SHADE SHIFT TECHNIQUE featuring DUOLIGHT

Transcription

1 SHADE SHIFT TECHNIQUE featuring DUOLIGHT JOICO COLLECTION GUIDE 2015

2 INTRODUCING DUOLIGHT 1-STEP TONAL CRÈME LIGHTENER FOR EFFORTLESS FREEHAND TECHNIQUES Want an all-in-one answer to effortless freehand techniques? This 1-Step Tonal Crème Lightener the only product of its kind lifts and deposits in half the time*, keeping hair remarkably close to its original, pre-treatment, healthy condition. Formulated with Hyper-Dynamic Dye Technology and K-PAK s exclusive Quadramine Complex, colorists can now create dimensional Balayage and Ombré techniques in a single process for an easy, timesaving service. FEATURES & BENEFITS: 5 levels of lift Intermixable shades No foils required for unlimited, creative techniques No-odor formula for maximum client comfort Emollient-rich Shea Butter protects the lipidic layer of the hair and scalp HOW TO MIX: Mix 1 part DuoLight to 1 part 10 Volume or 20 Volume Veroxide only. Quantity of Veroxide may be varied to achieve desired consistency. APPLICATION & TIMING: 1. Always perform a patch test 2. Process for minutes without heat until desired lift and deposit are achieved. 3. Rinse for 4-5 minutes with very warm water. Apply shampoo on scalp and gently shampoo twice. Condition. USEFUL TIPS: Not recommended for use on clients with 25% or more gray hair. DuoLight is not intended for use on clients with previously lightened hair. CARAMEL RECOMMENDED FOR LEVELS & 20 VOLUME ONLY LEVEL FOR NATURAL HAIR CHOICE OF DEVELOPER FOR COLOR-TREATED HAIR 5 10 (3%) 10 (3%) 4 10 (3%) 10 (3%) 3 10 (3%) 20 (6%) 2 20 (6%) 20 (6%) BUTTERSCOTCH RECOMMENDED FOR LEVELS & 20 VOLUME ONLY LEVEL FOR NATURAL HAIR CHOICE OF DEVELOPER FOR COLOR-TREATED HAIR 6 10 (3%) - 20 (6%) 20 (6%) 5 10 (3%) - 20 (6%) 20 (6%) 4 10 (3%) - 20 (6%) 20 (6%) * as compared to a bleach-and-tone service

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4 SHAPE SHIFT TECHNIQUE CUT STEP X STEP Step 1: Section hair as shown. Take horizontal partings and establish a perimeter length; cut a blunt, square line (point-cutting and chipping can be used to create a softer line/perimeter if desired). Continue to take horizontal partings working up toward the crown and center parting. View of established back length. Step 2: Establish the front and side lengths. Take a diagonal parting off a center parting (toward the side ear area), then elevate, overdirect and cut the parting to the desired length. The degree of elevation and lift will determine the amount of weight removed and softness when the hair falls against the skin. Step 3: Continue to take diagonal partings incorporating the back area. Continue to lift each parting higher than the previous. The key focus is to lift each parting to create lightness, movement and texture within the overall design.

5 Step 4: Continue to work up toward the top area (center parting); lifting, overdirecting and applying even tension with each parting. Repeat the process on the opposite side. Step 5: Take a vertical parting that extends from the crown to the nape and remove any excess weight. Round any corners within the internal design. Step 6: Proceed as before, rounding off any corners of excess weight. Haircut is now ready for color placement. Further refine hair after the color process to ensure the haircut and color flow seamlessly.

