PRIVATE LABEL For your very own brand recognition and high profit structure.

Transcription

1 GUIDE PRIVATE LABEL For your very own brand recognition and high profit structure. Empower your marketing with your own branded line of Mineral Makeup. Private label increases your bottom lines and extends brand loyalty. Beauty, coverage, protection and treatment from a single source: ColorStrokes Mineral Makeup 02/11

2 Getting Started Suggestions Choose the Formulation: Several formulations are available - Original Loose, Matte Finish Loose as well as Pressed Minerals. Choose Your Colors: Our Mineral Samplers are the best way to see all of the shades at a nominal cost. Depending on your clientele, carrying 5 6 Foundation Shades (give or take) is usually sufficient. It is a good idea to have all of the shades as a reference library for future add-on considerations. SAMPLE EVALUATION PACKAGE The perfect way to test the colors and textures of all shades before committing to an order of full-sized jars. Since it is difficult to capture the gorgeous, subtle tones of the minerals through photography or verbal descriptions, we are happy to offer our one-gram sample sizes for you to test all of our shades at a nominal cost. Complete Sampler Pack information is listed in our order form. (Limit- One sampler pack per client, however, individual testers can always be purchased). The small sample sizes are extremely concentrated. Use very sparingly! Testing colors on you hand or arm does not show you accurate color with Minerals. This is too heavy of an application and not representative of how they look when brushed lightly on your face. To test for color it is best to swipe along the jaw bone and blend. The correct color should blend into your jaw line with a few strokes without looking lighter or darker. For best results: Sprinkle a small amount into a small bowl (or a tissue). FYI OUR New Mini Disposable Palettes are ideal for this! Swirl a well-domed brush (preferably a kabuki style) into the powder. You only want to pick up a small dusting of powder onto the brush. Swirl the brush around until the Minerals are completely infused into the bristles. If you see the product going on you are using too much! Mineral makeup should always be applied in several light layers. Starting at the outside of your face (along the jaw line), lightly apply the foundation, working inward. Reapply until you achieve the look and amount of coverage desired. It takes a few seconds for the minerals to warm up to your skin. Do not over apply! You will achieve a more natural, flawless finish if you build up several light layers. By waiting a minute between layers you might find that a second layer is not even needed. Try several different application techniques to decide which works best for you. Choose your choice of packaging: (for loose Mineral) Deluxe Jars are offered in choice of Matte Black or Matte Silver. Deluxe packaging offers an upscale, high-end look that is complemented with frosted outer boxes. You can label this packaging on its lid or side. Or have us professionally pad print your logo to add a stylized pizzazz! (Shadows are not boxed) Economy Jars ½ the fill, hence ½ the cost of the deluxe jars. This no frills package will offer enough product for your client to last a couple of months (enough to keep them mineral happy and just enough to keep them coming back for more soon). Because the lid is clear, a clear label with your logo in color really pops! And looks like it was printed right on the package. Of course, they can also be pad printed! 3.5 Mini Shaker jars Karen s preferred method for demo applications. Quick, simple and mess free just shake powder onto palette paper, swirl and buff. Dispensing Systems: Powder Dispensing Brush & Touch Up Compacts Ideal for personal use! Many choose to sell only the dispensing brush system or the new touch up compacts because of their uniqueness and ease of travel. However, it is good practice to demo the product from the loose jars. It is easier to clean the kabuki brushes between clients, keeping a sanitary work area. Continued

