The concept of cushion foundation make-up originated in Korea and builds upon conventional sunscreen, skin care and

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1 A Technical Overview of Cushion Foundation Make-up E. Bartholomey, S. House, C. Mercado, J. Saintcatherine * a s rac The concept of cushion foundation make-up originated in Korea and builds upon conventional sunscreen, skin care and decorative color technologies. These products are similar to BB/CC creams, but with some key differences, including upscale packaging with a unique application system, more coverage, and greater UVA/UVB sun protection. The technical design is a water-in-silicone or multiple phase emulsion with pigments, sunscreens, microspheres, and skin care ingredients. The compact contains a cushion that is saturated with liquid make-up and a puff that provides a more precise application of color and multiple benefits to the skin. The products are multi-functional in the sense that they combine these ingredients all within one formula and package which helps to save time and effort for the consumer. n ro c on Cushion Make-up was first launched in March 2008 in South Korea and has many technical similarities to Blemish Balm or Beauty Balm (BB) Cream and Color Control/Correcting (CC) Cream technology. The BB Cream concept originated with a dermatologist in Germany, Dr. Christine Schrammek, to protect her patients skin after facial peels and surgery. It became popular in South Korea and Japan in the mid- 1980s. [1] Cushion make-up is essentially a liquid foundation that is immersed within a sponge. The sponge is special designed urethane foam to contain and preserve liquid make-up. The color saturated sponge is packaged in the lower compartment of an air tight compact case together with an applicator puff. Together, they improve and provide a smooth finish on the skin. The product provides color within a make-up base and UV protection containing additional benefits: skin whitening, luminosity, pore control, anti-aging, cooling effect, and new forms of botanical and mineral moisturizers. Cushion products are designed to feel lighter on the skin and provide a more natural appearance which helps to satisfy consumers needs. It is estimated that about million units of cushion make-up have been sold worldwide. (Fig. 1) The consumer first presses an applicator puff onto the foundation sponge to dispense the liquid make-up. This puff is then patted and pressed gently onto the face until the desired effect is achieved. The consistency of the product and the puff makes it easier to create a more natural look. The sponge prevents spillage and contains the liquid product in a unique form. This is convenient for the user because it allows them to touch up their color throughout the day. This product form provides a clean and more precise delivery. It is an alternative to other forms of foundation make-up while retaining the properties of a lightweight liquid. Like many other countries, South Korea has hot and humid weather from May through September. Cushion make-ups are long-lasting and some have ingredients to absorb excess sebum that help to provide a solution for this. Many of the innovative products for air cushion have been manufactured by Amore- Pacific (brands: Iope, Laneige, Hera and Lirikos, Innisfree, Sulwahsoo) and LG Household and Health Care [2]. The cushion concept is also expanding to overseas markets, with the product being available in Southeast Asia, Europe, and the United States. Cushion foundation make-up: Left A cushion that lies within the compact and immersed in the liquid reservoir, Upper right Applicator, Lower right liquid make-up reservoir 44

2 cushion foundation make-up personal care lar es an erences BB Cream technology is generally a coupling of three technologies: skin care, foundation make-up and sunscreens. The difference between BB and CC creams is subtle. CC generally stands for color correcting and the products are meant to address issues such as redness or sallow skin tone [3]. This is usually accomplished with light-diffusing microspheres or iridescent platelet particles. BB/CC creams are generally lower in their sunscreen claims, but some do claim up to SPF 50 and broad spectrum protection. In some products there may be no SPF present at all. However, the cushion foundations are generally SPF 50 and also