About Us Organic is Real Natural and our mission is to help people to reveal their inherent beauty naturally.

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1 24 Colours! About Us Colour Me Organic Radico USA, Radico India and now Mehad Doha Trading & Contracting Co, W.L.L., an authorized importer and distributor for Radico Qatar presents Radico Colour me Organic Qatar. Established in the year 1992, Radico is Indian based multinational company with corporate office in Torrance California USA & India, factories in India and distribution warehouses in USA for US and Europe also in Kuwait for Qatar, Jordan, Lebanon. We at Radico have strived to set a new bench mark in the field of natural and organic cosmetics, specializing in organic hair colour. Under the visionary guidance of Founder and Director Radico USA-India Mr. Sanjeev Bhatt, the company achieved new heights in the field of natural hair care. Mr. Sanjeev Bhatt a science graduate and MBA from one of the top 5 business schools in India, is not only an expert of International Marketing but also among the few experts and specialists in the field of 100% Organic hair colour across the globe. Walking on the footstep of Mr. Sanjeev Bhatt, Mehad Doha Trading & Contracting Co. has taken a pledge to go Organic and implement Colour Me Organic in Qatar, the first choice for the people in Qatar to beautify their hair by colouring, nourishing and making hair healthy naturally. At Colour me Organic we believe in creating unique high-quality natural hair colours based on continuous research and experiments, continuous efforts are made in order to attain highest possible quality and consistency in organic products. This was achieved with a team of highly qualified research professionals, Ayurveda experts and cosmetic production experts to cater flawless and high-quality products. We believe that Organic is Real Natural and our mission is to help people to reveal their inherent beauty naturally.

2 Product Organic Hair Colour is a 100% Natural way to Colour your hair. It is Real Natural Organic hair colour certified by ECOCERT. It has been made up by using Certified Organic Ingredients. Available in 24 Natural Shades Ranging in Darks, Reds and Blondes Main Features of Organic Hair Colour Contains no harmful synthetic chemicals Blends away grays for more natural coverage Protects and nourishes hair and restores natural shine & luster It balances and nourishes the hair shaft to prevent breakage Shampoo and conditioner are not required after rinsing hair Colour stays up to three to four weeks Can be used safely at home Certified ECOCERT product Limitations and Precautions of Organic Hair Colour: Its application time is at least 60 minutes In order to achieve a darker colour of any shade, paste must be left for longer than duration than advised. Heat may also be applied Upon the completion of process is complete, it is important to note that hair may continue to become darker over a period of up to five days. Organic hair colour will oxidize and become deeper and richer in colour within the first few days Results may vary from person to person Best results are achieved on people who have up to 30-40% of grey hair People with 100% of grey hair may get following results; Orange tone: Apply Indigo paste to neutralize and get a nice dark colour Purple tone: Apply Henna paste to neutralize and get a nice dark colour

3 Ingredients of Organic Hair Colour Amla (Emblica officinalis) Help in darkening colour Promotes growth and improves its retention Coffee (Coffee arabica) Used for hair colour darkening Also minimizes hair damage Bhringraj (Eclipta alba) Helps in hair retention through revitalizing hair follicles by stimulation blood circulation Henna (Lawsonia inermis) Used as hair drying/ astringent agent, boost hair growth, cools scalp and skin, treats dandruff and makes hair shine Hibiscus (Hibiscus rosa sinensis) Has great cooling properties. Prevents dandruff and adds shine Indigo (Indigofera tinctoria) Used for coloring, masking, toning, and antiseptic functions Katha (Acacia catechu) Used to add dark tones to hair color and as astringent

4 Manjistha (Rubia cordifolia) Helps prevent hair loss, dandruff and certain skin problems Also darkens color Methi (Trigonella foenumgraecum) Controls dandruff, premature hair loss and seasonal scalp irritations Helps control hair color

