NEW DIAMOND OIL NEW ON GIVE YOUR CLIENTS AMAZING OMBRE HAIRCOLOR WITH CHROMATICS! PROMOTIONS MAY 2013 GET READY FOR FATHER S DAY WITH REDKEN FOR MEN!

Transcription

1 NEW ON MAY 203 PROMOTIONS 5TH NEW DIAMOND OIL GIVE YOUR CLIENTS AMAZING OMBRE HAIRCOLOR WITH CHROMATICS! GET READY FOR FATHER S DAY WITH REDKEN FOR MEN! GET INSPIRED. BE PART OF IT. REDKEN.COM

2 DISCOVER NEW DIAMOND OIL What makes NEW Diamond Oil different from other oil care products? It s the first oil care collection that provides shatterproof strength and multi-faceted shine to hair. WHAT S NEW AND DIFFERENT? Next generation in oil care Silicone-free (Shatterproof Shine & Shatterproof Shine Intense) Coriander, camelina and apricot oils penetrate different layers of the hair Hair is 3X stronger* with 2X more shine** Nourishes, strengthens and reinforces strands from the inside out Leaves hair fortified and sparkling with intense shine Shatterproof Shine Oil is available in two targeted oil formulas Oils feature a dropper for precise, no-waste dosage HOW DOES IT WORK? INTERLOCK PROTEIN NETWORK REBUILDS SURFACE PROTECTION PROVIDES PROGRESSIVE CONDITIONING STRENGTHENS HAIR S CORE 2 Shampoo Rich, nourishing foam gently cleanses Helps strengthen strands to help prevent breakage Conditioner Replenishing oils infuse hair with moisture Instantly detangles and improves manageability Protects hair from breakage Deep Facets intensive treatment Oil-infused formula provides intensive nourishment, strength and replenishment Provides a protective layer of oils to help prevent damage Shatterproof Shine Silicone-free with natural, concentrated blend of coriander and camelina oils For medium hair types Shatterproof Shine Intense Silicone-free with natural, concentrated blend of apricot, coriander and camelina oils For coarse hair types *Diamond Oil Shatterproof Shine or Shatterproof Shine Intense vs. a nonconditioning shampoo **Diamond Oil Shatterproof Shine or Shatterproof Shine Intense vs. unwashed hair

3 SHOWCASE DIAMOND OIL IN SPARKLING STYLE! Show off the Diamond Oil collection in your salon and watch your retail sales soar! MAY 203 / Promotions LUXURY COUNTER DISPLAY Perfectly highlights the products included in the 3 Carat Deal Features Diamond Oil imagery to capture the consumer s attention Luxurious reflective surface to glorify the products Ideal for the reception desk Dimensions: 7 W x 0 D x 3 H LUXURY FLOOR DISPLAY Beautifully showcases all the products included in the 5 Carat Deal Stunning, custom-designed piece with luxurious details such as high-gloss finish and acrylic shelving Features self-diagnosis panels to help clients find the right oil for their hair type Motion-activated light panel flashes when clients walk past Elevated stand to glorify Diamond Oil bottles Gorgeous NYC-inspired model imagery, plus quick tips & technology to guide clients in choosing the correct oil for them Perfect anywhere in the salon! Dimensions: 7.25 W x.75 D x 80 H 3

