LIP INK. April 2010 Newsletter Inside This Issue. by: International IN CELEBRATION OF SPRING

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1 FLAVOR OF THE MONTH RECIPES From the Staff at the corporate offices Rose s Flavor of the Month: Sparkling Carnation Pink Cedarwood with Diamond Magic Powder With 2 Layers of Arcturian Pink over it! Jessica s Flavor of the Month: Kardashian Kiss Venusian Flesh (1 Layer) Mauve (2 Layers) Top with Bubble Gum Brilliant Tinted Shine Website: Nicole s Flavor of the Month: Chocolate Frosting Line with Cocoa Color with Cream Truffle Tinted Shine with one layer of Clear over the top Replenish with Snow Spice Throughout the day. Organic, Natural, Vegan & Kosher I II III IV V April 2010 Newsletter Inside This Issue Corporate s Flavors of the month Oscar Lounge 2010 Specialty Displays (3) Contest!! New 2010 Retailers A warm welcome to Carla, our newest team member taking on the role of managing our entire staff and operations and Crissy her assistant IN CELEBRATION OF SPRING We are kicking off our April newsletter with a Happy Spring! We hope all is well and we are expecting a much anticipated better year than last. Just a few updates for everyone, exciting news and a couple of tips to better support your business in selling Lip Ink! Last month, the corporate office, attended the Oscar Lounge in Hollywood! It was a very good turn out as we took lots of pictures and got the word out on Lip Ink to some amazing people. Here is the link below to see new celebrities now wearing our products. When something like this comes to your town, it is a great opportunity to get a picture of yourself with a celebrity wearing Lip Ink! If you have a store or put on shows, you can put up a picture of a celebrity wearing the product. You and your customers can share the experience and have fun talking about it. If you need help with something like this, we have lots of experience and we are happy to help. by: LIP INK International 2009 LIP-INK International, or a division of LIP-INK International. Hand-crafted, made in U.S.A. May be covered by one or more of the following U.S. Patent Numbers: , , , , , , , AU , AU LIP-INK International 105 Eucalyptus Dr., El Segundo, CA TEL 310/ / FAX 310/ colors@lipink.com

2 Specialty Color Kit Displays Page: 2 Please take the time to look at the different displays we have for the specialty program on this link We have had much success with the specialty lip color kit displays and slowly everyone is starting to add the others. These displays are gaining more attention and have helped increase our retailer sales, as well as, it will be a year in July. The more of these we put out there to market, the more recognizable we become! We recommend, if you are a full retailer, to have at least two of these on display in your retail location. As for our retailers doing shows we have learned that if you could eventually carry all six, it is the best and easiest way to show your customers the full range of our product line and show them that you have the product right there to sell to them! Anyone doing a show, please make sure to the information to nicole@lipink.com at least a month in advance, so the corporate website can help get established customers to your show! Specialty Retailer: SPECIALTY LIP KITS Choose from 10 Pre-packed Semi Permanent Liquid Lip Color Sampler Kits. Perfect for Retailers starting out. Our hand-crafted, environmentally friendly, exclusive point of purchase display makes it easy to set up and display the products. $ INCLUDES: 10 Kits with display Specialty Retailer: LIP MOISTURIZERS Treat your lips to brilliant, smooth, hydrating luxury with Lip-Ink's selection of lip gloss. These natural, kosher, vegan, organic lip gloss choices will bring beauty, shine, and definition to your lips. Seal in moisture, hydrate, and reduce the appearance of sun damage with over 40 herbs, botanicals, vitamins, minerals, antioxidants, and more. $ Includes 36 VIALS with display! Specialty Retailer: MIRACLE BROW TINT KIT Lip-Ink Miracle Brow Tint comes in 6 incredibly long-lasting (wear it to bed!) colors. Covers gray hair, and darkens brows. You can wear it in your hair as well to streak or give it full color coverage. Covers gray or darkens men s beard and mustache hairs very effectively $ Includes 12 Kits with display!

3 CONTEST DRAWING Page: 3 Join our contest for the month of May and June. Every retailer who places an order over $ will be entered to win a beautiful gift basket put together by our sales team! May and June should be good months to accumulate some bigger sales with Spring vacations and Mother s Day. Get creative and offer your customers something different, it does not have to be a discounted item or kit. It could be as easy as advising how to layer lip color. This is a great way to get men involved as well. They are always looking to buy something for the women in their life, but have a hard time picking out the specifics like colors. It is a fun and easy way to get new customers! TIP from Jessica of our sales staff: Find twins or triplets, if you sell one you will get two or three new customers. WELCOME NEW LIP INK RETAILERS We have added two new international retailers to our Lip Ink family this year! First, we have a new retailer in Sydney Australia and most recently we have a new retailer in South Africa! They are both amazing women and have worked hard to become fully knowledgeable of our product line and we are very happy to have them! LOOKING FORWARD TO A GOOD YEAR Finally, we would like to thank everyone for your hard work and encourage you to think outside the box to get your sales higher than last year! Everything you need is found on our website and if you still need some advice you can always give us a call. When you come across other motivated business women that love our product, please feel free to give them our information as we are still doing credit referral bonuses this year on the specialty retailer program. If we sign someone up that you recommended, we will send you two free trial size kits of your choice! There is not a day that goes by that we do not come across someone who is looking for something better, unique, interesting and fun, in their life to make extra money. So, help them and tell them about your success with lip Ink and empower another to be successful. It is the best part of the job! Thank you and we hope to hear from everyone soon.

