ARTISTRY Creme L/X KEY PRODUCT MESSAGE PRODUCT OVERVIEW TARGET CUSTOMERS

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1 ARTISTRY Creme L/X KEY PRODUCT MESSAGE Creme L/X puts the power of youth at your fingertips by helping skin act up to15 years younger. Experience the ultimate in anti-aging skincare with Creme L/X. Once you experience the breakthrough technology and unparalleled luxurious experience of Creme L/X, nothing else compares. PRODUCT OVERVIEW For thousands of years, practitioners of Eastern medicine have believed in life energy an energy that flowed through every living cell and was the source of life, youth, and health. Inspired by this concept, ARTISTRY scientists began investigating what happens to the youthful energy of skin over time. After conducting extensive research into skin cell movement to see what impact aging had on cell energy, they discovered that as the body ages, the flow of cellular energy declines, and cells lose their vitality. As ARTISTRY scientists continued their research, they uncovered Cardiolipin a rare and precious lipid found in the heart of our skin cells that replenishes and restores cellular energy. TARGET CUSTOMERS To help you identify potential customers for Creme L/X, we ve identified three types of customers. Keep in mind that your customers are unique individuals it s possible that they may show characteristics from multiple customer types. 1. The ARTISTRY Customer is someone who already purchases and benefits from other ARTISTRY anti-aging skincare products and established a desire to minimize the visible signs of aging. 2. The Label-Conscious Customer is someone who seeks out name-brand clothing, accessories, other high quality items, and only the best products will do. 3. The Age Warrior is a skincare connoisseur who seeks out the most groundbreaking products to restore and maintain his or her skin s youthfulness and beauty. This customer values scientific truth and cares about the clinical results that substantiate a product s claims. 1

2 ARTISTRY Creme L/X FEATURES / BENEFITS In addition to high marks in consumer testing, Creme L/X has proven effective in clinical testing. After a 12-week test, participants experienced: Improvement in skin clarity Improvement in moisturization Improvement in smoothness of skin A more youthful glow A more radiant and brighter complexion FEATURE First product n the industry to use Cardiolipin NUTRILITE Spinach Extract Contains Roxisomes BENEFIT A rare and precious lipid found at the heart of our skin cells Energize the skin resulting in younger acting skin. Boosts your skin s natural ability to repair signs of aging CONVERSATION STARTERS There are several key points of any selling conversation. To make the most of these moments, use the selling techniques listed below when discussing Creme L/X Eye with your customers Emphasize the remarkable key product claim: Creme L/X helps skin act up to 15 years younger. Then explain the specific results that your customer can expect, including softer skin, improved moisturization, and smoother skin. Demonstrate how using this product is an ultra-luxurious experience. Bring the product with you to sales meetings so the customers can feel the product s silky texture and smell its soothing fragrance. 2

3 ARTISTRY Creme L/X PRODUCT USAGE Apply Creme L/X twice daily (in the morning and evening), after cleansing and toning with your current skincare system. Scoop a pea-sized drop of the creme onto the spatula provided. Distribute Creme L/X to your forehead, nose, cheeks, chin, jawline and neck. Gently massage the creme in a circular motion, moving upward and outward, to smooth it over your entire face and neck. Follow with a sunscreen layer during the daytime. To avoid contamination, wash the spatula with soap and water after each use. TECHNOLOGY ARTISTRY scientists have developed an approach to help address and prevent skin aging caused by intrinsic and extrinsic factors. It is called CellEffect Technology. TECHNOLOGY CellEffect Technology utilizes a multi-phase blend of ingredients, featuring the revolutionary Cardiolipin, to help replenish, energize, repair, and protect skin. The result is skin that's smoother, firmer, and more radiant. CellEffect Technology provides the most comprehensive approach to anti-aging in the industry by addressing both environmental and natural causes of aging. 3

4 ARTISTRY Creme L/X CROSS SELLING PRODUCTS Cross-selling offers a distinct benefit for your customer. When approached properly, it empowers your customer to make informed choices about the best products for her life style, needs and wishes. Cross-selling is a great way to introduce your customer to other ARTISTRY products and to educate her about their many benefits. Specific Cross Selling Opportunities: ARTISTRY Creme L/X Eye ARTISTRY Cleanser and Toner FOLLOW-UP After 2 Days: Follow up with your customer two days after she/he has received the product to see how they like it Also, make sure the customer is using the product correctly. After 3-4 Weeks: If your customer has a 30 day supply of the Creme L/X, follow up after two to three weeks with a reminder it s time to re-order. This is also a great time to get feedback on the product 6-8 Weeks: Follow up with your customer after 6-8 weeks to confirm her next order has been shipped. You may also want to take the opportunity to cross sell an additional product. Only ask for a referral if they are a repeat customer 4