4 shatterproof shine silicone free/sans silicone/sin silicona TM MC.03 fl oz ml TM MC shatterproof shine intense intenso silicone free/sans silicone/sin silicona TM MC.03 fl oz ml interlock protein network TM MC TM MC oil enriched care for dull/damaged hair soin enrichi à l huile pour cheveux ternes/abîmés enriquecido con aceite para cabello apagado/dañado.35 fl oz 0 ml interlock protein network TM MC oil enriched care for dull/damaged hair soin enrichi à l huile pour cheveux ternes/abîmés enriquecido con aceite para cabello apagado/dañado.35 fl oz 0 ml 5 CARAT OFFER 3 Diamond Oil products Product Mix: Diamond Oil Shampoo 0. oz. Diamond Oil Conditioner Diamond Oil Deep Facets Diamond Oil Shatterproof Shine 3.4 oz. Diamond Oil Shatterproof Shine Intense 3.4 oz. RECEIVE FREE Premium Salon Kit and Luxury Floor Display* Kit Includes: Diamond Oil Shampoo Liter** Diamond Oil Conditioner Liter** 2 Diamond Oil Shatterproof Shine 3.4 oz. 2 Diamond Oil Shatterproof Shine Intense 3.4 oz. 2 Diamond Oil Shatterproof Shine Minis oz. 2 Diamond Oil Shatterproof Shine Intense Minis oz. 20 Diamond Oil Client Mini Kits (includes Shampoo, Conditioner and Deep Facets) Diamond Oil Shatterproof Shine Sample Vials ml. Diamond Oil Shatterproof Shine Intense Sample Vials ml. 3 Diamond Oil Shampoo/Conditioner Duo Packettes Window Poster Easel Card Product Knowledge Chart 2 Product Knowledge Easel Cards 3 CARAT OFFER 3 Diamond Oil products Product Mix: 3 Diamond Oil Shampoo 0. oz. 3 Diamond Oil Conditioner 3 Diamond Oil Deep Facets 2 Diamond Oil Shatterproof Shine 3.4 oz. 2 Diamond Oil Shatterproof Shine Intense 3.4 oz. RECEIVE FREE Salon Kit and Luxury Counter Display Kit Includes: Diamond Oil Shatterproof Shine 3.4 oz. 2 Diamond Oil Shatterproof Shine Minis oz. Diamond Oil Shatterproof Shine Intense Mini oz. 5 Diamond Oil Client Mini Kits (includes Shampoo, Conditioner and Deep Facets) Window Poster Easel Card Product Knowledge Chart 2 Product Knowledge Easel Cards salon value ( 9.89/38% savings) CARAT OFFER Diamond Oil Shatterproof Shine 3.4 oz. or Diamond Oil Shatterproof Shine Intense 3.4 oz. RECEIVE FREE Client Mini Kit Kit Includes: Diamond Oil Shampoo Mini.7 oz. Diamond Oil Conditioner Mini.0 oz. Diamond Oil Deep Facets Mini.0 oz. shampoo conditioner shampooingaprès-shampooing salon value ( /40% savings) salon value ( 7.75/28% savings) Client client value ( 5.50/28% savings) *Salon can choose the Luxury Counter Display instead of the Luxury Floor Display, if desired. **Liters not shown. 4

5 SAVE ON REDKEN S HIGHEST HOLD HAIRSPRAY! NEW CONTROL ADDICT 28 Superior control for long-lasting style hour control & humidity resistance Ultimate brushability No visible flaking or residue Advanced fast-drying formula SALON/STYLIST OFFER Control Addict 28 OZ salon value ( 4.0/40% savings) MAY 203 / Promotions WE ARE INVESTING OVER 8 MILLION TO DRIVE CONSUMERS INTO YOUR SALON BE PART OF OUR CAMPAIGN! Our new 203 consumer advertising campaign is designed to attract and engage consumers with the first-ever live chat with a Redken color expert, how-to videos and free samples that will ultimately drive them into your salon. Featured in top beauty and fashion magazines and websites throughout the year, our exciting new 203 advertising campaign will produce more than 378 million paid media impressions while enticing consumers to find a special offer from a participating Redken salon. Activate an offer now to increase your business! DON T BE THE LAST SALON IN YOUR AREA TO SIGN UP CHOOSE FROM THESE OFFERS: Offer : 20% off a Chromatics haircolor service Offer 2: 7.50 off the purchase of any 2 Redken retail-size products Offer 3: 0.00 off the purchase of any 2 Curvaceous retail-size products Offer 4: 0.00 off the purchase of one Diamond Oil Shatterproof Shine* HERE S HOW TO GET STARTED: Step Visit Redken.com s Professional Site Step 2 Access Special Offers under My Redken ** Step 3 Activate one or multiple offers increase your business!*** It s that easy! Log-on to Redken.com today! *Offer valid starting 7//3. Diamond Oil will be in salons starting May 203. **You must be registered as a salon owner or manager. Click Edit Profile to update your account or send your owner an about this program. ***Offers valid from 3//3 /3/3 and can be deactivated at any time 5

6 DISCOVER NEW SHADES FROM CHROMATICS! NEW OMBRE LIGHTS The NEW OMBRE LIGHTS service lets you customize the perfect ombre haircolor for every client, with luminous blonde and brilliant brunette shades inspired by NYC s hottest nightspots. Use high-fashion hues from CHROMATICS to add alluring contrast and seductive dimension to any look, for amazing ombre haircolor that illuminates the night. CHROMATICS THE HAIRCOLOR BREAKTHROUGH 2X FORTIFIED HAIR* ZERO AMMONIA, ZERO ODOR UP TO 00% GRAY COVERAGE MULTI-DIMENSIONAL, 4D COLOR RESULTS CHROMATICS BEYOND COVER ALL THE BENEFITS OF CHROMATICS, PLUS: PRE-BLENDED SHADES FOR HAIR WITH 75% OR MORE GRAY 00% GRAY COVERAGE 2X SMOOTHER RESULTS** Introducing NEW shades from CHROMATICS and 5 new shades from CHROMATICS Beyond Cover: NEW Family ASH blue ASH green IRIDESCENT gold VIOLET brown chromatics 9Ab 9. BROWN red 8Ag 8.7 COPPER 0lg 0.23 GOLD 8lg 8.23 GOLD red 5lg Vb Vb Br 3.5 9C 9.4 9G 9.3 0Gr 0.3 chromatics BEYOND cover ASH gold 8Ago 8.3 IRIDESCENT gold 7lg 5lg BROWN violet Bv 4Bv *Fortifies the cuticle for 2X less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo **Leaves hair 2X smoother than before coloring

