Beauty and Personal Care in Russia

Transcription

1 Beauty and Personal Care in Russia Customer Service Hotline: Page 1 of 22

2 一 调研说明中商情报网全新发布的 Beauty and Personal Care in Russia 主要依据国家统计局 国家发改委 商务部 中国海关 国务院发展研究中心 行业协会 工商 税务 海关 国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量资料, 结合深入的市场调研资料, 由中商情报网的资深专家和研究人员的分析 首先, 报告对本行业的特征及国内外市场环境进行描述, 其次, 对本行业的上下游产业链, 市场供需状况及竞争格局等进行了细致的详尽剖析, 接着报告中列出数家该行业的重点企业, 并分析相关经营财务数据 最后, 对该行业未来的发展前景, 投资风险及投资策略给出科学的建议 本报告是行业生产 贸易 经销等企业在激烈的市场竞争中洞察市场先机, 根据市场需求及时调整经营策略, 为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据 报告名称 Beauty and Personal Care in Russia 出版日期 Jun 2011 报告格式 PDF 电子版或纸介版 交付方式 发送或 EMS 快递 中文价格 印刷版 0 元 电子版 0 元 中文印刷版 + 电子版 0 元 订购热线 二 报告目录 About this report : This market report provides market trend and market growth analysis of the Beauty and Personal Care industry in Russia. With this market report, you ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and proj ections. The Beauty and Personal Care in Russia market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Customer Service Hotline: Page 2 of 22

3 Five year forecasts of market trends and market growth Robust and transparent market research methodology, conducted in-country Our market research reports answer questions such as: What is the market size of Beauty and Personal Care in Russia? What are the major brands in Russia? How are sales of mass versus premium beauty products evolving? What are the key shifts in retail channel distribution? Why buy this report? Gain competitive intelligence about market leaders Track key industry trends, opportunities and threats Inform your marketing, brand, strategy and market development, sales and supply functions Each report is delivered with the following components: Report: PDF and Word Market statistics: Excel workbook Sample Analysis EXECUTIVE SUMMARY Healthy value growth on post-recessionary market The Russian beauty and personal care market experienced healthy growth during Owing to incre ase of the consumer confidence and rising disposable incomes, the market enjoyed close to doubledigit growth in Due to the summer heat wave, which particularly harmed the central area of the country, personal care products saw the highest increase in volume terms. Niche categories such as su n care and baby care maintained notable growth due to the low consumer base. Economic expansion drives up consumer spend Increased levels of disposable income among the Russian population facilitated additional spending o n beauty and personal care products. According to the Russian Federal State Statistic Service, the shar e of spending on beauty and personal care products increased notably over the review period. With the recovery of spending power, consumers were shifting back to more expensive brands, which they gav e up during the period of economic hardship saw the introduction of new advanced and sophisti cated products, leading to a wave of premiumisation. Direct selling does not meet expectations During the economic downturn direct sellers demonstrated the strongest growth on the beauty and per sonal care market. After such a successful performance the Association of Direct Sellers in Russia was Customer Service Hotline: Page 3 of 22

4 forecasting doubledigit growth in However, despite the ambitious goals direct selling did not meet expectations, an d saw only 5% growth in current value terms. Non-direct channels enjoy recovery Over the review period health and beauty retailers increased their distribution share to 33%, with chai ned players dominating in the largest towns. Rive Gauche, L Etoile, Ile de Beaute and Douglas mainta ined their leading positions in beauty specialist retailing. However, some changes are expected after th e beginning of 2011, when Douglas Holding announced the sale of beauty specialist retail chain Dougl as to the Rutiset Holding Limited, the owners of the rival business Rive Gauche. It is expected that n ew owners will maintain the acquired brand targeted for premium cosmetics. Russian beauty and personal care environment well-placed for further growth The Russian beauty and personal care market is far from saturated, and expected to see a 4% constant value CAGR over the forecast period. Financial experts believe that the economy is wellplaced to achieve growth on account of the country s strong natural resources, such as oil, gas and min eral reserves, and the fact that prices for these commodities are now increasing rapidly. Economic exp ansion will drive up consumer spend, and the premiumisation trend is expected to increase average uni t prices. Sun care, baby care and fragrances are predicted to see the greatest increases over Premium cosmetics, which lost most during the economic crunch, will recover fully in 2011, an d demonstrate further growth to increase market share in coming years. Table of Contents : Beauty and Personal Care in Russia - Industry Overview EXECUTIVE SUMMARY Healthy value growth on post-recessionary market Economic expansion drives up consumer spend Direct selling does not meet expectations Non-direct channels enjoy recovery Russian beauty and personal care environment well-placed for further growth KEY AND DEVELOPMENTS Economic expansion positively affects sales of beauty and personal care Consumers return to products they gave up during the downturn Customer Service Hotline: Page 4 of 22

