No. 25 FEBRUARY 2016 ALWAYSACTIVE HL PROFESSIONAL SKINCARE. Male vs Female skin. Gourmet actives. treatment. Coming soon

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1 ALWAYSACTIVE No. 25 FEBRUARY 2016 HL PROFESSIONAL SKINCARE Male vs Female skin Gourmet actives Signature ANTI-AGING treatment Coming soon

2 Differences between Male and Female Skin Male and female skin differ structurally in significant physiological aspects: 1. Thickness Male skin is about 25 percent thicker than that of a woman s. A man s skin thins gradually with age, whereas a woman s skin thickness remains constant until about mid 40s; after menopause female skin will thin at a significant rate. 2. Collagen Men have a higher collagen density than women. Because of this naturally occurring collagen density difference, it is more common for women to show premature age signs faster than men even though they are of the same age. 3. Sebum Men have larger pores and produce more sebum. Problem-prone skin such as breakouts, clogged pores, blackheads and as well as seborrheic dermatitis cases can be more exacerbated and last longer in male skin due to higher sebum levels. Unlike women, for male skin the sebum production remains the same throughout their life and does not decrease with age. 4. Texture Male skin texture is different than that of a woman's. It is tougher and rougher because of a thicker stratum corneum. This is also the cause to the difference in facial wrinkling that develops over the years, where men are prone to developing deeper facial wrinkles also associated with subcutaneous fat loss. 5. Facial hairs Regular shaving stresses male facial skin. One of the main daily grooming actives for men is shaving and this can lead to more sensitive, easily irritated skin. Shaving can lead to cuts, razor burns (folliculitis), ingrown hairs (pseudofolliculitis barbae) as well as over-expose the skin to external influences as it clears off microscopic pieces of dead skin and also because of a weakened skin barrier function. 2 A l w a y s A c t i v e

3 Gourmet actives 5 ingredients highly appreciated as food sources for a healthy, balanced diet incorporated in skin care formulations. We all appreciate fresh ingredients that are part of the good list of foods, whose benefits are important for our health, which help nourish our bodies and are used daily in the kitchen. Many of these are basic produce we use daily and are known to have amazing benefits when used in skincare formulations as well. Olive Oil at the cornerstone of the Mediterranean cuisine, widely-used oil in cooking as well as salad dressings around the world effective skin-conditioning and moisturizing ingredient Cocoa Butter the "decadent" flavors and "rich" aroma in sweet and savory dishes all around the world its antioxidant properties help fight free radicals damage, reduces the appearance of fine lines and stretch marks, boosts skin's vitality Avocado an amazing fruit, contains incredible amounts of essential nutrients, including vitamins, minerals and antioxidants, tasty in salads, sandwiches and the "heart" of the guacamole dip its antioxidant properties help fight free radicals damage, an amazing moisturizer replenishes dehydrated skin and re-invigorates dry skin Pomegranate Green Tea rich in fibers, proteins and vitamins the sweet seeds can be used in salads as well as to prepare a tasty juice or wine from a soothing cup of tea and delicious sweets to refreshing sorbet possess enormous antioxidant activity, helps boost skin regeneration processes and collagen production, antiinflammatory, helps inhibit UV-damage its antioxidant properties help fight free radicals damage, antiinflammatory, improves elasticity and helps prevent premature aging A l w a y s A c t i v e 3

4 THE ANTI AGING PROFESSIONAL PROTOCOL 1 - INITIAL CLEANSING Cleanse with CLEANSER, massage onto moist skin for 2-3 minutes and rinse thoroughly with plenty of water. Pat dry skin. 2 - INITIAL CLEANSING COMPLETION Drip ALPHA-BETA WITH RETINOL PREPPING LOTION onto a cotton ball and wipe over skin. Wait 2 minutes to absorb. 3 - FIRST PEELING Pour 5 ml ANTI AGE PEEL into a cosmetic bowl and apply to skin with a cosmetic brush. Wait 10 minutes and rinse with water. Pat dry skin. Note: During the application and removal of the peel, the client might experience light redness and stinging. This is temporary and will disappear once treatment is completed. It is recommended to prepare the client before aplying the product. 4 - SECOND PEELING Apply a uniform layer of WHITE PEEL, place watersoaked cloth compresses over the peeling to activate the enzymes in the peeling. Leave on for 7-10 minutes and remove thoroughly with a moist cloth. Pat dry skin. 5 - MASSAGE Apply 5-6 drops of VITAMIN C SERUM and massage gently into skin, over it add C THE SUCCESS CREAM and proceed with the anti-aging facial massage. 6 - MASK Apply an even layer of the INTENSIVE TREATMENT MASK, leave on for 15 minutes and rinse thoroughly with plenty of water. Pat dry skin. 7 - TREATMENT COMPLETION Apply 2 drops of VITAMIN C SERUM and massage gently into skin, over it apply C THE SUCCESS DAY INTENSIVE CREAM. Follow with SUNBRELLA SPF 36 or AGE DEFENSE CC CREAM SPF 50 before sun exposure. DURATION OF TREATMENT: minutes 4 A l w a y s A c t i v e