3 8 Gram refill Vials Not just for refilling the Dispensing brush or Touchup Compact! Many of our customers enjoy selling the refills to clients to refill their own previously purchased jars. Bulk The most economic choice. Requires a little work on your end, but the savings are huge! Fill into your own jars as needed or we offer empty 20-gram economy jars (fills approx. 5 grams of product), or fill directly into Dispensing brush or Touchup compact. Note: Free Product Liability Insurance is not applicable if product is repackaged. Roller Balls Also for personal use, the easiest (and fun) way to travel with loose shadows and correctors. Just roll and go! To help get your clients started on their mineral regime, consider Mineral Makeup Try Me Kits or our new Mini Mineral Starter Kits. These can be sold in addition to your individual packaging. This is an excellent introduction for your clientele. Our pre-packaged Mineral Makeup Try Me Kits are excellent marketing tools for the busy esthetician, to help introduce products and educate your clients with minimal effort. Try Me Kits come pre packaged with 3 grams each of Foundation, Blush, Rice Powder and three applicator brushes. Easy shade choices are broken down to cool or warm, in shades ranging from light, medium or dark. Complete instructions are very user friendly, allowing your client to experience the multi tasking wonders of this powder in the privacy of their own home. The sets have been carefully designed to include very basic, yet, fun multi-tasking application tips. The brushes chosen for the sets are very user friendly for beginners. They allow the user to experiment without over applying. The instructions suggest upgrading to a Kabuki Buffer for a heavier coverage. TRY ME KIT shades are carefully selected to make a quick easy selection. Simply select the appropriate foundation shade (Light, Medium or Dark skin tones) and choose from Cool or Warm undertones. All of the Cool Kits contain Light Rice Powder. The Warm Kits contain Medium Rice Powder. Both Kits (Cool & Warm) contain blush shade - Glow. This shade looks great (and slightly different) on all skins tones. The Warm Dark Kit is the only exception this kit contains Flirt for the blush shade. MINI MINERAL KITS are smaller versions and include one 3 gram foundation (choice of cool or warm, light, medium or dark) plus our famous Flawless Foundation brush. Comes packaged in a clear cylinder tube with easy to follow instruction card. An inexpensive, quick sale or a perfect giveaway. Try Me Kits are a quick, easy sale (or perhaps a take home gift included with a service) that has them coming back for more and more! Try leaving one at the register for that impulse sale during checkout! Remember to have your full size product available for them when they come back! And they will!

4 Choose your branding method: Our low minimums allow you to start small without a large investment. You can create your own logo labels and be up and running in days. Logo Labels can be created on your own inkjet printer or custom ordered through a professional label manufacturer of your choice. They are inexpensive and easy to apply. Feel free to ask us about our preferred label supplier. Our Makeup is pre labeled with ingredients listed by name (INCI Name) of each ingredient in descending order of predominance, net weight and country of manufacture. Your own identification labels should be applied to the top or side of the package. These labels and their content are your ultimate responsibility. You are responsible for identifying yourself as the seller or distributor (by name) and have a way for the customer to reach you. Use company name, address, phone number or even website. If purchasing in bulk you will need to recreate a bottom ingredient label that complies with the FDA's label requirements. The proper ingredient-listing format follows. Logo Labeling Tips: Your Logo City, State Zip Code If your logo is the same as your company name & can be located in a directory just add city, state and zip. Your Logo Distributed by: Company Name Full Address City, State, Zip If your logo is not the same as your company name - List full name and address. FYI! On custom orders of 24 PCs. or more per shade, we can custom our bottom ingredient label. This will allow you to incorporate your company information all on one bottom label. You are welcome to change our usual shade name to your own chosen shade name. Note: Ordering 36 PCs. of one shade will bring you into the next pricing level for savings, savings, savings! Please make sure that you specify this option at time of order and allow 2 3 weeks for custom fill. FREE OFFER!!! Bottom ingredient labelscustom made with your company information added! PLEASE INQUIRE ABOUT LABELING FOR EU REGULATIONS!!

