MADAME PAULETTE CUSTOM COUTURE CLEANERS DEVELOPS A NEW PROFESSIONAL STAIN REMOVAL KIT FOR WORLDWIDE CONSUMER USE. NEW YORK, NY March 2017

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2 MADAME PAULETTE CUSTOM COUTURE CLEANERS DEVELOPS A NEW PROFESSIONAL STAIN REMOVAL KIT FOR WORLDWIDE CONSUMER USE NEW YORK, NY March 2017 New York based Madame Paulette Custom Couture Cleaners, an internationally acclaimed leader and pioneer in the cleaning industry for over half a century, has developed a new and improved version, M2V, of their original patented professional stain removal kit for consumer use on a worldwide basis. M2V represent the new Mini 2nd Version of the original patented Madame Paulette Professional Stain Removal Kit. This kit has been acknowledged by the likes of Vogue, InStyle and many other magazines, and has garnered rave reviews! The M2V is smaller, easier to use, less expensive and has the most effective universal stain removal formula developed by the owner himself, John Mahdessian. Mr. Mahdessian, also known as the Sultan of Stains has made the science of removing any stain, anywhere, at any time, as easy as 1,2,3!!! For over 55 years, Madame Paulette, a third generation family business, has been acclaimed as the pioneer and leader in couture cleaning, restoration and preservation in the world. Their clients are as diverse as the industries they cater to Madame Paulette consults and services renowned designers such as Vera Wang, Christian Dior, Versace and Fendi; interior designers such as Thierry Despont, Peter Marino and Victoria Hagan as well as revered institutions such as The Metropolitan Museum of Art, Radio City Music Hall, Sotheby s International and Saks 5th Avenue to name a few. The world s most famous cleaning establishment also maintains a most exclusive client base that includes the most discerning clientele Including over 80 active Billionaires, Socialites, Dignitaries and Celebrities who expect nothing but the very best! The New Madame Paulette Professional Stain Removal Kit offers a newly developed professional cleaning formula that is safe on all fabrics, not including leather, suede, and fur which is comprised of the most active cleaning agents which are both Earth Friendly and Biodegradable. This new formula is used by us when entrusted with the most precious and irreplaceable garments and textiles from around the globe. The stain kit was originally developed with the needs of the upscale traveler, hotel guest, and bride in mind but now everyone can use this anywhere, at any time; on a college campus, in a restaurant, on a plane or even in your automobile, anywhere that accidents happen. This is why everyone should have one in their pocket, glove box or handbag, where it would be readily available. The stain kit encompasses the two most important factors in stain removal: Time, which is the most important factor in stain removal along with the patented process of removing a stain properly in conjunction with the most effective stain formula(s) that will remove any stains, anytime, anywhere. In each New Madame Paulette Professional Stain Removal Kit you will find enclosed in a small folder, slightly larger than box of matches, 3 foil sealed packets labeled STEP 1, STEP 2 and STEP 3. In the first packet, STEP 1 is a specially designed super absorbent cloth that is made to be placed under the stained area of a garment or textile, which will help absorb the stain when being treated making the stain removal process more effective. The second packet, STEP 2 is a waffle pattern cloth saturated in a special stain formula that will remove all stains from the three major stain groups, earth based stains like teas, coffee and liquors; protein based stains like blood, milk and perspiration; and all oil based stains (vegetable, mineral and petroleum oils) like cooking oil, hair gel and salad dressings. The last packet, STEP 3 is a special rinse formula that not only assists in the stain removal process but also ensures that no residues from the stain and or the stain formula are left in the fabric. So when it dries, you will never know that a stain was ever there! No other stain removal product on the market can do this!

The New Professional Stain Removal Kit is the ideal for all consumers as a must-have impulse buy to have on hand or for special occasion so when that unexpected emergency happens this kit will come

3 The New Professional Stain Removal Kit is the ideal for all consumers as a must-have impulse buy to have on hand or for special occasion so when that unexpected emergency happens this kit will come to your rescue. This kit will also save your garments any inconviences as so many people have discarded thier favorite garments due to that unwanted stain that wouldn t come out! As time is your biggest enemy in stain removal we just gave you anecdote to remedy even the worst stains! Additional information can be printed on a card and inserted inside with the packets, or two die cut could be added to the outside to insert additional information or even your personal business card Madame Paulette welcomes the opportunity to give you the most comprehensive and easy to use Professional Stain Removal Kit in the world. This kit may even save you a trip to the cleaners!! The Madame Paulette New Professional Stain Removal Kit along with it s patented process works unlike anything else out on the market...gauranteed. It s time to keep the world spotless one stain at a time!!! Introducing M2V The World s Best Stain Removal Kit

