Dove Communication Audit. In 1957, Unilever, a multinational consumer goods corporation started a new business
|
|
- Stephanie Casey
- 6 years ago
- Views:
Transcription
1 In 1957, Unilever, a multinational consumer goods corporation started a new business venture in the luxury personal care marketplace. The company began to distribute the Dove Beauty Bar, a revolutionary new product that was marketed as not just a soap but a "moisturizing bar", used to cleanse and hydrate the skin. The product was initially placed on shelves in local supermarkets and drugstores across the United Kingdom. Two decades after its initial introduction, Dove took on a wider audience by expanding its brand internationally. By 1996, Dove was sold in over 80 countries as a sensitive skin cleanser. Now, as the world's leading brand in luxury personal care products, Dove has expanded its product line offerings to include body wash, shampoo, conditioner, deodorant and styling products for both women and men (Unilever). Dove's website states their products mission statement as "Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care. Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself" (Dove). When determining this product line's course of action, Dove chose to take on a philanthropic message and became an organization dedicated to empowering women through increasing self-acceptance. With this message, Dove took on the goal of empowering women to feel beautiful from the inside out. In 2004, the company launched a study to measure women's attitudes and perceptions of outward beauty. The findings determined "that only 2 % (sic) of women around the world would describe themselves as beautiful" (Unilever). Using these findings, Dove started "The Campaign for Real Beauty". This campaign demonstrated the use of natural beauty and promoted the idea that beauty should be
2 1 defined by each person as an individual rather than mandated by societal generalities. The positive response to this campaign resulted in further development of the initial ideas. The campaign was renamed to "the Dove Movement for Self-Esteem" (Unilever). Dove states that in promoting this movement they have helped nearly 9 million girls change their view on self-image "and set a global goal of reaching 15 million girls by 2015" (Dove). In response, Dove set a much smaller goal, as a stepping stone, of creating a marketable brand of beauty soap that is affordable to many different types of people. By using "natural" models, the brand ambassadors became more relatable to the clientele. Many consumers can visualize themselves as the models used in the advertisements because Dove chose to use models to portray everyday individuals, such as students, moms, and even co-workers. The effectiveness of these campaigns is proven by the dramatic increase in sales between 2004 and By 2010, nearly 50% of homes in the United States had at least one woman consistently using Dove products (Dove). Dove used many different advertising methods in order to promote their products goals. One strategy Dove used in their advertisements was to highlight the underlying pathos of the brand. Similarly stated above, Dove employs everyday individuals to model for their advertisements. This allows people to conclude that because they are "everyday individuals", just like the company's models, that this product will help them as well. Additionally, Dove uses many mediums to advertise their product. TV branding on shows, commercial ads, and billboards are all used to promote Dove as a whole. The most well-known advertisement used by Dove features a minute long short film showing the transformation of a model used in one of their billboards, done through time-lapsed photo editing. This allowed individuals to understand that even the people accepted as the "most beautiful" were not as idealistic as they were
3 2 portrayed. Additionally, one of the most successful strategies Dove employed proved to be the "renaming" of a seemingly simple item. By addressing the product as a moisturizing or beauty bar, rather than a cleanser or a soap, the company instantly differentiated itself from the competition and created a new category for its product. Through the use of different tactical choices, Dove has been able to maintain its place as one of the leading brands in the personal care product industry. Though the brand has successfully claimed the number one product spot among women, there are many groups not influenced by the Dove Beauty Bar campaign. Research shows the primary advertisement strategy does not appeal to men, babies, or allergen free homes. For example, when entering the brand page on Unilever.com, the mission changes to state "Dove is rooted in listening to women." By using this wording, the company is immediately targeting their outreach to females over the age of 18. This puts Dove in jeopardy of losing some of its possible clientele. In turn people look at other brands such as Aveeno and Johnsons & Johnsons due to their promotion of gender and age neutral products. A strong suggestion would be to place an emphasis on the connection between Dove beauty bars and Axe Body Spray. Because these companies are both owned by Unilever and appeal to a wide variety of people, placing the two together in an advertisement would allow for a stronger outreach. Another strategy that would allow for a stronger outreach to clients would be the creation of age friendly products. Similar to Johnson & Johnson, Dove would benefit from the creation of a "KIDS" line. This would include creating items such as detangler and "tear-free" hair care products to market into family homes. Another suggestion would be to emulate products created by Neutrogena, another competitor. By creating a beauty bar that treated acne the company
4 3 would have a stronger appeal to the teenage market. This could be easily achieved by partnering with an acne treatment product, such as proactive or X-Out. The two brands would be able to create a formula, or a "super brand", of moisturizing, cleansing acne remover. In return, the brands would build a connection and be strongly associated one with the other, shortening the gap in un-reached market.