7 SALON OFFER Chromatics or Chromatics Beyond Cover Shades (open stock, mix and match) RECEIVE FREE Chromatics Ombre Lights Kit Kit Includes: 7Gb (7.3) Chromatics Beyond Cover 2 oz. BR (3.5) Chromatics 2 oz. 0Gr (0.3) Chromatics 2 oz. Angled Brush Ombre Lights Technique Guide Shade Chart 2 Swatch Cards 2 Sticker Sheets Consumer Awareness Brochure Mirror Cling Consumer Ad Poster Silver Brush Long/wide salon value ( 3.75/27% savings) SALON BONUS OFFER An additional Chromatics or Chromatics Beyond Cover Shades (open stock, mix and match) RECEIVE FREE Chromatics Swatch Book including all the NEW Chromatics and Chromatics Beyond Cover shades! salon value ( 50.00/3% savings) MAY 203 \ Promotions 7

8 REDKEN.COM REDKEN.COM REDKEN.COM REDKEN.COM FOR THE MAN WITH GREAT STYLE & GREAT TASTE REDKEN FOR MEN MAN UP FATHER S DAY KITS Redken For Men takes the guesswork out of great style by offering products and simple tips to create the most popular men s looks. Offer these Father s Day kits to help your male clients maintain the looks they love! NEW FULL IMPACT GIVE HAIR A POWER BOOST THICK-LIFT TECHNOLOGY INTRA-CYLANE = Richness & Fullness CELLULOSE = Provides A VOLUMIZING EFFECT PROTEIN = HELPS REINFORCE THE HAIR bodifying shampoo ARE YOU A SHAG? GET INSPIRED. SEE YOUR STYLIST. SHAG mint clean invigorating shampoo 0 oz. outplay texture putty 3.4 oz. cleanse acid-balanced cleaning bar 5 oz. ARE YOU A ROCKABILLY? GET INSPIRED. SEE YOUR STYLIST. ROCKABILLY go clean daily care shampoo 0 oz. stand tough extreme gel 5 oz. shine form defining wax 2.5 oz. ARE YOU ROUGHED-UP? GET INSPIRED. SEE YOUR STYLIST. ROUGHED-UP clean brew extra cleansing shampoo dishevel fiber cream 3.4 oz. firm grasp texturizing clay 3.4 oz. ARE YOU A CLASSIC? GET INSPIRED. SEE YOUR STYLIST. CLASSIC full impact bodifying shampoo 0 oz. get groomed finishing cream 5 oz. maneuver working wax 3.4 oz. GET INTO THE THICK OF IT Take fine or thinning hair to a new level of fullness. NEW full impact bodifying shampoo gently cleanses hair and scalp to help eliminate build-up, residue and excess oils that can weigh hair down. Exclusive Thick-Lift Technology with patented Intra-Cylane and protein helps strengthen and thicken hair with texture and fullness. Hair gets a lift and makes a fuller impact! OPEN STOCK PRODUCT SIZE SALON PRICE SRP full impact 0 oz SALON OFFER 4 Redken For Men Man Up kits for only 50! (mix and match) Choose From: Shag, Rockabilly, Roughed-Up, Classic salon value ( 30.50/38% savings) STYLIST OFFER Any Redken For Men Man Up Kit for.50! Stylist stylist value* ( 7.3/38% savings) *Based on average value *full impact will replace densify shampoo