5 IN HOUSE PACKAGE DECORATING - That valuable first impression! We think that first impressions are very important. All ColorStrokes Cosmetics can be professionally printed with your mark or logo. This will give you the look you want and will add value to the retail price. A few extra pennies spent at startup will bring you back dollars each and every time you sell a product. Below are the breakdowns for the costs and minimum requirements. There is a one-time charge for art, film and die plates for each package style to be stamped. PAD PRINTING CHARGES: Minimums - 72 PCs. of the same package style. (i.e. 72 PCs. of the 10 gram jar size, or 72 PCs. of the 5 gram jar size). All colors must be ordered in increments of 12 per shade. Thin Steel Cliché Plate - $ for one image size. An additional size, duplicate logo can be put on the same plate (if done at the same time) for an additional $90.00 A Plate is needed to etch your logo for the printing procedure. This is a one-time charge. The amount of different items you are printing, plus your logo size, determines the number of plates needed. The plate is good for approximately 50,000 passes. Set Up Charge - $45.00 (Each time for each package style that you are running). Stamp Charge (Passes) - $0.25 (Each Piece stamped/each time) Available Pad Printing Colors - White, Black, Silver, Gold Custom colors are available - please inquire for full details. Silver and Gold are not a high metallic they appear more flat. Artwork Requirements for pad printing plates: Please send enlarged art so that we can reduce. Jpeg or Tif 300 dpi or EPS File saved for - Adobe Illustrator PC Version All imprinted materials require a non-refundable 50% deposit and sign off sheet when order is placed. All die plates must be prepaid in full. Please allow 6-8 weeks for production of printed goods. Prices are subject to change without notice. Because we are private label, you are responsible for your own photography and marketing. This insures that everyone retains his or her own unique look and identity.

6 About Our Colors! The minerals are much more forgiving than traditional makeup. One shade will suit a wide variety of skin tones because the minerals are light reflective and do not absorb light the way most makeup does. ORIGINAL FORMULATION SHADE BARE BUFF MARIAH PRALINE LATTE MATTE FINISH FORMULA SHADE COOL FAIR COOL (neutral and slight pink undertones) Extremely Pale Complexions Fair Medium Early Tan or Bronzer with pink undertones Tan or Bronzer with pink undertones SHADE NAME CREAM LUSCIOUS FAWN SAMBA TOFFEE BRONZE ESPRESSO WARM LIGHT WARM MEDIUM TAN DEEP DARK WARM (Golden Undertones) Fair Medium Early Tan or Light Latin American Medium/Dark 1 - Tanned Skin - Latin American Medium Dark 2 (Light African American) Dark 1 (Ethnic Complexions and Everyday Bronzer For All) Dark 2 (very dark skin tones) MATTE MINERAL MAKEUP - Six lightweight, breathable shades that are perfectly matte. Recommended for oily skin types or anyone having trouble applying standard mineral makeup. This photo friendly makeup is also great for smoothing out mature, textured skin. MINERAL RICE SETTING POWDERS - Create the perfect matte finish with this lightweight, translucent powder. Use to tone down shine from over applied foundations. Mineral Rice Setting Powder uses rice starch, cornstarch and minerals and is completely talc free. Rice Powder is invisible on the skin (no color) Light = Cool, Medium = Warm. SHEER MIRACLE MINERALS - 2 unique Mineral blends, formulated with healthy, fortifying, and hydrating ingredients. AM CLEAR SUN POWDER Minimize pores and fine lines with this translucent primer or setting powder. Infused with a rich blend of herbs and precious plant oils to restore, firm, hydrate and revitalize the skin. Protects skin from environmental pollutants & harmful UVA/UVB rays. Simply dust a layer on bare skin, over your moisturizer, or use as a finishing powder after your makeup application for added sun protection. Ideal for men, women and children (all skin types) PM TREATMENT POWDER A nighttime treatment with clinically proven skin-renewing benefits. Contains an oat based complex that is rich in proteins; helps facilitate wrinkle reduction and rejuvenates moisture to the skin overnight. Continued