5 4 Work Cited Dove. (2016, June 22). Dove USA. Retrieved September 8, 2016, from Dove, Unilever (2016). Dove. Retrieved September 8, 2016, from Unilever Consumer Goods Corp.,
Herbal Essences Strategic Message Planner. By Sara Prendergast
Herbal Essences Strategic Message Planner By Sara Prendergast Table of Contents 1. Product Summary.3 2. Target Audience. 4 3. Product Benefits.5 4. Current Brand Image 5 5. Ideal Brand Image......6 6.
More informationTHE BOLTON GROUP BRAND PORTFOLIO
( ) Company Profile 2 Rogé Cavaillès is the historic and leading French hygiene and body care brand in pharmacies, renowned for over 90 years for the expertise, reliability and quality of its cleansing
More informationStrategic Message Planner: Kendra Scott Jewelry
1) Advertising Goal Strategic Message Planner: Kendra Scott Jewelry Bayli Greer To develop and deliver an effective campaign that introduces the brand itself, by gaining customers that not only wear the
More informationGlossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life.
identity Glossier is an up-and-coming makeup and skincare brand that celebrates real girls, in real life. RATIONALE Glossier built its lines based on input collected from cool girls around the world to
More informationSTUDENT ESSAYS ANALYSIS
Fashion Essay By Caitlin Barbieri 2ND PLACE ANALYSIS Characters: Kevin Almond: Currently Kevin works at the University of Huddersfield as the Head of the Department for Fashion and Textiles. Kaitlin A.
More informationStiefel Canada. Inc. The Leader in Canadian Dermatology. Talking with Richard MacKay, President, Stiefel Canada Inc.
Stiefel Canada Inc. The Leader in Canadian Dermatology Talking with Richard MacKay, President, Stiefel Canada Inc. Please review your career path leading to your present position as President of Stiefel
More informationADVANCED DIPLOMA OF BUSINESS BSB60215
ADVANCED DIPLOMA OF BUSINESS BSB60215 BSBADV602 Develop an Advertising Campaign A Johnson & Johnson case study The effectiveness of an advertising campaign Introduction Johnson & Johnson (J&J) is well
More informationFACIAL SKIN CARE PRODUCT CATEGORY REPORT. Category Overview
PRODUCT CATEGORY REPORT FACIAL SKIN CARE Category Overview How much do we value the quality of our skin? Apparently, quite a lot. Skin care is one of the fastest-growing and lucrative categories within
More informationIntroduction 2. Mission of Statement Organizational Resources & Opportunities.. 4. Analysis of the Environment SWOT Analysis.
Table of Contents Introduction 2 10 12 13 14 Mission of Statement... 3 Organizational Resources & Opportunities.. 4 Analysis of the Environment... 5 SWOT Analysis. 6 Organizational and Marketing Objectives.
More informationMEDIA ANALYSIS ESSAY #2 Chevalier 1
MEDIA ANALYSIS ESSAY #2 Chevalier 1 Coco Mademoiselle An Analysis of Chanel Advertising in Cosmopolitan Magazine Introduction to Journalism and Mass Communications Professor Christopher Wells April 14,
More informationFACTS & NUMBERS 2016
FACTS & NUMBERS 2016 STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with growth in footwear exports Exports have
More informationSTATISTICAL ANALYSIS 2015
FACTS & NUMBERS STATISTICAL ANALYSIS 2015 Portugal exported 79 million pairs of shoes, valued at 1 865 million euros. 2015 was the sixth consecutive year with footwea exports growth Exports grew by 1.1%
More informationFor the most delicate days of life
For the most delicate days of life 2 0 1 8 J O H N S O N S H O S P I T A L C A T A L O G When you choose our gentle products, you re also choosing a gentler world. formulas are even gentler for baby &
More informationThe Pitch FRAMES THE ARTIST IN YOU
The Pitch Portrait is an entirely handmade in Italy, design-savvy eyewear brand that characterizes itself for its extreme attention to details and a product family-feel design that strongly differentiates
More informationHairdreams Celebrates 25 Years of MicroLines: THE #1 HAIR THICKENING SYSTEM IS BETTER THAN EVER!