5 Direct sellers lose battle against beauty specialist retailers Hot summer has positive impact on sales of personal care products New legislation leads to market turbulence CITY KEY AND DEVELOPMENTSMoscow St Petersburg MARKET DATA Table 1 Sales of Beauty and Personal Care by Category: Value Table 2 Sales of Beauty and Personal Care by Category: % Value Growth Table 3 Sales of Premium Cosmetics by Category: Value Table 4 Sales of Premium Cosmetics by Category: % Value Growth Table 5 Sales of Beauty and Personal Care by City: Value Table 6 Sales of Beauty and Personal Care by City: % Value Growth Table 7 Beauty and Personal Care Company Shares by NBO Table 8 Beauty and Personal Care Company Shares by GBO Table 9 Beauty and Personal Care Brand Shares by GBN Table 10 Sales of Beauty and Personal Care by Distribution Format: % Analysis Table 11 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis Table 12 Forecast Sales of Beauty and Personal Care by Category: Value Table 13 Forecast Sales of Beauty and Personal Care by Category: % Value Growth Table 14 Forecast Sales of Premium Cosmetics by Category: Value Table 15 Forecast Sales of Premium Cosmetics by Category: % Value Growth Table 16 Forecast Sales of Beauty and Personal Care by City: Value Table 17 Forecast Sales of Beauty and Personal Care by City: % Value Growth DEFINITIONS Summary 1 Research Sources Beauty and Personal Care in Russia - Company Profiles Arnest OAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 4 Arnest OAO: Competitive Position 2010 Customer Service Hotline: Page 5 of 22

6 Edinaya Evropa-Holding GK in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS INTERNET STRATEGY COMPANY BACKGROUND Chart 1 Edinaya Evropa-Holding GK: Ile de Beaute in Moscow PRIVATE LABEL COMPETITIVE POSITIONING Summary 7 Edinaya Evropa-Holding GK: Competitive Position 2010 Faberlic OAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 9 Faberlic OAO: Competitive Position 2010 Kalina Concern OAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 12 Kalina Concern OAO: Competitive Position 2010 Nefis Cosmetics OAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 15 Nefis Cosmetics OAO: Competitive Position 2010 Nevskaya Kosmetika ZAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND Customer Service Hotline: Page 6 of 22

7 PRODUCTION COMPETITIVE POSITIONING Summary 18 Nevskaya Kosmetika ZAO: Competitive Position 2010 Novaya Zarya ZAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 21 Novaya Zarya ZAO: Competitive Position 2010 Splat-Kosmetika OOO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 24 Splat-Kosmetika OOO: Competitive Position 2010 Svoboda OAO in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 27 Svoboda OAO: Competitive Position 2010 Vesna OAO KF in Beauty and Personal Care (Russia) STRATEGIC DIRECTION KEY FACTS COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING Summary 30 Vesna OAO: Competitive Position 2010 Baby Care in Russia - Category Analysis HEADLINES Customer Service Hotline: Page 7 of 22