7 MINERAL ENHANCERS (Multi Tasking Pick Me Uppers!) - These luminous loose powders have ultra fine particles of shimmer (mica) to deflect light and illuminate the skin, helping to create the look of naturally radiant skin. The fine shimmer is not overly glittery making it perfect for day or night with a luminous finish that's subtle rather than shiny or greasy. GO CRAZY WITH THESE POWDERS; THEY LOOK FABULOUS ANYWHERE YOU PUT THEM! ILLUSION: Can be mixed, worn over, or under minerals to enhance complexion and add the natural radiance of a soft, luminous glow to your skin. POLISHED: A golden-beige shade that can be used as an eye shadow base, face and eye highlighter, concealer, or mixer. Mix Polished with other mineral colors to lighten. SUNKISSED - Gives a warming sun kissed glow. Can be used as a blush, contour, shadow or lip color. Tip: Mix with Mineral Rice Setting Powder to soften as an overall bronzer. MINERAL BLUSH - Mineral Blushes offer a beautiful, natural hint of color that can be applied to cheeks and temples, for a healthy translucent glow. Available in 5 shades that complement most complexions. SHADE NAME JUST CHEEKY MOCHA GLOW FLIRT PRECIOUS DESCRIPTION Just a touch of color - this soft pinky brown shade will never make you look overdone. This color is recommended for rosacea patients. A warm, earthy shade gives skin a healthy finish. Our most popular! A cool pinky brown shade that looks great (and different on most). A heavier pigmented shade of plum in the cool tones for a pop of exciting color. Looks great on dark skin. A beautiful, clear pink that goes on soft and looks precious. MINERAL SHADOWS - Velvety soft, shades with long lasting color. They apply evenly and blend effortlessly. Use wet or dry as shadows, brow or eyeliner color. Available in loose pots (recommended for multi-tasking) or roller ball system so you can roll and go! Shades have been carefully chosen to be earthy and natural looking (to complete the Mineral Story). Read on for special tips and tricks when working with Mineral Shadows. PRESSED MINERAL FOUNDATIONS, SETTING POWDERS & BLUSH Available in 9 foundation shades, plus cheek color and finishing powders, PRESSED MINERAL MAKEUP is handsomely packaged in matte black, mirrored compacts and individual frosted boxes (or plain tester pans can be used to fill professional palettes). The silky formulation offers a superb coverage with a matte finish, as well convenience of travel. Shades will apply lighter or darker then loose versions, depending on application method (brush or sponge). If sponging on, you may need to choose one shade lighter then you wear in the loose version. Our preferred application method is a large Taklon Foundation brush. MATTE MINERAL CORRECTORS - These go anywhere colors help to conceal and correct problem areas. Three color choices to help neutralize and fight dark circles, bruises, redness, etc. LEMON This soft, pale yellow shade, gives skin a "pick-me up" and helps correct dark circles under the eyes and puffiness. Lemon can also be used as a cover-up for bluish bruises, as eye shadow or as an over-all finisher to help brighten up the face. LIME Matte green powder with good coverage for problem areas. Just a little dab will neutralize and correct red areas (acne, rosacea, sunburn, etc,). APRICOT A Matte peachy/apricot shade that helps to warm up olive/yellow skin tones and corrects purplish/bluish bruising. This color is also perfect for brightening a dull, tired complexion! It s a very versatile shade! Uses: Concealing, All over finishing powder, soft blush, or shadow! Continued

