CURL LIFE NATURALLY MYTH OR FACT: FLAWLESS HAIR CULTURE SOPHISTICATION SOLUTIONS FOR NATURAL HAIR SHRINKAGE PUBLICATION

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1 CURL LIFE NATURALLY FLAWLESS MYTH OR FACT: SOLUTIONS FOR NATURAL HAIR SHRINKAGE HAIR CULTURE SOPHISTICATION PUBLICATION

2 naturally flawless E D I T I O N Find & friend us online: FACEBOOK: CurlKit 3 EDITORS NOTES 4 KIT CONTENTS PINTEREST: CurlKit Go to our website for more products and information. Questions about a CurlKit, the publication or how to find certain products from previous months? Feel free to us: info@curlkit.com! 7 5 MYTH OR FACT: SOLUTIONS FOR NATURAL HAIR SHRINKAGE HOW OFTEN SHOULD YOU WASH NATURAL HAIR? to ADVERTISE HERE your request to: advertise@curlkit.com for rates and info

3 EDITOR S NOTES We just came off an awesome Anniversary Month, and I want to THANK YOU, our Customer, for your continued support. I love getting your questions so keep them coming! One of the more frequently asked questions is, How do I know my hair type? More often than not my answer is, Your hair most likely is made up of multiple hair patterns. No two curls, coils or waves are the same. Curly hair is not only unique, but also a beautiful type of hair for women. It results from the hair follicles being hooked, instead of straight as is the case with straight hair. There are several curly hair patterns I have broken down the main types which can be broken out even further into A, B, and C. They include: WAVY HAIR - TYPE 2: Characterized by loose S-shaped curves, wavy hair typically grows deep from the scalp and has slight stretching with return. It sticks close to the head and does not bounce up, even if layered. It can be thick & coarse and resistant to styling (frizzes easily). It is medium-textured & slightly resistant to styling (tendency to frizz) or fine & thin (easy to handle in terms of straightening or curling). This type of hair has more compact/slightly raised cuticles. Nicole Ritchie and Taylor Swift are just two examples of celebrities with type 2 hair. CURLY HAIR - TYPE 3: Another curly hair type is the curly twirly hair which appears to have a definite S pattern. The curls are clearly defined, springy, loose naturally big and very shiny, with a circumference roughly sidewalk-chalk size. In general, this type of hair is very easy to straighten however it is easily affected by climate changes. Tracee Ellis Ross and Shakira are just two examples of celebrities with type 3 hair. COILY HAIR - TYPE 4: Coily crimpy hair has a clearly defined Z curl pattern. It can be fine and thin or wiry and course. The hair gets the pattern because it usually bends in sharp angles similar to the letter Z, instead of curling/ coiling. This type of hair is wiry, tightly coiled, bent and highly fragile. For this reason, one must apply great care when curling, combing or brushing it. Lauren Hill is just one example of a celebrity with type 4 hair. Just remember, no matter what your curl pattern all natural curls are created equal and are curly by nature. 3 NATURALLY FLAWLESS

4 products NATURALLY FLAWLESS CONTENTS Our Naturally Flawless Kit features a selection of products that will accomplish just that, keep you flawless all day long. Our team have worked hard to curate a line-up of products that will help you achieve the flawless curls that you are looking for. We hope you love everything as much as we did and look forward to seeing all your reviews and un-boxing videos. So until next time... african pride Olive Oil Moisturizing Lotion Stops breakage, split ends and dryness. creme of nature Moisturizing Milk Masque Perfect for daily re-hydration and transitioning styles this fortifying formula brings life to all curls. creme of nature Butter-Licious Curls A lightweight butter blend of Argan, Shea and Cocoa butters that work to soften, hydrate, and improve manageability. creme of nature Pudding Perfection Helps to tackle frizz, shrinkage and dryness of natural coils and curls. Shea Souffle A blend of oils great for hair or body. Repairing Shampoo and Conditioner This unique shampoo and conditioner provides hair repair with serious flair. straight from eden Conditioning Treatment Strengthens, deeply fortifies and repairs all hair types. ampro kandy kurls acure Vitamin E Oil Specially formulated to help repair dry or damaged hair, skin and nails. ampro Pro Style Coconut Oil Styling Gel Moisturizes your hair while keeping your styles looking great all day. Non-flaking and alcohol-free formula for a firm hold. OR ampro Olive Oil Gel Free of parabens, alcohol and made with 100% PURE Olive Oil. Specially formulated for those who desire a hold without the hardness!

