PERSONALIZE YOUR BLOWOUTS with KERATIN COMPLEX. September October 2017

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1 September October 2017 PERSONALIZE YOUR BLOWOUTS with KERATIN COMPLEX ABBA ANTIDOTPRO BROCATO COLORDESIGN KERATIN COMPLEX MOP OLAPLEX OUIDAD PRODUCT CLUB and more!

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3 THE EVOLUTION OF HEAT STYLING IS HERE! Enjoy a frizz-free blow out with a touch of hold and shine. Packed with vitamins from Avocado and Sunflower Oil, the NEW ABBA Preserving Blow Dry Spray protects hair from heat styling with thermal and UV barriers. Hydrolyzed vegetable proteins work to nourish and hydrate the hair, while our ProQuinoa Complex helps to restore damaged strands and build strength. Reduces Frizz Packed with vitamins Avocado & Sunflower Oils moisturize Alcohol-Free formula Contains ABBA ProQuinoa Complex NEW! PRESERVING BLOW DRY SPRAY BUY 5, GET 1 FREE! 5 ABBA Preserving Blow Dry Sprays 8 oz. 1 ABBA Preserving Blow Dry Spray 8 oz. 17 % TRUE SHAPES BUY 3, GET 1 FREE! 3 ABBA True Shapes Acid Waves 1 ABBA True Shapes Acid Wave 25 %

4 ANTIDOTPRO IS A REVOLUTIONARY PRODUCT LIKE NO OTHER ON THE MARKET! In most cases, AntidotPro will prevent any burning, itching, irritation or any discomfort while your color or chemical applications are processing and can even prevent these effects up to 24 hours after application. 12 ACTIVE NATURAL INGREDIENTS Potassium Hydrogen Tartrate Coconut Oil Powder Kumquat Oil Macadamia Oil Powder Bamboo Oil Powder Borage Oil Powder Grapeseed Oil Powder Avocado Powder Grape Fruit Oil Babassu Oil Coconut Oil Shea Butter WHAT PROFESSIONALS ARE SAYING... AntidotPro provides me the freedom to give my clients the best results possible without irritation during the chemical process. Finally I can do a double process color application for the first time in years. This solution is priceless! TYLE MAHONEY Celebrity colorist at Mèche Salon, Beverly Hills, CA AntidotPro allows me to get the results I want without compromising the integrity of the scalp. A must have in your salon! TRACEY CUNNINGHAM Owner at Mèche Salon, Beverly Hills, CA QUANTITY OF TOTAL CHEMICAL MIX 2 oz. (60ml) 3 oz. (90ml) 4 oz. (120ml) 5 oz. (150ml) 6 oz. (180ml) INTRODUCTORY OFFER BUY 2 LITERS, GET 1 FREE! MIXING CHART ANTIDOTPRO NORMAL SENSITIVITY 1/3 oz. (10ml) 1/2 oz. (15ml) 2/3 oz. (20ml) 3/4 oz. (25ml) 1 oz. (30ml) ANTIDOTPRO EXTREME SENSITIVITY 1/2 oz. (15ml) 3/4 oz. (22.5ml) 1 oz. (30ml) 1-1/4 oz. (37.5ml) 1-1/2 oz. (45ml)

5 20% OFFof6! ADVANCED CLIMATE CONTROL FEATHERLIGHT STYLING CREAM 5.7 OZ. LOCK OUT HUMIDITY, DEFINE CURLS WITH ANTI-FRIZZ NANO TECHNOLOGY Our new Featherlight Styling Cream defines curls and defends against frizz with ultra-light and pillow soft hold. Our exclusive Anti-Frizz Nano Technology infused with the science of silk delivers long-lasting, smooth, touchable curls. 20 % 20% 20% OFF of 6! MONGONGO OIL MULTI-USE CURL TREATMENT 1.7 OZ. THE FIRST OIL DESIGNED TO ADDRESS THE SPECIFIC NEEDS OF EACH CURL TYPE Our fast-absorbing liquid gold elixir delivers intense hydration to all curl types, restores natural luster, and protects against damage. OUIDAD IS THE ORIGINAL CURL EXPERT WITH ONE ICONIC IDEA LET CURLS BE CURLS. For over 30 years, we ve perfected a unique customized approach for each curl type Loose, Classic, Tight, and Kinky curls. The Ouidad philosophy knows curls inside and out. We ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked cutting and styling techniques. Others may talk to curls, but only Ouidad speaks their language.

