BOOST YOUR PROFITS. with tanning parties

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1 BOOST YOUR PROFITS with tanning parties

2 Introducing tanning parties can be greatly beneficial for your business; they can provide a boost in sales when the demand for treatments slows down. Whether it s for events such as a girl s night in, a hen night, a wedding party or prom, or even a pre-holiday glow, tanning parties are a fun service for your customers and a fantastic way of doing numerous treatments in one go, with the potential of attaining new or returning clients. We have provided a helpful guide on how to successfully run a tanning party and maximise your profits When a client books a tanning party with you... ensure that you are aware of the total guest numbers, this will help you organise the amount of stock to order/take along. You may want to decide on a minimum and maximum party size and time slot. A deposit or cancellation fee should be agreed with clients, especially in cases of large numbers. Things to consider before the party: - Are there any first time tanners? If so, you may need to arrange a patch test to ensure the treatment is safe to use on the client. - Make sure the guests are aware of pre party preparations which need to be carried out beforehand. This could be sent via a leaflet with pre and post tan tips to ensure that the skin is ready for tanning. For an added touch, you could even send a free sample of our Polishing Body Scrub for the client to prepare with. - Be prepared! Remember when choosing solution stock, there may be different skin types and therefore not everyone will want the same tan shade; therefore ensure that you have enough in stock (if not allow enough time to order) and take a selection of solutions to provide clients with the best possible tanning experience (and hopefully gain return customers). - Clean all equipment prior, to make sure things run smoothly allowing you to provide a professional service. The Party Procedure: - Be professional and look the part. Display your Sienna X badges on a clean tunic and ensure hair is clean and tied back. Don t forget to take business cards along for the clients, they may be interested in returning to you in the future. -Arriving before the party will allow for early set up. Location is key, good lighting and a spacious, well-ventilated room is the most suitable. However be prepared, consider taking a clip on light and small extractor fan just in case the chosen area is not ideal. - Explain the routine of spray tanning to each guest, whilst getting them to fill out consultation cards, here you can answer any questions, queries or concerns. It is important that each person fills out and signs a consultation card.

3 Be Organised with our Tanning Party Check List Solution (we recommend taking a selection to cater for all skin types) Sienna X Consultation Cards Disposable hair caps, t-strings, masks, sticky feet and gloves Sienna X Exfoliation Spritz, Barrier Cream & Tan Removal Wipes Full size retail products for show/testing or selling (can take orders at the party rather than buying in bulk before) Retail price list for Sienna X at home products A cash tin for takings at the party A diary for future bookings An extension lead (just in case) Loyalty Cards to encourage party members to book a repeat appoingment Incentives are a clever way of encouraging future treatments, for example you could offer a discount on their next spray tan if booked during the party Goody bags filled with Sienna X samples are always a nice touch A popular tanning party offer allows the host to receive their tan free when they invite over a chosen number of guests

4 Retail Product List 1 PREPARE Polishing Body Scrub 200ml (Sachet 1.20 RRP) RRP Our Polishing Body Scrub removes impurities with a fine pumice, for a gentle yet effective exfoliation. With added Shea butter and sweet almond oil, it will leave your skin feeling smooth, soft and beautifully nourished. Use the Polishing Body Scrub before tanning to get rid of dead skin cells and create the perfect base for application and 3-4 days after tanning to encourage a gentle fade and even wear off. 2 TAN Gradual Glowing Self Tan 200ml (Sachet 1.20 RRP) RRP The moisturising cream formula of our Gradual Glowing Self Tan is perfect for achieving a gorgeous, natural looking glow in just a few hours. If you want to achieve a deeper tan, simply re-apply until you get your desired shade. With a host of moisturising ingredients and a specially designed anti-cellulite formula, the gradual tan is also extremely kind to your skin. With a gorgeous coconut fragrance, you ll look and feel as if you ve just come back from a holiday. Dark Glowing Self Tan 200ml (Sachet 1.30 RRP) RRP The lotion formula is streak-free, and also has a strong guide colour to guarantee you a flawless, even application. Enriched with nourishing ingredients, this tan will leave your skin feeling soft and smelling amazing. Apply the Dark Glowing Self Tan with our Deluxe Tanning Mitt, and then leave the formula for 8 hours to develop. Once washed off, you will be left with a beautiful, healthy glow.

5 Q10 Bronzing Mousse 250ml RRP Our award-winning Q10 Bronzing Mousse is the perfect fake tan for those wanting to achieve a deep colour and flawless, streak-free finish. Packaged in a 250ml aerosol can to stay fresh for longer, the mousse is easy to apply and has a beautiful guide colour. Express Tanning Mist RRP For the best tanning mist on the market, look no further than our easy-to-apply spray tan in a can. Infused with the anti-ageing ingredient Q10, our Express Tanning Mist leaves skin feeling nourished as well as beautifully bronzed. Ready in just 4-8 hours, this is a fast-developing fake tan spray that s perfect for full body application as well as on-the-go top ups. Instant Bronzing Gel 200ml (Sachet 1.20 RRP) RRP Our luxurious instant tan has been specially designed for when you need a last minute, wash on/wash off glow. The streak-free formula is easy to apply and won t transfer onto your clothes - meaning you can be party-ready in minutes. On top of this, our Instant Bronzing Gel is packed with moisturising and conditioning ingredients so your skin won t just look amazing - it will feel it, too.

6 3 PROLONG AND ENHANCE Radiance Body Balm 200ml (Sachet 1.20) RRP Maintaining your tan and keeping skin nourished is easy with our Radiance Body Balm. As well as the gorgeous natural ingredients of Shea butter, coconut oil and sweet almond oil, the balm also has added vitamin E to protect against premature ageing. Small gold flecks in the cream help to add a healthy glow to skin and keep your tan looking beautiful. Use in the mornings and evenings to leave your skin feeling as silky smooth with a luminescent sheen. Shimmer Spray Gold or Silver 75ml 4.95 RRP Are you after that perfect finishing touch for your gorgeous new tan? Our shimmer spray adds a gorgeous sparkle, and can be used all over the body and clothes. With a sensuous, sweet fragrance, and a choice of gorgeous gold or sensational silver, you ll have that glamorous sparkle you ve always wanted. Cream to Powder Contour Kit RRP The deluxe rose gold compact includes a natural, matte bronzer and an illuminating highlighter, which can be used separately or together for a flawless, glowing finish. The cream-to-powder formula is lightweight and easily blendable, allowing you to build a look that s perfect for you. With a large, rotating mirror, this sleek compact is perfect for on-the-go touch ups. Illuminating Pencil Trio RRP With a beautiful soft texture, the Illuminating Pencils are easily blendable and glide smoothly over the skin. Colour is long lasting, waterproof and smudge proof - perfect for all day wear. Alternatively, apply to your tan at the end day to add a beautiful hue for the evening.

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