9 STOCK UP ON NEW FLASH LIFT! Redken s first powder lightener to achieve up to 8 levels of lift 20% faster processing time* Conditioning pro-vitamin B5 for high lift with zero sacrifice High adherence, creamy formula allows for precise application and uniform lift Customizable for every client s needs from extreme platinum blonde results to edgy, dramatic highlights, balayage or global applications *versus Up to 7 SALON OFFER AT A DISCOUNT NEW Flash Lift 7. oz salon value (.5/39% savings) AT A DISCOUNT NEW Flash Lift 32 oz salon value ( 0.00/3% savings) SAVE 40% ON INTRA FORCE GET TO THE ROOT OF THICKER HAIR Improve the health and appearance of thinning hair with this Intra Force retail promotion! SALON/CLIENT OFFER AT A DISCOUNT Intra Force essentials set (mix and match natural and color-treated systems) Set includes: Intra Force Shampoo 9.8 oz. Intra Force Toner 8.3 oz. Intra Force Daily Scalp Treatment Intra Force Hair Densifier salon value ( 4.0/40% savings) Client client value ( 29.20/40% savings) PrICE List PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty HAIRCARE SHAMPOOS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset.7 oz _ 0. oz _ Liters _ Gallon 4 N.A _ CONDITIONERS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset oz _ _ Liter _ Gallon 4 N.A _ SaMPLING HAIRCARE DUO PACKETTEs (BAGS OF 8) All Soft, Color Extend 0.7 oz. 4 N.A _ Treatments All Soft Heavy Cream softening rinse-out mask oz _ _ All Soft Argan- multi-care oil 3 oz _ All Soft Supple Touch softening cream-spray 5 oz _ Blonde Glam Color Enhancer Perfect Platinum _ Body Full Instant Bodifier volumizing foam 5 oz _ Body Full Volume Amplifier thickening lift spray 5 oz _ Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz _ Color Extend Rich Recovery protective treatment _ Color Extend Total Recharge inner hair fuel 5 oz _ Extreme Anti-Snap leave-in treatment.7 oz _ _ Extreme CAT Treatment protein reconstructing treatment 5 oz _ Extreme Strength Builder _ Extreme Strength Builder Plus _ Real Control Intense Renewal super moisturizing mask oz _ _ Real Control Crema Care daily nourishing styling treatment _ Real Control Slim Supreme slimming serum 3.4 oz _ Real Control Overnight Treat night recovery 3.4 oz _ Smooth Lock Butter Silk intensive rinse-out treatment _ Smooth Lock Heat Glide protective smoother 5 oz _ Smooth Lock Stay Sleek leave-in cream 5 oz _ Smooth Lock Step Smooth Activator 3x 2 oz. N.A _ Smooth Lock Step 2 Smooth Sealer N.A _ Time Reset Corrective Defense 3.2 oz _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz _ Pre Art Liter N.A _ MAY 203 \ Promotions PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty DIAMOND oil Diamond Oil Shampoo*.7 oz _ 0. oz _ Liter _ Diamond Oil Conditioner* oz _ _ Liter _ Diamond Oil Deep Facets intensive treatment* oz _ _ Diamond Oil Shatterproof Shine* 3.4 oz _ Diamond Oil Shatterproof Shine intense* 3.4 oz _ NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo.8 oz _ Liter _ Nature s Rescue Cooling Deep Conditioner 4.2 oz _ ½ Liter _ Nature s Rescue Refining Sea Polish 3.4 oz _ Nature s Rescue Radiant Sea Spray 3.4 oz _ Nature s Rescue Pump /2 Liter N.A. N.A N.A. _ CURVACEOUS HAIRCARE Curvaceous Cream Shampoo*.7 oz _ 0. oz _ Liter _ Curvaceous Conditioner* oz _ _ Liter _ Curvaceous Curl Dive nourishing mask*. oz _ STYLING Curvaceous Wind Up reactivating spray* 5 oz _ Curvaceous Ringlet perfecting lotion* oz _ Curvaceous Wave Ahead texturizing mousse* 4.7 oz _ Curvaceous Full Swirl cream serum* 5 oz _ INTRA FORCE SYSTEM NATURAL Shampoo 9.8 oz _ Liter _ Toner 8.3 oz _ Liter _ Scalp Treatment 5. oz _ Starter Kit _ SYSTEM 2 COLOR TREATED Shampoo 9.8 oz _ Liter _ Toner 8.3 oz _ Liter _ Scalp Treatment 5. oz _ Starter Kit _ TREATMENTS Micro Boost 2.8 oz _ Hair Advance. oz. x _ STYLING Hair Densifer Styling Foam _ IN SALON SERVICES Scalp Stimulate.85 oz. x N.A _

