AC Foaming Wheat PF. Conditioning + Moisturizing + Mild Foaming. Tomorrow s Vision Today!

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1 AC Foaming Wheat PF Conditioning + Moisturizing + Mild Foaming Tomorrow s Vision Today!

2 AC Foaming Wheat PF Technical Information Product Code: 20611PF INCI Name: Sodium Cocoyl Hydrolyzed Wheat Protein INCI Status: Conforms Suggested Use Levels: % Suggested Applications: Moisturizing, Conditioning, Mild Foaming

3 AC Foaming Wheat PF Wheat proteins are comprised of four different fractions: Albumin Globulin Gliadin Glutenin These proteins have elastic and binding properties that offer a wide range of applications Emulsifiers Soothe irritating effects of surfactants Film-former Firms Lifts Nourishes Smoothes

4 AC Foaming Wheat PF Benefits AC Foaming Wheat PF is a product designed to provide moisturizing and conditioning benefits to the skin and hair It creates mild foaming and can be used as a natural surfactant Its gentle cleansing benefits make it perfect for sensitive skin and scalp care applications Enhances smoothing, wet and dry combability, anti-frizz overall feel, shine and hydration when used in hair care applications

5 Protocol Half of the head was treated with the control shampoo and conditioner while the other half of the head was treated with 2.0% AC Foaming Wheat PF in the base shampoo and base conditioner 4 Participants Participants completed a survey before and after the study rating their hair treatment on a scale of 1 to 10, with 1 being the lowest and 10 being the highest, using the following parameters: Cleansing Smoothing Dry and wet combability Anti-frizz Overall feel Shine Hydration

6 Half Head Treated with Control Shampoo and Conditioner Half-Head Treated with 2.0% AC Foaming Wheat PF in a Base Shampoo & Conditioner Figure 1. Full head Baseline, Untreated Hair Figure 2. Half Head Treated

7 Half Head Treated with Control Shampoo and Conditioner Half-Head Treated with 2.0% AC Foaming Wheat PF in a Base Shampoo & Conditioner Figure 3. Full head Baseline, Untreated Hair Figure 4. Half Head Treated

8 Half Head Treated with Control Shampoo and Conditioner Half-Head Treated with 2.0% AC Foaming Wheat PF in a Base Shampoo & Conditioner Figure 5. Full head Baseline, Untreated Hair Figure 6. Half Head Treated

9 Half Head Treated with Control Shampoo and Conditioner Half-Head Treated with 2.0% AC Foaming Wheat PF in a Base Shampoo & Conditioner Figure 7. Full head Baseline, Untreated Hair Figure 8. Half Head Treated

10 Assessment of Hair Characteristics Rating from 1 (worst) to 10 (best) Assessment of the Control Shampoo Assessment of the Experimental (2.0% AC Foaming Wheat PF in Control Shampoo) Assessment of the Control Conditioner 1 0 Cleansing Smoothing Wet Dry Combability Combability Anti-Frizz Overall Feel Shine Hydration Assessment of the Experimental (2.0% AC Foaming Wheat PF in Control Conditioner) Graph 1. Rating of hair characteristics following sensory assessment

11 Comparison of Control Conditioner vs. Experimental Wet Combability 40% 35% 30% Hydration 25% 20% 15% 10% 5% 0% Dry Combability Shine Anti-Frizz Overall Feel Graph 2. Hair Assessment results for sensory characteristics

12 AC Foaming Wheat PF Technical Information Product Code: 20611PF INCI Name: Sodium Cocoyl Hydrolyzed Wheat Protein INCI Status: Conforms Suggested Use Levels: % Suggested Applications: Moisturizing, Conditioning, Mild Foaming

13 ACTIVE CONCEPTS LLC THANK YOU Please visit and register to use our new website at When you register, you will have access to the complete product documentation available.

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