With Natural Astaxanthin the most powerful natural antioxidant on the planet

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1 T R U E R A D I A N C E P R O G R A M With Natural Astaxanthin the most powerful natural antioxidant on the planet

2 T R U E R A D I A N C E P R O G R A M ASTAS True Radiance is a 30 day program combining three scientific formulas designed to nourish and protect your skin from the inside and out. Experience True Radiance by ASTAS for healthy, beautiful, radiant skin.

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4 WHAT MAKES THIS PRODUCT SO DIFFERENT? The ASTAS True Radiance Program has been scientifically formulated using the power of Natural Astaxanthin and other bioactives to support cell repair in all layers of the skin. Combining an inner cosmeceutical, together with scientifically based topical products, results in a successful blockade of the free radical assault upon the underlying layers of the skin. The program also initiates repair work on previously damaged skin. WHO IS THE TARGET MARKET? The ASTAS True Radiance Program is an exclusive product, designed for women who are committed to maintaining healthy, beautiful, radiant skin. It is not intended for mass retail distribution, but instead is well positioned for exclusive sale through Salons and Skin Clinics. It has been designed to work in conjunction with other expert advice / treatments offered by specialists, strengthening their existing offerings. KEY TARGET AUDIENCES IDENTIFIED: Professional / Sophisticated women aged 40+ Brides - in the months leading up to their big day

5 I have very sensitive skin and I can t believe a product can have such dramatic results. ~ Karyn Stratford [Beautician]

6 SO WHAT IS ASTAXANTHIN? AS-TA-ZAN-THIN Astaxanthin can be found in a number of sources, such as salmon and krill, however the most potent and sustainable form comes from a special type of fresh water algae. To ensure the purest, highest quality possible, we grow this algae in pure New Zealand water and extract the antioxidant mechanism it forms when subjected to stress. Astaxanthin is a bright red pigment giving the True Radiance Serum and Moisturiser their unique colour. Astaxanthin has been used by Japanese women for its beautifying properties for generations. Now, ASTAS brings you the secret of True Radiance with this 30 day program. SIMPLY PUT, NATURAL ASTAXANTHIN IS THE MOST POWERFUL NATURAL ANTIOXIDANT ON THE PLANET.

7 ASTAS ASTAXANTHIN IS UNIQUE BECAUSE: It neutralises more free radicals than any other antioxidant It is 6000 x more powerful than Vitamin C 3000 x more powerful than Resveratrol 800 x more powerful than Co-Q10 75 x more powerful than Alpha Lipoic Acid (A ) It is grown by us in a highly controlled environment to ensure its purity and potency It is sustainably grown by us in New Zealand THE MAJOR BENEFITS OF ASTAXANTHIN: Prevention of free radical damage to skin Preservation of skin s underlying framework (Collagen, Elastin-matrix) Prevention of Melasmas formation Prevention of inflammation and reactions caused by sunlight Protection of skin s intrinsic immune system Preservation of DNA within skin cells from damaging sunlight Wrinkle reduction

8 OTHER ACTIVE INGREDIENTS Other active ingredients in the cosmeceutical integrate with, and support Astaxanthin to capture free radicals before any damage is done: RETINOL a carotenoid that accumulates at the skin s surface. The accumulation and combination of two carotenoids (Astaxanthin and Retinol) in the skin creates a formidable barrier against intense Ultra Violet rays. Studies have shown that carotenoids may also help improve the density and texture of the skin. VITAMIN C required for regeneration and repair of collagen, which is the main supporting protein in the dermis layer of the skin. Vitamin C has been shown to actually reverse damage caused by the sun. Vitamin C works well in combination with Vitamin E. KIWIFRUIT SEED EXTRACT supplies powerful phenols which create additional antioxidant support and are intricately involved in the recovery and repair of damaged skin cells.

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10 T R U E R A D I A N C E S E R U M Deeply penetrates your skin, delivering maximum concentrations of Natural Astaxanthin and bioactives creating a smoother, more even complexion. ALL NATURAL INGREDIENTS: Aqua, Rose Water, Olivem 1000, Caprylic/Capric Triglyceride, Organic Glycerine, Organic Jojoba Oil, Organic Apricot Oil, Meadowfoam Seed Oil, Kiwifruit Extract, Astaxanthin, Vitamin E Acetate, Organic Tamanu Seed Oil, Green Tea Extract, Vitamin A Palmitate, Pomegranate Seed Extract, Tocotrienol, Hyaluronic Acid, Sodium Benzoate, Bisabolol, Potassium Sorbate, Dehydroxanthan Gum, Xanthan Gum, Dehydroacetic Acid Benzyl Alcohol, Sodium Ascorbyl Phosphate. SIZE: 15 ml / 0.5 fl.oz.

11 T R U E R A D I A N C E M O I S T U R I S E R Luxuriously smooth moisture for day and night. Formulated with the power of Natural Astaxanthin and designed to nourish and protect. Leaves your skin feeling firmer, more plumped and truly radiant. ALL NATURAL INGREDIENTS: Aqua, Rose Water, Olivem 1000, Organic Avocado Oil, Cetyl Alcohol, Organic Glycerine, Myristyl Myristate, Organic Jojoba Oil, Glyceryl Stearate, Organic Evening Primrose Oil, Vitamin B3, Kiwifruit Extract, Astaxanthin, Organic Argan Oil, Organic Tamanu Seed Oil, Tocotrienol, Manuka Honey, Pro-Vitamin B5, Organic Aloe Vera Extract, Natural Fragrance, Hyaluronic Acid, Hydrolyzed Wheat Protein, Xanthan Gum, Bisabolol, Dehydroacetic Acid Benzyl Alcohol, Sodium Ascorbyl Phosphate. SIZE: 30 ml / 1.0 fl.oz.