8 Demand for beauty and personal care products for children continued to grow. The government of th e country kept its promise and continued to support the family policy, with the result of a 1.6% birth ra te increase during the year. The growing number of newborns, together with the rising income of the population impacted the growth of baby care, which was up 13% on the previous year in current value terms. Multinationals held the leading positions in Russia in These companies prevail in the uppermiddle and premium segments, while the mass segment is mainly held by local players. Johnson & Jo hnson was an undoubted leader in baby care for a number of years, and maintained its longterm lead in The company curried out a strong advertising campaign which helped it to increase its share to 19% of total baby care value sales over the review period. PROSPECTS Overall positive growth of the birth rate is expected over The prime minister of the country announced that the government will keep supporting the fami ly policy over the coming five years. Over the forecast period baby care sales are expected to benefit f urther from the growing birth rate and increasing gross income of the population. Baby care is expecte d to register a 7% constant value CAGR over the forecast period. Table 18 Sales of Baby Care by Category: Value Table 19 Sales of Baby Care by Category: % Value Growth Table 20 Baby Care Premium Vs Mass % Analysis Table 21 Baby Care Company Shares Table 22 Baby Care Brand Shares by GBN Table 23 Baby Care Premium Brand Shares by GBN Table 24 Baby Skin Care Brand Shares by GBN Table 25 Baby Sun Care Brand Shares by GBN Table 26 Forecast Sales of Baby Care by Category: Value Table 27 Forecast Sales of Baby Care by Category: % Value Growth Table 28 Forecast Baby Care Premium Vs Mass % Analysis Bath and Shower in Russia - Category Analysis HEADLINES In 2010 Russia faced one of the hottest summers in a decade, when in the month of July temperature s were recorded in the range of 39 degrees Celsius. Relief from the heat came in the form of increased Customer Service Hotline: Page 8 of 22

9 consumption of bath and shower products, which saw an 11%rise in current value terms from the prev ious year. Body wash/shower gel benefited most, demonstrating the highest growth of 13% in current value terms in The bath and shower environment is dominated by multinational companies, with direct sellers takin g the top two positions. In 2010 Oriflame Cosmetics ZAO and Avon Products ZAO maintained their l eading positions with value shares of 9% and 8%. These two direct selling companies have a wide ran ge of bath and shower products to offer consumers. However, their overall top positions are mainly du e to their high sales in body wash with a diverse portfolio of brands. PROSPECTS The bath and shower environment is predicted to see a steady 3% constant value CAGR over the for ecast period, leading to sales worth more than RUB37.3 billion in New product developments a nd the premiumisation trend will help sustain the development of the category. With increases in dispo sable income consumers are expected to switch towards brands with additional benefits and of better q uality. Table 29 Sales of Bath and Shower by Category: Value Table 30 Sales of Bath and Shower by Category: % Value Growth Table 31 Bath and Shower Premium Vs Mass % Analysis Table 32 Bath and Shower Company Shares Table 33 Bath and Shower Brand Shares by GBN Table 34 Forecast Sales of Bath and Shower by Category: Value Table 35 Forecast Sales of Bath and Shower by Category: % Value Growth Table 36 Forecast Bath and Shower Premium Vs Mass % Analysis Colour Cosmetics in Russia - Category Analysis HEADLINES Colour cosmetics demonstrated 9% current value growth in 2010 to reach RUB48.7 billion. The colo ur cosmetics category is the most mature in the beauty and personal care industry. The main growth in value terms was driven by price increases, consumers move towards product upgrades and interest in new, sophisticated launches. L Oréal Russia led colour cosmetics in 2010 with a 20% value share. The company offers a wide ran ge of brands in both the mass and premium segments, taking the lead in eye make-up, facial make- Customer Service Hotline: Page 9 of 22

10 up and lip care. The company performed very well over the review period, and managed to gain one p ercentage point in value share during the year. PROSPECTS Over the forecast period colour cosmetics is predicted to see a 4% constant value CAGR, which will be higher than the review period performance. Colour cosmetics penetration in Russia is considered h igh. However, an increase in demand for products offering added value and cross benefits will boost s ales over the forecast period. Table 37 Sales of Colour Cosmetics by Category: Value Table 38 Sales of Colour Cosmetics by Category: % Value Growth Table 39 Colour Cosmetics Company Shares Table 40 Colour Cosmetics Brand Shares by GBN Table 41 Facial Make-up Brand Shares by GBN Table 42 Eye Make-up Brand Shares by GBN Table 43 Lip Products Brand Shares by GBN Table 44 Nail Products Brand Shares by GBN Table 45 Colour Cosmetics Premium Brand Shares by GBN Table 46 Forecast Sales of Colour Cosmetics by Category: Value Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth Deodorants in Russia - Category Analysis HEADLINES Record high summer temperatures gripped Russia in This resulted in increased consumption of personal care products, including deodorants. Deodorants demonstrated strong 11% current value gro wth to reach RUB16.1 billion in However, growth was slower compared with the previous year. During the economic downturn the category demonstrated 13% current value growth, mainly due to b eing a cheaper alternative to fragrances. The strong double-digit increase over added RUB3.3 billion to the Russian deodorants category. Unilever Rus OOO continued to dominate sales of deodorants with a 23% value share in The c ompany has developed a portfolio of well known brands (Rexona, Axe and Dove), with Rexona being the leading brand, holding 14% of current value sales in deodorants. Beiersdorf OOO and Colgate- Palmolive (Russia) ZAO followed Unilever with value shares of 16% and 10% respectively. PROSPECTS Customer Service Hotline: Page 10 of 22