Press information 2018 /TP Graz, March 2018 Hairdreams Celebrates 25 Years of MicroLines: THE #1 HAIR THICKENING SYSTEM IS BETTER THAN EVER! GRAZ, March 2018: Hairdreams set the benchmark in the industry
More informationCosmetic product claims
Cosmetic product claims Regulatory framework and the common criteria Manuela Coroama Cosmetics Europe Contents 1. Introduction 2. The EU regulatory framework for cosmetic product claims 3. The scope of
More informationTURKISH COSMETICS MARKET
TURKISH COSMETICS MARKET Global cosmetics market size is estimated to be 300 Billion Euros whereas Turkey cosmetics market size is around 5.5 Billion Euros. Researches state that even during the periods
More informationOur Brands Are Part of the Daily Lives of One Million Consumers
W W W.T O D AY S C O N C E P T S. C O M BRANDS THAT RESONATE BRANDS THAT ARE WOVEN INTO THE TECHNOCULTURE Our Brands Are Part of the Daily Lives of One Million Consumers Today s Concepts creates and brings
More informationInnovative and creative display stands that bring brands to life at events and shows worldwide.
Innovative and creative display stands that bring brands to life at events and shows worldwide. About Us We successfully deliver bespoke corporate conferencing and event solutions with maximum impact and
More informationGlobal brand launches in the Middle East!
MEDIA INFORMATION 2010/2011 CYN MAG YEL BLK Global brand launches in the Middle East! PMS 285 PMS rubine red PMS 803 Middle East The Brand Get Into Shape Award-winning SHAPE magazine is the world s largest
More informationFor the most delicate days of life
For the most delicate days of life 2 0 1 8 J O H N S O N S H O S P I T A L C A T A L O G When you choose our gentle products, you re also choosing a gentler world. formulas are even gentler for baby &
More informationBieber Fever. appeals of rhetoric creating a strong influential impact to persuade teens fighting acne
Renaud 1 Beau Renaud ENG102 Valerie Fazel October 1 2010 Bieber Fever! The new Proactiv commercial found on television moves through the four appeals of rhetoric creating a strong influential impact to
More information501 WAYS TO ROLL OUT THE
REGARDLESS OF BUDGET AND TIME CONSTRAINTS, EVERY BUSINESS CAN DELIVER RED CARPET SERVICE Whatever your job, providing an outstanding experience for your customers is critical to the survival of your organization.
More informationnotable celebrities, Zara customers truly hold high opinions of the brand. Overall, Zara seeks to satisfy its consumers by way of providing top- of- t
Zara: Advertising Strategy Evaluation and Development Currently one of the largest retailers in the world, Zara is a fast- fashion retailer that provides moderately priced, yet exceedingly chic and luxurious
More informationCase study example Footloose
Case study example Footloose Footloose Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
More informationBRAND INTRODUCTION. Nature brand for Teenager Skin. TOUCH of Teen s Emotion. Expression of teen s personality
BRAND INTRODUCTION Nature brand for Teenager Skin TOUCH of Teen s Emotion Expression of teen s personality The Concerns of Teenagers about their Skin What are the problems and concerns that teenagers,
More informationShea Moisture specializes in
Symone Austin : Shea Moisture specializes in hair products for kinky, curly and coily hair textures. The company was started in 1912 in Sierra Leone by a woman named Sofi Tucker. She made a living by making
More informationTHE WANNABE BCBG GIRL
THE WANNABE BCBG GIRL PERSONIFYING BCBG MAX AZRIA BAT-EL MILLER The Wannabe BCBG Girl 2 Table of contents Executive Summary 3 Introductory Statement 4 Research 5 BCBG Background Industry Background Market
More informationMK Group LTD. 19, flat 2, Triq il-fuxa San Gwann SGN1308 Malta Tel: (+356) Fax: (+356)
MK Group LTD 19, flat 2, Triq il-fuxa San Gwann SGN1308 Malta Tel: (+356) 21 376 275 Fax: (+356) 21 378 359 www.mkgroupmed.com Albus was founded in 1871 as the first soap company, which later developed
More informationAscribed Beauty: A Content Analysis of People Magazine
Ascribed Beauty: A Content Analysis of People Magazine 1 Ascribed Beauty: A Content Analysis of People Magazine Courtlynn Noack Sociology 4309 Abstract Throughout American history, men and women have gathered
More informationWork situation: Just graduated from Salon Educators Dubai, seeking for a hairdresser job opportunity.