8 PURE COVER NATURAL CREAM CONCELAERS To help conceal & correct problem areas. These beautiful, creamy concealers are mineral based and infused with naturally powerful anti-oxidant oils. Great on its own or under foundation, this ultra-smooth formula blends beautifully. Covers imperfections, as well as discoloration and pigmentation marks. Gives high coverage and lasts all day long. Use prior to makeup application to conceal imperfections and under eye circles. Application - Apply with brush for light to medium coverage or sponge for heavier coverage. Best coverage is achieved by applying a little to an area and leave unblended for a minute. Then soften and blend with a concealer brush, rather than blending immediately. BALANCE - soft golden shade (light to medium skin tones) OBLITERATE - soft apricot shade (medium to dark skin tones) PURE LIPS NATURAL MINERAL LIPSTICKS - Lipsticks include 28 beautiful shades and two treatment sticks that are all packed full of natural yet luxurious ingredients. They are mineral based and infused with naturally powerful anti-oxidant oils. They contain no synthetic dyes, all colors are achieved with iron oxides and carmine. The smooth silky texture helps protect lips while looking their best! Packaged in sleek, matte black tubes with clear frosted box. D20 MOISTURE SPRITZ - For all skin types, especially those needing extra hydration. Use to set minerals after makeup has been applied. Use to hydrate skin at any time - especially in dry climates or planes. D20 Moisture Spritz is a good substitute moisturizer for oily or acne prone skin. Laser patients spritz frequently - especially during dry, tight, flaky period. Mist face as often as desired to refresh and hydrate. D20 makes a great wetting solution to convert loose mineral foundations into Liquid foundations. APPLICATION BASICS FOR LOOSE MINERAL IN JAR: The Mineral Products are extremely concentrated and should be used very sparingly. Start with a very small amount and apply in very sheer layers until you reach the desired coverage. It takes a few seconds for the minerals to warm up to your skin. Wait between layers so as not to over apply. It is much easier to add layers than to take them off. (Two layers are usually sufficient). FOUNDATION Step 1. Puncture just a few selected holes on the seal to control product flow. (Note Deluxe packaging now has new Open / Close sifters not need to puncture holes Step 2. Gently tap a small amount (a pea size) of powder into the lid or directly onto palette paper. Step 3. Using a Kabuki Buffer Brush - swirl the brush around the lid until the minerals are completely infused into the bristles. Tap brush on the side of the lid to remove any excess. This is called loading the brush. (You only want a dusting of the powder to remain on the bristles). Start at the outside of your face (along the jaw line) and work inward. Apply to one side of your face at a time (with downward strokes) then reload the brush to do the other side. (Alternating sides allows time for the minerals to warm up between layers). Repeat a layer to each side if needed. Do not grind the minerals into your skin. You will be surprised by the coverage you get with a light hand. For heavier coverage, it is better to use several light applications than a single heavy one. APPLICATION BASICS FOR POWDER DISPENSING BRUSH SYSTEM A convenient, quick and easy to use all-in-one refillable dispenser. Unique dial mechanism controls powder flow for customized application. Large, silky, soft Brown Faux hair gives flawless coverage. Fill it with your choice of powder. (8-gram refill vials are sold to fill, as you need). It has a top and a protective pull up sleeve to keep bristles in shape when not in use. Pop it in your purse. It is ready to travel wherever you go! Drawstring Pouch for brush sold separate. Refer to diagram on following page for brush component operation. For overall foundation application, point the arrow to Roman Numeral ( II ) for a medium flow. A few passes around the face (building up light layers) is recommended. If a heavier flow is desired, switch setting to ( III ). If a lighter flow is desired, step back to setting ( I ). Remember that the best application is achieved by building up light layers.

9 Powder Dispensing Brush System USER INSTRUCTION: (O) Indicates the CLOSED sign. Keep arrow set at (O) when not in use. You may adjust the powder amount by rotating the arrow to (I) or (II) or (III) as desired. To close and apply outer cap --- Always turn dial back to (O) position. Pull the protection sleeve up over the hair first and then firmly snap on outer cap. How to Fill - Dispensing System Remove tamper seal and cap from 8-gram vial. Unscrew Bottom Cap on dispenser brush to expose fill area. You will notice a clear plastic plug when you open the bottom. Remove this and replace after filling the brush. Carefully pour contents of vial into open chamber. (The fill area will accept the entire contents of one tube however, it is not necessary to fill the entire brush all at once so save the vial cap!). Replace bottom cap on dispenser brush by screwing on very tightly. With dispensing brush filled and ready to go Turn dial to desired number and apply. You may need to work the brush to get the first flow going. For darker colors used as bronzers, Mineral Blush and Mineral Rice Setting Powders application should be at setting ( I ) for the lightest, softest effect. Always store the brush on the closed setting ( 0 ) when not in use. IMPORTANT! Always close cap tightly and avoid loosening this when turning dial. Bottom cap should not be held while turning dial. TIPS & TRICKS And just overall fun things you can do with Mineral Makeup! Mineral makeup can be applied immediately after a light peel or microdermabrasion. It will not only cover the redness, but the Titanium Dioxide and Zinc Oxides are antiinflammatories, which will help to calm the irritation. Application after laser resurfacing depends on the laser that was used and how deeply it was used. Makeup should only be applied after the skin has re-epithelized. This can be from 7 to 14 days post-op, but makeup should only be applied if the doctor has given his/her okay. Do not apply minerals over a heavy petrolatum based balm or heavy cream - makeup will get cakey. Apply mineral powder to dry skin. Our Flocked Sponge works effectively for post laser work. If the powders appear to accentuate wrinkles or look dry because the skin is flaky from the resurfacing, spritz the face with our D2O spray, let set and lightly blot with flocked sponge in a soft downward direction. Unlike traditional foundations, you do not want to see instant coverage. The coverage needs to be built up with thin layers and the product needs time to warm up to your skin and mix with your natural oils. If it appears shiny, you've put on too much! Try using the Flocked Sponge to remove any excess. You can also add a little Mineral Rice Setting Powder or Sheer Miracle AM or PM on top to calm the shine.