11 Deodorants is expected to maintain a steady and slight constant value growth with a CAGR of 2%ov er the forecast period. The category is approaching saturation in volume terms. However, due to struct ural changes and the premiumisation trend, the category is expected to develop in value terms over the forecast period. Table 48 Sales of Deodorants by Category: Value Table 49 Sales of Deodorants by Category: % Value Growth Table 50 Deodorants Premium Vs Mass % Analysis Table 51 Deodorants Company Shares Table 52 Deodorants Brand Shares by GBN Table 53 Deodorants Premium Brand Shares by GBN Table 54 Forecast Sales of Deodorants by Category: Value Table 55 Forecast Sales of Deodorants by Category: % Value Growth Table 56 Forecast Deodorants Premium Vs Mass % Analysis Depilatories in Russia - Category Analysis HEADLINES Within the beauty and personal care industry in Russia, depilatories saw one of the highest growth ra tes in 2010, with a current value terms increase of 14%. The depilatories environment in Russia has de monstrated strong doubledigit growth over the past decade, and is far from saturated. Value growth in 2010 was higher than in t he previous year as consumers traded up to more expensive products as their incomes increased. Depilatories continued to be led by Gillette Group OOO in 2010 with a 40% value share. The compa ny is the undoubted leader in women s preshave and women s razors and blades, where it generated 67% and 57% of sales respectively at the en d of the review period. The company enjoys the leading position due to being well developed and reco gnised by the majority of consumers, as well as the brand s high profile and widespread availability. PROSPECTS After rapid growth the depilatories environment is expected to see further positive, albeit more stable expansion over the forecast period. The category is far from saturated and is predicted to see a 6% co nstant value CAGR over the forecast period. Table 57 Sales of Depilatories by Category: Value Customer Service Hotline: Page 11 of 22

12 Table 58 Sales of Depilatories by Category: % Value Growth Table 59 Depilatories Company Shares Table 60 Depilatories Brand Shares by GBN Table 61 Forecast Sales of Depilatories by Category: Value Table 62 Forecast Sales of Depilatories by Category: % Value Growth Fragrances in Russia - Category Analysis HEADLINES The postrecessionary year was very favourable for fragrances in Russia. During the economic instability in the country in 2009 fragrances saw a steep decline in sales. Consumers considered the product nonessential and reduced consumption when their income decreased. Men and women, who when the cris is hit had in stock several flacons, preferred to use those and postponed new purchases. At the begin ning of the postrecessionary year the market saw a rapid sales increase as consumers were refilling their fragrance sto cks. However, the strong doubledigit growth during the first part of the year translated into rather modest growth at the end of the postrecessionary year, which resulted in overall 12% current value growth in Having experienced on e of its worst years in revenue growth in 2009, fragrances were recovering in 2010, but have not yet re ached pre-crisis volume sales at the time of writing. Direct selling companies held the greatest share of fragrances in the mass category in Russia in Avon Products ZAO and Oriflame Cosmetics ZAO, operating in mass fragrances, maintained their lo ng-term lead with value shares of 12% and 10% respectively. PROSPECTS Fragrances are expected fully recover from the economic downturn in the short term. Volume sales a re predicted to exceed precrisis levels to reach 5.5 billion in The fragrances environment is set to experience one of the hi ghest annual growth rates within the beauty and personal care industry to post a 7% constant value CA GR over the forecast period. Table 63 Sales of Fragrances by Concentration: % Value Analysis Table 64 Sales of Fragrances by Category: Value Table 65 Sales of Fragrances by Category: % Value Growth Customer Service Hotline: Page 12 of 22