Curriculum Vitae First name: Jennifer Surname: Humbert Date of Birth: May 31, 1987 Age: 27 Nationality: French Languages: English, French. Status: Single Residency: Dubai, UAE. Work situation: Just graduated
More informationINDUSTRIA COSMÉTICA KENT INCOKENSA
INDUSTRIA COSMÉTICA KENT INCOKENSA CATALOGUE 2017 INDUSTRIA COSMÉTICA KENT S.A. CATALOGUE TM & 2017 INDUSTRIA COSMÉTICA KENT S.A. ALL RIGHTS RESERVED. PROPRIETARY INFORMATION OF INDUSTRIA COSMÉTICA KENT
More informationThe Denim Industry. When shopping for jeans, individuals have different preferences and needs. Regardless of
Victoria Malkin Junior, Class of 20 I 0 HOD 2720: Advanced Organizational Theory Fall 2008 The Denim Industry When shopping for jeans, individuals have different preferences and needs. Regardless of style
More informationThe promise of the perfect skin
Maria Ramirez Professor Jodi Simmons English 100B May 8, 2015! The promise of the perfect skin One of the many common Ads in our society today seem to be about how we can make our physical appearance better.
More informationStrong consumer connect is the essence of brand value.
BRAND VALUE Strong consumer connect is the essence of brand value. WHEN CONSUMERS SPEAKING DIFFERENT LANGUAGES, LIVING IN DIFFERENT TIME ZONES, WITH DISTINCT CULTURES REMEMBER ABOUT YOUR BRAND AND THE
More informationBefore & After Real People, Real Results
Before & After Real People, Real Results The Challenge of Acne The Challenge of Acne Acne and blemishes can strike at any age. Whether you re 16 or 36, you know that acne can be stubborn and blemishes
More informationCan i use differin with proactiv
Can i use differin with proactiv Search 13-8-2008 so far differin made my or should i use proactiv to fight acne like ive it like they do with other acne treatment cause it can lead to. 17-4-2011 I have
More informationMillions of workers don't have ready access to any hand cleaning facilities
Sycamore UK Ltd is the UK market leading industrial wipes specialist we research, develop, manufacture and distribute a dermatologically tested range of specialist cleaning wipes worldwide under our hugely
More informationhair today what s happening in hair care?
hair today what s happening in hair care? Educational Seminar October 19, 2017 trendincite agenda Hair Care consumer behavior numbers at a glance Trends food grade au naturel vegan recycled packaging anti-pollution
More informationTHE WORLD IN MEDIA KIT 2017
THE WORLD IN MEDIA KIT 2017 TheAmbitionista.com is about re-imagining what it means to be a smart, savvy and stylish woman working her way to the top. Yes, it is a fashion, beauty and lifestyle blog, but
More informationTURNING IDEAS INTO ACTION:
#PRESSFORPROGRESS International Women s Day March 8, 2018 TURNING IDEAS INTO ACTION: Easy ways to fundraise for #IWD2018 The World Economic Forum's 2017 Global Gender Gap Report findings tell us that gender
More informationDate WC WC 3.04 Rexona Invisible Dry Pure for women 250mL Rexona Invisible Dry Ice Fresh for men 250mL
BRIEFING DOCUMENT PRODUCT Client Campaign Unilever 69108 Rexona Invisible POS Date WC 27.03 WC 3.04 Product Sample Stock Out of Stock Rexona Invisible Dry Pure for women 250mL Rexona Invisible Dry Ice
More informationComing Attractions. You have an awesome responsibility.
Chapter One Coming Attractions You have an awesome responsibility. If you picked up this book, chances are you are in some way responsible for ensuring that your customers have an extraordinary experience.
