invent it. own it. ustomise it. product guide

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1 invent it. own it. ustomise it. product guide Find us on: /TIGIprofessional /TIGIprofessionals /TIGIpro HAIR COLOURANTS CAN CAUSE SEVERE ALLERGIC REACTIONS. An allergy alert test must be performed 48 hours prior to any haircolour application, even if the client has previously used a haircolour product from this brand or another. READ AND FOLLOW THE SAFETY INSTRUCTIONS CAREFULLY BEFORE USE.

2 TIGI copyright olour Features/benefits Mixing ratio Levels of lift Processing time portfolio overview TIGI copyright olour gloss TIGI copyright olour creative Demi-permanent haircolour. Lasting up to 20 shampoos. Cover up to 75% of non-pigmented hair.* High-impact shine. Fully intermixable. Permanent haircolour. Up to 100% coverage of non-pigmented hair.* High-impact shine. Fully intermixable. 1:1.5 No visible lift when mixed with 5vol/1.5% or 8.5vol/2.55%. Up to 1 level of lift when mixed with 20vol/6%. 1:1.5 Up to 4 levels of lift up to 45 mins on resistant hair Bed Head Colour Trip Features/benefits Mixing ratio Levels of lift Processing time TIGI copyright olour mix master Permanent pure tone creme haircolour to neutralise or intensify. Designed to be used alone, or fully intermixed. 1:1.5 Up to 4 levels of lift up to 45 mins on resistant hair NEW Bed Head Colour Trip Semi-permanent haircolour Durable results that fade on tone lasting through 20 shampoos* Create vibrant tones with intense shine Fully intermixable** Gentle formula with an acidic ph to help close the cuticle *depending on the hair condition, shade(s) applied and aftercare routine, results may vary. **within the Colour Trip range; do not mix with an activator or any colourants outside of Colour Trip. AGE DENIED by TIGI copyright olour Features/benefits Mixing ratio Levels of lift Processing time N/A N/A TIGI copyright olour lift TIGI copyright olour true light/ true light white Lift, neutralise and tone in one application. Fully intermixable. Designed to be used on- or off-scalp. High performance lighteners which deliver fast, efficient lift. Gentle formulas, perfect for on- or off-scalp applications. 1:1.5 Up to 5 levels of lift 1:1 up to 1:2 Up to 7 levels of lift up to 45 mins on darker/coarse hair NEW AGE DENIED by TIGI copyright olour Rejuvenating permanent haircolour, Up to 100% coverage of non-pigmented hair Pre-blended shine enhancing formula AGE DENIED Rejuvenating Complex Multi-dimesional, skin flattering results 1:1 up to 3 levels of lift 30 MINS up to 40 mins on coarse/resistant hair TIGI copyright olour rich creme activator Smooth and creamy to help create accurate level, tone, and consistency. Available in 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9%, 40vol/12%. 1:1.5 Depends on product choice Varies with product selection. Note: Heat is not required nor recommended with any TIGI copyright olour products. * when used with activator 20vol/6%.

3 get colour wise Everyday millions of people across the world use professional hair colour products safely and effectively. The safety of hair colour has been repeatedly confirmed by independent scientists and global regulatory authorities. However, a small but significant number of people will experience an allergic reaction of some sort when using hair colour. As part of our Colour Wise programme, we recommend conducting an Allergy Alert Test on every client at least 48 hours before every colour service. Conducting an Allergy Alert Test in this way is currently the best available method to predict a potential allergic reaction to haircolour. 6 simple steps to a professional and effective Allergy Alert Test for every client/model. 1 At least 48 hours before the planned service, carry out a full consultation with the client and select the shade(s) you will use. Explain the very small risk of an allergic reaction, and reassure the client/model that an Allergy Alert Test will help avoid such a reaction. Record the chosen shade(s) on a client record sheet. Use a cotton-tipped applicator dipped once into the colour solution. 2 Clean a small area either behind the ear with soap and water, and pat dry using cotton. Apply once to an area of skin no greater than the size of a small coin. Advise the client/model not wash, cover or disturb the area for 48 hours. 3 Put on protective gloves. Prepare the target shade(s) by mixing in a non-metallic bowl 1 part TIGI copyright olour to 1.5 parts TIGI copyright olour activator When the client/model returns after 48 hours, ask them if they experienced any reaction and check for any visible signs of redness, rash or irritation. Record the test result on the client record card, and sign by both client/model and stylist.

4 NEW Bed Head Colour Trip Bed Head Colour Trip is a range of rebellious semi-permanent haircolour shades. Cocktail and create anything from intense, electric tones to punked out pastels. KEY BENEFITS Rebellious colours lasting through 20 shampoos* Durable results that fade on tone Create vibrant tones with intense shine Fully intermixable** Gentle formula with an acidic ph to help close the cuticle Designed to make hair smoother & more manageable Formulated with Hydrolyzed Keratin and Coconut Oil, ingredients known to strengthen and condition hair Cream-gel engineered for ease of application Mixing ratio N/A Processing time Lift N/A Coverage N/A USAGE Global application Toning services Refreshing existing colour Creative techniques Pre- and post-pigmentation 1 tube/3.14oz./90ml /89.1g * depending on the hair condition, shade(s) applied and aftercare routine, results may vary. ** within the Colour Trip range; do not mix with an activator or any colourants outside of Colour Trip. NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products.