13 Table 66 Fragrances Company Shares Table 67 Fragrances Brand Shares by GBN Table 68 Men's Premium Fragrances Brand Shares by GBN Table 69 Women's Premium Fragrances Brand Shares by GBN Table 70 Forecast Sales of Fragrances by Category: Value Table 71 Forecast Sales of Fragrances by Category: % Value Growth Hair Care in Russia - Category Analysis HEADLINES The trend of rebranding products to position them as salon-type or socalled professional products was evident in hair care in Consumer interest in hair care with pr ofessional positioning reemerged as their incomes increased. Manufacturers introduced new brands and rebranded existing offe rings, emphasising the kind of professional care treatments consumers receive in salons. Unilever Rus OOO rebranded its leading brand Sunsilk to Sunsilk Co- Creations and linked the new brand s image with famous hairstylists. Avon Products ZAO improved it s leading hair care line Avon Advance Techniques, advancing it with new Tri- Keratin system which is also claimed to represent professional care. Hair care, being very fragmented in terms of brand shares, is clearly led by multinationals. Schwarzk opf & Henkel ZAO, L Oréal Russia and Procter & Gamble OOO led sales in hair care with a combine d value share of 43% in These companies have developed portfolios of wellknow brand names. Furthermore, investments in the new product developments and significant market ing budgets allow them to outperform local companies. PROSPECT Table 72 Sales of Hair Care by Category: Value Table 73 Sales of Hair Care by Category: % Value Growth Table 74 Hair Care Premium Vs Mass % Analysis Table 75 Sales of Styling Agents by Type: % Value Breakdown Table 76 Hair Care Company Shares Table 77 Hair Care Brand Shares by GBN Table 78 Styling Agents Brand Shares by GBN Table 79 Colourants Brand Shares by GBN Customer Service Hotline: Page 13 of 22

14 Table 80 Salon Hair Care Company Shares Table 81 Salon Hair Care Brand Shares by GBN Table 82 Hair Care Premium Brand Shares by GBN Table 83 Forecast Sales of Hair Care by Category: Value Table 84 Forecast Sales of Hair Care by Category: % Value Growth Table 85 Forecast Hair Care Premium Vs Mass % Analysis Men's Grooming in Russia - Category Analysis HEADLINES Men s grooming, being a rather novel category in Russia, suffered a sales decline during the recessio n in the country. Russian men considered men s toiletries less essential and were ready to give them u p when their income decreased. In 2010 the popularity of menspecific products was gradually returning. Manufacturers were putting a lot of effort into enticing men to think about the importance of products designed specifically for male use saw sales increase 7% in current value terms to reach RUB30.8 billion. Gillette Group OOO, owned by The Procter & Gamble Co, continued to be the unrivalled leader in men s grooming in Russia with a 47% value share in The company has led the segment for a nu mber of years, during which it has developed a strong position on the Russian market. PROSPECTS Men s grooming is expected to perform well over the forecast period due to the growing consumer b ase and Russian men becoming increasingly sophisticated in their consumption choices. The category is expected to see a 4% CAGR in constant value terms over the forecast period. Table 86 Sales of Body Shavers by Type: % Value Analysis Table 87 Sales of Men s Grooming by Category: Value Table 88 Sales of Men s Grooming by Category: % Value Growth Table 89 Sales of Men's Razors and Blades by Type: % Value Breakdown Table 90 Men s Grooming Company Shares Table 91 Men s Grooming Brand Shares by GBN Table 92 Men's Razors and Blades Brand Shares by GBN Table 93 Forecast Sales of Men s Grooming by Category: Value Table 94 Forecast Sales of Men s Grooming by Category: % Value Growth Oral Care in Russia - Category Analysis Customer Service Hotline: Page 14 of 22

