2017 Post-Show Report

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1 Seoul Coex June 2017 The only exhibition in South Korea dedicated to personal care ingredients 2017 Post-Show Report Organised by: Supported by: In association with: In partnership with: National Coordinating Center for Global Cosmetics R&D

2 Korea s biggest personal care ingredients event to date It was sold out well in advance, so it s no surprise that this year s in-cosmetics Korea delivered the biggest and most high profile personal care ingredients event in Korea to date. The show was 20% bigger than in 2016 and, with many of the industry s most established brands in attendance, it revealed the latest innovations and trends to inspire new product development. 7,217 professional visitors from companies including AmorePacific, Cosmax, Johnson & Johnson, Kimberly Clark, Kolmar, L Oréal, LG Household & Health Care, Shiseido, TonyMoly, Unilever and more gathered at COEX in Seoul to conduct business with the world s leading ingredients suppliers. This record attendance equates to an increase of 17% on Visitors came to source new ingredients and to explore the Innovation Zone and the new Sensory Bar. The show also saw the launch of Product Trails designed to help visitors navigate their way to stands showcasing natural actives, moisturisers and anti-ageing ingredients. Plus, with education a key reason to visit, attendees enjoyed a wide range of seminars on Marketing Trends and Regulations, Technical as well as Cosmetic Science and Technology topics. in-cosmetics Korea 2018 will take place at COEX in Seoul from June Key Statistics Unique visitor attendance: 7,217 (+17% vs 2016) Day 1: 2,652 Day 2: 2,810 Day 3: 1,755 Total (including re-visits): 8,102 International visitors 10% South Korean visitors 90% First-Time Visitors We are launching a haircare brand and met a supplier at the show who we are talking to about developing a new range of products collaboratively. I was also really inspired by the range of non-silicone solutions available from suppliers here, that s why it s really good to have a personal care ingredients event like in-cosmetics Korea in our country. Sooryun Tak, Senior Researcher, LG Household & Health Care (Visitor) 55%

3 Visitor Profile - geographical breakdown Countries Country Visitors 42 COUNTRIES REPRESENTED South Korean visitors: 90% International visitors: 10% South Korea 6,487 Thailand 155 China 117 Japan 83 United States 38 Philippines 37 Taiwan 32 Singapore 31 Malaysia 27 Indonesia 26 Russian Federation 22 France 21 Hong Kong 15 Lao's People Democratic Republic 14 Italy 14 10% 90% India 13 United Kingdom 12 Germany 11 Switzerland 7 Saudi Arabia 6 Korea is the biggest international market for us and that s the main reason why we re here. This show has been an eye-opener for me. Korean visitors enjoy experimenting with our products and that s why, next year, I will get involved with the Sensory Bar. In addition to Koreans, I also had visitors from China, Japan and Thailand so it was a very successful experience. Elizabeth Cambar-Roney, International Sales Director, Connoils LLC Iran 5 Spain 4 New Zealand 4 Mongolia 4 Israel 4 Vietnam 3 Canada 3 Uzbekistan 2 Turkey 2 The Netherland 2 Poland 2 Ethiopia 2 Brazil 2 Australia 2 United Arab Emirates 1 Timor-Leste 1 Tajikistan 1 Sweden 1 Mexico 1 Comoros 1 Colombia 1 Chile 1

4 Visitor Profile and Interests Visitors by Company Activity Visitors by Number of Employees Manufacturer of raw materials and ingredients 17% Consultancy / Other business services 8% Fragrance House 1% Press 1% % % % % Distributor 17% Other 6% % Manufacturer of finished products / contract manufacturers / private labels 50% % % Visitors by Job Description Visitors by Company Function Manager / Production Manager 17% CEO / Director / President / Owner 21% Senior Manager / Department Head / Laboratory Manager 17% Editor / Journalist 1% Other 6% Assistant / Executive 38% Production / Manufacture 5% Management / Business Development 10% Sales / Distribution 13% Fundamental Research 14% Purchasing / Buyer 4% Consultant 3% Quality / Safety Control 2% Student 2% Perfumer / Evaluator 1% Regulatory Affairs 1% Press 1% Scholar 1% Other 2% Marketing 14% Development / Formulation 27% in-cosmetics Korea is special because it balances raw materials and presentations. You can learn about ingredients and the latest innovations but also about market trends, consumer insights and finished products, which is important for suppliers like us. Carla Perez, Asia Pacific Beauty Care Technical Manager, SEPPIC