5 Colour Trip application usage instructions 1 Apply Colour Trip shade(s) to shampooed, towel-dried hair. 2 Process Colour Trip without heat for up to 20 minutes, or up to 30 minutes for more vibrant results. 3 Do not shampoo. Rinse the hair with lukewarm water. Condition with Bed Head Colour Goddess conditioner. Rinse and style as desired. importance of correct undertones For optimum results, TIGI recommends to pre-lighten the hair to a very pale yellow or pale yellow undertone. To create your target shade, achieving the correct undertone is imperative. The swatches below show the result when the hair has only been pre-lightened to a yellow/ orange or orange undertone prior to Colour Trip application. pastels For pastel mixtures, ensure you pre-lighten the hair to a very pale yellow undertone. To create pastel tones, use clear to dilute and select the dilution ratio based on the effect desired. PURE SHADE BLUE VIOLET Top Tip: If uncertain about the final colour result, perform a preliminary strand test. Apply Colour Trip to a small, discreet section of hair and process according to directions. PINK YELLOW ORANGE COPPER RED DEEP RED GREEN Apply Colour Trip to pre-shampooed, towel-dried hair using a bowl and brush. pre-lightening To achieve the most vibrant, true to tone results with Colour Trip, TIGI recommends to prelighten the hair using true light/true light white to a pale yellow or very pale yellow undertone. Pre-lightening the hair to the correct undertone will help ensure the desired result is achieved. A great pre-lightening service will create a clean, even canvas for your colour work. (See page on true light clean/cleanse for a guide on lightening applications.) BLUE VIOLET PINK Undertone: yellow/orange Results: blue/green tone Undertone: yellow/orange Results: deeper & slightly neutralised Undertone: orange Results: less vibrant with red/pink tone Q&A s Q. Can I mix Colour Trip into conditioner? A. TIGI does not recommend mixing Colour Trip into a conditioner. To dilute the intensity of a Colour Trip shade, TIGI recommends the use of Colour Trip clear, which has the same base formula as the rest of the Colour Trip Range. Q. Can Colour Trip be intermixed with TIGI copyright olour or any other hair colour product? A. No, Colour Trip cannot be intermixed with any colourants outside of the Colour Trip range, due to incompatible chassis, ph and dye-sets. Q. If I want Colour Trip to last longer, can I mix it with an activator? A. Colour Trip is a non-oxidative semi-permanent colour range, therefore it should not be mixed with an activator, developer or peroxide. Q. Can I retail Colour Trip to my salon clients? A. Colour Trip is for professional use only and therefore must not be re-sold to your clients. PASTELS RATIO RATIO 10 PURE SHADE CLEAR PALE YELLOW removing colour trip PALE VIOLET Semi-permanents direct dyes are known to be difficult to remove, as they are engineered to provide vibrant, durable results. To help Colour Trip fade faster, TIGI recommends washing the hair more frequently with a non-conditioning shampoo. If condition allows, a True Light cleaning service may be performed to aid in removal of tone. If condition allows, this may be followed by a True Light service.

6 product usage global numbering system The TIGI global numbering system guides hairdressers through the range of natural and artificial haircolours, and helps to define our colour descriptions. 1/ to 10/ represents the level, /0 to /8 represents the tone or tones. The level of colour refers to how light or how dark the colour is, and the tone describes the hue or essence of the colour. Lightening progression During the lightening process, the undertone of the hair colour is taken through stages, from red through to a very pale yellow. Taking this undertone into account is essential when deciding on product choice and processing time. In order to neutralise the undertone, a complementary tone must be used in the formula. Natural level 10/0 extra light blonde 9/0 very light blonde 8/0 light blonde 7/0 blonde 6/0 dark blonde 5/0 light brown 4/0 brown 3/0 dark brown 2/0 darkest brown 1/0 black Undertone very pale yellow pale yellow yellow yellow/ orange orange orange/ red red/ orange red dark red Neutraliser very pale violet pale violet violet violet/ blue blue blue/ green green/ blue green dark green Tone neutral /0 natural /1 blue /2 violet /3 gold /4 copper /5 mahogany /6 red /7 green (matte) /8 ash (calibrated) Colour wheel reading shade numbers The TIGI global numbering system allows us to identify the level and tone of a shade. The first number before the / represents the level. Tones are found after the / and are divided into major and minor. The first number after the / is the major tone and the second number after the / is the minor tone. Duplicate numbers before the / signify that the shade is an intense colour. Level of colour 66 6 Major tone Minor 4 tone 66/64 = intense red copper dark blonde. Level of colour 6 Major 3 tone Minor 4 tone 6/34 = dark golden copper blonde. neutral vs natural Neutral tone Denoted by a single number without a / (over), for example 8. A neutral shade is a calibration of complementary tones, that help to achieve an overall neutral end result with enhanced uniform coverage on non-pigmented hair. Natural tone Denoted with /0, a natural shade is a combination of complementary tones, designed with a slight warm hue.