PA++ or greater claiming UVA/UVB protection. The BB/ CC creams contain less titanium dioxide (about 1 % 6.5 %) and zinc oxide (about 1 % 3 %) than cushion foundation make-up. Although many BB/CC creams incorporate titanium dioxide and zinc oxide, they generally rely on organic sunscreen ingredients for UVA/UVB protection. The BB/CC creams are more sheer and have lower coverage than cushion foundation. BB/CC creams and tinted moisturizers usually come in only a few shades, while foundations can come in over twenty shades ensuring a more exact skin match. marine neurosoother ons er ene s 1. Multi-tasking: Multiple skin ingredients and benefits are combined in an all-in-one product that helps to eliminate multiple steps of applying a sequence of products. Makeup application becomes a one step process. 2. Perfect coverage: the more precise application method provides a more even distribution of the color onto the skin and helps to cover minor blemishes or imperfections. 3. Moisturization: combinations of moisturizers and emollients are used to deliver and retain moisture in the skin, as well as helping to draw water from the surrounding air with humectants, glycerin and glycols. Moisturizers in the form of botanical extracts, such as aloe vera and many others are combined with hyaluronic acid, trehalose, or other unique ingredients. MARILIANCE Reduces neurocutaneous sensitivity Extract from the single-celled microalga Rhodosorus marinus 2 in 1 soother: double action Significantly reduces skin sensitivity Lowers the irritation threshold of skin Increases skin comfort 4. UVA/UVB protection: the most commonly used sunscreens in this category are titanium dioxide, zinc oxide, and octyl methoxycinnamate. The inorganic sunscreens, TiO 2 and ZnO are mild to sensitive skin, yet effective for UVA/UVB protection. Special Effects: 1. Skin brightening is important to the Asian market and can Distributed by Produced by be delivered by ingredients that brighten and whiten the IMPAG Import GmbH Givaudan- Fritz-Remy-Straße 25 IMPAG Group Country Offices Soliance skin by physical and biological processes: niacinamide, D Offenbach am Main Switzerland / Zurich vitamins and derivatives, arbutin, botanicals, mother of Tel: Germany / Offenbach Fax: France / Nancy kosmetik@impag.de Poland / Warsaw 12/ sofwjournal Web: Austria / Vienna 45

3 pearl, Vitamin C, iridescent titanium dioxide/mica or other platelets that possess color travel effects. 2. Optical effects, such as light diffusion, are accomplished with the addition of inorganic and organic microspheres. Silicone elastomers can provide additional cushion upon application and also help to diffuse light. Multilayer pearlescent pigments can provide iridescent and subtle, glowing effects. 3. Cooling: some of the cushion products contain menthol, alcohol, mineral clay water or other cooling ingredients to give the skin an icy feel upon application and to constrict the pores. Claims are made to improve the condition of the pores with patent pending ingredients, such as Siberia Peptide 6 from Amore Pacific. o pos on We analyzed well over a dozen products on the market to explore the similarities and differences in this genre of products. The cushion foundations are generally all water-in-silicone or multiple phase emulsions. Water-in-Silicone Emulsions An external silicone phase has advantages for the product design of cushion foundations. Silicone emulsions provide excellent lubricity on skin application and are water-resistant. They can be easily formulated to optimize their viscosity range from thin liquids to thick creams by varying the concentration of the internal aqueous phase. The inclusion or exclusion of gellants to the external silicone phase will also allow the formulator to modify the viscosity. Thin liquids are required for cushion make-up that utilizes a stamp pad type design. The reservoir of color is held within the capillary design of the sponge and is transferred to the applicator with precision. For liquid foundation make-up in squeezable tubes or tottles, the water concentration can be approximately %. For more fluid, liquid foundations, the concentration of the internal aqueous is less than 35 % [4]. They may also contain butylene glycol or other glycols which improve preservation. All of this helps to support the technical cushion formulation design where the sponge