HEADS. MAY / JUNE 2013 UNBEATABLE SAVINGS! JOICO CARE DUOS BONUS SAVINGS ON NEW JOICO POWER SPRAY MOTHER S DAY GIFT IDEAS

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1 HEADS. MAY / JUNE 2013 UNBEATABLE SAVINGS! JOICO CARE DUOS BONUS SAVINGS ON NEW JOICO POWER SPRAY MOTHER S DAY GIFT IDEAS Spring IS HERE! look for VERO LIGHTENERS THE BEAUTY OF GREEN JOICO S PART IN PRESERVING THE PLANET

2 VP PROGRAM K-PAK SPRING DUOS up to 46% VP PURCHASE (6) K-PAK Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Color Therapy Shampoo & Conditioner Duo with free 50 ml Power Spray Finishing Spray. (6) K-PAK Intense Hydrator 250 ml & Reconstructor 150 ml. 46% K-PAK Intense Hydrator & Reconstructor Salon Value: Retail Price: Salon Special Price: Salon Value: foils (50 value plus Joico s new TURN HEADS DVD) Total Savings 42% Potential Profit: FreE: 50 DUO k-pak foils (k-pak Color Therapy Shampoo and Conditioner) (1) JOICO turn heads DVD (1) Header Card (1) Shelf Talker K-Pak & K-Pak Color Therapy Salon Value: Retail Price: % The VP Display is the property of Joico Canada and can be repossessed at any time should products other than joico VP products be featured on the VP stand.

3 K-PAK DUO LITERS up to 44% on the purchase of each K-PAK Duo Liter CHOOSE FROM: K-PAK DUO LITER (shampoo and conditioner) K-PAK COLOR THERAPY DUO LITER (shampoo & conditioner) Salon Value (ea) Retail Price (ea) % TURN UP THE POWER with BONUS SIZE POWER SPRAY Receive 55% more product FREE with the purchase of each NEW Power Spray Bonus Size 465 ml Retail Price 19.95

4 TURN HEADS THIS SPRING up to 28% on the purchase of each JOICO Duo, Shampoo and Conditioner 300ml, with the free Power Spray 50 ml Finishing Spray. CHOOSE FROM: (Duo with FREE 50ml Power Spray) Moisture Recovery, 300 ml Color Endure Sulfate free, 300 ml Color Endure Violet Sulfate free, 300 ml Body Luxe, 300 ml Smooth Cure Sulfate free, 300 ml Daily Care Balancing, 300 ml Salon Value up to (ea) Retail Price (ea) up to 28%

5 Revitaluxe Buy 1 get the 2 nd ½ price Salon Price (duo): Salon Value (duo): Retail Price (duo): Retail Value (duo): % Buy 1 K-PAK revitaluxe 150 ml and receive the 2 nd one at ½ price. That s 25% OFF. Plus a FREE Joico Turn Heads DVD* *While quantities last, 1 per salon. K-PaK hair repair system TURN MORE HEADS WITH A HEALTHY HAIR TREATMENT 38% with the purchase of each of the K-PAK LITERS below K-PAK Clarifying Shampoo, liter K-PAK Cuticle Sealer, liter K-PAK Deep-Penetrating Reconstructor, liter K-PAK Intense Hydrator, liter Salon Value (set of 4) : % k-pak GALLON SALE UP TO 50% on the purchase of each K-PAK and K-PAK Color Therapy gallon! K-Pak Salon Value (ea): % Savings K-Pak Color Therapy Salon Value (ea): % Savings Don t miss this!

6 Color endure mother s day gift 25% with the purchase of the Color Endure Mother s day kit with an organza wine gift bag. PREPACK OFFER INCLUDES: (1) Color Endure Sulfate Free Shampoo, 300ml (1) Color Endure Sulfate Free Conditioner, 300ml (1) Humidity Blocker 150ml (1) FREE gold organza wine holding gift bag Salon Value (ea): Retail Price (ea): Retail Value (ea): % Cut-A-Thon for Parkinson s This one day event happens throughout Ontario where salon clients can receive a hair care service at a great price and leave with a gift from Joico. All sales made from this event are donated to the Parkinson Society of Southwestern Ontario. Joico, a Major Corporate sponsor donated backbar shampoos and conditioners, all the styling products and the gift packs as well as monetary contribution to the CUT-A-THONs throughout Ontario. We are a proud sponsor for the 4th year in a row and hope our contribution will help people living with Parkinson to ease the burden and find a cure. Not a Joico Canada Facebook Fan yet? You re missing out! Check out what some of our Turn Heads with Joico Canada contest winners are posting on our wall! I have to say WOW!! :) I washed my hair with my new products and it was as if I washed years of damage out. WITH JUST ONE WASH!!! :) My hair was left feeling weightless and feeling so silky. Thank you, Thank you, Thank you!!! Tanya Macpherson, Oakville, ON Thank you so much for the gift set! My hair has never felt so light and shiny!! I will definitely be buying these products in the future. Thanks for the awesome giveaway!! Clare Sherrin, Toronto, ON Thanks again Joico! The K-PAK Shampoo & Conditioner are fantastic! Nicole Abrams, Belleville, ON Thank you so much for the gift set. Just arrived in perfect timing I finish work at 9 pm and don t have the time to wash my hair. (Instant Refresh) Dry Shampoo rescued me! Wow! The (K-PAK) shampoo and conditioner, fantastic for my damaged hair. I m very happy, thanks Joico Merry Noël, Trois-Rivières, QC Join our Facebook community at