7 NEW AGE DENIED Take control of ageing hair with AGE DENIED rejuvenating permanent haircolour. Designed to provide up to 100% coverage on over 50% non-pigmented hair. The pre-blended shades provide convenient, no-fuss, multi-dimensional coverage with skin flattering results. An optimised, cream-gel consistency helps to ensure spreadability and saturation. The AGE DENIED Rejuvenating Complex has been crafted with three anti-ageing ingredients known to help combat signs of ageing hair. The shine enhancing pre-blended formula maintains hair s natural strength, smoothness and resistance to breakage while compensating for the effects of lost melanin. Hydrolyzed Keratin proteins are the main building blocks of the hair, which provide structure and protection. Hydrolyzed Keratin is known to penetrate into the hair fibre helping to maintain hair s natural strength. Mixing ratio 1 : 1 Processing time 30 MINS up to 40 min on coarse/ resistant hair Lift up to 3 levels Coverage up to 100% * Elastin, a pure, highly elastic protein known for its ability to provide skin with its structural support. Recommended for use with: 1 tube/3.03 oz./90ml /86g Cutissential is known to replenish the essential lipid layer of the cuticle and helps to improve shine which leads to healthier looking hair. NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products.

8 AGE DENIED application Apply AGE DENIED to dry, unwashed hair using a bowl and brush. application 1 Apply to the new-growth, beginning at the area with the highest percentage of nonpigmented hair. For long new-growth exceeding 2.5cm/ 1inch, apply the colour 2.5cm/1inch away from the scalp to the midband. Once complete, apply the product to the root area and refresh the ends with your preferred method. For virgin head application, apply the colour 2.5cm/1inch away from the scalp through to the lengths and ends. Once complete, apply the product to the root area. 2 Ensure neat and clean application, avoiding overlapping as it may cause banding. 3 Begin processing for 30 minutes once the full application is complete (up to 40 minutes for coarse/resistant hair). 4 If required, refresh the ends with your preferred method. 5 Emulsify, rinse, shampoo and condition with your chosen TIGI range. activator usage Select the correct activator for the optimum AGE DENIED results: 20vol 6% 30vol 9% When the target shade is up to 2 levels lighter than the client s natural pigmented hair When the target shade is up to 3 levels lighter than the client s natural pigmented hair refreshing with gloss As AGE DENIED shades are pre-blended, TIGI recommends using TIGI copyright olour gloss shades as the preferred method for refreshing. Recommended activators: 5vol 1.5% or 8.5vol 2.55% Apply selected gloss formula to the mid-lengths and ends and process for: refreshing with gloss Minimum fade Slight loss of minor tone Moderate fade Loss of minor and major tones Maximum fade Depth and tone missing refreshing with AGE DENIED Mix AGE DENIED with TIGI copyright olour activator 5vol/1.5% or 8.5vol/2.55% and apply to the mid-lengths and ends. Process up to the last 5 mins for minimum fade, up to the last 10 mins for moderate/maximum fade. after processing time Emulsify, rinse until water runs clear, shampoo and condition with your chosen TIGI range. 10/ EXTRA LIGHT BLONDE 9/ VERY LIGHT BLONDE 8/ LIGHT BLONDE 7/ BLONDE 6/ DARK BLONDE 5/ LIGHT BROWN 4/ BROWN 3/ DARK BROWN /0 NATURAL 3/0 /31 GOLD BLUE 9/31 7/31 9/31 7/31 /32 GOLD VIOLET 10/32 8/32 10/32 8/32 6/32 8/32 /30 GOLD NATURAL 6/32 6/30 4/30 6/30 4/30 The smaller swatches can be achieved by intermixing 1 part of the shade below and 1 part of the shade above. Example: To achieve 9/32 mix equal parts of 8/32 and 10/32. /3 GOLD 7/3 5/3 7/3 5/3 /34 GOLD COPPER 8/34 6/34 8/34 6/34 5/34 /4 COPPER 9/4

9 the best shades are the ones you invent Colour is one of the most stimulating and vital aspects of fashion. It enhances a person's image, evokes mood and feelings, serving as an extension of your personality. TIGI copyright olour provides the tools that enable the colourist to push their creativity, develop techniques and provide the ultimate ustomised colour service. christel lundqvist TIGI Global Creative Technical Director benefits for every colourist use fundamentally or creatively Colourists can create an infinite number of shades from fundamental to the most creative results, enabling colourists to push their artistry. Shades can be used alone or intermixed to ustomise results, even between permanent and demi-permanent shades to create iridescent, high shine, soft permanent results. client loyalty Impress clients and increase loyalty with unique shades and services ustomised exclusively for them. outstanding results Delivers up to 100% coverage on non-pigmented hair, with superb condition and shine. improved cash flow It's win-win: TIGI copyright olour s compact, intermixable range eliminates the need to stock unnecessary shades. This means you can invest elsewhere in your business and see increased profit opportunities. more mixed product A 1:1.5 mixing ratio and larger tube size, provides more mixed colour per tube than other leading brands. ongoing training and education World Class education programmes both in-salon and in TIGI Academies where events are designed to inspire and improve colourists skills and creativity.

