REDKEN TAKES OVER FASHION WEEK!

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Hilary Hodges
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1 APRIL 2008 PROMOTIONS REDKEN TAKES OVER FASHION WEEK! FREE MEN S HEALTH SUBSCRIPTION WITH COLOR CAMO SERVICE 25% OFF POST-WINTER HAIRCARE TREATMENTS REDISCOVER COLOR GELS GET INSPIRED. BE PART OF IT. REDKEN.COM

Gauzy layers that reveal a hint of skin.

is a time to get noticed for both clothes

2 A REDKEN TAKES OVER FASHION WEEK! FROM THE RUNWAY TO YOUR SALON Splashy prints. Bold silhouettes. Eye-catching accessories. Gauzy layers that reveal a hint of skin. There s no doubt that Spring/Summer 2008 is a time to get noticed for both clothes and hair. Top Redken stylists were busy creating the hottest looks at Fashion Week, where top fashion designers display their latest collections to an invite-only crowd packed with celebrities, editors and buyers for the chicest stores. Now Redken brings all the excitement and latest trends of Fashion Week to your salon. NEW ON 5TH

BRING THE EXCITEMENT OF FASHION WEEK TO YOUR SALON! FASHION INSIDER CONTEST Encourage your clients and stylists to enter Redken s Fashion Insider Contest to be Redken s fi rst backstage blogger.

3 BRING THE EXCITEMENT OF FASHION WEEK TO YOUR SALON! FASHION INSIDER CONTEST Encourage your clients and stylists to enter Redken s Fashion Insider Contest to be Redken s fi rst backstage blogger. Use the merchandising materials provided to promote the contest. PRIZE INCLUDES: a 6-day/5-night trip for two to New York City in September 2008 a backstage pass to the hottest shows at Fashion Week in New York City a laptop and digital camera to blog about your experience daily on redken.com $1,000 spending money For official rules and to enter, log-on to redken.com/fashioninsider FRONT ROW DVD Host SuChin Pak attends Spring/Summer 2008 Fashion Week and covers the latest trends seen on the runways. Watch as she goes behind-the-scenes, interviews Redken Creative Consultant Guido, and captures all the excitement of Fashion Week! RUNWAY REPORT TREND BOOKLET In this trend booklet, Redken teaches you how to recreate Fashion Week looks using Redken Styling products. ALLURE HAIR TRICKS BOOKLET Redken is the exclusive sponsor of the Allure Hair Tricks booklet, featuring Fashion Week behind-the-scenes buzz. Allure interviewed top hairstylists on their inspiration for creating cutting-edge runway looks that become the next trends of the season. KNOW IT ALL WITH THESE USEFUL TOOLS FOR YOU AND YOUR CLIENTS CLIENT END RESULT BROCHURES & HOLDER These new styling brochures will introduce clients to the seven end result collections of Redken Styling. Each brochure provides clients with expert product knowledge and tips on how to create their desired look. All seven brochures can be neatly and elegantly displayed in this sleek black brochure holder. STYLIST PRODUCT KNOWLEDGE The Redken Retail Product Guide is a comprehensive, in-depth educational tool for stylists. It includes benefi ts, technology, and techniques for Redken Haircare, Styling, and Redken For Men, as well as merchandising and retailing tips for the salon. This invaluable guide is only offered in special promotions, so make sure to get yours now! April 2008 Promotions 3

C D B A H F I E G BRING THE EXCITEMENT OF FASHION WEEK TO YOUR SALON! Get all the tools needed to help clients achieve the hottest looks and latest trends from Fashion Week with this amazing offer!

4 C D B A H F I E G BRING THE EXCITEMENT OF FASHION WEEK TO YOUR SALON! Get all the tools needed to help clients achieve the hottest looks and latest trends from Fashion Week with this amazing offer! PURCHASE Any 15 styling products* RECEIVE FREE A 1 Spring/Summer 2008 Front Row DVD B 30 Allure Hair Tricks Booklets C 1 Runway Report Trend Booklet D 1 Fashion Insider Contest Poster (24" x 18") E 1 Fashion Insider Contest Easel with tear-off client reminders F 1 Set of Fashion Week Favorite Stickers G 12 each Client End Result Brochures: (Volume, Straight & Smooth, Shine, Defi nition & Movement, Curl & Wave, Heat Styling and Hairsprays) H 1 Client End Result Brochure Display Holder I 1 Updated Retail Product Guide NEW ON 5TH

SAVE 25% ON ESSENTIAL POST-WINTER TREATMENTS Take your clients haircare regimen to the next level! After sampling and retailing, clients will be hooked on their Redken shampoo and conditioner.

