns

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