10 shade portfolio creative, lift & mix master /0 neutral natural /1 blue /2 violet /3 gold /4 copper /5 mahogany /6 red /7 green (matte) /8 ash (calibrated) gloss /0 natural /1 blue /2 violet /3 gold /4 copper /5 mahogany /6 red /7 green (matte) /8 ash (calibrated) ultra light blonde 100/0 100/2 100/21 100/82 100/83 100/88 10/ extra light blonde 00/ 10/02 10/28 10/03 10/32 10/08 10/ extra light blonde 10/0 10/21 10/08 9/ very light blonde 9/12 9/21 9/03 9/32 9/83 9/ very light blonde 9/0 9/02 9/23 9/03 9/32 9/35 9/4 9/8 8/ light blonde 8/0 8/3 8/30 8/34 8/08 8/ light blonde 8 8/0 8/1 8/3 8/34 8/71 8/08 8/83 7/ blonde 7/0 7/2 7/32 7/35 7/4 7/44 77/66 7/ blonde 7 7/0 7/23 7/3 7/32 7/35 7/4 7/44 77/46 7/6 77/66 7/8 6/ dark blonde 6/0 6/23 6/3 6/30 6/34 6/53 6/6 66/65 6/08 6/85 6/ dark blonde 6 6/0 6/1 6/3 6/34 6/46 66/64 66/65 6/08 5/ light brown 5/0 55/22 5/26 5/35 5/38 5/4 5/5 55/66 5/07 5/ light brown 5 5/0 55/22 5/3 5/35 5/4 5/5 5/6 55/66 5/71 5/8 4/ brown 4/0 4/30 4/53 4/85 4/88 4/ brown 4 4/0 4/1 4/2 4/45 4/53 4/65 4/85 3/ dark brown 3/0 33/22 3/ dark brown 3/0 33/22 3/26 2/ darkest brown 2/0 2/ darkest brown 2/0 NOTE: Unlike TIGI copyright olour mix master 00/, TIGI copyright olour gloss 00/ will provide no lift when mixed with 5vol/1.5% or 8.5vol/2.55% activators. 1/ black 1/1 mix master 00/ /1 /2 /33 /44 /55 /6 /8 /88

11 TIGI copyright olour gloss High-performance demi-permanent haircolour creme that delivers a tone-on-tone, low commitment colour for your clients. Mixing ratio Lift gloss Lasts up to 20 shampoos, gradually losing intensity after each shampoo. Designed to be used with activator 5vol/1.5%, 8.5vol/2.55% and 20vol/6%. Can be used for darkening the hair, prepigmentation, changing the level, or maintaining the tone; it provides no lift when used with recommended activator 5vol/1.5% or 8.5vol/2.55%, but provides up to 1 level of lift and up to 75% coverage on non-pigmented hair when mixed with 20vol/6%. 1 : ml : 90 ml Processing time up to 1 level* Coverage up to 75% * A compact range of shades from natural to intense, plus a series of toners, which can all be used alone, or intermixed to ustomise and create an endless colour palette. Recommended for use with: 1 tube/2 oz./60ml /58g NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products. *when used with 20vol/6% activator.

12 gloss application Apply to dry or pre-shampooed toweldried hair using a bowl and brush. virgin head application 1 Mix your chosen gloss shade(s) with the relevant activator 5vol/1.5%, 8.5vol/2.55% or 20vol/6%. 2 Apply product mixture directly from the roots straight through to the mid-lengths and ends. 3 Process for 20 minutes. refreshing application TIGI copyright olour gloss is an excellent choice for refreshing: Ammonia-free, deposit only results. Gentler on the hair. Helps maintain vibrancy and provides exceptional shine. refreshing with gloss Once regrowth application complete, follow refreshing guidelines Minimum fade Slight loss of minor tone Moderate fade Loss of minor and major tones Maximum fade Depth and tone missing retouch application 1 Mix your chosen gloss shade(s) with activator and apply to the new growth area only. 2 Once application is complete, process for 20 minutes. 3 Depending on the level of fade, consider the appropriate refreshing application for the mid-lengths and ends. Note: If new hair growth exceeds 2.5cm/1inch, follow relevant virgin head application above. Apply or emulsify target gloss shade through mid-lengths and ends for the last 5 minutes of full processing time. Apply target gloss shade to the mid-lengths and ends and process for up to the last 10 minutes of the development time. Apply target gloss shade to the new growth, mid-lengths and ends, process for up to 20 minutes. gloss product service options Service Glaze Gloss Cover Glisten Performance Soft demi-permanent Demi-permanent High performance demi-permanent Soft permanent Product gloss gloss gloss 2 parts gloss 1 part creative Activator 5vol/1.5% 8.5vol/2.55% 20vol/6% 20vol/6% Usage Toning Refreshing Colour change/correction Changing tone Darkening Blending up to 25% of non-pigmented hair toning During the lightening process the hair colour is taken through stages, from red through to a very pale yellow. This remaining undertone within the hair can act as a visual cue for the colourist, informing them what stage/level the lightening process is at. When pre-lightening hair, always lighten to the undertone which corresponds to your target level. Taking this undertone into account is essential when deciding on product choice and development time. The chart on the right shows how undertones relate to different levels, with examples of products which can be used to achieve cool, neutral and warm results on levels 7 to 10. Process visually up to 20 minutes. Toning Refreshing Colour change/correction Changing tone Darkening Blending up to 50% of non-pigmented hair Multi-dimensional coverage Lighten up to 1 level Up to 75% coverage on nonpigmented hair on levels 7/0 and below* For maximum coverage with a tonal shade, the target formula must contain ¼ of the corresponding natural shade Iridescent shine and gloss Lightening up to 2 levels Up to 75% coverage on non-pigmented hair on levels 7 and below* Increased tonal intensity Staying on the same level For maximum coverage with a tonal shade, the target formula must contain ¼ of the corresponding base shade * when using activator 20vol/6%. Level Undertone Cool shades Natural shades Warm shades 10/0 extra light blonde 9/0 very light blonde 8/0 light blonde 7/0 blonde very pale yellow 10/08 10/28 10/02 10/03 10/32 pale yellow 9/21 ** 9/83 ** 9/03 yellow 7/2 9/21 7/0 9/83 8/0 yellow/orange 7/2 7/0 7/2 7/0 ** for softer results, TIGI recommends to intermix with gloss clear 00/.