12 T R U E R A D I A N C E C A P S U L E Advanced nutrition with Natural Astaxanthin, vitamins and extracts - giving you healthy, beautiful, radiant skin from the inside. Working at a cellular level, the scientifically formulated capsules support cell repair in all layers of the skin. Vitamin C mg Vitamin E... 50mg Kiwifruit Seed Extract... 50mg Natural Astaxanthin (source H. pluvialis)... 6mg Phosphatidylcholine... 5mg Retinol... 75mcg OTHER INGREDIENTS: Encapsulating Aid, Olive Oil, Beeswax PRECAUTIONS: Supplements should not replace a balanced, healthy diet. Contains beeswax and kiwifruit seed extract, which can cause severe allergic reactions. Not recommended for use during pregnancy or breast feeding. Keep out of reach of children. No added gluten, dairy, yeast, sugar or artificial colours. SIZE: 30 Capsules DIATARY SUPPLEMENT AMOUNT PER CAPSULE

13 DR ROBERT CORISH MEDICAL DIRECTOR I have searched the globe for the secret to beauty and found it in natural Astaxanthin, the most powerful antioxidant in the world. Using Nature s best ingredients, I have used the latest dermatology research to create a program which is perfectly balanced to nourish and protect your skin. I am very excited by this breakthrough approach to skincare and can't wait to share it with women across the globe. ASTAS True Radiance Program is the easiest way to enjoy healthy, beautiful, radiant skin. Dr Robert Corish is one of the most recognised Astaxanthin experts in the world. His current area of interest is Cellular Dysfunction, but he is also trained in Clinical Toxicology and Pain Management and is a certified Anaesthesiologist.

14 CLINICAL RESEARCH 2002 study by Yamashita et al - women around age 40 consumed 2mg Astaxanthin daily for four weeks. Researchers were surprised that after only 2 weeks, almost every aspect of the women s skin had improved; after 4 weeks, there was even more improvement. BENEFITS INCLUDED: Fewer lines and wrinkles Better moisture Increased skin tone and elasticity Smoother surface Fewer freckles. In a more recent study published in 2012, where subjects ingested 6mg Astaxanthin daily and applied a topical Astaxanthin solution for 8 weeks, in addition to the benefits above, subjects experienced: Reduced crows feet and the size of melasmas Improved moisture content of the corneocyte layer and improved corneocyte condition.

15 CLINICAL REFERENCES Quenching Activities of Common Hydrophilic and Lipophilic Antioxidants against Singlet Oxygen Using Chemiluminescence Detection System. Nishida.Y. et al. Carotenoid Science, Vol.11, Cosmetic Benefit of Dietary Supplements Containing Astaxanthin and Tocotrienol on Human Skin. Yamashita, E. Food Style. 21 6(6): Cosmetic Benefits of Astaxanthin on Human Subjects. Tominaga, K. et al. Acta Biochimica Polinica Vol. 59: The Effects of a Dietary Supplement Containing Astaxanthin on Skin Condition. Yamashita. E. Vol 10:

16 THE ASTAS BRAND Astaxanthin is integral to all that we do. When seen through a microscope, the beauty and perfection of Astaxanthin cells in undeniable. Therefore we have taken our inspiration from this truly remarkable antioxidant. The ASTAS logo represents Astaxanthin cells in both design and colour and celebrates the connection between science and nature. This luxury brand has been designed for the most sophisticated women who seek healthy, beautiful, radiant skin, from the inside and out.

17 ABOUT SUPREME BIOTECHNOLOGIES LTD PRODUCER OF ASTAS TRUE RADIANCE PROGRAM Supreme Biotechnologies Limited is located in sunny Nelson, New Zealand. Vertically integrated, it is a world leader in the production of pure Astaxanthin from algae, which is grown in its Nelson plant. The company has developed a proprietary system for growing algae indoors, ensuring it is free from environmental contaminants. Inspired by nature and science since 2009, the company has been selling dietary supplements around the world to support the body in heart, joint and eye health and vitality under the brand AstaSupreme. ASTAS products are produced under contract in New Zealand at sites that adhere to the highest possible manufacturing standards (GMP) - Good Manufacturing Practice. Supreme Biotechnologies Ltd upholds the strictest quality control, resulting in products of exceptional quality. ASTAS is an exciting and innovative new brand with an ambitious mandate - to harness the power of Natural Astaxanthin for the benefit of skin.

18 ASTA G O L D STA N DA R D The mark of the Asta Gold Standard is your guarantee for products containing genuine, top quality, New Zealand-grown Astaxanthin. Derived solely from 100% Natural Haematococcus pluvialis microalgae, our Astaxanthin is cultivated in a pristine closed growing environment for maximum efficacy and product safety. New Zealand is renowned for its nuclear free policy, clean air, fresh water, sunny skies and global reputation for sustainable aquaculture. The Asta Gold Standard reflects our commitment to using top quality New Zealand grown Astaxanthin. ASTAS never tests on animals. Our products use naturally derived ingredients and are free from harsh chemicals such as parabens, synthetic fragrances and dyes.

19 JUST A FEW OF MANY CUSTOMER QUOTES It is beyond the good stuff. It actually does what you say it does. ~ Kath Bier [Radio Announcer] ASTAS True Radiance made my skin more toned, the colour of my skin improved and my fine lines and wrinkles were much less pronounced. ~ Karyn Stratford [Beautician] There is a marked difference in the condition, texture and feel of my skin. The dryness has disappeared, and I am amazed that at my age, this product could deliver that so quickly. ~ Erika Husselmann

20 For all enquiries, please contact the Team at ASTAS Made in New Zealand by Supreme Biotechnologies NZ Ltd, 1B Kotua Place, Stoke, Nelson 7011, New Zealand

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