is only semi-protected from the surrounding air and may be prone to addition of bacteria from the applicator coming into contact with it on a repeated basis sometimes multiple times within a day. Ultrafine Pigments Micronized dispersions of color and sunscreen pigments are needed to permit absorption of the liquid foundation into the pores of the cushion within the compact. This same pigment technology favors smooth application and translates to a thin layer of make-up on the skin. These pigment dispersions consist of surface-treated pigments ground together with a dispersant and a liquid silicone, ester, or an oil. These dispersions may be chosen based upon compatibility with the overall system. Surface treatments will enhance the dispersibility and stability of these colors in solvents, oils and esters. Sunscreen Agents Higher SPF and PA claims are made for many of the cushion foundation make-ups. SPF50+ and PA+++ are common. Concentrates of ultrafine sunscreen dispersions, titanium dioxide or zinc oxide, are available from manufacturers, such as Kobo Products. For cushion foundation make-up, the total amount of inorganic sunscreens ranges from about 6.5 %-17.0 %. Octyl methoxycinnamate ranges generally from 5 %-7 %. Antioxidants and bioactive compounds are also used to boost the UVA/UVB protection. [5] Microspheres Gloss measurements of films cast from water-in-silicone emulsions containing shine control/soft focus ingredients at a 5% level. Microspheres with a high degree of porosity absorb oil (sebum) from the skin thereby improving the overall finish of the skin throughout the day. Importantly, they aid in application of the make-up onto the skin because of their ball bearing effect. They also diffuse light and create a soft focus effect upon the skin. Sebum control powders are ingredients in cushion foundations and claim to take care of excessive sebum and oil on skin to suppress greasiness for a shine-free effect. A semi-matte finish is desirable for cushion make-up. 46

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5 ne on rol Microspheres such as silica (MSS-500), polymethyl methacrylate (BPA-500), and spherical composite materials like talc (and) ethylene/methacrylate copolymer (and) isopropyl titanium triisostearate (SPCAT-I2) are utilized for their soft focus effect in cushion make-ups. However, they also have the capacity to absorb skin oil throughout the day which helps to keep the color true and the finish from becoming oily. Some of the cushion foundations claim the use of transparent pore elastomers that trap oils such as excess sebum into its structure, minimizing greasiness and protecting skin by forming a smooth layer that conceals pores. We measured a series of materials in-vitro to observe their effect on preserving the finish from becoming oily or greasy. Five percent (5 %) of each powder was incorporated into a water-in-silicone emulsion base containing inorganic sunscreens similar to a cushion make-up. A film of each was cast upon a substrate that was coated with a small measured amount of synthetic sebum and dried completely prior to testing. Multiple measurements were performed with a tri-gloss meter and an average reading determined for each material. Many of these materials were able to reduce the gloss of the make-up film by absorbing the artificial sebum and by creating a more diffuse reflection overall. Silica, ethylene/methacrylate copolymer, nylon, and polymethyl methacrylate all scored well. Trade Name KOBOMICA L-24 ASO-I2 KAOLIN 2747 BPD-500 BPA-500 TR-1 MSS-500 SPCAT-I2 SILICA SHELLS INCI Name Mica Aluminum Starch Octenylsuccinate (and) Isopropyl Titanium Triisostearate Kaolin HDI/Trimethylol Hexyllactone Crosspolymer (and) Silica Polymethyl Methacrylate Nylon-6 Silica Talc (and) Ethylene/Methacrylate Copolymer (and) Isopropyl Titanium Triisostearate Silica a Trade and INCI Names for Shine Control and Soft Focus Materials tested Color measurements of a basic shade range offered in the U.S. for Cushion Make-up (Light, Medium, Medium Dark, and Dark) relative to the larger shade category of foundation make-ups. onal an a e an e Though the larger cosmetics brands can offer cushion foundation make-up in 10 to 20 or more shades, smaller cosmetic lines may limit the number of shades to 4-6 variations. The approach is similar to BB/CC creams which offer just a few shades. We