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6 Common Mistakes in using Organic Hair Color A. Many people think of our product as HENNA and treat it as such. It is not just henna, our product is a mixture of various organic herbs; henna is just one of the herbs B. With pure henna, after making the paste is left idle for 1 or two hours so that its natural coloring component called Lawsonia gets activated in large quantities and a good dark coloring is obtained. This is not the process we practice with our product. The herbs present in our organic hair colors produce the best result when used immediately after the paste is made. Do not let the paste set like henna Do not forget to apply paste immediately on hair as soon as it is made C. Once water and powder are combined, the reaction between water and the various herbs present in the powder begins. This reaction should take place on hair for coloring, if you leave the paste idle for some time before application, its reaction is already over when you apply on hair, and it will not color your hair Other Unique Properties of Our Organic Hair Colour D. Hair darkening effect: is to cover grey / white hair, for example, if you have brown hair and some white hair, then you should apply brown color. If you have dark brown hair and some white hair, then you should apply dark brown color E. Hair lightening effect: If you want to apply wine red on black hair, for fashion, then you may not get red color on black hair on first application, instead you may just get some reddish tones on hair. Product needs to be applied 3-4 times with an interval of at least 24 hours between each application to get red color. (No need to bleach your hair to achieve lighter color)

7 Important Information Our 100% Natural organic hair colors are made with just pure and natural organic herbs Our product does have certain limitations; however, they should not be considered as defects but instead the beauty of Mother Nature. Those who understand natural should understand these limitations Result should never be compared with 100% chemical hair colours Its coloring intensity and retention is weaker in comparison to that of 100% chemical hair colours, it is after all, all natural It is safe for body and health and is very rare for any side effects, allergy, and harm to body to occur. Hence, it is created for those who are health conscious and/or are allergic to chemicals Colour will stay on hair for 2 to 3 weeks, depending on the health of the hair of the person using it. If hair has been treated badly in the past or has had too many chemicals procedure, the first application may not achieve a good result and the product should be applied 2 or 3 more times, with an interval of at least 24 hours between each application The first application will neutralize the damaged hair and repair it, there after becoming acquainted with the hair and achieving better results with the next applications In rare cases some people are sensitive to herbs, are allergic to flowers, pollen grains, or even fragrance therefore we advise a patch test before complete use Our soft black color may cause a tingling effect during application due to presence of indigo herb, it is normal, so there is nothing to worry about unless person is allergic to indigo herb. Although most people will get good results, some people may temporarily get a slight violet/purple or orangey tone; this should go away in just few hours. If in some rare case these tones still persist after 24 hours, take following action: o If violet/purple tone appears then he/she may apply just natural henna paste. Leave it on hair for one hour and rinse off with water. Purple tone will go away and hair will become black o If orangey tone appears then kindly apply paste made of just Natural indigo herb. Leave it on hair for one hour and rinse off with water. Orangey tone will go away and hair will become dark Application time is at least 60 minutes, which is slightly longer than chemical hair colours. In order to achieve a darker colour of any shade, paste should be left on hair longer and heat could be applied Shampoo and conditioner is not required after rinsing hair but can be used if desired Once the process in complete it is important to note that hair may continue to become darker over a period of up to five days. Organic hair colours will oxidize and become deeper and richer in colour within the first few days Just like with chemical hair colours, results may vary person to person. Best results are achieved on people who have up to 30-40% grey hair. However, it can be used on any colour hair

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9 Awards and Achievements Radico has made huge leaps in the field of Organic Hair Color and Herbs. The awards and Recognitions that we have received includes: The Arch of Europe Award for quality and Technology in Frankfurt, Germany Best Performance in Quality by Council of International Award, U.K., Europe Best Performance Award "Niryaat Shiromani Puraskar for Exports, India Verified & Declared Very Good by OKO-TEST, Germany (Brown & Auburn Red) The Bizz Award Winner by WORLD COB, USA, 2016 Finalist - NEXTY Award for Best Natural Beauty Product, USA, 2016 In Top 10 Beauty Products of Beauty World 2016, Dubai. Best Enterprises Award Winner, Germany, 2016 Oxford Academic Union honored Mr. Sanjeev Bhatt, CEO & Founder of Radico Organic Hair Color with a title of Honorary Professor of the Academic Union, Oxford' for scientific research and lifelong work in Natural & Organic Hair Color in Dec 2016 Worldwide Quality Award XXI century at Mexico in March 2017 for our presence of Organic Hair Colors in Central America. Winner Award 2017 for Quality in July 2017 by Magazine Top International Business at Sao Paulo Brazil.

10 Certifications ISO-9001, ISO-22716, ISO-14001, OHSAS , GMP Certified, HALAL Certified.

11 24 Colour Shades Mehad Doha Trading & Contracting Co. W.L.L Mob info@mehaddoha.com Follow us at Instagram - color_me_organic_qatar Facebook - mehaddoha

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