THE SWISS PROFESSIONAL BEAUTY TRADE FAIR EXHIBITOR DOCUMENTATION. 24 TH BEAUTY FORUM SWISS 3 RD + 4 TH MARCH 2018 MESSE ZÜRICH

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1 EXHIBITOR DOCUMENTATION THE SWISS PROFESSIONAL BEAUTY TRADE FAIR 24 TH BEAUTY 3 RD + 4 TH MARCH 2018 MESSE ZÜRICH NEW TRADE FAIR HIGHLIGHTS Anti-Aging Day Make-up Day Action Point Foot Congress Beauty Gallery Best Brands 24 th INTERNATIONAL TRADE FAIR

2 BEAUTY 2018 MANY HIGHLIGHTS THE SWISS MEETING PLACE FOR BEAUTY PROFESSIONALS The 24 th BEAUTY will be taking place on March 3 rd + 4 th 2018 in the halls of the Messe Zürich with the following highlights: ANTI-AGING DAY MAKE-UP DAY FOOT CONGRESS Secure your top place now! BEAUTY is starting with more than 400 exhibitors and brands (basis 2017) in the 24th round. GREAT ATMOSPHERE Around 10,000 trade visitors from all across Switzerland are expected to attend. From the autumn of 2017 onwards, BEAUTY 2018 will be intensively promoted in German and French speaking print and online media. THIS WAS BEAUTY FORUM SWISS ,600 trade visitors More than 400 exhibitors and brands Well attended professional and supporting programme with more than 1,000 visitors (workshops, seminars, championships, trophies, specialist lectures at the BEAUTY POINT) DID YOU KNOW? (Data from visitor survey 2017) WE WILL RETURN 84% of visitors would like to visit the BEAUTY again WE LIKE 81% assess the BEAUTY as being good or excellent overall SHOPAHOLICS 70% of trade visitors buy or order one or more products at BEAUTY VISITORS FROM ALL OVER SWITZERLAND 88% from German-speaking Switzerland 10% from French-speaking Switzerland 2% from Italian-speaking Switzerland VISITOR PROFILE (according to industries) Trainees/ Students 5% Other 3% Hotels/ Wellness 3% Hair 4% Foot 9% Nail 24% Cosmetics 52% MANY DECISION-MAKERS VISIT THE TRADE FAIR 74% of visitors work freelance 21% are employed 5% are trainees/students 52% Cosmetics 24% Nail 9% Foot 4% Hair 3% Hotels/Wellness 5% trainees/ students 3% other

3 SPECIALIST FIELDS INTRODUCE YOURSELF IN ZÜRICH! Join in and present your products and services in an optimal environment while speaking to potential new customers as well as your existing customers. The 24 th BEAUTY combines the topics of Cosmetics, Anti-Aging / Medical Beauty, Wellness, Foot and Nail. MEETING PLACE FOR BEAUTY PROFESSIO- NALS ANTI-AGING / MEDICAL BEAUTY The newest trends from the symbiosis of medicine and cosmetics. Non or minimally invasive treatment methods from the apparative cosmetics and antiaging sectors. NEW! Anti-Aging Day Saturday, COSMETICS / WELLNESS Current treatment and product innovations for caring, decorative and apparative cosmetics as well as the newest products and trends from the areas of wellness and spa. NEW! Make-up Day Sunday, FOOT Treatment methods and innovative new products from the areas of foot care and podiatry. NEW! Foot congress Sunday, NAIL The newest products for Nail-Design, NailArt, pedicures, manicures, hand and nail care. Active Nail Workshops on both trade fair days MANY NOVELTIES! THE TRADE FAIR HIGHLIGHTS ANTI-AGING DAY Saturday, MAKE-UP DAY Sunday, FOOT CONGRESS Sunday, ACTIVE NAIL WORKSHOPS on both trade fair days ACTION POINT in Hall 5 BEAUTY GALLERY / BEST BRANDS New design stands in Hall 5 with attractive all-inclusive offers

