A World Of Oil-Infused Beauty

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1 Call Center Training Spring 2017

2 A World Of Oil-Infused Beauty HAIR CARE BODY CARE SUN CARE Argan oil is infused into every product in the entire line The entire line works together to provide a head-to-toe beauty experience High performing formulas with long lasting effects Effortless control for head-to-toe beauty. All day, every day. 3

3 Our new Moroccanoil Beauty Ambassador: Sara Sampaio

4 THE SUCCESS THE BEAUTY DIVISION IN-LINE BODY PRODUCTS

5 Body Collection 5

6 Body Collection Exfoliate BODY BUFF FRAGRANCE ORIGINALE - exfoliating sand body soother (US only) FLEUR D ORANGER orange peel exfoliant FLEUR DE ROSE rose petal exfoliant 6 FL.OZ. / 180 ml SRP: $52.00 (US); $58 (CA) Scrub that gently polishes away dead skin cells, while moisturizing. Fragrance Originale - Made with naturally exfoliating sand & apricot seed powder Fleur d Oranger Fleur de Rose - Made with naturally exfoliating orange peels - Made with naturally exfoliating Rosa Gallica Flower Powder and Sugar 6

7 SHOWER GEL moisture balance Body Collection - Cleanse - NEW! FRAGRANCE ORIGINALE 8.4 FL. OZ. / 250 ml SRP: $30.00 (US); $34 (CA) A highly concentrated, yet mild shower gel that hydrates and revitalizes skin as it cleanses. Helps restore skin s optimal moisture balance improving elasticity, texture and tone. Key Ingredients: CLEANSING BAR intense moisture FRAGRANCE ORIGINALE FLEUR D ORANGER FLEUR DE ROSE 3.9 OZ. / 110 ml - Argan Oil - Glycerin SRP: $12.00 (US only) Gentle yet effective cleansing. Helps control body perspiration and odor. Key Ingredients: - Argan Oil - Shea Butter - Glycerin - Talc SHOWER MILK hydrating body wash FLEUR D ORANGER FLEUR DE ROSE FRAGRANCE ORIGINALE 6.7 FL.OZ. / 200 ml SRP: $32.00 (US)l $36 (CA) A highly concentrated, yet mild shower milk that hydrates and revitalizes skin as it cleanses. Helps restore skin s optimal moisture balance improving elasticity, texture and tone. Paraben. Mineral Oil Free. Key Ingredients: - Argan Oil - Coconut Oil - Aloe - Glycerin - Avocado and Olive Oil 7

8 Body Collection - Hydrate: Daily - BODY SOUFFLE body moisturizer FRAGRANCE ORIGINALE FLEUR D ORANGER FLEUR DE ROSE 6.4 FL. OZ. / 190 ml SRP: $56.00 (US)l $62 (CA) Moisturizes to help improve skin's elasticity and strengthen skin barrier. Vitamin-enriched. Leaves skin soft and smooth. Key Ingredients: - Argan Oil - Shea Butter - Vanilla Fruit Extract - Macadamia Seed Oil 8

9 Body Collection - Hydrate: Extra - BODY BUTTER abundant nourishment FRAGRANCE ORIGINALE FLEUR D ORANGER FLEUR DE ROSE 6.4 FL. OZ. / 190 ml SRP: $56.00 (US); $62 (CA) Helps strengthen skin's barrier. Delivers long-lasting hydration for maximum moisture replenishment. Antioxidant-rich. Non-greasy formula absorbs quickly into skin. Key Ingredients: - Argan Oil - Shea Butter - Olive Oil - Avocado Oil 9

10 Body Collection - Hydrate: Specialized - HAND CREAM precious care FRAGRANCE ORIGINALE FLEUR D ORANGER FLEUR DE ROSE 4.2 FL.OZ. / 125 ml SRP: $32 (US); $36 (CA) 2.5 FL.OZ. / 75 ml SRP: $24 (US only) Helps provide long-lasting hydration and repair dry hands to leave them soft and supple. Weightless formula absorbs quickly into skin. Key Ingredients: - Argan Oil - Shea Butter 10

11 Body Collection - Beyond Body- SHAMPOO & CONDITIONER for all hair types moisture and shine NEW! FLEUR D ORANGER FLEUR DE ROSE FRAGRANCE ORIGINALE 6.7 FL.OZ. / 200 ml SHAMPOO & CONDITIONER SRP: $26 (US); $30 (CA) 2.5 FL.OZ. / 75 ml SHAMPOO & CONDITIONER SRP: $13 (US only) An everyday shampoo & conditioner that gently cleanses as it hydrates. Antioxidant-rich argan oil and replenishing vitamins help provide immediate hydration. Coconut oil helps lock in moisture to leave hair feeling sleek and nourished. Paraben and Sulfate Free. Mineral Oil Free. Key Ingredients: - Argan Oil - Coconut Oil - Beet Root Extract (Conditioner) - Shea Butter (Conditioner) 11

12 BODY OILS DISCOVER THE ORIGINAL Moroccanoil is the original, the expert, in oil-infused technology. The oils infuses the skin with the antioxidant-rich, nourishing INSERT properties OIL of argan ILLUSTRATION - signature to the brand.

