COLOR FRESH SERVICES COLOUR BALANCE COLOUR REFRESH COLOUR DISCOVERY 3 COLOUR SERVICES TO DELIGHT YOUR CLIENTS

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1 COLOR FRESH SERVICES 3 COLOUR SERVICES TO DELIGHT YOUR CLIENTS COLOUR REFRESH COLOUR BALANCE COLOUR DISCOVERY Keep your colour as beautiful as the day it was created while adding fabulous shine with perfect gentleness. Colour tonal change. Post-pigmentation, grey/white hair correction and blonde hair enhancement. Clients looking for a colour refresh in between colour services or fun seekers who want to regularly change their hair. Balance your colour in situations such as: Balancing the colour of the mid-lengths and ends while doing a root colour application. Colour balance replacement after chemical services. Clients looking for beautifully balanced colour from root to tip. Gently enhance your natural colour while adding fabulous shine with no commitment. Clients who would like to discover colour but are afraid of commitment or damage. COLOR FRESH 03

2 NEW SHADE PALETTE You won t be able to recreate exactly the same end results as with the previous shade portfolio, however, the guidance shown here will enable you to understand the end results of the new portfolio: NEW SHADES: 3/07 5/07 7/00 7/3 7/74 MODERNISED SHADES: 10/39 2/0 5/4 6/7 SHADE IN PREVIOUS PORTFOLIO CLOSEST EQUIVALENT CHANGE 2/0 2/0 Slightly cooler result 3/0 3/07 5/0 5/07 5/4 5/4 Slightly warmer, more natural and softer result 6/7 6/7 7/0 7/00 Slightly more natural warm beige UNCHANGED SHADES: 3/66 5/55 6/0 6/34 6/45 7/44 8/0 8/03 8/81 10/36 10/81 0/6 0/89 04

3 HOW IT WORKS < STEP 1 Hair is always more negatively charged at the ends due to environmental reasons (e. g. UV light), blow-drying, and/or chemical treatments (colour, perm, or lightening). < STEP 2 In order to refresh the colour, the Color Fresh range contains carefully selected positively charged and neutral direct dyes that are deposited on the hair surface for a perfect and balanced even distribution. STEP 3 In addition, it has a caring formula with a gentle ph that is alcohol-free, peroxide-free, and ammonia-free and helps prevent damage to the hair, Care Complex (Highly performing combination of conditioning agents and vitamin complex). < STEP 4 This perfect combination of direct dyes and caring agents creates a stunningly healthylooking shine, which gently refreshes your colour creations. APPLICATION Apply to shampooed, towel-dried hair. Apply colour evenly to the hair, working through lengths and ends. Development time: 5 to 20 minutes. After development, emulsify and rinse. Style as usual. SHADE MIXING RECOMMENDATION FOR USING PERFECTON AS A MIX TONE DEPTH/SHADE MIXING RATIO 10/ 8/0 30 ml Color Fresh + 5 ml Perfecton 7/0 6/0 30 ml Color Fresh + 10 ml Perfecton 5/0 2/0 30 ml Color Fresh + 15 ml Perfecton Depending on the intensity needed up to a maximum 2:1 mixing ratio, e. g. 30 ml Color Fresh to 15 ml Perfecton. EXPERT TIPS WHEN USING PERFECTON AS A MIX TONE Perfecton by Color fresh are pure tones; use them to intensify a shade or to correct a tone. The lighter the base shade is, the less Perfecton by Color Fresh tone is required. Mix and apply with a bottle or bowl and brush. A more intensive colour may be achieved with added heat and/or a longer development time. Use Perfecton as a mix tone and enhance, personalise, and expand the Color Fresh range. CONVERSION AND MIXING GUIDELINES 05

4 WORKING WITH COLOR FRESH Color Fresh is ideal for quick colour and low commitment services, perfect to retail for at home top up service to keep the colour looking refreshed for longer. FEATURES BENEFITS Acidic ph Gentle processing without damage to hair structure. Ammonia-free, peroxide-free Won t lighten the hair s natural pigment. Prevents swelling of the hair. Can be used after perm and straightening. Combination of direct dyes and caring agents Gentle colour enhancement. Versatile shade palette matching Wella Professionals colour portfolios Can be used as a refreshing service for mid-lengths and ends when applying root colour. Create personalised shades with the addition of adding Perfecton as a mix tone. Quick and easy application No mixing; 20-minute development time. 06

5 SHADE NUMBERING SYSTEM 4/ Depth of colour 2 Major tone of colour 3 Minor tone of colour TONE NUMBERING SYSTEM /1 Ash (grey) /2 Cool Ash (matt green) /3 Gold (yellow) /4 Red (warm) /5 Mahogany /6 Violet (cool) /7 Brunette (warm) /8 Pearl (blue) /9 Cendre (grey/violet) WORKING WITH COLOR FRESH 07

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