Beauty and Personal Care in the United Kingdom

Transcription

1 Beauty and Personal Care in the United Kingdom Customer Service Hotline: Page 1 of 23

2 一 调研说明中商情报网全新发布的 Beauty and Personal Care in the United Kingdom 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Beauty and Personal Care in the United Kingdom 出版日期 Jun 2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Beauty and Personal Care industry in United Kingdom. With this market report, you ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry da ta and projections. The Beauty and Personal Care in United Kingdom market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Customer Service Hotline: Page 2 of 23

3 Historic volumes and values, company and brand market shares Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Beauty and Personal Care in United Kingdom? What are the major brands in United Kingdom? How are sales of mass versus premium beauty products evolving? What are the key shifts in retail channel distribution? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Beauty and personal care enjoys sustained growth The UK beauty and personal care market continued to demonstrate growth in 2010 following slight ec onomic recovery. The industry witnessed current value growth of 4%, slightly better than Consu mers were not ready to compromise on their skin care routines and also reacted well to new product de velopments, which kept them interested. The mass segment continued to benefit as consumers who ha d traded down to masstige from premium continued using masstige brands. Categories such as colour cosmetics, hair care and oral care bounced back with better value growth in Masstige brands become more popular Consumers who traded down from premium to masstige brands immediately after the onset of the rece ssion found that masstige brands worked for them. Manufacturers of masstige brands have focused on providing sciencebased marketing that provides consumers with evidence that their product will work for them. New pr oducts, especially in mass antiagers, matched the properties of the premium brands. Consumers were happy using their masstige bra nds that provided them with value for their money. Since consumers think twice before going to spas a Customer Service Hotline: Page 3 of 23

4 nd salons and spending their money, they expect manufacturers to provide good ingredients and better products so that they can use these products to maintain their daily beauty regime. Flurry of acquisitions starts in the second half of saw Unilever Group acquire brands in skin care, hair care and bath and shower to strengthen its position in beauty and personal care. Premium manufacturers were also looking for brands that could provide them with longterm growth opportunities. The results of this acquisition activity could spark a few more in the comin g years with all players wanting to maintain their leading positions and ensure they can take advantage of a wide brand portfolio. Manufacturers were also looking for brands that they could grow globally, especially in emerging markets, where consumers are generally in a position to spend more. Clothing retailers get into the cosmetics race As more and more consumers were eager to keep up with the latest fashion trends, the need for update d cosmetics increased in the UK. Many clothing retailers saw an opportunity in this trend and introduc ed their own range of cosmetics in Clothing retailer Topshop launched a full makeup range in May 2010, supported with promotional activity, which included instore advice from industry experts and stylists. These products are placed at a lower price point in exis ting cosmetics ranges on the market and retailers provide the wow factor through collaboration with designers and make-up artists. Other fashion retailers with makeup ranges include Next, Miss Selfridge, French Connection and Karen Millen. Department stores are a lso getting in on the beauty and personal care private label market, with the Debenhams range for exa mple.. Slower but steady growth over forecast period The beauty and personal care market is expected to see a 2% constant value CAGR over the forecast p eriod, a better performance that over the review period, as there are many niches, such as natural and o rganic products, that have a lot of potential for further growth. Innovation will also help manufacturers drive growth and is thus central to both the short- and longterm strategies of industry leaders. While newness is expected to keep growth buoyant in fragrances, t he ageing population will help boost antiageing products in several beauty and personal care categories, ranging from skin care, to hair care, an d to deodorants. Customer Service Hotline: Page 4 of 23

5 Table of Contents : Beauty and Personal Care in the United Kingdom - Industry Overview EXECUTIVE SUMMARY Beauty and personal care enjoys sustained growth Masstige brands become more popular Flurry of acquisitions starts in the second half of 2010 Clothing retailers get into the cosmetics race Slower but steady growth over forecast period KEY AND DEVELOPMENTS Economic recovery in 2010 keeps consumer interest high Promotion, Promotion, Promotion! Manufacturers reinforce market positions through acquisitions Masstige brands gain popularity in anti-ageing facial care High street clothing retailers increase the options for British consumers MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value Table 2 Sales of Beauty and Personal Care by Category: % Value Growth Table 3 Sales of Premium Cosmetics by Category: Value Table 4 Sales of Premium Cosmetics by Category: % Value Growth Table 5 Beauty and Personal Care Company Shares by NBO Table 6 Beauty and Personal Care Company Shares by GBO Table 7 Beauty and Personal Care Brand Shares by GBN Table 8 Penetration of Private Label by Category Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis Table 10 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis Table 11 Forecast Sales of Beauty and Personal Care by Category: Value Table 12 Forecast Sales of Beauty and Personal Care by Category: % Value Growth Table 13 Forecast Sales of Premium Cosmetics by Category: Value Table 14 Forecast Sales of Premium Cosmetics by Category: % Value Growth DEFINITIONS Summary 1 Research Sources Beauty and Personal Care in the United Kingdom - Company Profiles Customer Service Hotline: Page 5 of 23