5 CURL SCHOOL How often should you wash natural hair? Now I ve just said that the oils don t get to the end of the hair very often which means they re going to be at the roots. Hence, natural hair will get dirtier at the roots quicker than the ends. So you ll need to cleanse your scalp more often than you do your ends Yikes! The above is quite an interesting question, just how often should you wash natural hair? It s highly dependent on the person s lifestyle and the type of hair you have. A look at curly hair make up is good for determining how often to wash natural hair. Our sebaceous glands produce the oils our hair relies on to look and feel healthy. When hair is curly, these oils have a longer way to travel and so won t coat the strands as quickly as someone with straight hair hence why some people with curly hair suffer from dry hair. Heather Woolery-Lloyd, MD, director of ethnic skin care at the University of Miami explains, This is because the oils from the scalp do not travel down the hair shaft as quickly, so the hair tends to be dry and requires less frequent shampooing. So what that means is the goodness which our scalp produces can get trapped close to the roots taking its own sweet time to get to the ends think molasses. Now if we wash these oils away (by cleaning daily), we ll get a dry hair problem. These oils can contribute to hair feeling sticky and dirty. Since the oils take longer to get to the ends, curly hair won t feel dirty as quickly as straight hair. So, quite simply natural hair does not need to be cleaned every day. Thankfully this can be done without a full blown wash. I don t know about you but for me wash day is like a marathon so the less I have to do it, the better. Cleaning the scalp can be quick and easy. It can mean using baby powder at roots, a dry shampoo or even a tea-tree oil mix. Since our hair is taking so long to get its natural oils, we have a greater need for moisturizers. Therefore, we must have shampoos, conditioners and co-washes (if you use them) that are gentle and replenishes moisture. The best way to know this is to read the labels. Try and find something with more moisture rich natural ingredients. These will be great in cleansing while adding to your hair s health. I like to use co-washes. Co-wash means, washing with conditioner instead of shampoo. You can use a conditioner labelled as a co-wash, or you can use a normal conditioner which is free of damaging chemicals. So it all comes down to your lifestyle and your curls. Do your curls demand more water? Does the weather or activities you do cause your hair to get dirty? Do you sweat a lot in your head? If so, you may need to wash more regularly than the average curly hair girl. Just please ensure that you have a washing solution that will put back the moisture you are rinsing off. 5 NATURALLY FLAWLESS

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7 MYTH OR FACT: SOLUTIONS FOR NATURAL HAIR SHRINKAGE Shrinkage is one feature of natural hair that many curlies struggle with accepting. While it would be far better to embrace it, we understand that this might be a bit of a challenge. Especially if your hair is still relatively short (below 6 or so inches) and you want to be able to display more length. Since shrinkage promotes the formation of tangles, it can also lengthen your detangling sessions. There are a number of ways at your disposal for minimizing shrinkage, but, first, let us dispel the myths. MYTH: SHRINKAGE IS BAD Shrinkage may be annoying, but it certainly isn t bad. Shrinkage is an indicator of the health and protein-moisture balance in your curls. Healthy hair returns to its original position (shrinks) after stretching without breaking indicating its elasticity. Therefore shrinkage is a sign that your hair is free of damage from heat or other stressors. The greater the elasticity of your hair, the greater its natural resistance to breakage and the more it shrinks. MYTH OR FACT: HENNA LOOSENS TEXTURE Consistent use of henna has been known to cause loosening of hair texture in some individuals. This will result in less shrinkage. Henna coats the hair strands, filling in weak areas to improve hair s strength. The deposits of plant material into the hair strand can, over time, alter the weight of the strand and cause it to elongate, minimizing shrinkage. Henna does not alter the bonds within the hair, and often hair returns to original weight after a short time if henna treatments are stopped or the frequency of treatments is altered. Shrinkage is a part of the natural hair game. It is one of the reasons that natural hair can be so versatile. You can have texture one day, a straight look the next and everything in between. Learn to embrace it as best as possible embrace your hair and all its features. 7 NATURALLY FLAWLESS

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