Post Show Statistics

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1 Post Show Statistics KEY STATISTICS This year s in-cosmetics saw Milan s Fiera Milano Rho exhibition hall full to capacity with a massive 6,850* professionals looking to source the newest products and latest developments from the world s cosmetics and personal care industry. With a third of visitors from Italy, the annual show was undoubtedly a hot topic within the Italian beauty industry. During the three day event from March, 560 local and international exhibitors welcomed crowds of visitors, making this year s event by far the largest attended outside the flagship event in Paris. Stand space was pushed to a massive 10,987m², making the event quite literally the biggest in in-cosmetics history. in-cosmetics 2012 will take place on April in Barcelona, Spain in Hall 2, Gran Via, Fira Barcelona. Total unique visitors 6,850* o International visitors 4,659 [68%] o Italian visitors 2,191 [32%] Total number of visitors by day (including re-visits) 11,946 Day 1 4,475 Day 2 4,856 Day 3 2,615 Percentage of first-time visitors 42% Stand space 10,987m² Exhibiting companies 560 Main stand holders 393 Sharing companies 167 * pending ABC audit

2 VISITOR PROFILING GEOGRAPHICAL BREAKDOWN 100 Countries represented International Visitors: 68% Italian Visitors: 32% For me, this is the most important event of the year. It is a great chance to be introduced to companies in the industry that you might not normally see. The show seems busier this year, and has been really useful in catching up with the industry and sourcing new suppliers. - Cliff Lamb, Buyer, Avon Cosmetics [Visitor] Europe - EU 70% Asia & Pacific Europe Non EU 8% 8% North America Middle East & Africa South America This was my first visit to in-cosmetics and it was absolutely fantastic! I will definitely attend again. - Lara Tersteggen, Group Manager, Beiersdorf AG [Visitor] TOP 40 Countries: The show was great; in-cosmetics is a high quality exhibition and very interesting. I come almost every year as I believe it s the best show in the industry calendar. - Domnica Cernasov, Vice President of R&D, Coty Inc [Visitor] Country Count % ITALY % FRANCE 604 9% GERMANY 463 UK 325 SPAIN 292 SWITZERLAND 260 USA 239 REPUBLIC OF KOREA 175 RUSSIAN FEDERATION 151 2% POLAND 144 2% NETHERLANDS 136 2% BRAZIL 131 2% BELGIUM 99 1% TURKEY 91 1% ISRAEL 86 1% GREECE 77 1% JAPAN 72 1% COLOMBIA 71 1% THAILAND 68 1% CHINA 57 1% Country Count % INDIA 56 1% SOUTH AFRICA 55 1% IRAN 53 1% SWEDEN 52 1% AUSTRIA 47 1% CANADA 45 1% DENMARK 41 1% BULGARIA 40 1% MEXICO 40 1% FINLAND 37 1% CZECH REPUBLIC 36 1% ARGENTINA 36 1% PORTUGAL 30 0% SERBIA 29 0% SLOVENIA 28 0% TAIWAN 26 0% ROMANIA 24 0% IRELAND 23 0% LEBANON 21 0% INDONESIA 21 0%

3 BREAKDOWN BY COMPANY ACTIVITY Press 1% Manufacturer of raw materials and ingred Manufacturer of finished products Distributor Consultancy and other business services It has been a great show this year, we have been to a couple of shows before and we can see how it is progressing. We were very surprised about the quality of visitors; there were visitors from all around the world including Asia, USA as well as Europe. The show is also in a very spacious location, with a constant flow of people. - Matthias Gempeler, Marketing Manager Skincare, DSM Nutritional Products Europe Ltd [Exhibitor] % Other/Blank BREAKDOWN BY POSITION An impressive 50% of visitors held senior positions This is our second visit to in-cosmetics. We came to meet new small, niche companies to get inspired as well as meet existing contacts we already know. This year we have managed to meet a supplier from Japan and France who we have never had the chance to meet in person before. - Thorsten Knappe, R&D Manager, Henkel AG [Visitor] CEO/ Director Senior Manager/ Department Head/ Head of Laboratory Manager/ Product Manager Assistant/ Executive Editor/ Journalist 1% Other/ blank BREAKDOWN BY JOB FUNCTION Development/Formulation 2 Management/Business Development 18% Distribution/Sales 20% Marketing 9% Purchasing/Buyer Consultant Production/Manufacture Quality&Safety Control/Regulatory Affairs Fundamental Research Student Other/blank 1% We maintain a belief that the industry wants innovations that can change the game in both the prestige and mass-market categories. If we are to measure this supposition based on the quality and quantity of conversations we had at this year s show, in-cosmetics 2011 will be remembered as one of the best. - Alex Wendt, Senior Business Director, Western Europe ISP Personal Care [Exhibitor]