4 For Point of Purchase Retail Sale

5 Nothing seems to attract dirt and stains quite like the color white the exact one most brides wear on their wedding days. In the fall issue of Martha Stewart Weddings (on newsstands now) we feature a terrific stain remover kit made by Madame Paulette that you can use to treat spots on the spot. The top New York City couture cleaner has tidied the dresses, both bridal and couture, of Melania Trump, Beyoncé Knowles, Sarah Jessica Parker, Eva Longoria, and many others. For brides looking for a long-term solution, the company will pick up your dress anywhere within the country, clean, and restore it, returning your gown in an acid-free archival chamber. In the meantime, this kit is small enough to keep in your bag during your reception, just in case your Uncle Louis s canapé winds up on your dress before the first dance. Bonus: It makes a nice extra gift for bridesmaid. See our fall issue for a cute way to package it.

Stylefile ask us Q. Is it safe to use one of those instant stain removal wipes on my evening wear? The name we d trust for late-night disasters involving pricey cocktail attire is Madame Paulette.

6 Stylefile ask us Q. Is it safe to use one of those instant stain removal wipes on my evening wear? The name we d trust for late-night disasters involving pricey cocktail attire is Madame Paulette. Its stain removal kits are new, but this couture dry cleaner has been a New York Institution since It s the go-to-fix-it for places like Sotheby s, Vera Wang, and Versace. For these couture clients, Madame Paulette s tireless team works late at night sunlight might harm the fibers wearing hazmat-like suits and dabbing like mad with Q-tips. It s stain removal kits uphold their high standards, promise John Mahdessian, the company s president: They include the same agents we use on couture garments. Thankfully, the process is a little easier. Instructions on the package tell you which sequence of the six numbered wipes to use, depending on which type of stain you ve doused yourself with. (For the hysterical, a single method option is also listed.) Once you get your little black kit, keep it ready. Time says Mahdessian, is the most important factor in successful stain removal.

The Spiff Kit The couture-wearing elite have been taking their finery to Madame Paulette, a New York City dry-cleaning institution since 1959.

7 The Spiff Kit The couture-wearing elite have been taking their finery to Madame Paulette, a New York City dry-cleaning institution since Now you can clean up with owner John Mahdessian s Madame Paulette Professional Stain Removal Kit, designed to lift off everything from blue cheese dressing to red wine. Almost any accident can be resolved if you get to it quickly with the right agent, Mahdessian says, sounding like a CIA spymaster. Fancy NYC Dry Cleaner Madame Paulette is famously snooty but well worth the effort it s rescued many a garment from the edge of ruin. Now women outside New York City can get the same magical stain-removing abilities with these easy-to-carry packets. Stain Removal Kit 877-COUTURE

MADAME PAULETTE STAIN REMOVAL KIT The same professional Madame Paulette formulas used to clean the finest apparel and textiles are now available in a safe, convenient and

9 MADAME PAULETTE STAIN REMOVAL KIT The same professional Madame Paulette formulas used to clean the finest apparel and textiles are now available in a safe, convenient and easy-to-use kit. $15 per kit (in store purchase only); $50 for a minumum of five kits delivered anywhere in the world Second Ave

PROFESSIONAL STAIN REMOVAL KIT See Spot Go Madame Paulette, the cleaner of choice for Bergdorf Goodman, Vera Wang and Chanel, has developed an emergency stain removal kit for traveling klutzes.

10 PROFESSIONAL STAIN REMOVAL KIT See Spot Go Madame Paulette, the cleaner of choice for Bergdorf Goodman, Vera Wang and Chanel, has developed an emergency stain removal kit for traveling klutzes. The pocket-size removal packet includes three formulas, three rinses, and a guide explaining how to undo various catastrophes, from pen leaks to red wine spills. Out, Out, Damn Spot No more crying over spilled Shiraz! Madame Paulette, the New York City couture dry cleaner trusted by fashion s biggest names (Versace, Vera Wang, Louis Vuitton and Madonna) has created a purse-size stain-removal kit that gets rid of everything from latte to lipstick (it can be used on some purses and shoes too). Perfect for spring s delicate fabrics.

MADAME PAULETTE CUSTOM COUTURE CLEANERS DEVELOPS A NEW PROFESSIONAL STAIN REMOVAL KIT FOR CONSUMER USE AND CORPORATE AMENITY BRANDING

MADAME PAULETTE CUSTOM COUTURE CLEANERS DEVELOPS A NEW PROFESSIONAL STAIN REMOVAL KIT FOR CONSUMER USE AND CORPORATE AMENITY BRANDING NEW YORK, NY March 2017 New York based Madame Paulette Custom Couture