6 Avon Cosmetics Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 3 Avon Cosmetics Ltd: Competitive Position 2010 Body Shop Plc, The in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 6 The Body Shop Plc: Competitive Position 2010 Boots UK Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 8 Alliance Boots Production Statistics 2010 COMPETITIVE POSITIONING Summary 9 Boots UK Ltd: Competitive Position 2010 L'Oréal (UK) Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 12 L Oréal (UK) Ltd: Competitive Position 2010 Molton Brown Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Customer Service Hotline: Page 6 of 23

7 COMPETITIVE POSITIONING Summary 14 Molton Brown Ltd: Competitive Position 2010 Perfume Shop Ltd, The in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND Chart 1 The Perfume Shop Ltd: The Perfume Shop in London INTERNET STRATEGY PRIVATE LABEL COMPETITIVE POSITIONING Summary 17 The Perfume Shop Ltd: Competitive Position 2010 Procter & Gamble UK Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 19 Procter & Gamble UK Ltd: Competitive Position 2010 PZ Cussons Plc in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 22 PZ Cussons Plc: Competitive Position 2010 Unilever Home & Personal Care Ltd in Beauty and Personal Care (United Kingdom) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION Summary 25 Unilever Home & Personal Care Ltd: Production Statistics 2010 COMPETITIVE POSITIONING Summary 26 Unilever Home & Personal Care Ltd: Competitive Position 2010 Wilkinson Sword Ltd in Beauty and Personal Care (United Kingdom) Customer Service Hotline: Page 7 of 23

8 STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 28 Wilkinson Sword Ltd: Competitive Position 2010 Baby Care in the United Kingdom - Category Analysis Natural products continue to grow in popularity in baby care. Over the review period, such products were traditionally offered by niche retailers and brands, including Neal s Yard and Burt s Bees, althou gh, increasingly, some of the larger retailers and manufacturers are breaking into the category, includi ng the Mothercare and Boots private label ranges and Johnson s Natural range. Organic and fairtrade products are also increasingly visible in the market with ranges such as Organic Monkey the first fai rtrade baby care brand, appearing on the UK market. Johnson & Johnson continued to dominate baby care in 2010 with a 47% share of retail value sales, primarily due to its Johnson s Baby brand. Johnson s is the longestablished leader in baby care in the UK and it remains difficult for any other player to challenge its p osition. It is well trusted by parents and so there is a willingness to try any new Johnson s Baby produ cts. Baby care is expected to record a 2% CAGR in constant value terms to The category expected to perform best is the baby hair care, which will see a 3% CAGR value to There is still a lot of r oom for growth in this area, when one considers the full array of products on sale for adults to look aft er their hair, it is expected that there will be an increasing number of products launched for baby hair c are. Just a few years ago it was simply shampoos and conditioners on offer, but now tangle sprays and styling products are starting to emerge. Table 15 Sales of Baby Care by Category: Value Table 16 Sales of Baby Care by Category: % Value Growth Table 17 Baby Care Premium Vs Mass % Analysis Table 18 Baby Care Company Shares Table 19 Baby Care Brand Shares by GBN Customer Service Hotline: Page 8 of 23