7 Joico Modernizes their store displays Have you visited one of our distributor stores lately? Check out the new Joico store unit. It s TURNING HEADS! GO GREEN We believe we must change the way we see our world. The change must start everywhere and by everyone. That s why Joico is in the process of implementing one of the largest private industrial sustainability programs in the nation. Check out all our green projects by visiting and find out the many ways Joico is taking steps towards social responsibility, beautiful hair and a beautiful world.

8 ICE ERRATIC & MINI ERRATIC BUY Erratic 100 ml and receive a mini erratic 50 ml for Free 8 97 Salon Value: Retail Price: SAVE on the following top selling PRODUCT ICE Distortion Styling Gum 100 ml 6 97 Salon Value: Retail Price: Retail Value: % DOUBLE SAVE 12% on the purchase of each Finisher duo, 300 ml Salon Price (duo): Salon Value: Retail Price: Retail Value: Plus receive 6 FREE reusable ICE bags with every 6 purchased. While quantities last. 12%

9 MAY Only Receive 3 FREE K-PAK PRODUCTS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series. Limit of one deal per salon, per month. Available while suplies last. RECEIVE FREE Up to 28% Savings Vero K-PAK Color / 18 Vero K-PAK Age Defy Color / 18 Vero K-PAK Chrome / 18 (1) K-PAK Liquid Reconstructor, 300 ml (1) K-PAK Protect & Shine Serum, 50 ml (1) K-PAK Smoothing Balm, 200 ml Salon Value: JUNE Only Receive 3 FREE JOICO STYLERS with the purchase of any (18) tubes of Vero K-PAK Color, Chrome or Vero K-PAK Age Defy Series. RECEIVE FREE Up to 23% Savings Limit of one deal per salon, per month. Available while suplies last. Vero K-PAK Color / 18 Vero K-PAK Age Defy Color / 18 Vero K-PAK Chrome / 18 (1) Design Works Shaping Spray, 300 ml (1) JoiFix Firm Finishing Spray, 300 ml (1) Flex Control Pliable Paste, 100 ml Salon Value: COLOR INTENSITY SPECIAL BUY 5, GET 1 FREE! Mix and match amongst: Color Intensity Red Color Intensity Orange Color Intensity Yellow Color Intensity Pink Color Intensity Indigo Color Intensity Clear Mixer /6 Salon Value: 38.70/6 17%

10 SPOTLIGHT ON Verolight lightening powder New Look Same Fast- Acting Performance! Now, Lighten Hair On-Scalp! FAQ Did the formula change? Yes, the VeroLight formula has been modified slightly for improved performance. As changes are very subtle we do not expect you to notice the formula change in mixing, application and results. The new formula is nearly identical to the existing formula. How long does it take to process? VeroLight is still a fast-acting formula and the processing time hasn t changed hair will not process faster or slower. Suggested processing times vary keep VeroLight on hair until the desired level of lift is achieved. Is there any change in the levels of lift? No you should expect the same level of lift. VeroLight lifts up to 8 levels depending on the selected developer volume. Can the new formula be used with different levels of Developer? Yes please note that there are different developer recommendations for ON-scalp and OFF-scalp use: ON-SCALP: 10 Volume or 20 Volume Developer ONLY are suggested for VeroLight. Do not use 30 Volume or 40 Volume Veroxide for on-scalp mixtures. OFF-SCALP: 10 Volume, 20 Volume, 30 Volume or 40 Volume developer. What is the difference between VeroLight & VeroBlue? We will continue to offer both VeroLight & VeroBlue as it depends on your personal preference which lightener to use. VeroLight is fast-acting while VeroBlue has a more gradual processing time. Note that VeroLight lifts up to 8 levels and VeroBlue lifts up to 7 levels. Vero lightener SAVINGS! 30% on the purchase of each VeroLight, 1lb or VeroBlue, 1lb. CHOOSE FROM : VeroLight, 1 lb or VeroBlue, 1 lb Salon Value: SAVE 30 %