10 PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty PRODUCT CASE RETAIL SALON CASE ORDER Qty PRICE PRICE PRICE Qty REDKEN CHEMISTRY All Soft Shot Phase.9 oz. N.A _ Clear Moisture Shot Phase.9 oz. N.A _ Color Extend Shot Phase.9 oz. N.A _ Extreme Shot Phase.9 oz. N.A _ Real Control Shot Phase.9 oz. N.A _ Smooth Lock Shot Phase.9 oz. N.A _ Time Reset Filler Shot Phase 7. oz. N.A _ Shot Phix 3.5 phix phase sealer N.A _ Shot Phix 5.5 phix phase sealer N.A _ STYLING STRAIGHT Sheer Straight 0 lightweight straightening gel oz _ 3.4 oz _ Align protective straightening lotion oz _ 5 oz _ SHINE Glass 0 smoothing serum 2 oz _ Outshine 0 anti-frizz polishing milk oz _ 3.4 oz _ Shine Flash 02 glistening mist 4.4 oz _ Volume Thickening Lotion 0 all-over body builder 5 oz _ /2 Liter N.A _ Rootful 0 root lifting spray _ Layer Lift 07 length elevating spray-gel 5.7 oz _ Full Frame 07 protective volumizing mousse _ Aerate 08 bodifying cream-mousse 2.3 oz _ Guts 0 root targeted volume spray foam 2 oz _ 0.58 oz _ Texture Water Wax 03 shine defining pomade.7 oz _ Tousle Whip 04 soft texturizing cream-wax 3.4 oz _ Rewind 0 pliable styling paste.75 oz _ 5 oz _ Rough Paste working material.75 oz _ 2.5 oz _ Hardwear super-strong sculpting gel _ Structure Wax 7 classic styling wax.7 oz _ HEAT Styling Satinwear 02 prepping blow-dry lotion 5 oz _ Iron Silk 07 ultra straightening spray _ Duo Shield 07 color protecting gel cream 5 oz _ Iron Shape finishing thermal spray _ Spray Starch 5 versatile ironing spray 5 oz _ Hot Sets 22 thermal setting mist 5 oz _ /2 Liter N.A _ HAIRSPRAYS Wax Blast 0 high impact finishing spray-wax 2 oz _ 4.4 oz _ Fashion Work versatile working spray 2. oz _ oz _ Pure Force non-aerosol fixing spray 2 oz _.7 oz _ Quick Dry 8 instant finishing spray 2 oz _ oz _ Forceful 23 super strength finishing spray 2. oz _ oz _ Control Addict 28 high-control hairspray* 2. oz _ oz _ Style CONNECTION Powder Refresh 0 aerosol hair powder/dry shampoo.2 oz _ 3.4 oz _ Powder Grip 03 mattifying hair powder 0.5 oz _ Matte Sponge 05 rugged texturizer.7 oz _ Velvet Gelatine 07 cushioning blow-dry gel 3.4 oz _ Wool Shake 08 gel-slush texturizer 5 oz _ Quick Tease 5 backcombing finishing spray.3 oz _ 5.3 oz _ STYLING SINGLE PACKETTEs (BAGS OF 8) Align protective straightening lotion Outshine 0 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gel Satinwear 02 prepping blow-dry lotion.35 oz. Single Packette 28 N.A _ REDKEN FOR MEN HAIRCARE Clean Brew extra cleansing shampoo _ Liter _ Clean Spice 2-in- conditioning shampoo 0 oz _ Liter _ Mint Clean invigorating shampoo 0 oz _ Liter _ Cool Finish invigorating conditioner 0 oz _ Full Impact bodifying shampoo* 0 oz _ Go Clean daily care shampoo 0 oz _ Liter _ Finish Up daily weightless conditioner 0 oz _ Liter _ Styling Firm Grasp texturizing clay* 3.4 oz _ Stand Tough extreme gel 5 oz _ Grip Tight holding gel 5 oz _ Dishevel fiber cream 3.4 oz _ Get Groomed finishing cream 5 oz _ Work Hard molding paste 3.4 oz _ Outplay texture putty 3.4 oz _ Maneuver working wax 3.4 oz _ Shine Form defining wax 2.5 oz _ Polish Up pomade 3.4 oz _ SKIN/BODY care Cleanse acid balanced cleansing bar 5.3 oz _ HAIRCOLOR Color Camo 2 oz. 3 N.A _ Pro-oxide Cream Developer 0v Liter N.A _ HAIRCOLOR Shades EQ Gloss Equalizing Conditioning Color & Color Kickers 2 oz. 3 N.A _ Shades EQ Cream Equalizing Conditioning Color 2. oz. 3 N.A _ Shades EQ Cover Plus Brightening Conditioning Color Cream 2. oz. 3 N.A _ Shades EQ Crystal Clear oz. N.A _ Liter N.A _ Color Fusion Advanced Performance Color Cream& Hi-Fusion 2. oz. 3 N.A _ Cover Fusion Low Ammonia 00% Coverage Color Cream 2. oz. 3 N.A _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 3 N.A _ Chromatics Prismatic Permanent Color 2 oz. 3 N.A _ Chromatics Beyond Cover Age-Defying Permanent Color 2 oz. 3 N.A _ HAIRCOLOR COLLECTION KITS Shades EQ Gloss Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Shades EQ Cream/Cover Plus Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Color Fusion Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Color Gels Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ Chromatics Salon Intro Kit N.A N.A. _ Stylist Trial Kit 4 N.A _ DEVELOPERS Color Gels Developer 0v, 20v, 30v, 40v Liter N.A _ Pro-oxide Cream Developer 0v, 20v, 30v, 40v oz. (20v only) N.A _ Liter N.A _ Shades EQ Processing Solution Liter N.A _ Chromatics Oil in Cream Developer 0v, 20v, 30v Liter N.A _ LIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter N.A _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia*** 7. oz. N.A _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 7. oz. N.A _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. N.A _ 32 oz. N.A _ Lift 5/5 Highlifting Cream oz. 72 N.A _ Lift 5/5 Highlifting Booster 2. oz. N.A _ Up To 7 De-Dusted Lightener 7. oz. N.A _ 32 oz. N.A _ Flash Lift Lightening Powder 7. oz. N.A _ 32 oz. N.A _ HAIRCOLOR MAINTENANCE Color Thickener 4 oz. N.A _ TEXTURE Acid Waves Creative Curl N.A _ Inner Secret N.A _ Alkaline Waves Vector Plus N.A _ Vector Plus Extra Body N.A _ Shape Control Reducer Neutralizer Normal Reducer 250ml 2 N.A _ Sensitized Reducer 250ml 2 N.A _ Resistant Reducer 250ml 2 N.A _ Shape Control Neutralizer Smoothing Neutralizer Liters N.A _ SALON GEAR COLOR GEAR Salon Basics Tint Bowl N.A. N.A N.A. _ Chromatics Tint Bowl N.A. N.A N.A. _ Wide Brush/Long Bristles N.A. N.A N.A. _ Wide Brush/Short Bristles N.A. N.A N.A. _ Narrow Brush/Long Bristles N.A. N.A N.A. _ Narrow Brush/Short Bristles N.A. N.A N.A. _ Chromatics Double Row Tint BrushN.A. N.A N.A. _ Applicator Bottle N.A. N.A N.A _ Measuring Cup N.A. N.A N.A. _ Organizer Tray Cream N.A. N.A N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 2) N.A. N.A N.A. _ Organizer Tray Liquid (Regular holds 3) N.A. N.A N.A. _ Tube Key N.A. N.A N.A. _ Chromatics Developer Stand* N.A. N.A N.A. _ Specialty Detailing Freehand Brush N.A. N.A N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A N.A. _ (Mascara Wand) Technique Board N.A. N.A N.A. _ Spray Water Bottle N.A. N.A..00 N.A. _ Mini-Spatula N.A. N.A N.A. _ Mini-Whisk N.A. N.A N.A. _ Clips (set of 8) N.A. N.A N.A. _ Magnetic Clip Wristband N.A. N.A N.A. _ Blonde Icing Scoop N.A. N.A N.A. _ Apparel Redken Favorite Cape N.A. N.A N.A. _ DuraSilk All Purpose Cape N.A. N.A N.A. _ Chromatics Cape N.A. N.A N.A. _ DuraSilk All Purpose Apron N.A. N.A N.A. _ Chromatics Apron N.A. N.A N.A. _ DuraSilk Client Wrap N.A. N.A N.A. _ Swatches & More Shades EQ Gloss Swatch Book N.A. N.A N.A. _ Shades EQ Cream & Cover Plus Swatch Book N.A. N.A N.A. _ Color Fusion/Cover Fusion Swatch Book N.A. N.A N.A. _ Color Gels Swatch Book N.A. N.A N.A. _ Chromatics Swatch Book N.A. N.A N.A. _ Color Camo Swatch Box N.A. N.A N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ HAIRCARE/STYLING Gear Redken Chemistry N.A. N.A N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A N.A. _ Gallon (White) N.A. N.A N.A. _ All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every product N.A. = Not Applicable. MAY 203 \ Promotions

