Hairdreams Celebrates 25 Years of MicroLines: THE #1 HAIR THICKENING SYSTEM IS BETTER THAN EVER!

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1 Press information 2018 /TP Graz, March 2018 Hairdreams Celebrates 25 Years of MicroLines: THE #1 HAIR THICKENING SYSTEM IS BETTER THAN EVER! GRAZ, March 2018: Hairdreams set the benchmark in the industry with its unique MicroLines System for more than 25 years. This innovation has been the go-to system for men and women suffering from hair loss and thinning hair offering the most natural looks with clients raving about the incredible results. As the brand celebrates its anniversary, Hairdreams revamps the MicroLines System with the latest advancements and new product offerings creating new opportunities for salons to get started with the industry s most innovative system. Aging, environmental influences and many other factors have led to more and more clients suffering from hair loss. Women are often deeply emotionally affected, as voluminous hair and the latest hair looks are considered very important for their self esteem. Hairdreams experts already recognized this problem 25 years ago which led to the creation of the unique and patented MicroLines hair thickening system. The goal was to provide affected women an alternative to unnatural-looking and impractical wigs and hair pieces, and to create a product that would resemble a naturally grown head of hair as closely as possible. In addition, it would be the most practical for everyday life, allow for a wide range of styling options, and be easy and safe to use by stylists. Booming sales, high customer satisfaction, and global market leadership in the professional hair thickening systems universe show that Hairdreams had succeeded in optimally implementing their goals in an impressive way! Hairdreams experts are convinced that in the future more and more stylists and clients will discover the MicroLines System. In fact, the success of MicroLines has just scratched the surface of this explosive market. The new generation of MicroLines systems offers the latest innovations and complementing products that will continue to impact the industry. Microlines the industry s top of the line in hair thickening systems! Experts agree that hair loss and thinning hair will be the biggest problem faced by clients in the near future. As a result, the demand for proven solutions will rise significantly. With MicroLines, salons will be more ready than ever to tackle this growing problem..

2 For the past 25 years, MicroLines has been the only system that has continually been fine-tuned to meet the needs of stylists and clients alike establishing the brand as the ultimate market leader in professional hair thickening systems. Its unique combination of product offerings and other various factors creates a complete package while making it the most popular and successful system in the industry. EXCEPTIONAL HAIR QUALITY The MicroLines hair thickening system uses 100% real, Hairdreams high quality hair, featuring impeccable health, silky shine and natural elasticity that lasts over multiple weeks and months. SECURE ATTACHMENT The patented attachment system using the Hairdreams Bondingring and ergonomic attachment points ensures secure and lasting integration of additional volume into the client s own hair. Stylists can also use a temporary attachment using clips. Each method offers gentle and stress-free wear for client s own hair, while allowing the scalp to breathe. PERFECT CRAFTSMANSHIP Each MicroLines is hand-made over a period of several weeks at the Hairdreams manufacturing facility by experienced specialists. The result is exceptional quality that the client can both see and feel. UNMATCHED VARIETY A vast selection of more than 10 different basic models as well as more than 400 different MicroLines options are available for immediate delivery. This ensures that a solution for almost any hair condition and desired style can be ready within 24 hours. TAILOR MADE CUSTOM PIECES Challenging hair conditions (e.g. bald spots) or unusual style requests can be addressed with custommade MicroLines, created using the most advanced 3D technology. This helps to provide solutions for any type of hair condition or client requests. HIGHEST CONVENIENCE FOR EVERY DAY USE MicroLines hair thickening is meant to be worn around the clock, just like one s own hair. Exercise, swimming, trips to the sauna you name it, this hair can take it all. There are no limitations to the client s lifestyle. LONG-LASTING MicroLines hair thickening is exceptionally durable and long-lasting, thanks to its intricate craftsmanship. Each one can be re-used several times and be worn for up to two years without any issues. EASE OF USE The MicroLines attachment technique is easy to learn and, with a bit of practice, quickly and safely implemented in the salon. DECADES OF EXPERIENCE Based on client feedback and through the experience of thousands of applications, the MicroLines technology has continually evolved and been perfected over the course of 25 years. Clients can feel and see the difference..

3 SKILLED TRAINERS AND GLOBAL NETWORK A highly-developed education program and experienced trainers ensure optimal levels of professional guidance and support. Thanks to the global network of MicroLines partners, clients can find expertly trained stylists all over the world. The New MicroLines Now Even Better! Every last detail has been perfected, and the range of standard MicroLines expanded with the new MicroLines Generation The outcome is better-wearing comfort, natural-looking, smoother laying hair, an easier attachment process and wider variety of possible hair styles. NEW MICROLINES OPTIONS With brand new and innovative MicroLines options, Hairdreams can help even more clients get the hair styles of their dreams: hip and affordable short hair looks in 20 cm lengths, gorgeous long hair creations in 40 cm lengths, and an innovative knotting technique for more volume. MORE NATURAL LOOKS WITH ROOT SHADOWS The new, two-toned Root Shadow MicroLines feature a dark, natural shade at the roots and a gradual color transition for better and more natural results. INTENSIVE MARKETING SUPPORT FOR MICROLINES PARTNERS For its anniversary, Hairdreams is assisting its partners with an intensive support strategy featuring a comprehensive marketing program including television, print and online advertising, in-salon promotional events, and much more designed to bring new clients into the salon. In addition, Hairdreams will offer anniversary package discounts for the stylists who want to provide their clients with MicroLines professional solutions for thinning hair. Interested stylists can get more detailed information and videos with examples of typical MicroLines applications under Hairdreams is the leading international luxury brand in professional hair lengthening and thickening systems headquartered in Graz, Austria. Hairdreams is known for innovative, often patented technologies of its luxuriously refined, hand-selected 100% real human hair that can be integrated gently and invisibly into one s own hair as desired, adding more length, more volume and can even assist with new hair growth. The Hairdreams system opens a whole new world of innovative hairstyle creations. Hairdreams hair creations is the #1 choice for many top stylists and celebrities worldwide. For more information, please visit and facebook.com/hairdreams.official.

4 Photo material: Hairdreams Root Shadows () Before and After example of a typical MicroLines client Examples of various MicroLines hair styles.

5 Examples of various MicroLines hair styles Examples of various MicroLines hair styles.

6 The MicroLines system in a salon: A client with thinning hair receives more natural volume instantly! The MicroLines system in a salon: A client with thinning hair receives more natural volume instantly!.

7 The MicroLines system in a salon: A client with thinning hair receives more natural volume instantly! Each MicroLines is hand-made over a period of several weeks at the Hairdreams manufacturing facility by experienced specialists. For more information, photo materials as well as press materials, please contact: Hairdreams Haarhandels GmbH,, Tel. +43 (0) , Mobile: +43 (0) , MK-PR@hairdreams.com.

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