9 Table 20 Baby Skin Care Brand Shares by GBN Table 21 Baby Sun Care Brand Shares by GBN Table 22 Forecast Sales of Baby Care by Category: Value Table 23 Forecast Sales of Baby Care by Category: % Value Growth Table 24 Forecast Baby Care Premium Vs Mass % Analysis Bath and Shower in the United Kingdom - Category Analysis With 3% growth in value terms during 2010, bath and shower enjoyed one of the best years over the review period in terms of growth, maintaining a similar growth pattern to 2009, when sales were boost ed by higher proportional expenditure on bath and shower products as a result of the swine flu outbrea k. In 2010, bath and shower benefited from the economic recovery and an increase in consumer spendi ng, but it was mainly the product innovation that was driving the growth, with redesigned packaging i n addition to new fragrances and ingredients on established brands and new products keeping the cons umer interest high. PZ Cussons Plc, known for the Carex and Imperial Leather brands, remained the leading company w ithin bath and shower, edging slightly ahead in sales share during the year to reach more than 17% of r etail value in Its Carex brand continued to perform well in liquid soap, supported by heavy mark eting and discounting, while the more versatile Imperial Leather brand fared well against the competiti on in body wash/shower gel and liquid soap. However, it was Unilever Home & Personal Care Ltd tha t recorded the greatest growth in share during the period boosted by the acquisition of the Radox bra nd from Sara Lee Corp. Additionally, Unilever enjoyed a successful launch of Dove branded shower g els for men, as well as a strong performance in existing Dove and Lynx brand lines, helping it to reach a share of almost 17%, up from 12% in Bath and shower products in the UK is expected to decline slightly with a constant value CAGR of - 1% over the forecast period. Discounting is likely to continue as a means of attracting customer attenti on in an already mature category, which will pose a challenge for long-term growth in value terms. Table 25 Sales of Bath and Shower by Category: Value Table 26 Sales of Bath and Shower by Category: % Value Growth Table 27 Bath and Shower Premium Vs Mass % Analysis Table 28 Bath and Shower Company Shares Customer Service Hotline: Page 9 of 23

10 Table 29 Bath and Shower Brand Shares by GBN Table 30 Bath and Shower Premium Brand Shares by GBN Table 31 Forecast Sales of Bath and Shower by Category: Value Table 32 Forecast Sales of Bath and Shower by Category: % Value Growth Table 33 Forecast Bath and Shower Premium Vs Mass % Analysis Colour Cosmetics in the United Kingdom - Category Analysis During the recession, natural makeup was the look of choice for many consumers, eager to avoid the bling bling look. This trend seems to have continued as the economy has edged its way to a more healthy position, however there are stil l big seasonal trends, especially the bright tones that are experimented with over the Christmas holiday season, which always has consumers reaching for glitter and shimmer products. The Boots No7 brand continued to lead colour cosmetics in 2010 with a 10% share. The brand has g one from strength to strength in recent years thanks to many successful product launches and its afford able price positioning. Boots also entered into an interesting partnership with supermarket chain Waitr ose in 2010, which saw the two chains shops carrying each other s products in selected stores, giving a new outlet for the No7 brand. It is thanks to the strength of this brand that Boots UK Ltd continues t o be the biggest company in colour cosmetics with a 13% share of retail sales. Colour cosmetics is expected to continue to grow, albeit at a slower rate than it exhibited in 2010, wi th a constant value CAGR of 2% to The majority of this growth will be generated thanks to area s such as eye shadow, mascara and nail polish, in which trends and fashions are fast moving and consu mers make frequent purchases. Table 34 Sales of Colour Cosmetics by Category: Value Table 35 Sales of Colour Cosmetics by Category: % Value Growth Table 36 Colour Cosmetics Company Shares Table 37 Colour Cosmetics Brand Shares by GBN Table 38 Facial Make-up Brand Shares by GBN Table 39 Eye Make-up Brand Shares by GBN Table 40 Lip Products Brand Shares by GBN Table 41 Nail Products Brand Shares by GBN Customer Service Hotline: Page 10 of 23