11 JOICO Price List 2013 Salon SUGG. Salon SUGG. UNIT PRICE Retail UNIT PRICE Retail k-pak K-PAK Shampoo 300 ml K-PAK Shampoo Liter K-PAK Shampoo gallon K-PAK Daily Conditioner 300 ml K-PAK Daily Conditioner Liter K-PAK Daily Conditioner gallon K-PAK Deep Penetrating Reconstructor 150 ml K-PAK Deep Penetrating Reconstructor 250 ml K-PAK Deep Penetrating Reconstructor Liter K-PAK Intense Hydrator 250 ml K-PAK Intense Hydrator Liter K-PAK Liquid Reconstructor 300 ml K-PAK Leave-in Protectant 250 ml K-PAK Thermal Design Foam ml K-PAK Smoothing Balm ml K-PAK Protect & Shine Serum 1 50 ml K-PAK Split End Mender 100 ml K-PAK Protective Hairspray ml k-pak Revitaluxe K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 50 ml K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 150 ml K-PAK RevitaLuxe Bio-Advanced Restorative Treatment 480 ml k-pak Color Therapy K-PAK Color Therapy Shampoo 300 ml K-PAK Color Therapy Shampoo Liter K-PAK Color Therapy Shampoo Gallon K-PAK Color Therapy Conditioner 300 ml K-PAK Color Therapy Conditioner Liter K-PAK Color Therapy Conditioner Gallon K-PAK Restorative Styling Oil 0 21 ml K-PAK Restorative Styling Oil ml k-pak Professional Daily care Continued Daily Care Balancing Conditioner Liter Daily Care Balancing Conditioner Gallon Daily Care Leave-In Detangler 300 ml Daily Care Leave-In Detangler Liter StylE & Finish Power Spray Fast-Dry Finishing Spray ml Power Whip Whipped Foam ml Power Gel Sculpting Gel 250 ml Instant Refresh Dry Shampoo ml Design Works Shaping Spray ml Matte Grip Texture Crème 5 60 ml Style Reform Matte Clay ml Flex Control Pliable Paste ml Super Shine Glossing Polish ml Texture Boost Dry Spray Wax ml Creme Wax Texture & Shine 3 50 ml Humidity Blocker Finishing Spray ml JoiLotion Sculpting Lotion ml JoiGel Firm Styling Gel ml JoiGel Firm Styling Gel 8 Liter JoiGel Medium Styling Gel ml JoiGel Medium Styling Gel 4 Liter JoiWhip Firm Hold Design Foam ml JoiMist Firm Finishing Spray ml JoiMist Medium Style & Finishing Spray ml JoiShape Shaping & Finishing Spray ml JoiFix Medium Style and Finishing Spray ml JoiFix Firm Finishing Spray ml color endure SULFATE-FREE Color Endure Shampoo 300 ml Color Endure Shampoo Liter Color Endure Shampoo gallon Color Endure Conditioner 300 ml Color Endure Conditioner Liter Color Endure Conditioner gallon I-C-E HAIR Salon UNIT PRICE SUGG. Retail Molder Matte Texture Crème 100 ml Spiker Water-Resistant Styling Glue 150 ml Spiker Water-Resistant Styling Glue 500 ml Erratic Molding Clay 100 ml Distortion Styling Gum 100 ml Finisher Shaping Hair Spray 300g Blast Spray Adhesive 284g Spiker Colorz White Styling Glue 50 ml Spiker Colorz Red Styling Glue 50 ml Spiker Colorz METALLIC Gold Styling Glue 50 ml Spiker Colorz METALLIC Green Styling Glue 50 ml Spiker Colorz Blue Styling Glue 50 ml VERO K-PAK COLOR PERMANENT CRèME COLOR UNIT PRICE Vero K-PAK Age Defy 74 ml 7.45 Vero K-PAK Color 74 ml 6.45 Veroxide 10 / 20 / 30 / 40 Vol. 950 ml 6.99 Base Breaker 59 ml 5.95 Vero K-PAK Glaze No-Lift 950 ml VeroLight Off-Scalp Lightening Powder 1 lb VeroLight Off-Scalp Lightening Powder 2 lb VeroBlue On/Off Scalp Lightening Powder 1 lb Vero K-PAK Crème Lightener 300g Vero K-PAK Lift Crème Lightening Booster 60g 5.39 Vero Stainless Haircolor Stain Remover 118 ml 7.50 VERO K-PAK Color Intensity SEMI-PERMANENT CRèME COLOR Semi-Permanent Crème Colors 118 ml 6.45 VERO K-PAK CHROME DEMI-PERMANENT CRèME COLOR Vero K-PAK Chrome 60 ml 5.75 Vero K-PAK Chrome No-Lift Activator 950 ml 6.99 COLOR ACCESSORIES K-PAK Professional Clarifying Shampoo 300 ml K-PAK Professional Clarifying Shampoo Liter K-PAK Professional Cuticle Sealer Liter K-PAK Professional H.K.P. 350 ml 9.90 K-PAK Hair Repair System moisture recovery Moisture Recovery Shampoo 300 ml Moisture Recovery Shampoo Liter Moisture Recovery Shampoo gallon Moisture Recovery Conditioner 300 ml Moisture Recovery Conditioner Liter Moisture Recovery Conditioner gallon Moisture Recovery Treatment Balm 250 ml daily care Daily Care Conditioning Shampoo 300 ml Daily Care Conditioning Shampoo Liter Daily Care Conditioning Shampoo Gallon Daily Care Balancing Shampoo 300 ml Daily Care Balancing Shampoo Liter Daily Care Balancing Shampoo gallon Daily Care Treatment Shampoo 300 ml Daily Care Treatment Shampoo Liter Daily Care Conditioner 300 ml Daily Care Conditioner Liter Daily Care Balancing Conditioner 300 ml color endure VIOLET SULFATE-FREE Color Endure Violet Shampoo 300 ml Color Endure Violet Shampoo Liter Color Endure Violet Conditioner 300 ml Color Endure Violet Conditioner Liter body luxe Body Luxe Volumizing Shampoo 300 ml Body Luxe Volumizing Shampoo Liter Body Luxe Volumizing Shampoo Gallon Body Luxe Volumizing Conditioner 300 ml Body Luxe Volumizing Conditioner Liter Body Luxe Volumizing Conditioner Gallon Body Luxe Volumizing Foam ml Body Luxe Volumizing Elixir ml Body Luxe Root Lift ml Smooth cure SULFATE-FREE Smooth Cure Shampoo 300 ml Smooth Cure Shampoo Liter Smooth Cure Conditioner 300 ml Smooth Cure Conditioner Liter Smooth Cure Leave-In Rescue Treatment ml Smooth Cure Thermal Styling Protectant ml NEW! Age Defy Swatchbook Vero K-PAK Color System Premium Swatch Book Vero K-PAK Resource Guide Vero K-PAK Quick Reference Resource Guide 6.95 Vero K-PAK Color System DVD 4.95 Vero K-PAK Modular Mixing Bowl 6.95 Vero K-PAK Brush 3.50 Vero K-PAK Narrow Brush 3.50 Vero K-PAK Tech Apron Vero K-PAK Client Cape Salon Unit SUGG. + EDLP Retail NEW K-PAK Waves Reconstructing Waves Acid Reconstructing Waves Extra Body Acid Reconstructing Waves Thio-Free C/T Reconstructing Waves Thio-Free N/R Reconstructing Waves Alkaline N/R Reconstructing Waves Alkaline C/T UNIT PRICE Joico Merchandise Joico 2 sided salon banner Joico Roll Comb 2.00 Joico Clips 5.99 Joico Flat Iron Tension Comb 9.99 Joico Flat Iron Pouch Hold Levels * Suggested salon price when purchased in dozens. Prices subject to change without notice. Available while supplies last. Promotions expire June 30th, Joico reserves the right to correct any print or illustration error. + Every day low price with minimum purchase of Joico Laboratories, a division of Piidea Canada Ltd., Pointe-Claire, QC H9R 5N3