10 Continued. Using the same shade as your overall foundation - use a small shadow brush to help hide imperfections. Dot directly on problem spots with brush tip. Turn the brush in several different directions while tapping. Since the minerals are so light reflective, turning the brush will apply it so as to scatter the light even more, helping to call attention away from the area of concern. Convert Loose Mineral Foundation to a cream or liquid foundation or concealer by mixing with your favorite moisturizer (for a creamy consistency) or our D20 spray for a liquid foundation. Mix powder and moisturizer/d20 proportionately to desired consistency. (Mineral Enhancer Polished works great as a concealer shade apply with a taklon brush for best results). For a sheer luminous glow - very lightly spray the Flocked Sponge or any Kabuki Buffer brush with D20 spray, dip into Mineral Foundation Powder and quickly buff onto face. You may also try dipping first and then lightly spraying. Make a tinted moisturizer with a dollop size of moisturizer onto disposable paper palette sheet, tap a small amount of Mineral Powder and mix together for a quick easy tinted moisturizer with sun protection. Try one shade darker than your usual. Smooth over entire face. To set makeup for a long lasting matte finish; dust Mineral Rice Setting Powder over your foundation with our Luscious Kabuki brush. You will love the silky feel on your skin. To control very oily skin or excess moisturized skin (perhaps following a microderm) try using the Rice Powder as a pre-base and apply Mineral Foundation directly on top. To cover large pores, after the minerals have been applied, spritz face with D20 (heavy water), when most of the D2O has been absorbed, lightly tap with a flocked sponge in a stippling motion. Pores will disappear. D20 Spray is a good substitute moisturizer for oily skin. Try using AM Powder as a pre-base to smooth put pores. To customize your foundation shade mix two shades by lightly touching your brush to each shade, then swirl the mixture inside the lid, and apply as usual. Tone down a shade by mixing a little Rice Setting Powder with it. The easiest way to mix is to spill a little product onto the Disposable Paper Palette. Try using a darker base as a contour or bronzer. This makes the skin come alive and also increases the sun protection. Try a lighter shade as a highlighter! Apply Bronze Foundation or Sun Kissed Enhancer with a Soft Fan Brush or Fiber Optic Brush to cheeks, forehead, shoulders, and décolletage or anywhere you want a sun kissed bronze tan. (Try Latte or Praline for a cooler glow). BLUSH - The unique Fiber Optic Brushes will offer a feather light, natural application that s not over done. Use Fiber Optic Blush Brush by picking up a small amount of product from the lid or paper palette. Apply to apples of the cheeks, working outward and slightly up. Use smaller Fiber Optic Shadow Brush with this same multi-tasking color, for a hint of natural shading swept across eyelid. Over applied blush can be toned down by sweeping a little of the Mineral Rice Setting Powder on top. Use powders wet or dry as a shadow, eyeliner, or even mix with clear lip-gloss for a beautiful pout. Mineral Shadows can be used with our Eyeliner Sealer for an instant liquid liner that stays in place all day! (Eyeliner Sealer is the perfect wetting agent for turning Mineral Shadows into beautiful, long lasting liquid eyeliner). Use shadows wet by lightly spraying brush with a little bit of D20, dip into shadow and apply or dip first and then spray and apply! Mineral Shadows can be used to custom tweak foundation shades. Add a little more yellow to foundations (Buttercup shadow or Lemon corrector) add a little more pink (It s a Girl! shadow). Be creative! Experiment and have fun!