5 SAVE 25% ON ESSENTIAL POST-WINTER TREATMENTS Take your clients haircare regimen to the next level! After sampling and retailing, clients will be hooked on their Redken shampoo and conditioner. A targeted treatment is the next step in their regimen. This great offer helps them revive their winter-worn tresses. SALON OFFER PURCHASE Any 12 haircare treatments at 25% off RECEIVE FREE A 1 Sticker sheet to announce offer to clients B 1 Easel card RETAIL SAMPLE TREAT CLIENT OFFER Purchase select post-winter haircare treatments at 25% off. CHOOSE FROM PRODUCT All Soft Heavy Cream All Soft Velvet Whip Color Extend Rich Defender Color Extend Total Recharge Extreme Rescue Force Extreme Anti-Snap Smooth Down Butter Treat Smooth Down Sleek Obedience SIZE 5 oz. 5 oz..85 oz. B A RENEW WINTER - WORN TRESSES WITH A PROFESSIONAL TREATMENT: IF YOU NEED... AND YOUR HAIR IS... THEN TRY... Deep conditioning Intense softness Softness Heat protection Shine Deep conditioning Color protection Color protection Detangling Deep conditioning Strengthening repair Protection from breakage Strength Deep conditioning Intense smoothing Frizz control Frizz control Shine Dry, brittle Dry, brittle Color - treated Color - treated Weakened, distressed Weakened, distressed Very dry, unruly Very dry, unruly All Soft Heavy Cream super treatment All Soft Velvet Whip thermal softening treatment Color Extend Rich Defender protective treatment Color Extend Total Recharge inner hair fuel Extreme Rescue Force fortifying treatment Extreme Anti-Snap leave-in treatment Smooth Down Butter Treat smoothing treatment Smooth Down Sleek Obedience anti-frizz solid serum April 2008 Promotions 5

FREE 6-MONTH MEN S HEALTH MAGAZINE SUBSCRIPTION WITH COLOR CAMO SERVICE! Entice potential new Color Camo clients and increase services with this limited offer!

6 FREE 6-MONTH MEN S HEALTH MAGAZINE SUBSCRIPTION WITH COLOR CAMO SERVICE! Entice potential new Color Camo clients and increase services with this limited offer! When a client purchases a Color Camo service, they receive a FREE 6-month subscription * to Men s Health magazine. They simply fi ll out a postcard, pop it in the mail (postage is on us) and they ll receive the world s leading men s magazine for health, fi tness, style, relationships and more courtesy of Redken For Men! PURCHASE 10 bottles of Color Camo RECEIVE FREE A 1 Color Camo Developer 16 oz. B 1 Easel Card C 10 Men s Health Magazine Subscription Cards A B C REDKEN FOR MEN PARTNERS WITH MEN S HEALTH! Redken For Men will partner with Men s Health Magazine to raise consumer awareness in This program will touch approximately 16 million consumers, and is sure to create excitement about Redken For Men! The Invigorate Your Style campaign will include: In-book consumer advertising: May and June issues Exciting online sweepstakes Event participation and product sampling at the Aspen Winterskol Festival, 2008 Urbanathalons, and various health clubs around the country This exclusive partnership is sure to increase buzz, as well as Redken For Men sales! Make sure your salon is ready! NEW ON 5TH

Color Gels is known for its exceptional gray coverage, and can also be used to brighten, darken, change, correct, and

With over 50 shades in 11 tonal families, plus Clear and 4 high-lift Blonding Gels, you ll soon be re-captivated by

SEE WHY SOME OF REDKEN S HOTTEST ARTISTS LOVE COLOR GELS: I love Color Gels for many reasons, but especially for its

PATRICK FITZWATER I love Color Gels for its unmatched intensity, saturation and depth TISHA HALL I love Color Gels