13 pre-pigmentation Colour Trip, gloss & mix master Pre-pigmenting using Bed Head Colour Trip Select Colour Trip formula based on the target level. Shampoo the hair, do not condition, towel-dry. Apply chosen formulation to the colour correction/ change area. Process for 20 minutes. Rinse the hair well with lukewarm water. Condition with Bed Head Colour Goddess and blast dry the hair. Apply the target TIGI copyright olour gloss shade(s) on dry hair with 5vol/1.5% or 8.5vol/2.55% activator. Apply target shade to the roots, mid-lengths and ends. Process for up to 20 minutes. Remove, shampoo and condition. TIGI copyright olour gloss mixed to a 1:1.5 ratio of TIGI copyright olour activator 5vol/1.5%: Apply chosen formulation to the colour correction/change area. Process for 20 minutes. Light shampoo, blow dry the hair. Apply your chosen target shade to the roots area. Apply the target shade to the colour correction/change area, process for the recommended time depending on product used. Level Undertone Cool/Natural shades Warm shades 8/0 light blonde 7/0 blonde 6/0 dark blonde 5/0 light brown yellow yellow/orange orange orange/red Level Undertone Formulas Processing time 8/0 light blonde 7/0 blonde 6/0 dark blonde 5/0 light brown 4/0 brown yellow yellow/orange orange orange/red red/orange 60g gloss 8/30 30g gloss 30g gloss 6/3 8/30 Colour mass: 60g 60g gloss 6/3 ¾ pale yellow ¾ yellow ¾ copper ¾ copper ¾ deep red 60g gloss 5/4 ¼ yellow ¼ copper ¼ orange ¼ red ¼ copper Note: Colour Trip has a gentle formula with an acidic ph, use this method on highly porous hair. Alternatively explore TIGI copyright olour gloss and mix master methods. 60g gloss 8/34 60g gloss 7/4 60g gloss 6/34 Mixing ratio 1:1.5 / Processing time 90g activator 5vol/1.5% Total mass in bowl: 150g TIGI copyright olour mix master mixed to a 1:1.5 ratio of TIGI copyright olour activator 5vol/1.5%: Apply chosen formulation to the colour correction/change area. Process for 20 minutes. Light shampoo, blow dry the hair; Apply your chosen target shade to the roots area. Apply the target shade to the colour correction/change area, process for the recommended time depending on product used. Level Undertone Formulations 8/0 light blonde 7/0 blonde 6/0 dark blonde 5/0 light brown 4/0 brown 3/0 dark brown yellow yellow/orange orange orange/red red/orange red 4g mix master /33 1g mix master /44 6g mix master /44 7g mix master /44 6g mix master /6 14g mix master /6 Colour mass: 34g 1g mix master /33 Colour mass: 32g Colour mass: 36g 3g mix master /6 Colour mass: 40g 2g mix master /44 Colour mass: 38g Colour mass: 44g 30g gloss 00/ 30g gloss 00/ 30g gloss 00/ 30g gloss 00/ 30g gloss 00/ 30g gloss 00/ Mixing ratio 1:1.5 / processing time 51g activator 5vol/1.5% Total mass in bowl: 85g 48g activator 5vol/1.5% Total mass in bowl: 80g 54g activator 5vol/1.5% Total mass in bowl: 90g 60g activator 5vol/1.5% Total mass in bowl: 100g 57g activator 5vol/1.5% Total mass in bowl: 95g 66g activator 5vol/1.5% Total mass in bowl: 110g

14 creative TIGI copyright olour creative Permanent haircolour creme which has been formulated to be used individually or intermixed to create an endless colour palette. Create a personalised formulation to lighten natural hair up to four levels, darken, and/or change the tone of the hair. Creative can be used to cover up to 100% of non-pigmented hair. Have the confidence to lighten, cover with multi-dimensional or uniform results, or add vibrancy by using the intense collection. Mixing ratio 1 : ml : 90 ml Processing time Lift up to 4 levels Coverage Designed to be used with all activator strengths to darken, lighten, or remain on the same level. All creative shades are fully intermixable with each other providing endless opportunities for ustomisation. up to 45 min on resistant hair up to 100% * Recommended for use with: 1 tube/2 oz./60ml /58g NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products. *when used with 20vol/6% activator.

