ProCutiGen Hold Style Retention + Preventative Protection + Support. Tomorrow s Vision Today!

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1 Style Retention + Preventative Protection + Support Tomorrow s Vision Today!

2 Technical Information Product Code: INCI Name: Phyllostachys Bambusoide Extract INCI Status: Conforms Suggested Use Level: % Suggested Applications: Style Retention, Hair Protection

3 Repair Beyond the Bond The Plex Phenomenon has swept the global haircare industry with products focused on bond multiplying or re-bonding 525% increase in sales of bond multipliers between 2014 and Current market is saturated with products claiming to re-bond the hair Olaplex, L'Oréal Professional Smartbond, Bond Angel by Nutree Professional, Redken ph Bonder, Brazilian Bond Builder, etc. Active Concepts is shifting the focus to proactively protect the hair shaft through ProBonding ProCutiGen Hold is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care repair beyond the bond. 1 Kline and Company. Salon Hair Care Global Series

4 ProBonding Technology Our ProCutiGen line of hair actives consists of bivalent cationic peptides that self assemble and effectively staple a unique film on to the hair cuticle The natural anionic charge of the hair attracts the cationic peptides The amino acid sequence of the naturally derived peptides dictates the nature of the film on the hair ProCutiGen Hold is bamboo derived. Bamboo = Strength and Hold

5 ProBonding Technology Cuticle preservation is essential to prevent hair damage Damage to the cuticle compromises the structural integrity of the hair shaft, making hair prone to breakage Utilizing the concept of synthetic biology, ProCutiGen Hold is a bivalent cationic lipopeptide that self-assembles into a neo-cuticle on the hair The formation of this biomimetic cuticle helps to retain style while offering protection from harsh styling treatments to promote healthy hair Damaged Cuticle Healthy Cuticle

6 ProBonding Technology Hair can be difficult to straighten or curl for long periods of time without causing damage Hair needs a solid foundation to prevent damage Building block of hair is protein! Protein is necessary to strengthen and restore the hair fiber Bamboo gets it strength from being rich in protein, silica, and various vitamins and minerals which can help restore the strength of the hair ProCutiGen Hold is a lipopeptide derived from bamboo protein, harnessing the natural strength of bamboo for hair protection

7 Benefits Style Retention Protects Hair Strengthens Hair Great for All Hair Types Proactive. Protection. ProBonding.

8 Style Retention Study Results Two swatches of virgin hair were analyzed, one of the swatches was untreated and the second swatch was treated with 2.0% ProCutiGen Hold 25 o C, 90% Relative Humidity Evaluated immediately, 6hrs, 8hrs, and 24hrs Figure 1. Curled Hair at T=0 L-Untreated, R-Treated with 2.0% ProCutiGen Hold. Figure 2. Curled Hair at T=6hr L-Untreated, R-Treated with 2.0% ProCutiGen Hold. Figure 3. Curled Hair at T=8hr L-Untreated, R-Treated with 2.0% ProCutiGen Hold. Figure 4. Curled Hair at T=24hr L-Untreated, R-Treated with 2.0% ProCutiGen Hold. ProCutiGen Hold retains style two times better in a 6hr period

9 Style Retention Study Figure 5. Percent difference in style retention calculated based on length of tresses at T=0 ProCutiGen Hold retains curls by two times better in a 6hr period!

10 Scanning Electron Microscopy Results Figure 6. Untreated Virgin Hair SEM images illustrate treating hair with ProCutiGen Hold makes a difference at the microscopic level In the curled hair the cuticle is clearly damaged ProCutiGen Hold shields each fiber and protects cuticle Depicts the ability of ProCutiGen Hold to protect hair from damage associated with styling Figure 7. Water Treated and Curled Figure % ProCutiGen Bond and Curled

11 HIROX 3D Imaging Damage of the hair fiber can be seen within the following images in which the damaged areas of the fiber fluoresce Greater fluorescence corresponds to greater damage HIROX images were quantified via histograms HIROX Images were taken of curled hair Significantly less damage when using ProCutiGen Hold The ProCutiGen Hold treated fibers are more comparable to the untreated virgin fiber, showcasing ProCutiGen Hold s ability to protect the hair fiber reducing overall damage to the hair

12 HIROX 3D Imaging Figure 9. HIROX results for curled hair

13 Product Recap ProCutiGen Hold can modify the hair shape while protecting from styling damage Creates a biomimetic cuticle on the hair Protects hair Holds style longer ProCutiGen Hold is an ideal ingredient for use in a wide range of hair care applications to improve styling retention while protecting hair from damage Shaking the Foundations of Preventative Hair Care. Repair Beyond the Bond.

14 Technical Information Product Code: INCI Name: Phyllostachys Bambusoide Extract INCI Status: Conforms Suggested Use Level: % Suggested Applications: Style Retention, Hair Protection

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