11 Table 42 Colour Cosmetics Premium Brand Shares by GBN Table 43 Forecast Sales of Colour Cosmetics by Category: Value Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth Deodorants in the United Kingdom - Category Analysis Formulations for sensitive skin and labelling of products as being sensitive and skin friendly is result ing in changes in deodorants. In 2010, the popular Lynx series from Unilever Home & Personal Care Ltd saw the launch of the Lynx Dry+ Sensitive variant into the line, following the company s study th at found that 57% of men have sensitive skin. Being positioned as having properties good for sensitive skins adds an advantage to the deodorant s image, as people are already familiar with sensitive skin la belling from shaving products or soaps, and perceive this as having positive attributes. Sensitive skin was less prominent in deodorants than other beauty and personal care categories such as bath and sho wer or skin care, however. The undisputed leader in deodorants in the UK remains Unilever Home & Personal Care Ltd, control ling three out of the top five deodorant brands Lynx, Sure Women and Dove. In total, Unilever Hom e & Personal Care had a 43% share in deodorants in 2010, which increased slightly from the last year. The competition largely comes from Right Guard (Schwarzkopf & Henkel Cosmetics Ltd) and Soft & Gentle (Colgate-Palmolive UK Ltd), both having a 5% sales share in Deodorants is expected to register marginal growth in constant value terms over the forecast period a s smelling fresh is not likely to go out of fashion any time soon. However, the category is already very saturated and advertising will be key to keeping brands in the consumer spotlight. Table 45 Sales of Deodorants by Category: Value Table 46 Sales of Deodorants by Category: % Value Growth Table 47 Deodorants Premium Vs Mass % Analysis Table 48 Deodorants Company Shares Table 49 Deodorants Brand Shares by GBN Table 50 Forecast Sales of Deodorants by Category: Value Table 51 Forecast Sales of Deodorants by Category: % Value Growth Table 52 Forecast Deodorants Premium Vs Mass % Analysis Depilatories in the United Kingdom - Category Analysis Customer Service Hotline: Page 11 of 23

12 2010 was a mixed story, with some categories performing considerably better than others. Hair remo vers and bleaches continue to be popular with women who want the convenience of using a gel or crea m to remove hair and also those who want to avoid the inconvenience and expense of going to a salon for their hair removal procedures. Gillette Venus continues to be the most successful brand in women's razors and blades, with sales of 22 million, accounting for 29% of retail value. The brand has a strong advertising and promotional pr esence and has recently secured popular singer and actress Jennifer Lopez as the first ever global bran d ambassador for Venus. Depilatories are expected to register a near 2% CAGR in constant value terms over the forecast perio d to The best performance is expected to come from women's razors and blades, where growth o f almost 2% is forecast. Table 53 Sales of Depilatories by Category: Value Table 54 Sales of Depilatories by Category: % Value Growth Table 55 Depilatories Company Shares Table 56 Depilatories Brand Shares by GBN Table 57 Forecast Sales of Depilatories by Category: Value Table 58 Forecast Sales of Depilatories by Category: % Value Growth Fragrances in the United Kingdom - Category Analysis Retail sales of fragrances in the UK grew by 7% to reach 1 billion. This growth was a little below t he 8% growth recorded in Due to the effects of recession, consumers resorted to treating themse lves with fragrances, and fragrances benefited from a kind of lipstick effect. In 2010, that effect mello wed a little, although fragrances do continue to be one of the little treats that customers tend to buy for themselves or gift their loved ones. Coty UK Ltd is the leader in fragrances with a 16% value share, with some of its popular brands incl uding Calvin Klein, Davidoff, Marc Jacobs and the recently launched Harajuku Lovers. The company expanded its range with the brand extensions Calvin Klein Beauty and Davidoff Champion. The comp Customer Service Hotline: Page 12 of 23

13 any also balanced these brand extensions with the extension of its designer perfume range Gucci. In 2 010, the company also launched Gucci Guilty. The parent company of Coty UK Ltd has been involved in a series of acquisitions in In November 2010, within a span of a few days, the parent compan y Coty Inc announced three acquisitions. Coty Inc acquired Dr Scheller Cosmetics AG, a leading cos metics producer in Germany. Following that acquisition, the company also announced the takeover of Philosophy Inc, a cosmetics and skin care company in the US. Later in that month, the company anno unced the acquisition of premium salon nail product company OPI Inc. Through these acquisitions, th e company wants to achieve its target of becoming a US$7 billion beauty company by It is quite possible that there might be more acquisitions in the future. Over the forecast period fragrances is expected to see a constant value CAGR of 2% to reach 1.2 bil lion in Fragrances is one category that, although mature, can continue growing year-onyear, depending on new product development from designers and celebrities. Premium women s fragr ances is expected to see the highest growth rate over the forecast period with a near 4% constant value CAGR. Table 59 Sales of Fragrances by Concentration: % Value Analysis Table 60 Sales of Fragrances by Category: Value Table 61 Sales of Fragrances by Category: % Value Growth Table 62 Fragrances Company Shares Table 63 Fragrances Brand Shares by GBN Table 64 Men's Premium Fragrances Brand Shares by GBN Table 65 Women's Premium Fragrances Brand Shares by GBN Table 66 Forecast Sales of Fragrances by Category: Value Table 67 Forecast Sales of Fragrances by Category: % Value Growth Hair Care in the United Kingdom - Category Analysis In 2010, value sales of hair care grew by 2% to reach 1.4 billion. Following the recession and reduc ed visits to salons, certain categories that enabled athome hair care grew. Consumers did not necessarily stop going to salons, but the time gap between e ach visit increased. Procter & Gamble UK Ltd continued to lead hair care with a 25% value share in Its brands, He Customer Service Hotline: Page 13 of 23