4 BREAKDOWN BY NUMBER OF EMPLOYEES We have enjoyed the show very much and made lots of contacts. This is the first time we have come to the show and it has been great for new business and we ll exhibit again. - Axelle Strehle, Business Development, Phytodia [Exhibitor] % 12% % Other/blank 2% BREAKDOWN BY PRODUCT SEGMENT INTEREST This is our third time visiting the show from Japan and we have been really impressed. We were keen to learn more about bio products, sustainability and European trends in general and the show has been the perfect opportunity for that. We have met several interesting companies who we will definitely be contacting again. - Dr Kazuyuki Miyazawa, Researcher, Shiseido Co Ltd [Visitor] Product Segment Interest % RAW MAT - ANTI-AGEING, ANTI-WRINKLE 45 RAW MAT - EMULSIFIERS 41 RAW MAT - EMOLLIENTS, OILS, FATS 40 RAW MAT - ANTIOXIDANTS, RADICAL SCAVENGERS 39 RAW MAT - BOTANICALS, ESSENTIAL OILS 38 RAW MAT - ADDITIVES 37 RAW MAT - MOISTURISERS 36 RAW MAT - UV FILTERS 34 RAW MAT - ANTI-INFLAMATORY, ANTI-IRRITANTS 34 RAW MAT - NATURAL ACTIVES 34 RAW MAT - ANTI-CELLULITE, SLIMMING 34 RAW MAT - ANTIBACTERIAL 33 RAW MAT - PRESERVATIVES 33 RAW MAT - ANTI-ACNE 32 RAW MAT - VITAMINS 32 RAW MAT - BIOLOGICAL, MARINE EXTRACTS, 31 RAW MAT - CONDITIONERS 30 RAW MAT - SURFACTANTS 30 RAW MAT - POLYMERS 30 RAW MAT - SILICONES 29 RAW MAT - FRAGRANCES 29 RAW MAT - WAXES 27 RAW MAT - COLOURANTS, HAIR DYES, PIGMENTS 27 RAW MAT - RHEOLOGY MODIFIERS, THICKENERS 27 RAW MAT - ANTI-DANDRUFF 26 RAW MAT - HUMECTANTS 25 RAW MAT - LIGHTENING, WHITENING AGENTS 25 RAW MAT - FILM FORMER 25 RAW MAT - SOLUBILISERS 23 RAW MAT - EXFOLIENTS 23 RAW MAT - HAIR GROWTH 22 RAW MAT - SOLVENTS, CARRIERS 22 RAW MAT - DEODORANTS, ANTIPERSPIRANTS 21 Product Segment Interest % RAW MAT - EMZYMES, ENZYME INHIBITORS 21 RAW MAT - COOLING AND HEATING AGENTS 20 RAW MAT - FILLERS, EXTENDERS, BINDERS 20 RAW MAT - DISPERSANTS, SUSPENDING AGENTS 19 RAW MAT - OPACIFIERS, PEARLESCENTS 19 RAW MAT - SOAP BASES, SYNDETS 17 RAW MAT - ORAL CARE INGREDIENTS 17 RAW MAT - TANNING AGENTS 17 RAW MAT - TALCS, CLAYS 16 RAW MAT - DEPILATORY 14 RAW MAT - WET WIPES INGREDIENTS 14 RAW MAT - PETROLEUM JELLIES / VASELINES 14 RAW MAT - INSECT REPELLANTS 13 RAW MAT - AEROSOLS, PROPELLENTS 13 RAW MAT - NAIL POLISH INGREDIENTS 12 LAB - EFFICACY TESTING SERVICES 12 LAB - LABORATORY EQUIPMENT 11 LAB - FORMULATION SERVICES 10 RAW MAT - CORROSION INHIBITORS 9 LAB - TOXILOGICAL ASSESSMENTS 8 LAB - CONSULTANCY / TECHNOLOGY 7 TRADE/MEDIA - PROFESSIONAL AND TRADE ASSOCIATION 7 LAB - CONSULTANCY / MARKETING 7 LAB - SAFETY STANDARDS 6 LAB - ENCAPSULATIONS / DELIVERY SYSTEMS 6 LAB - QUALITY ASSURANCE 6 LAB - SENSORY EVALUATION 6 LAB - CONTRACT MANUFACTURING 6 TRADE/MEDIA - PRESS 5 TRADE/MEDIA - TRADE SHOW ORGANISERS 4 TRADE/MEDIA - WEB SITE SOFTWARE SOLUTIONS 3 LAB - MACHINERY RENTAL 3 LAB - SAMPLE LOGISTICS 3

5 BREAKDOWN BY MARKET SEGMENT INTEREST Market Segment Interest % SKIN CARE - BODY CARE 69 SKIN CARE - FACIAL CARE 67 SKIN CARE - HAND / FOOT 51 SUN CARE - PROTECTION 45 HAIR CARE - SHAMPOO 44 HAIR CARE - CONDITIONING 39 SUN CARE - AFTER SUN 38 TOILETRIES - BATH AND SHOWER 34 FRAGRANCES 31 TOILETRIES - FACIAL CLEANSING 30 TOILETRIES - HAND WASH 29 SUN CARE - SELF-TANNING 28 Market Segment Interest % HAIR CARE - STYLING 28 TOILETRIES - ANTIPERSPIRANTS / DEODORANT 25 HAIR CARE - COLOURING 23 TOILETRIES - SHAVING 23 TOILETRIES - INTIMATE HYGIENE 22 DECORATIVES - FACIAL MAKEUP 21 DECORATIVES - EYE PRODCUCTS 20 TOILETRIES - ORAL HYGIENE 20 DECORATIVES - LIP PRODUCTS 20 DECOVARES - BODY MAKEUP 17 TOILETRIES - DEPILATORIES 16 DECORATIVES - NAIL PRODUCTS 14 EXHIBITOR PROFILING 560 Exhibitors Main Stand Holders 393 Sharing Companies 167 International Exhibitors: 8 Italian Exhibitors: 1 in-cosmetics is increasingly representative of the personal care ingredients industry and companies need to be here if they want to be seen and heard. - Barbara Mazzolari, Marketing, B&T [Exhibitor] 41 Countries represented Top 10 Countries: France Germany Italy United States China United Kingdom Switzerland Korea South Japan Belgium Countries Count France 126 Germany 73 Italy 71 United States 51 United Kingdom 31 China 46 Switzerland 24 Korea South 23 Japan 20 Belgium 14 Other 81 Total 560 Other 0% This is our first time at in-cosmetics and the show has been invaluable in allowing us to speak to a great number of visitors from across the industry. - Henrik Schmidt, CEO, Biovelop [Exhibitor]

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