15 HEADLINES With consumers rising healthconsciousness and an increasing emphasis on prevention in the approach to oral health, demand for or al care products targeted to meet specific consumer needs was growing at the end of the review period. Oral care products such as toothbrushes and toothpastes for sensitive teeth or treatmentspecific products were gaining demand in Russia in Another trend evident during the year was c onsumer interest in different agetargeted oral care products, for example, products for children or teenagers, etc. When consumers inc omes increased they were ready to spend extra on oral care targeted to meet their specific requirement s rather than using only complete care or family-oriented products. Sales of oral care products continued to be dominated by Colgate- Palmolive (Russia) ZAO, Procter & Gamble OOO and Gillette Group OOO value shares of 31%, 12% and 10%respectively in Colgate- Palmolive (Russia) ZAO has been the dominant player in Russia for a vast number of years. The comp any has developed a strong presence in the toothpastes, toothbrushes, dental floss and mouthwash with its leading umbrella brand Colgate, offering a wide range of products. PROSPECTS Oral care is expected to grow at a moderate 2% CAGR in constant value terms over the forecast peri od, which is in contrast to the - 3%constant value CAGR seen over the review period. Growing consumer awareness and new added v alue products will drive growth. Table 95 Sales of Manual Toothbrushes by Type: % Value Analysis Table 96 Sales of Oral Care by Category: Value Table 97 Sales of Oral Care by Category: % Value Growth Table 98 Sales of Manual and Power Toothbrushes by Category: Value Table 99 Sales of Manual and Power Toothbrushes by Category: % Value Growth Table 100 Sales of Toothpaste by Type: % Value Breakdown Table 101 Oral Care Company Shares Table 102 Oral Care Brand Shares by GBN Table 103 Toothpaste Brand Shares by GBN Table 104 Mouthwash/Dental Rinses Brand Shares by GBN Customer Service Hotline: Page 15 of 22

16 Table 105 Forecast Sales of Oral Care by Category: Value Table 106 Forecast Sales of Oral Care by Category: % Value Growth Table 107 Forecast Sales of Manual and Power Toothbrushes by Category: Value Table 108 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth Sets/Kits in Russia - Category Analysis HEADLINES In contrast to the year of downturn, when sets/kits were particularly popular as a cheaper alternative t o purchases of cosmetics, in 2010 consumers were mainly interested in purchasing sets/kits for special occasions. Research reveals that sales of sets/kits increase before major national holidays, such as Inte rnational Women s Day (celebrated in Russia on 8 March), Defender of the Fatherland Day (23 Febru ary), and Saint Valentine s Day, as well as before New Year. Cosmetics are among the most popular g ifts Russian men give to their women. Sets/kits for men, however, are also gaining popularity in Russi a. The sets/kits environment is very fragmented, as most companies operating in beauty and personal c are offer sets/kits as part of their portfolio. Avon Products ZAO, one of largest direct sellers, led sets/k its with a value share of 5% in The company offers a wide range of different sets/kits. In 2010 s ets/kits in the cheaper price range of around RUB150 were the most popular. PROSPECTS The sets/kits environment is expected to see a moderate performance over the forecast period, with a constant value CAGR of 3%. Increasing demand will continue ahead of special occasions, as the majo rity of sets/kits are purchased as gifts. Table 109 Sales of Sets/Kits: Value Table 110 Sales of Sets/Kits: % Value Growth Table 111 Sets/Kits Premium Vs Mass % Analysis Table 112 Sets/Kits Company Shares Table 113 Sets/Kits Brand Shares by GBN Table 114 Sets/Kits Premium Brand Shares by GBN Table 115 Forecast Sales of Sets/Kits: Value Table 116 Forecast Sales of Sets/Kits: % Value Growth Table 117 Forecast Sets/Kits Premium Vs Mass % Analysis Customer Service Hotline: Page 16 of 22