15 creative application Apply to dry, unwashed hair using a bowl and brush. virgin head application 1 Mix your chosen creative shade(s) with the relevant activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%. 2 Apply your chosen product mixture 2.5cm/ 1inch away from the scalp, through to the mid-lengths and ends. 3 Once complete, immediately apply the remaining product mixture to the root area. 4 Process for 35 minutes (up to 45 minutes on coarse, resistant, nonpigmented hair). Top tip: When lightening, process the lengths and ends for 20 mins, then mix fresh product and apply to the root area. Process for 35 minutes. retouch application 1 Mix your chosen creative shade(s) with activator and apply to new growth area only. 2 Once application is complete, process for 35 minutes (up to 45 minutes on coarse, resistant non-pigmented hair). Notes: If new hair growth exceeds 2.5cm/1inch and you wish to lighten the hair, follow the relevant virgin head application. Depending on the level of fade, consider the appropriate refreshing application for the midlengths and ends. covering non-pigmented hair To enhance coverage of non-pigmented hair, TIGI recommends mixing ¼ of a neutral or natural shade to ¾ of a fashion shade. TIGI copyright olour offers both neutral and natural shades, allowing stylists to tailor the end result from classic and uniform, to modern and multi-dimensional. To create a more classic uniform end result, TIGI recommends selecting a neutral shade to intermix with a fashion shade. To create a more modern multi-dimensional end result, TIGI recommends selecting a natural shade to intermix with a fashion shade. Natural / Neutral shades Fashion shades (over 50% non-pigmented hair) Multi-dimensional coverage Natural shade alone Example: 6/0 20vol/6% ¾ Fashion shade ¼ corresponding Natural shade Example: ¾ 7/35 ¼ 7/0 20vol/6% Radiant uniform coverage Neutral shade alone Example: 6 20vol/6% ¾ Fashion shade ¼ corresponding Neutral shade Example: ¾ 7/35 ¼ 7 20vol/6% Natural intense coverage ¾ Natural shade ¼ Natural shade 1 level darker Example: ¾ 6/0 ¼ 5/0 20vol/6% ¾ Fashion shade ¼ Natural shade 1 level darker Example: ¾ 7/35 ¼ 6/0 20vol/6% Matte intense coverage ¾ Neutral shade ¼ Neutral shade 1 level darker Example: ¾ 6 ¼ 5 20vol/6% ¾ Fashion shade ¼ Neutral shade 1 level darker Example: ¾ 7/35 ¼ 6 20vol/6% Note: swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. refreshing with creative For instructions to refresh using a gloss shade, see the gloss application section. Notes: Total development time for new growth should be 35 minutes (up to 45 minutes on coarse, resistant, non-pigmented hair). Always refresh mid-lengths and ends using activator 5vol/1.5% or 8.5vol/2.55% mixed in a ratio of 1:1.5. For maximum fade, if going more than 2-3 levels darker, then pre-pigmentation will be required. refreshing with creative Once regrowth application complete, follow refreshing guidelines Minimum fade Slight loss of minor tone Moderate fade Loss of minor and major tones Maximum fade Depth and tone missing Apply or emulsify target creative shade through mid-lengths and ends for the last 5 minutes of full processing time. Apply target creative shade to the mid-lengths and ends and process for up to the last 15 minutes of the development time. Apply target creative shade to the mid-lengths and ends and process for up to 35 minutes.

16 mix master TIGI copyright olour mix master Pure tone creme haircolour designed to accent, modify or intensify the TIGI copyright olour palette. Intermix with gloss, creative and lift to achieve an endless colour palette of ustomised results, or use alone for bold statement effects. Usage ustom colouring, adding into target shade. Using alone, provides up to four levels of lift on natural hair. Refreshing. Pre-pigmentation & post-pigmentation. Mixing ratio 1 : ml : 90 ml Processing time Lift up to 4 levels Coverage N/A up to 45 min on resistant hair Recommended for use with: 1 tube/2 oz./60ml /58g NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products. *when used with 20vol/6% activator.

17 mix master application Apply to dry, unwashed hair using a bowl and brush. virgin head application 1 Mix your chosen mix master shade(s) with the relevant activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%. 2 Apply your chosen product mixture 2.5cm/1inch away from the scalp, through to the mid-lengths and ends. 3 Once complete, immediately apply the remaining product mixture to the root area. 4 Process for 35 minutes (up to 45 minutes on coarse, resistant, non-pigmented hair). retouch application 1 Mix your chosen mix master shade(s) with activator and apply to new growth area only. 2 Once application is complete, process for 35 minutes (up to 45 minutes on coarse, resistant, non-pigmented hair). Notes: - If new hair growth exceeds 2.5cm/1inch and you wish to lighten the hair, follow the relevant virgin head application. - Depending on the level of fade, consider the appropriate refreshing application for the midlengths and ends. lifting artificial colour mix master 00/ has been designed to give lift and shift on previously coloured hair. Use on mid-lengths and ends or target areas to help remove slight colour build-up. Mixing ratio 1:1.5 using activator: 5vol/1.5% or 8.5vol/2.55% for sensitised or fine, delicate hair and slight colour build-up. 20vol/6% for fine to medium textured hair and slight colour build-up. 30vol/9% or 40vol/12% for thicker/coarser hair types or hair which has more colour build-up. Apply to dry hair and process visually or up to 35 minutes. refreshing with creative For instructions to refresh using a gloss shade, see the gloss application section. Notes: Total development time for new growth should be 35 minutes (up to 45 minutes on coarse, resistant, non-pigmented hair). Always refresh mid-lengths and ends using activator 5vol/1.5% or 8.5vol/2.55% mixed in a ratio of 1:1.5. For maximum fade, if going more than 2-3 levels darker, then pre-pigmentation will be required. Note: When used within 60ml/58g of a colour shade, 1 12 inches or grams of mix master can be added without extra TIGI copyright olour activator. Above 12 inches (12 grams), extra activator will be required. Example: Extra 15 grams/15 inches = 22.5 grams of chosen TIGI copyright olour activator. refreshing with mix master Once regrowth application complete, follow refreshing guidelines Minimum fade Slight loss of minor tone Moderate fade Loss of minor and major tones Maximum fade Depth and tone missing Apply or emulsify target mix master shade through mid-lengths and ends for the last 5 minutes of full processing time. Apply target mix master shade to the mid-lengths and ends and process for up to the last 15 minutes of the development time. Apply target creative shade to the mid-lengths and ends and process for up to 35 minutes. accent, modify, or intensify any colour result. Working with 1 tube (60ml/58g) to: Accent add slight tone Modify add moderate tone 1-3 inches/grams ( cm) 0 inches/grams inches/grams (7.5-15cm) 0 inches/grams Ideal for levels 7 and above Ideal for levels 5-7 Intensify add maximum tone 6-12 inches/grams (15-30cm) 0 inches/grams Ideal for levels 5 and below

