Bold sex appeal, extreme luxury and edgy glamour are back in a BIG way!

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1 THE SOURCE CUT 2014

2 Bold sex appeal, extreme luxury and edgy glamour are back in a BIG way! After more than two decades of subtlety and minimalism, In-Excess, Joico s new trend collection, heralds a return to the extravagance of the 1980s. But rather than reproduce the past, Joico International Artistic Directors Damien Carney and Sue Pemberton did as many fashion designers did for their spring 2014 collections and cleverly reinvented the most defining trends of the decade of excess for a new era. The goal wasn t to create a retrospective of past trends, but instead be inspired by the more-is-better attitude of the time, said Carney. It was as if no one ever questioned, is this too much? That s the spirit that drove this collection. Carney took a cue from the structured, body-hugging designs of the legendary Thierry Mugler, Claude Montana and Azzedine Alaia and indulged in a variety of techniques including using longer lengths to create internal and external texture to craft strong, highly adaptable haircuts that are both soft and hard. The silhouettes are transformational to offer endless styling options to the wearer, explained Carney. When worn straight, you have a strong shape with high-gloss impact. When worn loosely styled with the hands, you have something more diffused and deconstructed. Styling-wise, retro hair trends such as skyscraper bangs, extreme texture and a Flock of Seagulls-like fringe were also given a 21st-century makeover, proving that with ingenuity, everything old can be made new again.

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5 MIN

6 MIN BEFORE 01 Take a low side parting (just above the temple area) that extends from the crown area to approximately the center nape area. Work with the natural growth patterns at the temple, crown and nape areas. Adjust the sectioning to suit the individual crown, growth pattern, hair density, hair type, facial features and overall desired design. 04 Continue working in the same manner, working with the natural growth pattern. Ensure that the nape area length is fitted and head-hugging.

7 02 Starting at the front parting area, take a parting that extends from the temple area to the crown area (holding the hair at an approximately 90-degree angle) and cut to the desired length. The objective is to create a flat, neat head shape. 03 Continue to pivot off the first guide, working around the natural head using a traveling guide. 05 View of head shape and overall length. Note that the nape area will be refined when the hair is dry for ultimate control. 06 Take a diagonal parting that extends from the parting area out toward the opposite side (front fringe area), and connect this area to the underneath length (model s right side). Elevate and overdirect each parting to avoid a heavy line. Tips: Elevating each parting slightly higher than the previous parting will bevel the hair and create a neat, seamless silhouette. Overdirection will help maintain length throughout the fringe area.

8 07 View of completed side and front fringe areas. 08 Take a diagonal parting that extends from the crown area and continues out to the temple area. Pay particular attention to the crown area; sectioning should be adjusted to suit the natural growth pattern. Take a diagonal parting at the temple area and cut to desired length. Note that this side is longer than the opposite side to create an asymmetrical design both in length and weight distribution. Alternatively, the shape can be cut symmetrically on both sides if desired. 13 Refine the length in the nape area by point cutting and chipping. Work with the natural growth pattern (square, asymmetrical, rounded, pointed, etc). 14 Refine the heavier, fuller side area using scissor-over-comb hair should fade softly from shorter to longer. Note that this area clears the top of the ear and does not connect to the top area.

9 09 Continue using a traveling guide, working around the head shape taking diagonal partings. 10 Continue taking diagonal partings to incorporate the side and nape areas. Note that the model s left side partings are progressively overdirected to build a heavier weight area. The back nape area is longer and heavier than the opposite side and does not connect to the center back. The left and right nape areas are non-connecting; one side is lighter and flatter while the other is heavier and fuller. 11 View of last parting. Adjust the degree of overdirection to suit the individual head shape, hair density and hairline growth pattern. Alternatively, the back area can be cut symmetrically. Note that all hairlines and growth patterns are slightly different, so always work to enhance the natural growth pattern and not against it. Blow-dry hair with a Denman brush, allowing hair to fall naturally. 12 Refine the temple and fringe areas. Use a chipping and pointing technique to open the temple area and expose the eyes and cheekbones. Elevate the partings to create a softer feel to the edges of the hair. 15 Refine the nape area by point cutting and chipping to create a headhugging shape. 16 Cross-check and lightly point cut to refine excess weight, but keep the areas disconnected. Point cutting ensures fluidity between the long and short areas. Note the different zones of disconnected lengths. Further refine hair after the color process to ensure the haircut and color flow seamlessly.

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