14 ad & Shoulders, Pantene Pro- V, Clairol Nice 'n' Easy, Clairol Herbal Essences and Aussie feature within the top 10 brands in hair c are. In 2010, Procter & Gamble launched Pantene Pro- V aqua light shampoo and conditioner that promised to give consumers hair that is not weighed down by the use of conditioners, thereby encouraging consumers to buy both shampoo and conditioner. In it s Head & Shoulders range the company launched Head & Shoulders Scalp Care Collection that is clai med to provide relief from common scalp problems. This range also includes shampoo and conditione rs for itchy, dry and sensitive scalps. The company also promoted its Aussie brand with adverts about t he lightness of the hair after using the shampoo in major tubes in underground travel in London. Withi n hair colourants, the company reformulated Clairol Nice n Easy to include more natural shades and added five new shades to its hair colourants. The company has not only been able to maintain its positi on in the market, but has grown its value share marginally. Value sales of hair care are expected to grow marginally over the forecast period to stand at around 1.4 billion in Hair colourants is expected to witness the highest growth rate over the forecast per iod, due to an increase in athome colouring and the availability of new and convenient ways of colouring hair at home. This will i n turn lead to opportunities for growth in areas that prevent damage to hair. Products that provide relie f to damaged hair and protect hair that is coloured at home and combine colour locking technology wil l drive value sales over the forecast period. New product development is essential to keep value sales growing in the almost mature hair care category. Table 68 Sales of Hair Care by Category: Value Table 69 Sales of Hair Care by Category: % Value Growth Table 70 Hair Care Premium Vs Mass % Analysis Table 71 Sales of Styling Agents by Type: % Value Breakdown Table 72 Hair Care Company Shares Table 73 Hair Care Brand Shares by GBN Table 74 Styling Agents Brand Shares by GBN Table 75 Colourants Brand Shares by GBN Table 76 Salon Hair Care Company Shares Table 77 Salon Hair Care Brand Shares by GBN Table 78 Hair Care Premium Brand Shares by GBN Table 79 Forecast Sales of Hair Care by Category: Value Customer Service Hotline: Page 14 of 23

15 Table 80 Forecast Sales of Hair Care by Category: % Value Growth Table 81 Forecast Hair Care Premium Vs Mass % Analysis Men's Grooming in the United Kingdom - Category Analysis Younger men between the ages of 16 and 24 tend to be more willing to buy into the latest trend and s pend disposable income on products that they think will improve their appearance. Once this consume r reaches an older age, however, companies have to work that bit harder to get them into stores to sele ct their own grooming products. Procter & Gamble leads the way in men s grooming in the UK with a 32% share of retail value sales. Its position is thanks to the continuing success of its Gillette brand, which is synonymous with men s grooming in the UK. The company has effectively extended its shaving credentials with associated toil etries and the brand continues to go from strength to strength. Men's grooming is expected to register a 4% value CAGR over the forecast period. Men s skin care i s expected to perform the best with a CAGR of 10% expected. However, other categories such as deod orants and hair care will exhibit growth of only 1-2% as both these product areas suffer from mass promotional activity and, as a result, value growth is somewhat stifled. Table 82 Sales of Body Shavers by Type: % Value Analysis Table 83 Sales of Men s Grooming by Category: Value Table 84 Sales of Men s Grooming by Category: % Value Growth Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown Table 86 Men s Grooming Company Shares Table 87 Men s Grooming Brand Shares by GBN Table 88 Men's Razors and Blades Brand Shares by GBN Table 89 Forecast Sales of Men s Grooming by Category: Value Table 90 Forecast Sales of Men s Grooming by Category: % Value Growth Oral Care in the United Kingdom - Category Analysis In 2010, oral care grew by almost 4% in value terms to reach 929 million. Consumers want to maint Customer Service Hotline: Page 15 of 23