More informationOur Brands Are Part of the Daily Lives of One Million Consumers
W W W.T O D AY S C O N C E P T S. C O M BRANDS THAT RESONATE BRANDS THAT ARE WOVEN INTO THE TECHNOCULTURE Our Brands Are Part of the Daily Lives of One Million Consumers Today s Concepts creates and brings
More informationSince 1988 UNVEILING BEAUTY THROUGH SCIENCE
Since 1988 SCIENCE OF BEAUTY Our Korean- American Heritage and Exclusivity DermAesthetics Beverly Hills is a professional prestige, USA-born skincare brand recommended by the most selective Aestheticians
More informationProduct Solutions. from the makers of
Product Solutions from the makers of For more than 118 years, Vi-Jon s success has revolved around a commitment to quality products and outstanding service. Hand Care Solutions A full range of gel instant
More informationABOUT LAUREN PARTNERSHIPS AS SEEN ON VIDEOS SOCIAL STATS OPPORTUNITIES CONTACT 2017 MEDIA KIT
2017 MEDIA KIT ABOUT LAUREN PARTNERSHIPS AS SEEN ON VIDEOS SOCIAL STATS OPPORTUNITIES CONTACT About Lauren Lauren Messiah is a Los Angeles based personal stylist, speaker, educator, and style expert. Lauren
More informationWE RE THE FULL PACKAGE.
HOW DATE BOUT a Label PR is an award-winning specialist fashion, beauty and lifestyle consultancy powered by a dynamic and passionate team who possess unrivalled expertise in style and celebrity culture.
More informationSPECIFICITIES OF PRODUCTS TARGET MARKET
INSIGHT Lionnet Couture Co Ltd (Lionnet Couture) is a company incorporated in Mauritius on the 20th May 2016 and is involved in the design and manufacture of clothing. Its main product line includes Haute
More informationEstablished in 1939, Boggi opened its first direct store in Milan in Boggi Milano is a leading menswear retailer inspired by Italian lifestyle.
BRAND PROFILE Established in 1939, Boggi opened its first direct store in Milan in 1964. Boggi Milano is a leading menswear retailer inspired by Italian lifestyle. It plans and designs contemporary men
More informationCelebrates. Sustainability Steel Achieves a New Record in Europe. Innovation Beauty Drink A Winner CAN & AEROSOL NEWS. Issue
CAN Ardagh Group Celebrates Awards Bonanza at 02.06.11 Interpack Continued over page... brought to you by Innovation Beauty Drink A Winner Sustainability Steel Achieves a New Record in Europe Ardagh Group
More informationCase Study Example: Footloose
Case Study Example: Footloose Footloose: Introduction Duraflex is a German footwear company with annual men s footwear sales of approximately 1.0 billion Euro( ). They have always relied on the boot market
More informationPersonal Care Product Questionnaire
Personal Care Product Questionnaire Instructions: Please use the enclosed pen or any DARK BLUE OR BLACK BALLPOINT PEN to fill out this form. Mark only one answer for each question unless otherwise indicated.
More informationAMERICAN P R I V A T E L A B E L. High Performance Control Brands. Innovation Quality Value
AMERICAN P R I V A T E L A B E L High Performance Control Brands Innovation Quality Value Experience About Us American Private Label was founded by industry leader David Pollock. Throughout the years,
More informationUNIONMADE BUSINESS PLAN
UNIONMADE BUSINESS PLAN WHO WE ARE WHAT WE DO Unionmade is a Men s and Women s retailer based in San Francisco. We were established in 2009 with the idea of taking long forgotten classic American brands,
More informationCareers and Income Opportunities
Careers and Income Opportunities http://www.fashion-schools.org/fashion-designer.htm Fashion Designer Fashion designers conceptualize and create new clothing and accessory designs. They analyze fashion
More informationStudy of category segmentation of Hair Care Products in India: An Overview
Study of category segmentation of Hair Care Products in India: An Overview Archana Lahoti Assistant Professor Suryadatta Group of Institutes lahoti_archana2006@yahoo.com Abstract The hair care market is
More informationbusinesses with over 20, 30 or 40 years market experience, and yet we can say that we are present in more markets than they are, and in record time.