5 HL Recommended Skincare Program to help prevent and correct age signs PRODUCT RECOMMENDATION CLEANSER CONCENTRATED VITAMIN C SERUM INTENSIVE DAY CREAM CREAM EYE CREAM 1-2 times a week INTESIVE TREATMENT MASK complement with AGE DEFENSE CC CREAM SPF times a week WHITE PEEL A l w a y s A c t i v e 5

6 Get to know the HL team Name: Bella Guy What is your favorite treatment and why? I do not want to choose just one treatment because I love all the HL treatments. If I have to choose then the 2 which I feel a special appreciation for are the REJUVENATION and the HYDRATION treatments. The first is my #1 winter program, it offers comprehensive results for so many different skin conditions and it allows us to help so many people balancing and improving the overall aesthetics. My second #1 offers the results by rebalancing the hydration levels with one in-spa facial and it also gives the client an amazing spa experience. Education: CIDESCO Started working at HL: 1990 Job description: head trainer What's your one "must do" daily tip regarding the skincare routine? Properly cleansing the skin every single day, even if you had a long and hard day, no excuses are allowed to skip this step. I believe that beautiful, balanced, healthy skin starts with a clean complexion. Every evening we need to remove all make-up and then proceed to cleanse the skin with the choice product, either a face wash or a gentle cleanser recommended according to the skin condition. My tip is to optimize with the ALPHA-BETA PREPPING LOTION, after the cleanser. What are 2 items you have with you at all times? My agenda. I cannot go anywhere without my agenda and also a Sunbrella Demi Make-up To Go. What is something that you're proud of that you've achieved in the last couple of years? Professionally it would be working at HL alongside great colleagues. This gives me great satisfaction. In my personal life, my family, together with my partner we are proud to have 34 grandchildren and 13 greatgrandchildren, the youngest member almost a year old. What is the most common misconception customers have about professional skincare products? Over the many years working in many countries, I have learned that as a professional I need to clarify to my customers that they should be understanding and allow for the products to work as well as explain about the key actives in the products recommended. The HL portfolio offers a rich variety of active products that provide results when used properly and over a consecutive period of time. During trainings I always remind aestheticians they should explain to their clients to have patience, we need to give time for the products to work before we see significant results and that it is best to allow 3-4 weeks for the products to start working. Equally important, as professionals, is to explain to our customers both the importance and the function of the key actives in the products used at home. This way they feel well informed and also understand the importance of the home care program we recommend. What skincare products does everyone need? First of all the products should be recommended according to the skin type and skin condition. Sometimes clients are lured by a brand product name or an ingredient they've read about in an article online, but these might not be suitable for their complexion. That is why it is important for a professional to recommend to each client the home care program that is best suited for their skin condition, lifestyle as well as the results they expect to see. Secondly, the products that should not be missing from any skin care program, this is valid for both for the ladies as well as the gentlemen, are the: cleanser, peel, moisturizer and sun protection cream. 6 A l w a y s A c t i v e

7 PRODUCT SPOTLIGHT INTENSIVE EYE CREAM WITH VITAMIN C DESCRIPTION: Active eye contour cream based on vitamin C to nourish, strengthen collagen and elastin fibers, blur expression lines and intensely moisturize the delicate eye contour area. Vitamin C, a potent antioxidant, is absorbed into the skin where it helps neutralize free radicals, benefits collagen and elastin synthesis, influences melanin production, helps illuminate the skin tone and promotes natural corrective and restorative processes for a healthy, uniform tone. DIRECTIONS: Apply to eye contour patting gently and wait until fully absorbed. RECOMMNENDED: For all skin types AVAILABLE IN: ml / 0.5 fl oz INGREDIENTS: Water (Aqua), Isopropyl Myristate, Glyceryl Stearate, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, PEG-100 Stearate, Butyrospermum Parkii (Shea Butter), Glycerin, Cetearyl Alcohol, Cetyl Palmitate, Paraffin, Polysorbate 60, Butylene Glycol, Sodium Ascorbyl Phosphate, Sodium Hyaluronate,Tocopherol, Panthenol, Safflower Oil/Palm Oil Aminopropanediol Esters, Pyrus Malus(Apple) Seed Extract, Dioscorea Villosa (Wild Yam) Root Extract, Tocopheryl Acetate, Glycine Soja (Soybean) Sterols, Ginkgo Biloba Leaf Extract, Chenopodium Quinoa Seed Extract, Bixa Orellana Seed Extract, Cymbopogon Schoenanthus Oil, Silybum Marianum Fruit Extract, Bifida Ferment Lysate, Biosaccharide Gum-1, Lecithin, Carnosine, Beeswax, Dimethicone, Hydrogenated C 12-C18 Triglycerides, Cetearyl Glucoside, Oleyl Alcohol, Stearic Acid, Hexyldecanol, Propylene Glycol, Ethylhexylglycerin, Alcohol, Hexamethylindanopyran, Phenoxyethanol, 2-Bromo-2-Nitropropan-1,3-Diol, Fragrance (Parfum), Limonene. A l w a y s A c t i v e 7

8 COMING SOON! Always Active Always Active Always Active HL - PROFESSIONAL SKINCARE