7 REDISCOVER COLOR GELS! Now is the time to rediscover how versatile and amazing Color Gels Permanent Conditioning Haircolor is! Color Gels is known for its exceptional gray coverage, and can also be used to brighten, darken, change, correct, and for highlighting and creative color effects. With over 50 shades in 11 tonal families, plus Clear and 4 high-lift Blonding Gels, you ll soon be re-captivated by the versatility, reliability and creativity of Color Gels! SEE WHY SOME OF REDKEN S HOTTEST ARTISTS LOVE COLOR GELS: I love Color Gels for many reasons, but especially for its predictability DHANIEL DOUD I love Color Gels not only for its exceptional gray coverage, but also as a creative tool PATRICK FITZWATER I love Color Gels for its unmatched intensity, saturation and depth TISHA HALL I love Color Gels for the great refinement of warmth that you get LAUREN HAGEN PURCHASE Any 18 Color Gels shades RECEIVE FREE A 1 5NW Cappuccino Color Gels 2 oz. 1 7N Bamboo Color Gels 2 oz. 1 8GN Ivy Color Gels 2 oz. 1 6GN Moss Color Gels 2 oz. B 1 Color Gels 20 volume Developer 8 oz. C 1 Rediscover Color Gels Inspiration Guide by Redken Artists A B C April 2008 Promotions 7

8 SWITCH TO LUXURY LIGHTENING! Now is your chance to swap up to luxury with Redken Blonde Icing! From April 1st May 31st, 2008, you can experience one of the most luxurious lighteners in the industry by swapping out any competitive lightener for Blonde Icing. Blonde Icing lifts hair to the palest shades of blonde while keeping it soft, silky and luminous. Exclusive LumiSilk Technology smoothes and protects hair to keep it healthy, shiny and strong. MAKING THE SWITCH IS EASY! Exchange your existing lightener and developer for a Redken Blonde Icing lightener and a 20, 30, or 40 volume Blonde Icing Conditioning Cream Developer at a 1-to-1 ratio. You ll also receive the following free items to enhance your Blonde Icing services: 1 Open the Door to Luxury Guide 1 Blonde Icing Conversion Program Form 1 Blonde Icing How To Brochure For more information about Blonde Icing and this program, contact your Distributor Sales Consultant. REDKEN EXCHANGE SESSION CALENDAR Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to register or for more information call or log-on to Redken.com's site for salon professionals. NAME OF SESSION TUITION DATE EVERYTHING S INCLUDED $ 950 MAY 5-7 SESSION SKILLS & PHOTO WITH NOAH SPECIALTY SESSION $ 1500 MAY 5-7 DESIGNING BEHIND THE CHAIR $ 900 MAY DON T SWEAT IT... FIX IT! $ 900 MAY COLORING OUT OF YOUR MIND $ 900 MAY CUTTING OVER THE TOP $ 900 MAY JUNE EVERYTHING S INCLUDED 2 $ 950 JUNE 2-4 START WITH THE FINISH SPECIALTY SESSION $ 900 JUNE 2-4 NAME OF SESSION TUITION DATE EVERYTHING S INCLUDED $ 950 JUNE 9-11 MANHANDLING $ 650 JUNE 9-10 COLORING OUT OF YOUR MIND $ 900 JUNE CUTTING OVER THE TOP $ 900 JUNE REDKEN COLOR CERTIFICATION $ 495 JUNE COLOR & KNOW WHY $ 900 JUNE CUT & KNOW WHY $ 900 JUNE EVERYTHING S INCLUDED 2 $ 950 JUNE 30 - JULY 2 MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR $ 900 JUNE 30 - JULY 2 SEASONAL INSPIRATION 2008 ATTEND FULL ON CURLS WITH LORI ZABEL AND DANNY FELSTEAD AT THE REDKEN EXCHANGE, JULY 14-15, 2008 All curls are not created equally. Some curls are coarse, frizzy and hard to manage, other curls are lazy, fragile and lack defi nition. During this 2 day session, you will discover how you can address the specifi c needs of different types of curly hair. Learn a thorough understanding of curly hair and its unique characteristics. Explore cutting, styling and fi nishing techniques that compliment each curl type. Learn how to manage diverse hair textures, understand the color you select & learn color techniques to awaken and boost fi ne, lazy curls or discipline and redefi ne coarse, unruly locks. ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved /08

EXPERIENCE THE PROFESSIONAL EDGE

JANUARY 2009 PROMOTIONS EXPERIENCE THE PROFESSIONAL EDGE NEW REDKEN FOR MEN MINT ACTIVE STYLING! INTRODUCING FRESH CURLS CURL RECOVERY GET INSPIRED. BE PART OF IT. REDKEN.COM When you choose Redken, you