REPORT Laureano Turienzo CEO We have plenty to celebrate. 2015 was the year we started making international sales. The first phase of our expansion plan started with the Incosmetics Barcelona exhibition,
More informationForever 21 owns and operates many different stores around the world in the United States, Canada, Ireland, Austria, Singapore, I ndonesia,malaysia,
Carrie Kotalik Forever 21 owns and operates many different stores around the world in the United States, Canada, Ireland, Austria, Singapore, I ndonesia,malaysia, United Arab Emirates, Jordan, Oman, Kuwait,
More informationTHE SELENA GOMEZ PARTNERSHIP
1 THE SELENA GOMEZ PARTNERSHIP One of our key strategies for this year is to engage with the broader market across the globe. We are all very excited about our strategic partnership with Selena Gomez,
More informationCreating An Herbal Bodycare Business (Making A Living Naturally) By Sandy Maine READ ONLINE
Creating An Herbal Bodycare Business (Making A Living Naturally) By Sandy Maine READ ONLINE How to make a natural lotion We also understand the costs associated with starting a business so we do not have
More informationScent-Free Products List
Many scent-free products are available at your local supermarket and pharmacy. Others are available in specialty stores and do tend to be a bit more pricey. However, many of the specialty items are of
More informationRUSSIA: The Jewel of the European Personal Care Market
RUSSIA: The Jewel of the European Personal Care Market A presentation at: September 17, 2009 www.klinegroup.com 2009 Kline & Company Agenda About Kline Global Market Overview Russian Cosmetics & Toiletries
More informationApril 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee
April 18th 2012 ADV 3300: Media Planning Instructor: Hyung-Seok Lee SITUATIONAL ANALYSIS Company & Industry Industry global sales: $330 billion in 2008. CoverGirl was founded in 1958 by the Noxzema Chemical
More informationMEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST
BRAND KIT 2017 MEDIA PERSONALITY TV HOST CREATIVE DIRECTOR BRAND AMBASSADOR PHILANTHROPIST ABOUT An internationally recognized media personality, public speaker, style authority and creative director,
More informationWelcome to Looks Forever
Welcome to Looks Forever From times immemorial humans have been obsessed with beauty. The times we live in, place a stronger emphasis on the way we look, our presence. Evolving from our granni e advices
More informationRunning Head: Hair Removal Products 1. Hair Removal Products: Nad s. Marsha Lackey. University of Central Oklahoma
Running Head: Hair Removal Products 1 Hair Removal Products: Nad s Marsha Lackey University of Central Oklahoma Hair Removal Products 2 Introduction The topic of hair removal is very popular in today s
More informationThe new luxury in beauty
The new luxury in beauty Market overview Giovanni Battista Vacchi, Partner EY - Parthenon March 2018 The better the question. The better the answer. The better the world works. Agenda Luxury beauty industry
More informationBrand positioning. Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang
Brand positioning Julia Borrebaeck Karolina Sadlowska Vien Yeung Lisa Yang Beat your yesterday We run the world Witness the Greatness Competitive Landscape Multi-discipline: Nike, Under Armour Athleisure:
More informationCHEMICAL PEELS: UNDERSTANDING THE BASICS* SANITAS PRODUCT KNOWLEDGE TRAINING. Amy Roberts, LE, Director of Education - Sanitas Skincare
November 2017 11/6 CHEMICAL PEELS: UNDERSTANDING THE BASICS* 10:00 AM - 3:00 PM 11/7 SANITAS PRODUCT Amy Roberts, LE, Director of Education - Sanitas Skincare 10:00 AM - 3:00 PM 11/9 OPEN STUDENT DAY:
More informationAn introduction to our most important customer the S.M.A.R.T. girl!!