11 PUREOLOGY EXCLUSIVE PRICE LIST Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case Product Case Qty. Retail* Salon Salon Case HYDRATE ESSENTIAL REPAIR COLOUR STYLIST Hydrate Shampoo.7 oz. 4.0 oz. Hydrate Condition.7 oz. 4.0 oz. Hydrate Light Condition.7 oz. Hydrate Hydra Whip 5.2 oz. Hydrate Hydra Cure 5.2 oz. Hydrate Shine Max 4.2 oz. PURE VOLUME Pure Volume Shampoo.7 oz. Pure Volume Condition.7 oz. Pure Volume Blow Dry Amplifier.7 oz. Pure Volume Thickening Spray.0 oz. 4.2 oz. Pure Volume Instant Levitation Mist.0 oz. 4.9 oz. SUPER SMOOTH Super Smooth Shampoo.7 oz. Super Smooth Condition.7 oz. Super Smooth Relaxing Hair Masque 5.2 oz. Super Smooth Relaxing Serum 5.0 oz. Super Smooth Smoothing Cream.8 oz. Super Smooth Smoothing Elixir 2.5 oz. REVIVING RED Reviving Red Shamp oil.0 oz. Reviving Red Reflective Condition.7 oz. Reviving Red Illuminating Caring Oil 4.2 oz..0 oz. Reviving Red Red Reflect Enhancer-Set of 4.34 oz. tubes Reviving Red Copper Reflect Enhancer Set of 4.34 oz. tubes Essential Repair Shampoo.7 oz. Essential Repair Condition.7 oz. Essential Repair Restorative Hair Masque 5.2 oz. Essential Repair Instant Repair.0 oz. Essential Repair Colour Max.0 oz. Essential Repair Split End Correcting Treatment 3.2 oz. PERFECT 4 PLATINUM Perfect 4 Platinum Shampoo.7 oz. Perfect 4 Platinum Condition.7 oz. Perfect 4 Platinum Reconstruct Repair Masque.8 oz. Perfect 4 Platinum Miracle Filler Treatment 0.5 oz. 4.9 oz. NANO WORKS Nano Works Shampoo.7 oz. (w/pump) Nano Works Condition.7 oz. (w/pump) PRECIOUS OIL Precious Oil Shamp oil.7 oz. 8.5 oz Precious Oil Condition.7 oz. 8.5 oz Precious Oil Softening Hair Masque 5.2 oz. Precious Oil Versatile Caring Oil.0 oz. 4.2 oz. PURIFY Purify Shampoo Colour Stylist Fortifying Heat Spray 0.5 oz. 5.7 oz. Colour Stylist Silk Bodifier 2.2 oz. 8.4 oz. Colour Stylist Nourishing Nectar 5. oz. Colour Stylist Anti Split Blow Dry.5 oz. Colour Stylist Strengthening Control 2. oz.0 oz. Colour Stylist Cuticle Polisher 3.4 oz. Colour Stylist Illuminating Curl 5. oz. Colour Stylist Anti Breakage Twist 2.5 oz. Colour Stylist Root Lift 2.0 oz. 0 oz. Colour Stylist Radiance Amplifier 0.5 oz. 3.2 oz. Colour Stylist Supreme Control 2. oz..0 oz. 4.5 oz. Colour Stylist Control Twist Wax.0 oz. 3.4 oz. Colour Stylist Lustrous Volumizer 5.2 oz. CLASSIC STYLERS Texture Twist 3.0 oz. InCharge 9.0 oz COLOURISTS' SOLUTION BACKBAR SYSTEM Fiber Integrity Spray ACCESSORIES & MERCHANDISING Pureology Cutting Cape Pureology Apron Pureology Purple Client Cape Mini Acrylic Promo Stand Acrylic Block Acrylic Permanent Shelf Talkers (set of 4) Pureology Reusable Large Bag Pureology Reusable Small Bag Pureology Bowl Pureology Brush Pureology Spoon Pureology Comb Colour Stylist Combs Set Pureology Liter Pump Pureology Banner Pureology Table Top Display Pureology Client Bags Pureology Paper Shelf Talkers (set of 9) Pureology Prescription Tear Pad (00 Sheets per pad) MAY 203/ Promotions