17 Skin Care in Russia - Category Analysis HEADLINES The skin care environment in Russia demonstrated continuous strong growth prior to the recession, which was slightly interrupted by the economic downturn in In 2010, the category did better tha n during the times of downturn, with growth of 8% in current value terms. However, this was lower th an the review period average of 13%. In 2010 skin care continued to be dominated by multinational players, with local company Kalina Co ncern OAO a very close follower in fourth position. L Oréal Russia led sales in skin care with an 11% value share in The company benefited from a broad skin care portfolio in both the mass and pre mium segments, and timely product introductions, such as Vichy Essentielles, Lancôme Genifique, To p Secrets by Yves Saint Laurent and a number of others. The company saw a very strong performance during the year, with reported 18% growth in the first half of the year. Although the strong growth slo wed down by the end of the year, the company saw the greatest increase in value sales in PROSPECTS It is expected that expansion of the Russian economy will drive up consumer spending on skin care p roducts in coming years, with an estimated constant value CAGR of 5% over the forecast period. Cons umers are predicted to switch back to more premium brands in skin care, which they gave up during th e times of economic instability in the country. Skin care is predicted to reach a value of RUB94.7 billi on by the end of Table 118 Sales of Skin Care by Category: Value Table 119 Sales of Skin Care by Category: % Value Growth Table 120 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 121 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 122 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 123 Nourishers/Anti-Agers: Skin Whitening vs Non- Skin Whitening: % Value Breakdown Table 124 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown Table 125 Skin Care Company Shares Table 126 Skin Care Brand Shares by GBN Customer Service Hotline: Page 17 of 22

18 Table 127 Facial Moisturisers Brand Shares by GBN Table 128 Nourishers/Anti-agers Brand Shares by GBN Table 129 Firming/Anti-cellulite Body Care Brand Shares by GBN Table 130 General Purpose Body Care Brand Shares by GBN Table 131 Skin Care Premium Brand Shares by GBN Table 132 Forecast Sales of Skin Care by Category: Value Table 133 Forecast Sales of Skin Care by Category: % Value Growth Sun Care in Russia - Category Analysis HEADLINES Sun care products demonstrated a tremendous performance over the review period with average gro wth of approaching 17% in current value terms saw extreme weather conditions, with midsummer temperatures approaching 39 degrees Celsius. This boosted sales of sun care products by 14% in current value terms on the previous year to reach RUB3.7 billion in L Oréal Russia maintained its lead in 2010 with a 35% value share, supported by high sales of its lea ding brand Garnier Ambre Solaire. L Oréal Russia is among the leaders in most beauty and personal c are categories. Thus, the company benefits from a wellknown name, offering for mass consumers trusted quality products at affordable prices. In 2010 the co mpany launched new sun protection oil L Oréal Solar Expertise SPF 15. The company extended its L Oréal Solar Expertise line with the new product, which offers comparably high protection in oil formu lation thanks to a patented polymer. PROSPECTS Sun care products are expected to continue growing at a dynamic rate, with an estimated forecast per iod CAGR of 7% in constant value terms. The sun care environment is far from saturation, and growin g from a low base. The environment is expected to grow on average by 5% in volume terms, as more a nd more people become concerned regarding the exposure of skin to the sun. Moreover, the category i s expected to grow in constant value terms due to consumers trading up, and the strong development o f premium sun care products. Table 134 Sales of Sun Protection by Factor: % Value Analysis Table 135 Sales of Sun Protection by Formulation: % Value Analysis Table 136 Sales of Self-Tanning by Formulation: % Value Analysis Table 137 Sales of Sun Care by Category: Value Customer Service Hotline: Page 18 of 22

19 Table 138 Sales of Sun Care by Category: % Value Growth Table 139 Sun Care Company Shares Table 140 Sun Care Brand Shares by GBN Table 141 Sun Care Premium Brand Shares by GBN Table 142 Forecast Sales of Sun Care by Category: Value Table 143 Forecast Sales of Sun Care by Category: % Value Growth 访问中商情报网 : 报告在线阅读 : 三 研究机构 中商情报网 ( 是中国行业市场研究咨询 市场调研咨询 企业上市 IP O 咨询及并购重组决策咨询 项目可行性报告 项目商业计划书 项目投资咨询等专业的服务机构 致力于为企业中高层管理人员 企事业发展研究部门人员 市场研究人士 咨询行业人士 投资银行专家 个人投资者等提供各行业丰富翔实的市场研究报告和商业竞争情报数据 ; 为国内外的行业企业 研究机构 社会团体和政府部门提供专业的行业市场研究 商业分析 投资咨询 兼并重组决策及战略咨询服务 中商情报网从创建之初就矢志成为中国专业的商业信息收集 研究 传播的资讯情报服务机构, 通过多年的积累中商情报网已经构建了包括政府部门 行业协会 专业调查公司 自有调查网络等多种渠道 多层面的数据来源 ; 建立起上百个行业及企业的庞大商业情报数据库 ; 并形成了多十种专业研究分析模型和研究方法 ; 中商情报网始终坚持研究的独立性和公正性, 其研究结论和研究数据广泛被媒体采用 目前公司与国家相关数据部门 行业协会等权威机构建立了良好的合作关系, 同时与多家国际著名咨询服务机构建立了战略伙伴关系 并与国内外众多基金公司 证券公司 PE VC 机构 律师事务所 会计师事务所结成战略合作伙伴 公司还拥有近 10 多年来对各行业追踪研究的海量信息数据积累 建立了多种海量数据库, 分为 : 宏观经济数据库, 行业月度财务数据库, 产 Customer Service Hotline: Page 19 of 22