11 Karen s quick, easy, multitasking application method to maximize time, product and wow your client in less then five minutes! After moisturizer has completely absorbed (trick: a thin layer of Mineral Rice Powder will immediately cut down excess moisture), apply a thin layer of Mineral Foundation on one side of the face. Reload brush and apply to the other side. Repeat with a second layer if needed. (As stated earlier applying to one side at a time, allows the minerals time to warm up to the skin for true coverage and color). For shading, balance and contour, dust a light layer of Mineral Blush to the apples of the cheeks with the Fiber Optic Blush brush. Squeeze the sides of the brush head to flatten and sweep the same brush over eyelids with the remaining product. Using a throw away lip wand - wet lips with Clear Cellophane Lip Shine Gloss (available from the standard ColorStrokes makeup line) mix this same multi tasking blush shade on top for a coordinating finished look. Product can be spilled onto paper palette and picked up easily with the already moistened lip wand. After a treatment - this value-added service will allow your client to go out and face the day with a beautiful finished, sun protected, fresh glow. As easy as (Well okay 4, but we are over achievers). Tools Needed: One shade of Mineral Foundation and Blush (Rice Powder only if needed), Kabuki Brush, Fiber Optic Blush Brush, Cellophane Lip Gloss with Disposable Lip Wand Applicator. Paper Palette optional, but highly recommended!

12 COOL TOOLS! Below is a listing of just some of the most popular styles associated with Mineral Makeup. The proper tool selection is a personal preference so we suggest that you try a few different styles to see what works best for your own needs. Make sure to check out all of the other great brushes, tools and accessories offered from our parent company Brushes by Karen, Inc. There are over 400 styles available as well as custom made to your own specifications (minimums vary - please inquire). All sold individually mix and match your favorites from any collection! Feel free to add items from all three brochures within your order! KABUKI BUFFERS - There s a Kabuki for everyone! The ideal companion and staple for applying mineral powders. Kabuki brushes are available in several sizes, colors and qualities. These little face buffers fit beautifully into the hand while the soft, densely packed bristles offer superb application. From the most coveted Luscious Kabuki to the new 100% Synthetic Versions and lots of styles in-between! BROWN FAUX & BLACK FAUX BRUSH COLLECTIONS 100% Synthetic /Vegan Brushes Incredibly soft! Incredibly beautiful! Highly recommended for use in the treatment room, these 100% Synthetic / Vegan brushes will clean and dry quickly without harboring bacteria and virtually no shedding! DUO FIBER BRUSHES - The unique hair design helps to soften the high-pigmented colors of Minerals as they are applied. Colors go on soft and natural without the need to blend. You will find that you can wear dark blush shades with ease when applied with this amazing brush. Can also be used for an ultra sheer, light dusting of Rice Powders, Bronzers or Enhancers. The original Fiber optics brushes are travel sized on small silver handles and made with a blend of Goat & Synthetic. The full length brushes called Black Faux/Fiber Optics have been redesigned to be 100% Synthetic / Vegan Brushes. Available in jumbo size dusters to small crease brushes. Basic Essentials Collection (BE Collection) So many styles to choose from this exciting new line offers quality and performance at a very affordable price structure. All sold individually and definitely worth checking out! This is a very popular collection! Flocked Makeup Sponge This soft yet sturdy sponge is great for dabbing on product when you need the extra coverage or taking off the excess when you ve gone overboard. Blends the powders and does not drag. Our original Flocked sponge is extra thick and can be washed and used again and again and again. Check out tips & tricks section for other useful ideas. Disposable Artist Palette (30 sheets) Professional 7 x 7 or new Mini 3.5 x 3.5 An easy, tidy & sanitary way to work with loose Mineral Powders. Instead of working out of the lids sprinkle product directly on to onto our Disposable Palette Paper. This special non-absorbent paper provides a durable, contaminate-free working surface that resists penetration. Individual sheets (30 per booklet) tear out for disposal after use leaving a fresh new sheet that is ready to use. Use both sides of the sheet for 60 applications! Our 3.5 gram Mini Shaker jars sprinkle out like salt shakers and make for a tidy, contaminate free, tester station. DISPLAYS: Our displays are available for re-sellers of ColorStrokes Mineral Makeup Only! No Exceptions! Our displays have been designed to take up very little space and work together so that you can add on as you grow. MINERAL MAKEUP CENTER Whether used as demo area with testers or simply to display your product, this multi level design will hold any of our packaging styles. The 5 x 7 sign holder comes pre loaded with a promotional sign that proudly advertises the product or use your own sign in its place.