12 BOOST RETAIL SALES WITH SAMPLING HAIRCARE OFFER AT A DISCOUNT Sampling Kit KIT INCLUDES 8 Hydrate Duo Packettes.7 oz. 8 Super Smooth Duo Packettes.7 oz. 8 Perfect 4 Platinum Duo Packettes.7 oz. 8 Precious Oil Duo Packettes.7 oz. 8 Essential Repair Duo Packettes.7 oz. 3 Sampling Sticker Sheets (28 per sheet) Packette Presentation Box value PUREOLOGY IS INVESTING 3 MILLION TO DRIVE CLIENTS INTO YOUR SALON With the Love Your Haircolour campaign in 203, Pureology will sample over 500,000 new clients through advertising in top beauty and fashion magazines and on Facebook. These consumers will be enticed by special offers that capture their attention and drive them straight into your salon. Don t be the last salon in your area to sign up! Activate an offer in just 5 minutes and watch your sales increase. MAY 203 / Promotions SALON PRICE 5.00 (30.00/7% savings) CHOOSE FROM THESE OFFERS: COLOUR STYLIST OFFER AT A DISCOUNT Sampling Kit KIT INCLUDES 8 Colour Stylist Nourishing Nectar Packettes 0.7 oz. 8 Colour Stylist Anti Breakage Twist Packettes 0.7 oz. 8 Colour Stylist Illuminating Curl Packettes 0.7 oz. 8 Colour Stylist Cuticle Polisher Packettes 0.7 oz. 8 Colour Stylist Anti Split Blow Dry Packettes 0.7 oz. 8 Colour Stylist Control Twist Packettes 0.7 oz. 8 Colour Stylist Lustrous Volumizer Packettes 0.7 oz. 4 Sampling Sticker Sheets (28 per sheet) Packette Presentation Box SALON PRICE.00 (9.50/2% savings) 3.50 value 0.00 off the purchase of any 2 Pureology Haircare retail-size products.00 off the purchase of 2 Colour Stylist retail-size products.00 off the purchase of 2 Reviving Red retail-size products HOW TO ADD A SPECIAL OFFER TO YOUR SALON LISTING: Visit Pureology.com s Professional Site Go to your account page to edit your salon info. You must be registered as a salon owner or manager to complete this step. Check the box next to the offers you would like to activate and save * *Offers valid from 3//3-/3/3 and can be deactivated at any time