getting to know the S.M.A.R.T. girl An introduction to our most important customer the S.M.A.R.T. girl The S.M.A.R.T. girl is our filter for all decisions, so it is very important that every associate
More informationMaking a lasting impression
Making a lasting impression Textilintrycket i Borås AB is the first Swedish company to be certified in accordance with OEKO-TEX Standard 1000 Textilintrycket i Borås AB focus on textile printing and was
More informationTextes et photos mis librement à disposition des médias pour diffusion journalistique
Textes et photos mis librement à disposition des médias pour diffusion journalistique L ORÉAL TAKES THE NATURALNESS ROUTE These developments form part of a fundamental shift to a more natural approach
More informationHenkel in North America
At a glance 2018 Approximately 9,000 employees Around $6 billion in sales Around 70 facilities Region includes: USA including Puerto Rico Canada Major brands: Main Locations: Rocky Hill, CT Stamford, CT
More informationwoven together Brand Ambassador Program
NALA woven together Brand Ambassador Program About Nala Fighting Poverty Nala is a program of Faith that Works that combats poverty and oppression by teaching women to sew and paying them a fair wage for
More informationSanitas Skincare Webinars January 2019
January 2019 Today s skincare consumers are selective, informed and possess a strong knowledge of ingredients and formula benefits. No longer a one-size-fits-all product world, purchasers of skincare (especially
More informationSUGI INTERNATIONAL. Headquartered in Hong Kong, Sugi International Ltd is a leading player in the footwear industry. CONTENTS
COMPANY PROFILE COMPANY PROFILE SUGI INTERNATIONAL Headquartered in Hong Kong, Sugi International Ltd is a leading player in the footwear industry. The Italian brothers Matteo and Massimo Sinigaglia founded
More informationConscious Actions Highlights 2015
WELCOME Conscious Actions Highlights 2015 We think H&M s approach, which seeks to improve the lives of workers and their children across a comprehensive range of issues involving the supply chain and beyond,
More informationAs the digital age collides with BEAUTY DEVICES IMPACT POINTS
BEAUTY DEVICES BY SARA MASON IMPACT POINTS n A perfect combination of technology and DIY, beauty devices are hitting a sweet spot for a variety of consumers. n In order for a user to be completely satisfi
More informationTHE EVERYTHING DOCUMENT ALL YOU NEED FOR THE AWARDS ENRTY
THE EVERYTHING DOCUMENT ALL YOU NEED FOR THE AWARDS ENRTY THE AWARDS To celebrate the achievement of industry excellence amongst the creative talent across the diverse genres of makeup artistry THE COLLECTION
More informationTease Thin Hair for Best Performance in Your 30 s, 40 s, 50 s and 60 s
Tease Thin Hair for Best Performance in Your 30 s, 40 s, 50 s and 60 s To love your hair you have to know it the way it is today, not when you were in college. For instance, women in their 40 s may complain
More informationUP By: Jawbone. Innovation Today for a Healthier Tomorrow. April 26, Term Project: Marketing Spring Semester 2012
UP By: Jawbone Innovation Today for a Healthier Tomorrow April 26, 2012 Term Project: Marketing 406-10 Spring Semester 2012 Walter E. Heller College of Business Administration Roosevelt University Professor:
More informationMISSION STATEMENT. Kitchens! our. Boston Home the region s top architects, designers, showrooms, and more. home & property
home & property 75 award winners inside best of Boston Home the region s top architects, designers, showrooms, and more MISSION STATEMENT Boston magazine now brings you an integrated source for home and
More informationRepublic of Turkey Ministry of Economy,
Republic of Turkey Ministry of Economy, 2012 0 COSMETICS AND PERSONAL CARE PRODUCTS INDUSTRY Parallel with the increase in living standards, the wish to keep a young and attractive appearance, the increasing
More informationREVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS
REVITALISING HAIR CARE: EXPLORING FUTURE GROWTH PROSPECTS IN-COSMETICS 2014 ORU MOHIUDDIN SENIOR BEAUTY AND PERSONAL CARE ANALYST #Incos14 @Euromonitor @incosmetics REVIEW OF THE INDUSTRY BRAZIL: KEY OPPORTUNITY
More informationSMART FASHION EXPLORING HOW TRADITIONAL FASHION PLAYERS CAN ADOPT WINNING PARTS OF THE FAST FASHION MODEL WITHOUT THE FAST
SMART FASHION EXPLORING HOW TRADITIONAL FASHION PLAYERS CAN ADOPT WINNING PARTS OF THE FAST FASHION MODEL WITHOUT THE FAST Fast fashion has revolutionized apparel by delivering new, highly fashionable
More informationNCV ANNUAL REPORT The Dutch cosmetics market in 2016
NCV ANNUAL REPORT 2016 The Dutch cosmetics market in 2016 The diversity of cosmetics sales channels has increased significantly in recent years. The consumer has more and more opportunities to buy cosmetics.