measured a wide range of shades of foundation make-up available in the marketplace to see where a smaller line of 4 cushion foundation shades would fit with regards to LCH color space. The four shades favored skin tones that show a more yellow hue and are somewhat higher in chroma value (less black, less white). Though these shades are available in the U.S. market they tend to favor Asian skin tones. Although the cushion foundation is well accepted for its unique benefits, a limited shade selection as described can be an issue for Caucasian and Afro-American skin. Since cushion make-up is originally a Korean innovation the more limited shade lines will appeal to Asian women and may fit well enough into the color mapping to be worn by some other women as well, similar to BB creams. The lightest shade in the line mapped above does not completely capture the tone of Caucasian light skin consumers as it is generally darker and with more color. Asian and Hispanic skin tones match up better with this line of four shades. The cushion foundations tend to have medium coverage. However, it does depend upon the user and their overall touch with regards to application of the product. Some of the products have higher coverage than others. Titanium diox- 48

6 cushion foundation make-up personal care ide ranges from about 4 %-10 % and zinc oxide from 1 %-10 %. These inorganic sunscreen pigments are used in combination with each other in most of these foundation products and the total concentration is about 6.5 %-17.0 %. or la ons On pages 49 and 50 are examples of two cushioned makeups: a radiant blusher and a liquid foundation. Both formulas are water-in-silicone emulsions incorporating micronized pigments, inorganic sunscreens and iron oxides, as well as shine control and soft focus ingredients. ac a n Packaging for cushion make-up is very innovative. The sponge is made of urethane foam and set in the lower compartment of the compact and holds the reservoir of liquid make-up. The sponge is highly porous and can have up to 800,000 individual pores. The foam sponge helps to prevent the sedimentation of the lower viscosity formulation which can be less than 1000 cps. A polyurethane puff is placed in contact with the cushion to transfer the liquid foundation to the skin by patting or gently stamping. This is similar to the process one uses to create an ink stamp which is partially where the cushion make-up innovation originated. This type of puff has a higher capacity for holding water than synthetic latex and can give off a slight cooling effect depending upon the composition of the formulation. Some of the puffs are made with antimicrobial properties that inhibit growth of mold and bacteria. In general, these products are packaged with a refill unit of the cushion containing liquid make-up and a new applicator. The compact has a second compartment in the lid for the puff to be kept to prevent the foundation from prematurely drying out and to keep the foundation fresh. The compact is designed for refills to be added, which are sold to replace the old cushion with a new cushion, when the product expires after 12 months or as the cushion dries out. oncl s on The cushion concept has broadened its appeal from originally foundations, now to blushers, concealers, eyeshadows Kobo Cushioned Liquid Foundation KLF-105A Part Ingredients INCI Name Percent CSF-3100@20cSt Dimethicone TNP50T7-ATB C12-15 Alkyl Benzoate (And) Titanium Dioxide (And) Argania Spinosa Kernel Oil (And) Alumina (And) Methicone (And) Tocopheryl Acetate (And) Polyhydroxystearic Acid (And) Bisabolol FAS65UTB Titanium Dioxide (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone (And) Disteardimonium Hectorite (And) Tocopheryl Acetate CPF-3300@20cSt Phenyl Trimethicone FAS65YTB Iron Oxides (C.I ) (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone (And) Disteardimonium Hectorite (And) Tocopheryl Acetate 1.80 FAS65RTB Iron Oxides (C.I ) (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone (And) Disteardimonium Hectorite (And) Tocopheryl Acetate FAS65BTB Iron Oxides (C.I ) (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone 0.17 (And) Disteardimonium Hectorite (And) Tocopheryl Acetate Propyl Paraben Propylparaben 0.10 Deionized Water Water Butylene Glycol Butylene Glycol 2.00 Sodium Chloride Sodium Chloride Liposorb L-20 Polysorbate Methyl Paraben Methylparaben 0.15 Trisodium EDTA Trisodium EDTA 0.10 Allantoin Allantoin MSS-500W Silica 3.00 Total % Procedure: 1. Into a stainless steel beaker add the ingredients of Part 1 at room temperature. Mix with a Silverson homogenizer until the pigments and silicones/esters are fully dispersed and the color has developed. 