13 30% MORE FREE COLOUR STYLIST BONUS-SIZE HAIRSPRAYS Colour Stylist offers perfect control for every style with Supreme Control maximum hold zero dulling hairspray and Strengthening Control zero dulling hairspray. Don t miss these special bonus sizes - get 30% more product free! SALON/CLIENT OFFER Strengthening Control zero dulling hairspray 4.5 oz. bonus size SALON PRICE oz. more FREE per bottle! CLIENT PRICE oz. more FREE per bottle! SALON/CLIENT OFFER Supreme Control maximum hold zero dulling hairspray 4.5 oz. bonus size SALON PRICE oz. more FREE per bottle! CLIENT PRICE oz. more FREE per bottle! 3

14 MAY 203 / Promotions STYLIST OFFER AT A 27% DISCOUNT Pure Volume Stylist Kit save over Pure Volume Shampoo Pure Volume Condition Pure Volume Instant Levitation Mist 4.9 oz. Pure Volume Blow Dry Amplifier Packettes Pure Volume Product Brochure STYLIST PRICE stylist value (.50/27% savings) SALON OFFER AT A 33% DISCOUNT Pure Volume products (mix and match) Recommended Mix 2 Pure Volume Shampoo 2 Pure Volume Condition 2 Pure Volume Instant Levitation Mist 4.9 oz. 2 Pure Volume Blow Dry Amplifier RECEIVE FREE Pure Volume Merchandising Kit Kit Includes: 3 Pure Volume Shampoo/Condition Duo Packettes 3 Pure Volume Blow Dry Amplifier Packettes 3 Packette Holders 2 Pure Volume Instant Levitation Mist Petites 4 Pure Volume Product Brochures Pure Volume Easel Card Consumer Awareness Brochure SALON PRICE salon value (4.40/33% savings) 3

15 NEW PURE VOLUME FOR MAGNIFICENT VOLUME, CHOOSE NO OTHER NEW FORMULA FORTIFYING WHEAT PROTEIN & REFRESHING EUCALYPTUS ANTIFADE COMPLEX Discover the NEW PURE VOLUME system featuring INSTANT LEVITATION MIST that weightlessly elevates fine colour-treated hair with HOURS OF MAGNIFICENT VOLUME*. The lightweight formulas with flexible volumizers, fortifying wheat protein, refreshing eucalyptus and the exclusive ANTIFADE COMPLEX remove volume-inhibiting build-up, infuse hair with fullness, and protect haircolour. THE NEW PURE VOLUME SYSTEM INCLUDES: NEW PRODUCT SHAMPOO ZeroSulfate, high foaming, light formula removes volume-inhibiting build-up more thoroughly to weightlessly elevate hair with increased volume, shine and colour protection. CONDITION Lighter weight conditioning formula replenishes hair, protects colour and magnifies volume, leaving strands with a smoother feel and radiant shine. BLOW DRY AMPLIFIER New, heat-protective formula builds body and bounce, shields haircolour and provides improved discipline and control. NEW INSTANT LEVITATION MIST A new addition to the Pure Volume collection, this menthol-infused, invigorating spray infuses hair with hours of magnificent volume*! Boost hair at the roots for lasting lift, fullness and shine while protecting colour vibrancy. The NEW Pure Volume system has lighter weight formulas and advanced technology that maximize volume for fine, colour-treated hair. For optimum results use Pure Volume Shampoo with Pure Volume Condition. *With use of Pure Volume Shampoo and Instant Levitation Mist 5

16 PUREOLOGY EXCLUSIVE MAY 203 PROMOTIONS NEW PURE VOLUME FOR MAGNIFICENT VOLUME, CHOOSE NO OTHER SPECIAL BONUS-SIZE HAIRSPRAYS! BOOST RETAIL SALES WITH SAMPLING All rights reserved. U /203