6 SPECIAL PROMOTION LIMITED TIME OFFER! Mobile Color Station SALONS $5.00 & Receive this Fun Mini Color Station! Holds Balaygage Film Includes Silicone Mat with a non-slip design Superior Quality Construction Special Order Item# MCS-2 NOW IS YOUR CHANCE TO GET EVERY CLIENT HOOKED ON OLAPLEX FOR FREE. GIVE EVERY CLIENT THAT SITS IN YOUR CHAIR AN OLAPLEX MINI TREATMENT FOR ONLY $5.00 AND THEY WILL SEE AND FEEL THE POWER OF OLAPLEX. Tell them that if they don t love it they don t have to pay for it. UP TO 200 MINI TREATMENTS IN EACH 1/2 GALLON WHICH TURNS INTO $1000 PURE PROFIT AND will have all of your clients asking for more services using Olaplex. HERE S HOW: Use as a cutting lotion and sell as a mini bond building treatment. Apply to dry or wet hair and cut. The results are amazing! or OLAPLEX Mini Treatment Apply a generous amount to Towel dried hair. Leave on for a minimum of 5 minutes. Shampoo and condition! Your client s hair will be noticeably stronger. Purchase large professional salon kit Get FREE #2 1/2 gallon backbar size with pump FREE OLAPLEX IS THE ORIGINAL AND ONLY BOND BUILDING PRODUCT THAT REPAIRS HAIR.

7 CELEBRATE THE SEASON with behindthechair.com s 8-time award-winner Natural Keratin Smoothing Treatment. Best Chemical Smoothing Product/System WINNER SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. 7

8 STATEMENT SMOOTH: STYLIST EDITION 1 16-oz. Natural Keratin Smoothing Treatment 3 3-oz. Keratin Color Care Travel Valet 1 Smoothing Therapy Quick Guide Brochure USE TO DRIVE RETAIL SALES STATEMENT SMOOTH: SALON EDITION oz. Natural Keratin Smoothing Treatment 2 In-Salon Regimen Displays (6 envelopes included in each display) Each envelope includes: 1 Triple packette: Keratin Color Care Shampoo Keratin Color Care Conditioner Infusion Keratin Replenisher 1 Smoothing Therapy Quick Guide Brochure 40% TRANSFORM EVERY CLIENT FOR THE HOLIDAY GET CREATIVE 5 Metamorfix Extreme Direct Pigments (Choose your own) 1 1-lb. It s A Blonde Thing Lightening tub oz Metamorfix Multi-Purpose Color Perfector 1 It s A Blonde Thing Developer 20 Volume 1 Lifestyle Guide END THE YEAR WITH AN ANNIVERSARY SHOT 18 KeraHold Shades (choose your own shades) 12 KeraBrilliance Shades (choose your own shades) 1 KeraHold Developer 20 Volume 1 Demi-Glaze Activator 1 10-pack Vitalshot Bond Rebuilder 1 Metamorfix 2-in-1 Barrier + Stain Removal Cream 1 Mixing Bowl 1 Application Brush 1 Metal Tube Key 1 Lifestyle Guide