20 品产量数据库, 产业进出口数据库, 企业财务数据库等 并将这些数据及时更新与核实 可以 保证数据的全面 权威 公正 客观 多年来, 中商情报网为上万家企业事业提供了专业的投资咨询 信息咨询及研究报告服务, 并 得到客户的广泛认可 ; 我们坚信您也可以从中商情报网提供的资讯产品中洞察商业潜在的价值 和风险, 提高您的决策支持效率 中商情报网管理团队和中商情报网的战略合伙人一直致力于为客户提供高价值的企业咨询服务 解决方案 服务研究咨询项目咨询投行咨询专项咨询竞争情况调研数据库咨询 内容行业研究报告 行业投资咨询报告 市场调查项目计划 可行性研究 价值分析 风险分析 商业计划书 项目融资 资金申请 资产评估 政府项目立项 产业园区规划咨询 PE 及 VC 投资咨询 IPO 咨询消费者研究 渠道研究 营销咨询 管理咨询 市场进入策略咨询竞争对手调研及监测 竞争策略研究 竞争环境研究 监测 企业战略研究 市场营销 / 促销策略分析 合作伙伴调研中国行业财务数据库 中国企业财务数据库 产品进出口数据库 中商情报网在调查工作中能够很好的借助国家部办委 行业协会等部门的资源为客户提供服务 ; 高层访谈的执行能力, 能够访问国家各个部委为企业提供全方位的政策导向 行业规划 ; 多年来针对工业领域的企业及用户调研的庞大数据库资源, 历史数据和企业 用户数据非常丰 福 Customer Service Hotline: Page 20 of 22

21 国内权威市场研究公司, 具有行业内良好知名度 拥有多项自主开发的研究模型及专项咨询产品, 提供专业化的 市场研究整体解决方案 由国际专家和本土行业专家组成的资深项目团队, 为客户提供精准的研究服务 权威数据采集渠道, 持续 10 年的数据监测,7 年的国内市场研究经验, 超过 1000 多个市场研究案例 中商情报网订购单回执表 单位名称联系人地址 邮编 部门联系电话手机传真 报告名称 : Beauty and Personal Care in Russia 报告格式 : PDF 电子版或印刷版 付款方式 : 银行 邮局 支票 其他 定购数量 : 份 请选择报告版本 : 1. PDF 电子版 0 元 / 份 2. 印刷版 0 元 / 份 3. PDF 电子版 + 印刷版 0 元 / 份 总计金额 万 仟 佰 拾 元 ( 小写 : 元 ) 预计付款日 期 年 月 日 指定账号 开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智汇咨询服务有限公司帐号 : 备注 : 此帐户可开具增值税普通发票 Customer Service Hotline: Page 21 of 22

22 开户行 : 中国工商银行深圳黄贝支行开户名 : 深圳中商智业投资顾问有限公司帐号 : 备注 : 此帐户可开具增值税专用发票 开户行 : 中国建设银行北京丰台支行开户名 : 中商智汇 ( 北京 ) 咨询有限公司帐号 : 备注 : 此帐户只可开具增值税普通发票 款到后, 发票随后寄发 此账号为唯一指定账号 电话 : 传真 :(0755) 联系方法 深圳地址 : 深圳市福田区红荔路 1001 号银盛大厦 7 层邮编 : 北京地址 : 北京市右安门外大街 99 号国内贸易工程设计研究院 5 层 501 室邮编 : 网址 : 电邮 :service@askci.com 备注 请将订阅信息填好后, 传真至我中心客服部, 款到后发票随后寄发 Customer Service Hotline: Page 22 of 22