18 TIGI copyright olour lift High-lift permanent haircolour that provides up to 5 levels of lift in only 35 minutes. Mixing ratio Lift lift Lift, neutralise and tone in one application on natural hair. Designed to be used on or off the scalp with all activators. Create shades from soft, smokey caramel and flat bronze on darker bases, to bright, clean vanilla, and coolest arctic blondes on lighter levels of natural hair. ustomise by adding even more tone with mix master, or intermix lift with creative for truly limitless lifting and toning options. 1 : ml : 90 ml Processing time up to 45 min on course hair up to 5 levels Coverage N/A Recommended for use with: 1 tube/2 oz./60ml /58g NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products.

19 lift application Apply lift to dry, unwashed hair using a bowl and brush. Use on- or off-scalp, with activator 40vol/12% maximum. virgin head application 1 Mix your chosen lift shade(s) with the relevant activator 5vol/1.5%, 8.5vol/2.55%, 20vol/6%, 30vol/9% or 40vol/12%. 2 Apply your chosen product mixture 2.5cm/ 1inch away from the scalp, through to the mid-lengths and ends. 3 Process for 20 minutes. 4 Mix fresh product and apply to the root area. 5 Process for 35 minutes (up to 45 minutes for darker/coarse hair). retouch application new growth of a maximum 2.5cm/1inch 1 Mix your chosen lift shade(s) with activator and apply to new growth area only. 2 Once application is complete, process for 35 minutes (up to 45 minutes for darker/ coarse, resistant hair). 3 Depending on the level of fade, consider the appropriate refreshing application for the mid-lengths and ends. Note: If new hair growth exceeds 2.5cm/1inch and you wish to lighten the hair, follow relevant virgin head application above. refreshing mid-lengths and ends Use the appropriate gloss shade(s) with 5vol/1.5% activator and process visually up to 20 minutes. lift series ultra light natural blonde 100/0 Neutralisation: none No neutralisation, for soft natural results. ultra light ash golden blonde 100/83 Neutralisation: minimum Soft ash golden tones gently neutralise pale yellow undertones. ultra light violet blonde 100/2 Neutralisation: minimum/moderate Violet tones neutralise yellow undertones. ultra light violet blue blonde 100/21 Neutralisation: moderate Violet blue tones neutralise yellow/ orange undertones. ultra light ash violet blonde 100/82 Neutralisation: moderate/maximum Ash violet tones neutralise orange/ yellow undertones. Note: swatches shown on white hair, end result will vary depending on natural level, undertone, hair type, processing time and formulation used. ultra light intense ash blonde 100/88 Neutralisation: maximum Ash tones neutralise orange/red undertones.

20 TIGI copyright olour true light Contains hydrolysed Keratin and Aloe Vera. Violet base helps to camouflage unwanted warm tones. Mixing ratio Lift true light/ true light white TIGI copyright olour true light white Comprised of a white, fine powder. Infused with amino acid, chamomile and sugar crystal. what is the difference? true light versus true light white TIGI copyright olour true light white gives a clear reading of the undertone while lightening. TIGI copyright olour true light will help to camouflage the undertone while lightening. 1:1 up to 1:2 Processing time up to 7 levels Coverage N/A high-performance lightener delivers fast, efficient lift. Zero-dust powder for safer working environment. Can be used for on- and off-scalp applications. Can be used for all highlighting techniques. Ideal for colour correction. Recommended for use with: 1 can/17.5oz. /500g NO HEAT: Heat is not required nor recommended with any TIGI copyright olour products. On-scalp Off-scalp