5 ARTISTRY Creme L/X Eye KEY PRODUCT MESSAGE Creme L/X Eye puts the power of youth at your fingertips by helping skin act up to 15 years younger with a 360 (degree) repair around the eye product. The advanced, highly concentrated Creme L/X Eye provides a comprehensive anti-aging eye treatment with a luxurious texture, upscale package, and transforming results. Once you experience the breakthrough technology and unparalleled experience of Creme L/X Eye, nothing else compares. PRODUCT OVERVIEW For thousands of years, practitioners of Eastern medicine have believed in life energy an energy that flowed through every living cell and was the source of life, youth, and health. Inspired by this concept, ARTISTRY scientists began investigating what happens to the youthful energy of skin over time. After conducting extensive research into skin cell movement to see what impact aging had on cell energy, they discovered that as the body ages, the flow of cellular energy declines, and cells lose their vitality. As ARTISTRY scientists continued their research, they uncovered Cardiolipin a rare and precious lipid found in the heart of our skin cells that replenishes and restores cellular energy. TARGET CUSTOMERS To help you identify potential customers for Creme L/X Eye, we ve identified three types of customers. Keep in mind that your customers are unique individuals it s possible that they may show characteristics from multiple customer types. 1. The ARTISTRY Customer is someone who already purchases and benefits from other ARTISTRY anti-aging skincare products and established a desire to minimize the visible signs of aging. 2. The Label-Conscious Customer is someone who seeks out name-brand clothing, accessories, other high quality items, and only the best products will do. 3. The Age Warrior is a skincare connoisseur who seeks out the most groundbreaking products to restore and maintain his or her skin s youthfulness and beauty. This customer values scientific truth and cares about the clinical results that substantiate a product s claims. 5

6 ARTISTRY Creme L/X Eye FEATURES / BENEFITS Upper Eye Area Benefits: Visibly lifts the eye area, giving it a look at energy and vitality Reduces the appearance of saggy skin around the eyes Increases firmness and elasticity for more supple skin in the eye area Helps sculpt the eye area for a lifted look Lower Eye Area Benefits: Reduces the appearance of dark circles Visibly smoothes puffiness Softens the appearance of fine lines, wrinkles, and crow s feet in the undereye area Helps prevent visible fine lines caused by dryness and diminishes expression lines CONVERSATION STARTERS FEATURE Patented CellEffect Technology: Cardiolipin Patented CellEffect Technology: L-Carnosine and NUTRILITE Spinach Extract Clinically Tested Results in 4 weeks: Showed remarkable improvement: BENEFIT Replenishes vital lipids for healthier-looking skin Energize the skin resulting in younger-acting skin. Protect the skin from oxidative stress. Firmer looking skin Visible reduction in the appearance of wrinkles Visual improvement in skin roughness There are several key points of any selling conversation. To make the most of these moments, use the selling techniques listed below when discussing Creme L/X Eye with your customers. Explain the transformation customers can expect from using this product. Mention benefits like visibly lifted eye area, reduced sagging, minimized dark circles, and reduced puffiness. Portray Creme L/X Eye as not just an eye creme, but an experience. Provide samples to customers so that they can experience the luxurious texture during a selling discussion. Offer application and regimen advice. Help customers see how Creme L/X Eye can fit into his or her current skincare regimen. Ask they what are they currently using for their skincare regimen? 6

7 ARTISTRY Creme L/X Eye PRODUCT USAGE Apply after cleansing and toning. For optimal effects, apply Creme L/X Eye with your ring finger to the entire eye area (upper and lower) morning and evening. Use a gentle tapping motion 360 degrees around the eye, moving from the inside eye area outward. TECHNOLOGY ARTISTRY scientists have developed an approach to help address and prevent skin aging caused by intrinsic and extrinsic factors. It is called CellEffect Technology. TECHNOLOGY CellEffect Technology utilizes a multi-phase blend of ingredients, featuring the revolutionary Cardiolipin, to help replenish, energize, repair, and protect skin. The result is skin that's smoother, firmer, and more radiant. CellEffect Technology provides the most comprehensive approach to anti-aging in the industry by addressing both environmental and natural causes of aging. 7

8 ARTISTRY Creme L/X Eye CROSS SELLING PRODUCTS Cross-selling offers a distinct benefit for your customer. When approached properly, it empowers your customer to make informed choices about the best products for her life style, needs and wishes. Cross-selling is a great way to introduce your customer to other ARTISTRY products and to educate her about their many benefits. Specific Cross Selling Opportunities: ARTISTRY Creme L/X ARTISTRY Cleanser and Toner FOLLOW-UP After 2 Days: Follow up with your customer two days after she/he has received the product to see how they like it Also, make sure the customer is using the product correctly. After 3-4 Weeks: If your customer has a 30 day supply of the Creme L/X Eye, follow up after two to three weeks with a reminder it s time to re-order. This is also a great time to get feedback on the product 6-8 Weeks: Follow up with your customer after 6-8 weeks to confirm her next order has been shipped. You may also want to take the opportunity to cross sell an additional product. Only ask for a referral if they are a repeat customer 8

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