9 BUY 5, GET 1 FREE! 5 7-oz. Vanilla Bean Deep Conditioner 1 7-oz. Vanilla Bean Deep Conditioner PERFECT STOCKING STUFFER GROW YOUR BUSINESS THIS HOLIDAY SEASON with our same day, customizable treatment, Personalized Blow Out! BUY 1 LITER TREATMENT, GET 1 LITER MASQUE FREE! oz. Personalized Blow Out Same Day Keratin Treatment oz. Clarifying Shampoo oz. Keratin Color Care Shampoo oz. Keratin Color Care Conditioner 1 4-oz. Infusion Keratin Replenisher 5 4-oz. PicturePerfect Hair Bond Sealing Masque BUY 3, GET 3 20% OFF! oz. Timeless Color Fade-Defy Shampoo GET 20 % OFF oz. Timeless Color Fade-Defy Conditioner NEW! PLATINUM INTRO 47% 20% BACKBAR 1 4-oz. Personalized Blow Out Try-Me Kit (includes 4-oz. Personalized Blow Out, 4-oz. PicturePerfect Hair Bond Sealing Masque, 4-oz. Clarifying Shampoo, 3-oz. Keratin Color Care Shampoo, 3-oz. Keratin Color Care Conditioner) oz. PicturePerfect Hair Bond Sealing Masque RETAIL 1 4-oz. PicturePerfect Hair Bond Sealing Masque 1 4-oz. Infusion Keratin Replenisher oz. Keratin Care Shampoo oz. Keratin Care Conditioner oz. Keratin Color Care Shampoo oz. Keratin Color Care Conditioner oz. Vita Volume Boosting Foam oz. Glowtion Potion Styling Oil BUY 1 16-OZ. TREATMENT, GET 1 16-OZ. MASQUE FREE! oz. Flex Flow Flexible Shaping Hairspray oz. Thermo-Shine Thermal Protectant Mist ACCESSORIES & COLLATERAL 1 Mixing bowl 1 Keratin Complex chemical cape 1 Tint brush 1 Ceramic + Ionic Vent Brush 1 3-inch Ceramic + Ionic Round Brush 1 Carbon heat-resistant comb 1 Alligator hair clips (6-pack) 5 Consumer brochures 2 Personalized Blow Out mirror clings 1 Certified Salon window cling LIMITED-EDITION INTRO INCLUDES FREE TRY-ME KIT, BACKBAR AND RETAIL! YOUR HAIR. YOUR WAY. Go straight or stay curly (and everything in between) The scientific solution for beautiful hair. CERTIFIED SALON Ask your stylist about the Personalized Blow Out treatment today!

10 BEAUTY PACKAGING MAY VARY ANNUAL HAIRSPRAY SALE! BUY 2, GET 1 FREE CHOOSE FROM MOVEABLE HOLD HAIRSPRAY 10 OZ. Moveable Hold leaves hair looking natural and shiny while imparting strength and volume to make any style last all day. MAXIMUM HOLD HAIRSPRAY 10 OZ. Maximum Hold is a high performance hairspray that provides the maximum amount of volume and hold to lock in any style. TRAVEL SIZE HAIRSPRAY SALE Beauty Essentials 2 oz. Travel-Size Maximum Hold Hair Spray is the perfect grab & go finishing product. A beauty essential must-have for every season. STYLING + FINISHING SALE! BUY 2, GET 1 FREE * CHOOSE FROM OUR TOPSELLERS CurlKarma Curl Enhancing Cream 6 oz. Back to the Beach Texturizing Mist 4 oz. Powerfix Firm Hold Hairspray 8.5 oz. Swell Volume Full Body Gel Mousse 5 oz. Swell Volume Styling Clay 2 oz. Swell Volume Fat Hair Cream 4 oz. Mousse Volumizing Foam 8.5 oz. Volume Maximizer Volumizing Spray 8.5 oz. Rootfix Root Lifter Mousse 5 oz. *OF EQUAL OR LESSER VALUE Holdon Sculpting Styling Gel 8.5 oz. Shatter Chaos Paste 4 oz. Carve Texture Paste 2 oz. Shine Drops Smoothing Serum 1.5 oz. Actives Enhancing Shine Serum 1 oz. Cloud 9 Conditioning Mousse 5.25 oz. Cloud 9 Hotshapes Heat Protector 8.5 oz. Cloud 9 Blowout Blow Dry Serum 8.5 oz.

11 THE DETANGLER JUST GOT INKED BEAUTIFUL TANGLE FREE HAIR WITHOUT BREAKAGE OR PAIN TATOO - GET INKED Choose From: Blue Butter ly Tiger Lilly Leopard Heart NIGHT FLORAL Trendy, Floral Prints Choose From: Purple Pink Teal

12 Holiday Promotions COMING IN OCTOBER 41% GIFT COLLECTION: HOLIDAY EDITION 1 Keratin Color Care Shampoo 13.5 oz. 1 Keratin Color Care Conditioner 13.5 oz. 1 Infusion Keratin Replenisher 2.5 oz % ABBA HOLIDAY DUOS INCLUDES 1 Shampoo 8 oz. 1 Conditioner 8 oz. CHOOSE FROM Moisture Color Protection Volume Gentle MOISTURE With Peppermint and Olive Butter Hydrating shampoo and conditioner for dry hair and scalp COLOR PROTECTION With Coconut and Sage Strengthening shampoo and conditioner for chemically treated hair VOLUME With Grapefruit and Lemongrass Thickening shampoo and conditioner for fine, limp hair GENTLE With Aloe Vera and Cherry Bark Shampoo - Soothing shampoo for sensitive scalp Conditioner - Leave-in treatment for sensitive scalp

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