21 true light/ true light white application global virgin application 1 Begin application of lightener starting 2.5cm/1inch away from new growth area, applying from the mid-lengths to ends of the hair. 2 Process without heat until half a level from your desired undertone is achieved. 3 Mix true light with the relevant activator and apply to new growth area, reapply on to the mid-lengths and ends over the top of previous application. 4 Process without heat for up to 40 minutes or until the desired undertone has been achieved. 5 Rinse, shampoo, and condition using water. 6 Dry or towel-dry before applying gloss We recommend toning with gloss shades 10/02, 10/08, 10/28 to help neutralise unwanted warm tones in the hair. 7 To be mixed with activator 5vol/1.5% or 8.5vol/2.55%. global retouch application 1 If new growth is longer than 2.5cm/1inch, repeat the process of global virgin application on the mid-length area. 2 If the new growth is within the 2.5cm/1inch boundary, mix true light or true light white with either 8.5vol/2.55% or 20vol/6% do not overlap onto previously lightened hair. 3 Process without heat for a maximum of 40 minutes or until the desired undertone has been achieved. 4 Rinse, shampoo, and condition using cool or tepid comfortable water. 5 Dry or towel-dry before applying gloss We recommend toning with gloss shades 10/02, 10/08, 10/28 to help neutralise unwanted warm tones in the hair. 6 To be mixed with activator 5vol/1.5% or 8.5vol/2.55%. true light clean true light clean removes tone. Ideal for colour build-up, removes chlorine/ khaki hues from the hair. Use to refresh previous colour by taking away excess build-up of toner. Mix 1 scoop (27g) true light or true light white with up to 60ml of warm water and TIGI shampoo to aid with consistency and application. Apply to pre-shampooed, towel-dried hair. Divide the hair into four sections and begin to work the clean mix into the hair. Do not rub the hair or scalp; work the product into the hair in the same direction as the cuticle scales to avoid sensitivity. Continue with the true light clean technique until desired result is achieved. Process visually for a maximum of 20 minutes. If no action has been achieved, move on the next stage: true light cleanse. Once completed, shampoo and condition the hair using TIGI-recommended products and colour or style the hair as required. true light cleanse true light cleanse removes level and tone. Ideally used when working globally or on large areas, also use with a low activator as a search cleanse to expose problem areas. Mix 1 scoop (27g) true light or true light white with up to 60ml of water 30ml (30g) activator 20vol/6%, and TIGI shampoo to aid with consistency and application. Apply to dry hair. Divide the hair into four sections, begin application at the back. Apply to the darker areas on the hair first. Do not rub the hair or scalp; work the product into the hair in the same direction as the cuticle scales to avoid sensitivity. Continue with the true light cleanse technique until desired undertone or level is achieved. Process visually for a maximum of 20 minutes. Repeat if required and condition allows. If, after 25 minutes, no action or lift has been achieved, reapply or move on to true light application, if condition allows. Once completed, shampoo and condition the hair using TIGI-recommended products and colour or style the hair as required.

22 activators TIGI copyright olour activator TIGI copyright olour rich creme activator is designed to work with all products within the TIGI copyright olour range. It is vital to use TIGI copyright olour activators with TIGI copyright olour products for maximum benefits of the range. Activator usage Always measure or weigh the appropriate amount of activator for the chosen range. TIGI copyright olour activators should always be used with all TIGI copyright olour products for maximum benefits of the range. activators Product options Usage gloss Glazing, toning, refreshing, colour correction, staying on the same level, pre-pigmentation, changing tone darkening, blending up to 25% non-pigmented hair. creative Darkening, adding and changing tone on the same level, blending up to 25% nonpigmented hair & refreshing mid-lengths and ends. 5vol/1.5% 8.5vol/2.55% mix master lift true light/true light white gloss creative mix master lift true light/true light white gloss creative mix master Depositing, refreshing tone and/or vibrancy, pre-pigmentation. Up to 1 level of lift, refreshing tone on mid-lengths and ends. Gentle control of up to 7 levels of lift, refreshing lengths and ends, on- or off-scalp application. Darkening, staying on the same level, changing tone, blending up to 50% non-pigmented hair, refreshing colour on the lengths and ends or for toning the hair. Darkening, adding and changing tone on the same level, up to 1 level of lift, blending up to 50% non-pigmented hair & refreshing mid-lengths and ends. Up to 1 level of lift, depositing and refreshing tone and/or vibrancy. Up to 2 levels of lift, refreshing tone on mid-lengths and ends. Gentle control of up to 7 levels of lift, refreshing lengths and ends, on- or off-scalp application. Lighten up to 1 level of lift, blending up to 75% non-pigmented hair on coarser hair types. Up to 100% coverage on non-pigmented hair, darkening, lightening up to 2 levels on natural hair, adding or changing tone. Up to 2 levels of lift. 20vol/6% lift true light/true light white gloss Up to 3 levels of lift and tonal deposit, ideal for delicate or extremely fine hair. Gentle control of up to 7 levels of lift, refreshing lengths and ends, on- or off-scalp application. N/A 30vol/9% creative mix master lift true light/true light white Lightening up to 3 levels on natural hair, adding or changing tone. Up to 3 levels of lift and deposit. Use on previously coloured dark hair to deposit tone and vibrancy. Ideal for coarse hair types. Up to 4 levels of lift depending on the hair s natural level, texture and history. Ideal for extremely fine hair. OFF-SCALP APPLICATION ONLY. Up to 7 levels of controlled lift. gloss N/A 40vol/12% creative mix master lift Lightening up to 4 levels on natural hair, adding or changing tone. Up to 4 levels of lift and deposit. Use on previously coloured dark hair to deposit tone and vibrancy. Ideal for extreme colour build-up and coarser hair types. Up to 5 levels of lift depending on the hair s natural level, texture and history, ideal for darker and coarser hair types. true light/true light white OFF-SCALP APPLICATION ONLY. Up to 7 levels of controlled lift.

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