More informationTotal no. of Cosmetics product categories available for Training: 15. Number of Categories you selected for training: 3
Training Program To Prepare PRODUCT CATEGORY TRAINING DESCRIPTION OF THE TRAINING category means different products from one category e.g. all types of Shampoos, this means training of different/all types
More informationPROVITAL. We are experts in cosmetics. Since 1979, we research and produce active ingredients for cosmetics. Storytelling extracts.
SUSTAINABLE BEAUTY PROVITAL We are experts in cosmetics Since 1979, we research and produce active ingredients for cosmetics. Storytelling extracts Moving ideas Cosmetic Market Trends Cosmetic Applications
More informationApplying & Enrolling Date/s: Mutually agreed date or Minimum 2 days before start date.
Training Program To Prepare PRODUCT CATEGORY TRAINING DESCRIPTION OF THE TRAINING Product category means different products from one category e.g. all types of Shampoos, this means training of different/all
More informationCOMMERCIALIZING THE HACKING OF NATURE. The Journey of a Plant-Derived Biproduct into the Beauty Industry.
COMMERCIALIZING THE HACKING OF NATURE The Journey of a Plant-Derived Biproduct into the Beauty Industry. INTRODUCTION As consumers pursue a more sustainable and ecologically sound lifestyle, the beauty
More informationProducts offered: Services offered: Formal dresses Tuxedos Accessories
Products offered: Formal dresses Tuxedos Accessories Jewelry, clutches, hair accessories, Spanx Services offered: Affiliation with 3 different dry cleaners Personal assistance Tailor for Tuxedos Weddings
More informationPROUDLY DESIGNED & MADE IN BARCELONA
PROUDLY DESIGNED & MADE IN BARCELONA About us ES Collection was founded in 2006 in Barcelona, dedicating itself to the design, manufacturing and sale of men s swimwear. Months after first opening, and
More informationANNEXURE. Copy of Questionnaire. Bibliograpliy. BBMianat^MiriiCT
ANNEXURE A Copy of Questionnaire B Bibliograpliy BBMianat^MiriiCT A. Copy of Questionnaire A Research On "CONSUMER BEHAVIOR TOWARDS AYURVEDIC COSMETICS" IN CHIKMAGALUR DISTRICT A CASE STUDY OF HIMALAYA
More informationProfessional. Products. L Oréal Professionnel. Kérastase. Redken. Matrix L ORÉAL
24 Professional Products L Oréal Professionnel Kérastase Redken Matrix L ORÉAL Annual Report 2003 25 The new KÉRASTASE Institute in France, symbolising the brand s professional luxury positioning. Consolidated
More informationCASE STUDY. Staples: Recycled Denim Products. A Marc Howard Project
CASE STUDY Staples: Recycled Denim Products A Marc Howard Project CLIENT PROFILE Staples is the world s largest office products company and second largest Internet retailer. For 30 years, Staples has served
More informationApril 9, Tadashi Yanai FAST RETAILING CO., LTD. President, Chairman & CEO
April 9, 2009 Tadashi Yanai FAST RETAILING CO., LTD. President, Chairman & CEO 1 Consolidated results Yr to Aug 09 Net sales 357.4bln (+13.0% y/y) Operating income 69.8bln(+28.7% y/y) Net Sales Billions
More informationEnglish. Address: Exorex Skincare Centre St Thornhill, Ontario Canada L4J 3M8. Telephone: Fax:
English Address: Exorex Skincare 158-1136 Centre St Thornhill, Ontario Canada L4J 3M8 Telephone: +1-888-551-6400 Fax: +1-905-856-9144 Website: www.exorexskincare.com Email: helpdesk@exorexskincare.com
More informationULTIMATE WEIGHT MANAGEMENT & WHOLE BODY SKIN WELLNESS. With Advanced IR Steam Infusion Four (4) Programs: WEIGHT MANAGEMENT
ULTIMATE WEIGHT MANAGEMENT & WHOLE BODY SKIN WELLNESS With Advanced IR Steam Infusion Four (4) Programs: HYDRATE Moisturizing Nourishment CLEANSE Energizing Aquafoliation WEIGHT MANAGEMENT Enhance Weight
More informationSephora Body Care Centers Marketing Plan 2011
Sephora Body Care Centers Marketing Plan 2011 Table of Contents Part One : STRATEGIC PLANNING 1. Analysis of the Current Situation 2. Achievable Marketing Objectives Part Two : ACTION PLAN 3. Yearly Action
More information