16 ain good dental/gum health and want a dentistlike clean feeling at home. As more and more products are marketed highlighting their benefits, consu mers are becoming more aware of the different advantages of new products, thereby aiding growth in oral care. Colgate- Palmolive UK Ltd is the leader in oral care with a 25% value share. The company s leadership is base d on its number one position in manual toothbrushes and toothpaste with 24% and 43% value shares re spectively. However, its share declined by almost half a percentage point from 2009, losing out to Gla xosmithkline Plc (GSK). To harness one of the main trends in oral care, at the start of 2010, Colgate- Palmolive UK Ltd launched Colgate Sensitive Pro- Relief toothpaste for customers who needed something more than the normal toothpaste. Oral care is expected to reach more than 1 billion by 2015 with a 2% constant value CAGR over th e forecast period. The category is quite mature and hence it is quite essential to give consumers somet hing new to maintain value growth. Technological advancement will become essential for consumers and a reason to trade up and spend more on oral care products. Table 91 Sales of Manual Toothbrushes by Type: % Value Analysis Table 92 Sales of Oral Care by Category: Value Table 93 Sales of Oral Care by Category: % Value Growth Table 94 Sales of Manual and Power Toothbrushes by Category: Value Table 95 Sales of Manual and Power Toothbrushes by Category: % Value Growth Table 96 Sales of Toothpaste by Type: % Value Breakdown Table 97 Oral Care Company Shares Table 98 Oral Care Brand Shares by GBN Table 99 Toothpaste Brand Shares by GBN Table 100 Mouthwash/Dental Rinses Brand Shares by GBN Table 101 Forecast Sales of Oral Care by Category: Value Table 102 Forecast Sales of Oral Care by Category: % Value Growth Table 103 Forecast Sales of Manual and Power Toothbrushes by Category: Value Table 104 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth Sets/Kits in the United Kingdom - Category Analysis Customer Service Hotline: Page 16 of 23

17 Sets/kits grew by 1% to reach 464 million in Sets/kits continue to be seasonal purchases, with Christmas, Valentine s Day, Mother s Day and Father s Day great opportunities for the category to su rge. However, at nonseasonal times consumers are less likely to spend significant amounts on sets/kits and would rather spe nd money on buying brands/products/fragrances that they prefer. Volume sales of sets/kits declined st eadily over the review period as consumers increasingly steered away from generic sets/kits for more personalised products. Procter & Gamble UK Ltd leads set/kits with a 12% value share. The company benefits from sets/kit s that are present for its brands Gillette and Olay. Both brands are hugely popular within their respecti ve areas and hence this gives them an added advantage. Sets/kits is expected to see a constant value CAGR of - 1% over the forecast period, as consumers continue to prefer to purchase individual items of their choi ce as opposed to prepackaged items. However, seasonal occasions such as Mother s Day, Christmas, Father s Day, and on going birthdays will stop the sets/kits category from falling deeper into decline. Table 105 Sales of Sets/Kits: Value Table 106 Sales of Sets/Kits: % Value Growth Table 107 Sets/Kits Premium Vs Mass % Analysis Table 108 Sets/Kits Company Shares Table 109 Sets/Kits Brand Shares by GBN Table 110 Sets/Kits Premium Brand Shares by GBN Table 111 Forecast Sales of Sets/Kits: Value Table 112 Forecast Sales of Sets/Kits: % Value Growth Table 113 Forecast Sets/Kits Premium Vs Mass % Analysis Skin Care in the United Kingdom - Category Analysis Retail sales of skin care grew by 5% in 2010 to reach 2.1 billion. The value growth was almost on a par with that of Facial skin care was key priority for consumers and witnessed value growth of Customer Service Hotline: Page 17 of 23