5 By Product Category Interest (% of registered visitors who ticked this segment) Anti-Ageing / Anti-Wrinkle Raw Materials 38% Market Research / Insight Lab and Product Services 27% Anti-Pollution Raw Materials 27% Anti-Acne Raw Materials 25% Moisturisers Raw Materials 25% Emulsifiers Raw Materials 25% Botanicals / Essential Oils / Plant Extracts Raw Materials 23% Surfactants(Anionic/Cationic/Amphoteric/Nonionic) Raw Materials 23% Antibacterial Raw Materials 22% Anti-Inflammatory / Anti-Irritants / Soothing Agents Raw Materials 22% Additives Raw Materials 21% Clinical / Efficacy Testing Lab and Product Services 21% Lightening / Whitening Agents Raw Materials 21% Antioxidants / Radical Scavengers Raw Materials 21% Preservatives Raw Materials 20% Polymers Raw Materials 19% Emollients / Oils/ Fats Raw Materials 19% Natural Actives Raw Materials 18% Biological / Marine Extracts / Biofermentation Raw Materials 16% Acids/AHAs/BHAs Raw Materials 16% Silicones Raw Materials 15% Anti-Cellulite/Slimming Raw Materials 15% UV Filters Raw Materials 15% Formulation Services Lab and Product Services 15% Consultancy / Marketing Lab and Product Services 15% Conditioners - Skin Raw Materials 15% Solubilisers Raw Materials 15% Laboratory Equipment Lab and Product Services 14% Conditioners - Hair Raw Materials 13% Multi-Functional Raw Materials 13% Vitamins Raw Materials 13% Dispersants / Suspending Agents Raw Materials 12% Consultancy / Technology Lab and Product Services 12% Waxes Raw Materials 12% Exfoliants Raw Materials 11% Anti-Dandruff Raw Materials 11% Solvents/Carriers Raw Materials 11% Gums, Derivatives Raw Materials 11% Colourants / Hair Dyes / Pigments / Glitters Raw Materials 10% Enzymes / Enzyme Inhibitors Raw Materials 10% Minerals Raw Materials 9% Hair Growth Raw Materials 9% Quality Assurance / Contract Testing & Research Lab and Product Services 9% Humectants Raw Materials 9% Professional And Trade Associations 8% Fragrances Raw Materials 8% Deodorants / Antiperspirants Raw Materials 7% Safety Standards Lab and Product Services 7% Contract Manufacturing Lab and Product Services 7% Film Former Raw Materials 7% Encapsulations / Delivery Systems Lab and Product Services 7% Soap Bases / Syndets Raw Materials 7% Toxicological Assessments Lab and Product Services 7% Sensory Evaluation Raw Materials 7% Aerosols / Propellents Raw Materials 6% Talcs / Clays Raw Materials 6% Consultancy / Regulatory Lab and Product Services 6% Cooling And Heating Agents Raw Materials 6% Press Raw Materials 6% Rheology Modifiers / Thickeners Raw Materials 5% Fillers / Extenders / Binders Raw Materials 5% Starches Raw Materials 5% Firming, Toning Agents Raw Materials 5% Oral Care Ingredients Raw Materials 5% Depilatory Raw Materials 5% Opacifiers / Pearlescents Raw Materials 4% Corrosion Inhibitors Raw Materials 4% Nail Polish Ingredients Raw Materials 4% Sample Logistics Lab and Product Services 4% Trade Show Organisers Trade Associations & Media 4% Tanning Agents Raw Materials 4% Wet Wipes Ingredients Raw Materials 4% Petroleum Jellies / Vaseline Raw Materials 3% Insect Repellents Raw Materials 3% Dispensing Systems Lab and Product Services 3% Machinery Rental Lab and Product Services 3% Website Software Solutions Raw Materials 3% By Market Segment Interest (% of registered visitors who ticked this category) Facial Care Skincare 63% Facial Make-up Decoratives 49% Protection Suncare 42% Body Care Skincare 40% Shampoo Haircare 33% Perfumes & Fragrances 32% Eye Products Decoratives 32% Body Makeup Decoratives 30% Hand/Foot Skincare 30% Conditioning Haircare 28% Lip Products Decoratives 27% After Sun Suncare 26% Facial Cleansing Toiletries 25% Bath and Shower Toiletries 23% Hand Wash Toiletries 19% Colouring Haircare 15% Intimate Hygiene Toiletries 15% Styling Haircare 14% Nail Products Decoratives 13% Antiperspirant / Deodorant Toiletries 12% Self-Tanning Suncare 12% Oral Hygiene Toiletries 10% Depilatories Toiletries 9% Shaving Toiletries 8% Hundreds of visitors got the opportunity to evaluate our prototypes on our stand. in-cosmetics Korea is an effective way to connect with end formulators. Andy Lee, Regional Marketing Manager, Personal Care, Akzonobel Surface Chemistry We welcomed domestic but also international visitors on our stand. Usually, it is very difficult and time-consuming to visit customers one by one but, thanks to in-cosmetics Korea, we were able to showcase and promote our products to hundreds of customers in 3 days. Bobby Moonki Kim, R&D Center Manager, K.S.PEARL CO., LTD.

6 Exhibitor Profile Main stand holders: 179 Stand space: 2,995 m² Sharing companies: 35 First Time Exhibitors: 56 TOTAL: 214 Exhibitor by Country of Origin North America: 7% Europe: 19% 20 Countries represented Africa: 1% Asia- Pacific: 31% South Korea: 42% Countries Count South Korea 90 China 34 France 16 India 14 United States 14 Germany 11 Japan 10 Singapore 7 Spain 4 Italy 2 Switzerland 2 United Kingdom 2 Australia 1 Belgium 1 Canada 1 Czech Republic 1 Malaysia 1 Morocco 1 Portugal 1 Taiwan 1 Since its very first edition, in-cosmetics Korea has become one of our most important shows. This year we had plenty of traffic and great leads - not only from Korea but also from China, Japan and even from Europe. Eva Galik, Senior Business Development Manager, bitop AG Not booked your 2018 stand yet?

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