2. Add the ingredients of Part 2 into a stainless steel beaker and mix with a Lightnin or similar mixer until the preservatives are in solution. 3. Add Part 2 to Part 1 using a Silverson homogenizer at rpms and mix until uniform. 4. Add Part 3 to the batch and continue to homogenize at rpms. 5. Convert to mixing with a side sweeping blade. Mix until uniform / sofwjournal 49

7 con ac and other complementary products. Though originally a Korean innovation, the technology is making its way to Europe and the U.S. Formulation relies upon prior BB/CC cream formulation technology as its basis, but with improvements such as higher sunscreen protection and more defined color and coverage. Its innovative packaging and conceptual marketing from Korea has spawned a new generation of products that enable consumers to complete their make-up application with fewer products and easier application. Edward Bartholomey Principal Research Scientist Stacey House Applications Lab Manager Catherine Mercado Applications Lab Chemist Julie Saintcatherine Applications Lab Manager (Kobo Products SAS) Kobo Products Inc. Tel: Shine control and soft focus are important to cushion foundation make-up. Ingredients such as silica, ethylene/methacrylate copolymer, nylon, and polymethyl methacrylate can deliver benefits to the skin to preserve the finish and create a soft glow through light diffusion. Shade selection is of great importance to the consumer. Cushion foundation lines that offer a wide variety of shades are likely to fit a higher percentage of skin types and tonal variations. However, more limited shade offerings in other cosmetic brands also have the potential to capture a fair share of the marketplace. Bibliography [1] Experts at Garnier, Huffington Post, BB Cream: The Next Big Thing In Beauty? (2012) [2] Kanokpom Chanasongkram, Bangkok Post, Cushion the Beauty (2015) [3] Cheryl Wischover, Fashionista, The Difference Between BB, CC and DD Creams (2015) [4] Dow Corning Corporation, A Guide To Formulating With Silicones, Dow Corning 3225C Formulation Aid (1984) [5] Yun Shao, Pascal Delrieu, Edward Bartholomey, David Schlossman, Practical Tools for Boosting Sunscreen Efficacy, Sunscreen Symposium (September 2015) Kobo Cushioned Radiant Blusher KBL-020 Part Ingredients INCI Name Percent 1 CSF-3100@20cSt Dimethicone CM3K40T4 Cyclopentasiloxane (And) Titanium Dioxide (And) PEG-10 Dimethicone (And) Alumina (And) Methicone CSF-3100@350cSt Dimethicone CPF-3300@20cSt Phenyl Trimethicone 5.00 CSS-7300 Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone 4.00 CXG-1103 FAS65UTB FAS65RTB Cyclopentasiloxane (And) Cyclohexasiloxane (And) Dimethicone/Vinyl Dimethicone Crosspolymer Dimethicone Titanium Dioxide (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone (And) Disteardimonium Hectorite (And) Tocopheryl Acetate Iron Oxides (C.I ) (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Isopropyl Titanium Triisostearate (And) Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone (And) Disteardimonium Hectorite (And) Tocopheryl Acetate FAS6050R6SI Red 6 Lake (And) Cyclopentasiloxane (And) PEG/PPG-18/18 Dimethicone (And) Triethoxycaprylylsilane 0.20 Propyl Paraben Propylparaben 0.10 Deionized Water Water Butylene Glycol Butylene Glycol Sodium Chloride Sodium Chloride 0.65 Liposorb L-20 Polysorbate Methyl Paraben Methylparaben 0.10 Trisodium EDTA Trisodium EDTA TR-1 Nylon KTZ COLORSET RedGold Titanium Dioxide (And) Mica (And) Carmine 5.00 Total % Procedure: 1. Into a stainless steel beaker add the ingredients of Part 1 at room temperature. Mix with a Silverson homogenizer until the pigments and silicones are fully dispersed and the color has developed. 2. Add the ingredients of Part 2 into a stainless steel beaker and mix with a Lightnin or similar mixer until the preservatives are in solution. 3. Add Part 2 to Part 1 using a Silverson homogenizer at 3500 rpms and mix until uniform. 4. Add Part 3 to the batch and continue to homogenize at 3500 rpms. 5. Convert to mixing with a side sweeping blade and add Part 4. Mix until uniform