4 BEAUTY ANTI-AGING/MEDICAL BEAUTY 2018 EXHIBITOR STATEMENTS ANTI-AGING / MEDICAL BEAUTY Anti-Aging continues to be one of the most important reasons for growth in the cosmetics industry. Present your new products and trends from the areas of Anti-Aging and Medical Beauty to the trade public in Hall 5. From autumn 2017 onwards, we will be intensively advertising to visitors. SABINE SANDER Director, CNC Skincare GmbH The BEAUTY trade fair is incredibly important to us. Here we can present our superior range of products to the Swiss professional audience and cosmeticians can specifically find out about the various treatment methods and offers. Thanks to the good quality of visitors, we have been able to generate lots of contact to potential new customers. ANTI-AGING DAY On Saturday March 3 rd, 2018 everything is all about the topic of Anti-Aging: Anti-Aging congress with top speakers Action Point in Hall 5 with exhibitor presentations VISITOR PROMOTION NEW! ANTI-AGING DAY The Anti-Aging Day and Medical Beauty exhibitor area are being comprehensively and selectively promoted: editorial reports in the BEAUTY FORUM Edition Swiss and Edition Romande naming the participating companies and brands Advertising campaign Flyers / direct mailing Online newsletter Website BARBARA SCHÜTZ Director, Swiss Beauty Point Tobas GmbH It is important to us that we have a specialist trade fair like BEAUTY in Switzerland where we can present ourselves to the professional public. We work in the area of medical cosmetics and on both days of the trade fair, were able to make contact with numerous potential new customers. We were very pleased with the quality of the visitors.

5 FOOT AUSSTELLUNGSBEREICHE EXHIBITOR STATEMENTS SIMEON RUCK General management, Hellmut Ruck GmbH FOOT Present the newest treatment methods and innovative new products to a professional audience from the foot care sector. By the way: The seminars all about foot care are among the most highlysought after advanced training opportunities at BEAUTY. For us, the BEAUTY has been the medium for being able to present our products and services to the Swiss professional audience. The quality of professional visitors was amazingly good this year. We were able to welcome many foot care professionals to our stand, as well as many podiatrists and were able to hold excellent expert discussions. FOOT IN FOCUS On Sunday, March 4 t h, 2018 feet are at the centre of attention: Foot congress with top speakers Action Point in Hall 5 with exhibitor presentations VISITOR PROMOTION FOOT CONGRESS The specialist field Foot will be comprehensively and selectively promoted: editorial reports in the BEAUTY FORUM Edition Swiss and Edition Romande naming the participating companies and brands Advertising campaign Flyers / direct mailing Online newsletter Website CHRISTOPHE DUCHEMIN, Director, SAAG SA AKILEÏNE The BEAUTY trade fair offers SAAG SA AKILEINE the right platform to meet our customers as well as future customers and to present our products. Our participation in BEAUTY FORUM SWISS 2017 was a great success and we will be there in 2018 again with innovations from our brands Akileïne, Coup d Eclat, Ecrinal Vita Citral and Héliabrine.

6 BEAUTY MAKE-UP 2018 EXHIBITOR STATEMENTS MALU WILZ, OWNER, Y/OUR SKINCARE / MAKE-UP M.-L. WILZ-MELGAARD E.K. BEAUTY 2017 was a very successful trade fair for us with a high share of professional visitors. We were able to strengthen the business relationships with our existing customer base and gain new customers as well. The exhibitor refreshments were very successful with a lively exchange and the buffet was beyond our expectations. YVES STÖCKLI, Owner, YVES STÖCKLI MakeUP At BEAUTY 2017 we were able to make extremely good contacts both qualitatively and quantitatively and our stand was always well attended on both days of the fair, which in turn was reflected by the revenue achieved from product sales. I was also able to make interesting contact with potential customers through my two make-up seminars. All in all, it was a successful trade fair for us and we will be there at BEAUTY in 2018 again. MAKE-UP The make-up market is booming. World-wide, the make-up market grew between 2011 and 2016 by a cool 30%! Put your make-up brand in the best light by participating in BEAUTY 2018! MAKE-UP DAY On Sunday, March 4 th, 2018 it is all about Make-up: Shows and presentations from make-up artists at the BEAUTY POINT Make-up Area Beauty bloggers reporting about exciting innovations 24 th Swiss make-up championship VISITOR PROMOTION NEW! MAKE-UP DAY The Make-up Day will be comprehensively and selectively promoted: editorial reports in the BEAUTY FORUM Edition Swiss and Edition Romande naming the participating companies and brands Advertising campaign Flyers / direct mailing Online newsletter Website

