INCA GLOW IN-SALON CLASS FORMAT
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1 TIMELINE INCA GLOW IN-SALON CLASS FORMAT WHAT HOW Day of Class 30 minutes Prior 10 Minutes Prior Material/Product Needs List Prepared visual presentation Inca Glow/ Inca Glow Platinum Blow Dryer Professional Titanium Flat Iron Current Marketing and directions Model release form Brand Banner (if available) Educator Arrives at Salon Set up class area Take Before Photo Model signs release Ready to Go Greet all attendees, make eye contact Start on time
2 3 Hours 5 MINUTES 5 MINUTES Inca Glow Organic Amino Acid Smoothing Complex OPENING: Introduction 1. Give your full name and title 2. Credentials and personal testimony HOOK QUESTION WIIF Open ended forward focused question (a positive question that cannot be answered with a yes or no) Tell them what you re going to tell them A truly amazing smoothing complex that will tame, tone and treat. One of a kind system that will do all the positive things your current system does and so much more with zero harsh chemicals. Write all questions from attendees on flip chart Example: If you could change one thing about your current smoothing system what would that be? What is most important for you to understand by the end of our time together today?
3 30-80 MINUTES MODEL CONSULTATION AND APPLICATION Prepare and Apply 1. Consultation was done prior to start 2. Map out your formula and timing choice. Explain why you chose it. 3. Complete steps 1 & 2 from chart on model. 4. Make sure all attendees have a copy of the direction grid to follow along *Make sure model is properly draped with Inca Glow cape and clothing is protected. BODY 1. Explain why we mix 50/50 2. Show proper mix allow attendees to smell the clean scent 3. Apply 1/8-1/4 away from the scalp (DO NOT APPLY ON SCALP) 4. Demonstrate full application; if model is not damaged demonstrate how that application would be. 5. Once application is complete, set timer and move on to flip chart.
4 While Model Processes BODY Continued What is Inca Glow Over 20 years in the making, Inca Glow is the first smoothing system of its kind and is already revolutionizing the professional beauty industry. Formulated with all natural, organic ingredients, Inca Glow contains 11 amino acids and ZERO harsh chemicals. Inca Glow will not burn or irritate the scalp, has no offensive odor and is 100% safe for use on all hair types. Why wait for a better smoothing system, BETTER is here. Smoothing/Anti-Frizz Formula Nourishes and Conditions Tones Unwanted Warmth Creates Unsurpassed Shine Lasts Up To 16 Weeks
5 Features & Benefits Formulated With Inca Oil An ORGANIC oil extracted from the seed of the Inca plant, is rich in Omega 3, 6 & 9, vitamins A & E and saturated fats. Inca Oil provides the ionic chemistry that allows Inca Glow to TAME, TREAT and TONE the hair all of one system. Non-Keratin System Inca Glow uses an Amino Acid Complex that allows the product to provide long lasting anti-frizz effect while smoothing and adding shine without the drying and damage sometimes associated with Keratin Straighteners Safe & Gentle ABSOLUTELY No Formaldehyde or Formaldehyde substitutes which means no harsh odors, no burning eyes and absolutely NO health risks. No large protein molecules means no need for ammonia or ammonia like chemicals that dry the hair No Formaldehyde: No Burning/Irritation to the Scalp No Offensive Odor No Health Risks for You & Your Guest No Glyoxylic Acid: Formaldehyde sub Reacts the same once hit with heat Same long term effects to the hair
6 No Ammonia: Non-Alkaline Product Less Structural Damage Non Drying to the Hair Inca Glow PH 1 Non-Keratin Smoothing Complex True Anti-Frizz Formula No Drying No Breaking Organic Amino Acid Complex INCA OIL: Mega Omega Oil. Nourishes & replenishes the hair. Inca Oil Mega Omega Oil! Rich in Omega 3,6,& 9 as well as vitamins A & E. Creates incredible shine
7 Glycolic Acid Hydroacetic acid or hydroxyacetic acid The smallest a-hydroxy acid (AHA). This colorless, odorless, and hygroscopic crystalline solid is highly soluble in water. It is used in various beauty products. *Glycolic Acid MSDS: University of Akron. Retrieved Lactic Acid An organic compound; In its solid state, it is white and water soluble. In its liquid state, its colorless. It is produced both naturally and synthetically. With hydroxyl group adjacent to the carboxyl group, lactic acid is classified as an alpha-hydroxy acid (AHA). In the form of its conjugate base called lactate, it plays a role in several biochemical processes. How It Works Amino Acids break down the hydrogen bond Replaces, Does not deplete nourishment Reshapes using heat as the primary source to reduction Go Over Direction Grid 4 Steps 4 Hair Types Mixing Ratio Rinsing Timings Heat Temp When to use Semi and Permanent Color Post Care; Professional Sulfate free Shampoo and Conditioner, once a week Mask
8 Rinse Properly Rinse model according to instruction grid Invite attendees over to see what 20%, 80% & 100% looks like Complete blow dry Iron; set lowest heat setting recommended on chart and pass two times, if no shine increase iron in increments of 10 degrees until shines. No number of passes just iron until shine is complete. *Professional Titanium Iron that is clean and not cross contaminated from a keratin line that contains derivatives. Investment Breakdown Know your distributors current pricing to breakdown cost per ounce Average cost for service across North America is $250 CLOSING Review what information was covered during the class Final Q&A CALL TO ACTION; A call to action must lead to attendee s to a change in current behavior What else to look for; Upcoming promotions, contests, events, website & social media pages End of Class; Clean up your area leaving the salon the way it was when you arrived.
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