13 INGREDIENTS - What distinguishes our Mineral makeup from others: Created for the Skincare industry, ColorStrokes Mineral Makeup utilizes the finest ingredients available. (Pharmaceutical & Cosmetic grade raws) Although the ingredient lists of different mineral products may appear to be identical, they are not! There are several grades of raw materials; a variety of densities, dispersions, particle sizes and opacity levels. The quality and variation in particle size, grade, feel, etc. all contribute to the final product. Our finely milled, high grade materials all work together to create our unique, award winning formulations! Beware of bargain mineral makeups that use low grades as well as additional, unnecessary fillers. (Pressed Minerals need additional ingredients for binding and pressing). The loose versions are the most natural and recommended following treatments. A complete ingredient listing is available on our website at: Incorporating Mineral Makeup into the treatment room has never been easier! LOOSE MINERAL FOUNDATION POWDERS - This revolutionary foundation provides excellent coverage while imparting a youthful glow to your skin. The creamy natural minerals brush on like a powder, leaving skin radiant and dewy - like brushing on a fine layer of perfect skin! Easy to use, long lasting, and perfect for all skin types, this foundation is also a natural sunscreen. The minerals are much more forgiving than normal makeup -- one shade will suit a wide variety of skin tones because the minerals are light reflective and do not absorb light the way most makeup does. Once you see and feel this make-up, you will never go back to liquid foundation. Mineral Makeup can be applied after most treatments to help cover, protect, soothe, and heal treated skin, while providing an excellent barrier to the sun and other irritants. Imagine your client has just completed a peel or laser treatment. A quick 5-minute application of mineral after a procedure offers her skin added protection, allows her to go about her day and she feels she has received personal attention. Women can now walk out of the treatment room without hiding, and go on about their day straight from the treatment. However, they are not going to know about this on their own. Don t rely on pamphlets or posters to do your selling for you. A 5-minute complimentary application can be worth its weight in gold. It truly only takes five minutes or less of application before you ll get a head nodding approval as they look at the results in the mirror. In less than five minutes, your clients will leave happy and educated. As the makeup is being applied, most of the benefits and features can be explained to them during the application. And then seeing is believing! This value-added service coupled with the fact that your clients could ideally have your spa s name on their products strengthen their loyalty to your spa. Private Label Makeup & Accessories also have a bonus The Makeup Bag Factor. As a portable item, women use their makeup in public places such as gyms and restrooms consequently you receive free advertising! Continued

14 Used and recommended by plastic surgeons, dermatologists and estheticians, this extraordinary makeup can be applied immediately after most treatments. It will not only cover the redness, but the Titanium Dioxide and Zinc Oxides are antiinflammatories, which will help to calm the irritation. The anti-inflammatory properties are especially helpful for acne, sensitive and rosacea-prone skins. The Titanium and Zinc will also provide a non-chemical, broad-spectrum sun protection. Non-comedogenic and oil-free Minerals assist in preventing dehydration while allowing the skin to breath and function normally. The pores are not blocked by minerals. Mineral makeup provides allday coverage plus protection that will not fade, crease or smear. The minerals are also very water resistant by nature. Minimal allergy risk Mineral Makeup covers flawlessly without the irritants such as synthetic perfumes, oils, dyes, or fillers found in most commercial cosmetics. Mineral makeup is the esthetician's choice for naturally beautiful, sun protective makeup, and the pro s choice for a fast and effective application. The light reflective properties add a radiant, natural finish that is unmatched by traditional makeup. Beautiful wearing colors that are good for the skin! Mineral Makeup is the perfect complement for post treatment follow up and to expand on your profit potential. Brought to you by: Brushes by Karen, Inc. PO Box 1547 Mineola, NY Phone: Toll Free Fax: Info@BrushesbyKaren.com