6 SHADE SHIFT TECHNIQUE COLOR STEP X STEP The Shade Shift technique creates the illusion of perfect ambient light by allowing the colorist freedom to shade and illuminate the hair to their exact specifications. Going a step beyond Ombré, Shade Shifting offers complete control over the finished look. The method allows colorists to shift the light in their haircolor application by strand splitting, a technique that involves two colors on one section of hair, seamlessly transitioning into one another. Unlike Ombré, strand splitting shifts the shade as well as the level for a richer statement. A strand can be split into two sections (a technique we call duo-shift ) or into three sections ( trio-shift ). Here s how it works: Simply take your weave or slice parting (with or without foil) then paint DuoLight onto the section moving from dark-to-light, light-todark or dark-to-light-to-dark. Example: Trio-Shift (Caramel to Butterscotch to Caramel): creates a halo of light. Fantastic in the fringe or at the round of the head. Example: Duo-Shift: Creates modern Ombré effects from dark to light or light to dark. Caramel Butterscotch Caramel Butterscotch Caramel PRODUCT: DuoLight Butterscotch and Caramel TECHNIQUE: Duo-Shift: Caramel to Butterscotch ends Trio-Shift: Caramel-Butterscotch-Caramel in the fringe area BEFORE FORMULA: Formula #1: Joico DuoLight Butterscotch with 20 Volume (6%) Veroxide Formula #2: Joico DuoLight Caramel with 10 Volume (3%) Veroxide Model has natural (level 6) light brown hair. Step 1: Starting off a slightly off-center parting, take a zigzag overhang of natural hair and clip it away. Step 2: Take a vertical slice parting around the hairline and leave it un-foiled. Take a vertical slice parting and apply Formula 2 toward the scalp area, feathering the lightener approximately 2 ½ inches from the edge of the foil to halfway down the parting; apply Formula 1 to the remainder of the slice parting.

7 Step 3: Take a second back-to-back vertical slice parting and repeat the process and formulas. Step 4: Leave a vertical slice parting of natural hair un-foiled, then repeat the process for an approximate total of eight slice partings. When you reach the area behind the ear, drop the vertical slice parting down and into the hairline. Step 5: Proceed to the longer top/fringe area, then take a diagonal zigzag overhang of natural hair. Picking up the points of the zigzag, take a diagonal parting; apply Formula 2 approximately 2-inches down the parting (feathering the lightener), Formula 1 for 2- to 3-inches and Formula 2 to the ends to create a lighter center band in the hair. Take an additional three back-to-back slice partings and apply the two formulas in the same manner as in Step 5. Step 6: Proceed to the opposite side area and repeat the same foiling procedure as completed on opposite side (gold foil). Step 7: Completed foiling technique. Process for minutes or until desired tone is achieved. Apply K-PAK Shampoo, rinse. Apply K-PAK Cuticle Sealer for 5 minutes, rinse. Apply K-PAK Intense Hydrator for 5 minutes, rinse. Style hair with appropriate Joico styling products.

8 DUOLIGHT HOME MAINTENANCE NEW COLOR BALANCE BLUE Shampoo and Conditioner to neutralize brassy/orange tones in lightened/highlighted naturally dark brunette hair Dark-haired beauties, fear lightening no more! Meet NEW Color Balance Blue Shampoo & Conditioner, our true-blue brass-banishers specially formulated to help keep lightened or highlighted naturally dark brunettes from turning that dreaded shade of orange. Thanks to a perfect dose of tone-correcting blue pigments and our color-protecting Multi-Spectrum Defense Complex, Color Balance Blue instantly neutralizes those unsightly brassy/orange tones, while preserving 89% of haircolor for up to 18 washes (or 6 to 8 weeks)*. Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair Tone-correcting pigments attach to the hair fibers + stay attached through multiple shampoos Preserves 89% of haircolor for up to 18 washes (or 6 to 8 weeks)* Multi-Spectrum Defense Complex helps protect color against fading Bio-Advanced Peptide Complex delivers root-to-tip repair + protection for healthier hair with every use Boosts shine + reduces frizz Joico Laboratories, Pointe-Claire QC, H9R 5N HAIR: Joico Artistic Team COLOR: Sue Pemberton PHOTO: Hama Sanders J1159 *When both Color Balance Blue Shampoo and Conditioner are used.