12 LEARN FROM THE BEST! Join us in Tulum, Mexico January 18 th 26 th 2014 Dreams Tulum Resort & Spa Featuring Premiere Education by: Damien Carney Joico International Artistic Director Sue Pemberton Vero K-PAK Color International Artistic Director & NAHA Winner Vivienne Mackinder Five-Time NAHA Winner and Master Stylist Robert Lobetta Industry Legend & Creative Mastermind BEN MOLLIN ISO Guest Artist, Shear Genius Stand-Out & Education Academy Owner DREA LECHER ISO Guest Artist & i.color and Texture Expert The 7 day allinclusive package: 1,999/person ** (all fees and taxes included) Valued at : 4,000/person It s a TOTAL resort takeover Only Destination Education Guests allowed for the entire week! BOOK EARLY & SAVE Reserve on or before May 31 st, 2013 for additional savings! Learn more: * Date range reflects two separate arrival & departure dates, depending on flight schedule. Guests to travel 1/18/14 1/25/14 OR 1/19/14 1/26/14. ** Based on Double Occupancy in Deluxe Garden View Room. Note: Destination Education 2014 is open to residents of Canada only who are of the age of majority in their province of residence at the time of travel or who are travelling with a person of the age of majority Joico Laboratories/ 2013 Innovative Styling Options, Inc., divisions of Piidea Canada Ltd., Pointe-Claire QC H9R 5N3