7 NAIL AUSSTELLUNGSBEREICHE NAIL Here you can present your products all to do with Nail-Design, NailArt and manicure in a perfect environment. Nail professionals will find innovations, current trend colours and the newest materials in Hall 6. EXHIBITOR STATEMENTS FOCUS ON NAILS There is a lot for nail professionals on both days of the fair. Active Nail workshops with top speakers Saturday, March 3 rd, 2018: Presentations at the BEAUTY POINT Beauty bloggers reporting on exciting innvoations Numerous presentations at the exhibitors trade stands 24 th Swiss Nail-Design championship and 10 th Swiss NailArt Trophy VISITOR PROMOTION The specialist field Nail will be comprehensively and selectively promoted: editorial reports in the Nailpro, BEAUTY FORUM Edition Swiss and Edition Romande naming the participating companies and brands Advertising campaign Flyers / direct mailing Online newsletter Website ACTIVE NAIL WORKSHOPS MARLISE KÖLLIKER Owner, Marlise K, Nail Academy & Products AG BEAUTY is unique for us. We can optimally present our innovations to a professional audience here. I am extremely satisfied with the quantity and quality of professional visitors to our stand. SILVAN FISCHER CEO, Cosmofame GmbH BEAUTY is regarded as being an extremely important part of our marketing activities. Particularly in times of increased digitisation in trade, this trade fair offers us the optimal platform for making contact in person with existing as well as many new customers. The professional quality of visitors to our stand was very good.

8 EVERYTHING AT A GLANCE 10 % EARLY BIRD DISCOUNT UNTIL TH BEAUTY DATE 3 rd + 4 th March 2018 PLACE Messe Zürich Hall OPENING HOURS Saturday: 9 am 6 pm Sunday: 9 am 5 pm RATES STAND SPACE (excluding tax, stand building and electrical connection) Row stand CHF 253. /m² Corner stand CHF 257. /m 2 End stand CHF 263. /m 2 Island stand CHF 267. /m 2 Application fee CHF 395. General garbage charge and electricity consumption CHF 4. /m 2 INTENSIVE VISITOR PROMOTION FOR BEAUTY 2018 From September 2017, BEAUTY 2018 will be intensively promoted: Adverts, inserts and editorial contributions in the specialist press: BEAUTY FORUM Edition Swiss, BEAUTY FORUM Edition Romande, Nailpro, medical BEAUTY FORUM, MY BEAUTY BUSINESS and SFK-Info Direct mailing of visitor brochure, invitations and response cards Online advertising on all of our own websites ORGANISER Health and Beauty Marketing Swiss GmbH Zinggentorstrasse 1a CH-6006 Luzern Tel +41 (0) Fax +41 (0) info@health-and-beauty.ch CUSTOM-MADE ADVERTISING PLATFORM FOR EXHIBITORS The advertising platforms of the BEAUTY FORUM family offer you a first-class and target oriented environment for your communication - whether in print or online. BEFORE THE TRADE FAIR: Professional visitor cards for professional visitors Targeted promotion: Adverts and inserts, online advertising on websites and online newsletters Editorial contributions: free publication of your trade fair highlights (print and online) Sponsoring packages DURING THE TRADE FAIR: Sponsoring packages Discount coupons: Offer special trade fair highlights to the visitors Beauty bloggers AFTER THE TRADE FAIR: Trade fair trends: Print, online and video have a look back over your trade fair highlights! MEDIA PARTNER WE ARE HAPPY TO ADVISE YOU! YOUR TRADE FAIR TEAM Bernd Schuster Managing Director bernd.schuster@ health-and-beauty.ch Tel.: +41 (0) Michelle Kuliszkiewicz Project Manager michelle.kuliszkiewicz@ health-and-beauty.ch Tel.: +41 (0) Antonia Semmler Project Manager antonia.semmler@ health-and-beauty.ch Tel.: +41 (0) Franziska Aschwanden Project Manager franziska.aschwanden@ health-and-beauty.ch Tel.: +41 (0)