4 LIP INK PRICING REMINDERS FOR 2010 Page: price increase. To take our products to retail establishments we recently upgrade our packaging to include everything a customer will need to apply our products properly. a. Lip Ink Lip liner, Lip Ink Eye liner were recently repackaged with a new customer price of $21.95 Retailer price $10.98 The sku numbers for these products will remain the same ( only the pricing has changed effective 10/31/2009) b. Lip Ink Miracle Brow Kit was also recently repackaged to be included in a fabric bag increasing the customer price by one dollar Retailer price went up by 50 cents. (only the pricing has changed not the SKU number - effective 10/31/2009) c. There will be no further price increases for 2009 EACH LIP LINER PACK INCLUDES: EACH EYE LINER PACK INCLUDES: 1 LIP-INK Berry Liquid Lip Liner OFF Remover Bottle (.05 fl. oz.) Fabric Tote Bag Instruction Manual 1 LIP-INK Brown Liquid Eye Liner OFF Remover Bottle (.05 fl. oz.) Fabric Tote Bag Instruction Manual LIP INK MIRACLE BROW TINT KIT INCLUDES: 1 Lip-Ink Miracle Brow Tint color of your choice (.67 fl. oz.) 1 Lip-Ink Miracle Brow Liner in corresponding color (.25 fl. oz.) 1 Lip-Ink Brow & Lash Conditioner (.30 fl. oz.) 1 Lip-Ink Foaming Off Conditioning Remover (2 fl. oz.) 1 color chart and illustrated instructions d. Our newly packaged lip smoothe scrub- Retail $ The Lip Ink Lip Smoothe Scrub has been re-packaged to include a.05 fl oz of OFF and a small vile of lip shine. As you all know the Lip Smoothe Scrub is Macadamia Nut Oil combined with natural sea salt to exfoliate and give you silky smooth renewed lips, plant protein peptides, build collagen tissue for fuller, more defined lips with a delicious banana flavor. We did not increase the price of this product, it remains the retail price of $29.95, we just wanted to insure the customer has all the tools to successfully use the scrub! This is a great holiday gift as well as a refreshing year round product to promote to your customers! The update for our annual purchasing requirements to stay an active retailer is as follows For Full Retailers to maintain Active Status a retailer must purchase a minimum of $ during each calendar year from Lip Ink, or the prorated amount of $ (not including the initial purchase) in the year the retailer becomes active. Also, retailers must replace Lip product color testers annually, to stay on the store locator. For Specialty Retailers to maintain Active Status a retailer must purchase a minimum of $ during each calendar year from Lip Ink, or the prorated amount of $ (not including the initial purchase) in the year the retailer becomes active. Specialty Retailers can buy multiple displays to reach this goal and can go on the store locator for the display they are promoting, per the retailer agreement policies and procedures, with an approved retail location. Specialty retailers do not combine purchases to become a full retailer and can only purchase pre-packaged goods for their display in the listed bulk quantities on the website. For full retailers potentially approaching becoming inactive due to not meeting their minimum, be assured you can purchase specialty displays to continue selling the product and remain on the store locator! We are evolving as a company and adapting to the changing economy and we are confident that with creating The Specialty Programs we can create a bigger market for our retailers and make it more accessible for mass retail. Please feel free to contact your Sales Manager, Nicole Larsen, at or at nicole@lipink.com if you are in need of accessing your account to maintain in good standing with the company! Kind Regards, Rose Nichols President CEO For Information contact: LIP INK INTERNATIONAL: nicole@lipink.com:

5 ATTENTION ALL RETAILERS DON T MISS OUT ON THIS TERRIFIC SOURCE OF EVERYTHING LIP INK Get the LIP Diva II LIP INK Training Manual Go to click in FIND and type lip diva and press enter. Look for the book cover (shown below) and choose the download ($7.74) or the paperback ($70.70). The paperback is a GREAT reference to keep in the store as a reference and training aid for your employees! Paperback, 326 pages The Lip Ink Lip DivaII Training Manual& Information Brochure is an informative, essential reference guide for establishing a viable retail presence, with our award winning Lip Ink products. The manual contains descriptions, ingredients, safe product use, Lip Ink products, supporting A 3 product ECO system consisting of WATER Herbal OFF conditioning remover, OIL wax free lip moisturizers with maximum hydration & sun protection. BOTANICALS Guaranteed Smearproof tingly fresh liquid color. Find out how we are different & not compatible with other cosmetics. You will find tips and instructions on proper application from the inventor herself, business information to guide you through best practices of representing the Lip Ink product line. We brought Lip Ink s Vegan-Kosher-Organic- naturalherbal- Botanical-wax free semi-permanent cosmetic liquid color for the lips, eyes, brows, face & lashes back from the future for an ECO friendly world. You can make over 1 million colors by layering DOWNLOAD PAPERBACK

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