18 almost 7%. Consumers were not ready to compromise their skin care regime irrespective of recession or price inflation. Furthermore, as consumers cut down on visits to spas they relied on manufacturers t o provide better ingredients and resultsorientated skin care products so that they can continue to maintain their daily routine. The value growt h in 2010 indicated that consumers continued to purchase skin care products for everyday use. The shi ft towards masstige brands continued. Although it was an immediate effect of recession, consumers sa w that benefits from masstige brands and were happy to use them as long as it provided value for their money. In 2010, Procter & Gamble UK Ltd continued to be the leading player in skin care with a 9% value s hare. The company has been able to maintain its leading position in skin care in UK due to its Olay ski n care range. Olay has a global brand value of almost 189 million. The company adopted resultsorientated marketing for its Olay regenerist 3 point serum. It conducted laboratory trials in May and S eptember The independent tests compared Olay regenerist 3 point serum with La Prairie Cellula r Serum Platinum Rare (which retails at more than 400) and concluded that the Olay serum provides t he same level of firmness as the La Prairie Serum. The company also launched Olay Definity Colour Enhancer in February The antiageing moisturiser has an added property of reducing uneven skin tones and brown spots. Over the forecast period skin care is expected to register a 4% constant value CAGR to reach 2.5 bi llion in Skin care routine is very important to women in the UK. Even during the recession, they did not give it up and there is no reason why they should do so over the forecast period. Products that target teenagers are hoping to build a skin care regime into the daily regimen of young adults and keep them going as they grow older. Table 114 Sales of Skin Care by Category: Value Table 115 Sales of Skin Care by Category: % Value Growth Table 116 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 117 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 118 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 119 Nourishers/Anti-Agers: Skin Whitening vs Non- Skin Whitening: % Value Breakdown Customer Service Hotline: Page 18 of 23

19 Table 120 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 121 Skin Care Company Shares Table 122 Skin Care Brand Shares by GBN Table 123 Facial Moisturisers Brand Shares by GBN Table 124 Nourishers/Anti-agers Brand Shares by GBN Table 125 Firming/Anti-cellulite Body Care Brand Shares by GBN Table 126 General Purpose Body Care Brand Shares by GBN Table 127 Skin Care Premium Brand Shares by GBN Table 128 Forecast Sales of Skin Care by Category: Value Table 129 Forecast Sales of Skin Care by Category: % Value Growth Sun Care in the United Kingdom - Category Analysis Growth in sun care slowed down in 2010 in comparison to the review period CAGR of 5%. The reas oning behind this seems to be a slowdown in mass selftanning products and also premium products across the sun care category. Consumers were more cons cious of what sun care brand they picked up this year, as the economy forced them to put a pinch on th eir spending, and more and more of the mass brand owners offered their products in appealing price pr omotions in order to steal sales. The leading company in sun care is L'Oréal (UK) Ltd, which holds a 25% value share. The company has continued to benefit from impressive performances from the brand Garnier Ambre Solaire, which alone accounts for a 24% share. In 2010, there was a new addition to Garnier Ambre Solaire, the Resis to range, a SPF 50 lotion for children, which offers very high protection in a nonsticky format. There is even a coloured version of this lotion available to make application easier and more thorough. Sun care is forecast to register a 2% constant value CAGR to Most of this growth is attributabl e to the increasingly popular and growing range of premium sun care on offer, but in volume terms the se products are not expected to grow greatly. Table 130 Sales of Sun Protection by Factor: % Value Analysis Table 131 Sales of Sun Protection by Formulation: % Value Analysis Table 132 Sales of Self-Tanning by Formulation: % Value Analysis Customer Service Hotline: Page 19 of 23

20 Table 133 Sales of Skin Care by Category: Value Table 134 Sales of Skin Care by Category: % Value Growth Table 135 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 136 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 137 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 138 Nourishers/Anti-Agers: Skin Whitening vs Non- Skin Whitening: % Value Breakdown Table 139 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 140 Skin Care Company Shares Table 141 Skin Care Brand Shares by GBN Table 142 Facial Moisturisers Brand Shares by GBN Table 143 Nourishers/Anti-agers Brand Shares by GBN Table 144 Firming/Anti-cellulite Body Care Brand Shares by GBN Table 145 General Purpose Body Care Brand Shares by GBN Table 146 Skin Care Premium Brand Shares by GBN Table 147 Forecast Sales of Skin Care by Category: Value Table 148 Forecast Sales of Skin Care by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内 Customer Service Hotline: Page 20 of 23

21 外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨 询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研 Customer Service Hotline: Page 21 of 23

22 数据库咨询 中国行业财务数据库 中国企业财务数据库 产品进出 口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Beauty and Personal Care in the United Kingdom 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 Customer Service Hotline: Page 22 of 23

23 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份总计金额万仟佰拾元 ( 小写 : 元 ) 预计付款日期年月日开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 开户行 : 中国工商银行深圳黄贝支行 指定账号 开户名 : 深圳中商智业投资顾问有限公司 帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 23 of 23