13 Body Collection Oils SHIMMERING BODY OIL instant radiance 1.7 FL.OZ. / 50 ml SRP: $48.00 Helps builds skin's natural defense and moisture repair. Leaves skin glistening for a healthy-looking glow. Non-greasy formula absorbs quickly into skin. Key Ingredients: INTENSE HYDRATING TREATMENT ultimate nourishment 3.4 FL.OZ. / 100 ml SRP: $ Argan Oil - Sesame Oil Absorbs quickly into skin helps provide longlasting hydration. Helps protect against free radical damage and premature aging. Honey Lavender Scent Key Ingredients: - Argan Oil - Chamomile Water - Glycerin - Vitamin E Derivative: DRY BODY OIL instant nourishment 3.4 FL.OZ. / 100 ml SRP: $ FL.OZ. / 50 ml SRP: $35.00 (US only) Helps builds skin's natural defense and restore moisture. Antioxidant-rich. Non-greasy formula absorbs quickly into skin. Key Ingredients: PURE ARGAN OIL pure restoration 1.7 FL.OZ. / 50 ml SRP: $ Argan Oil - Olive Oil - Avocado Oil Helps provide multiple conditioning benefits for the face, body and hair, improving texture and tone. Non-greasy formula absorbs quickly into skin and hair. Fragrance-free. Pure Ingredient: Argan Oil

14 THE SUCCESS THE BEAUTY DIVISION IN-LINE SUN COLLECTION (US ONLY)

15 Sun Collection SUN LOTION hydrating sun protection broad spectrum SPF FL.OZ. / 150 ml SRP: $32.00 Smooth, lightweight formula Hydrates and nourishes the skin with antioxidant-rich argan oil and Vitamin E Broad spectrum, water-resistant (80 minutes) sun protection helps protect from UVB/UVA SUN LOTION hydrating sun protection broad spectrum SPF FL.OZ. / 150 ml SRP: $32.00 Smooth, lightweight formula Hydrates and nourishes the skin with antioxidant-rich argan oil and Vitamin E Broad spectrum, water-resistant (40 minutes) sun protection helps protect from UVB/UVA SUN OIL hydrating sun protection broad spectrum SPF FL.OZ. / 150 ml SRP: $32.00 Fast-absorbing, lightweight oil Helps enhance the tanning process for a sunkissed glow Hydrates and nourishes the skin with antioxidant-rich argan oil and Vitamin E Broad spectrum, water-resistant (80 minutes) sun protection helps protect skin from UVB/UVA rays AFTER-SUN MILK soothing body lotion Instant hydration 5.0 FL.OZ. / 150 ml SRP: $28.00 Enhance and extend your sun-kissed glow Lightweight, fast-absorbing formula Luxuriously soothe, hydrate and nourish the skin with natural cooling aloe, antioxidant-rich argan oil and Vitamin E, infused with coconut and passion fruit oils 15

16 Sun Collection NEW! AVAILABLE IN MAY! FACE LOTION Lightweight hydrating sun protection broad spectrum SPF FL.OZ. / 50 ml SRP: $38.00 Lightweight, fast-absorbing formula Instantly hydrating formula infused with argan oil and a powerful antioxidant complex to provide ultimate nourishment Helps protect skin against damaging UVA/UVB rays LIP BALM hydrating sun protection broad spectrum SPF FL.OZ. / 15 ml SRP: $17.00 Hydrates and nourishes lips with antioxidant-rich argan oil Non-sticky, non-greasy feel formula glides over lips for maximum coating and protection SPF 20, broad spectrum sun protection against UVA/UVB rays Provides a delicate transparent sheen on lips and a hint of mint tea scent

17 THE SUCCESS THE BEAUTY DIVISION IN-LINE HAIR PRODUCTS

18 Hair Collection - Moroccanoil Treatment FL.OZ. / 50 ml SRP: $34 (US); $36 (CA) 0.85 FL.OZ. / 25 ml SRP: $15 (US); $17 (CA) MOROCCANOIL TREATMENT For all hair types The essential styling foundation for all hair types. Fast-absorbing, antioxidant argan oil-infused formula transforms hair to become shiny, smooth and manageable. Detangles Controls frizz due to processing and humidity Enhances shine Speeds up drying time MOROCCANOIL TREATMENT LIGHT For fine or light-colored hair The same benefits as Moroccanoil Treatment but formulated for fine or light-colored hair Formula is lighter in consistency and color 26

19 Hair Collection - Repair - MOISTURE REPAIR SHAMPOO & CONDITIONER For weakened and damaged hair 2.4 FL.OZ. / 70 ml SHAMPOO SRP: $10 (US); $11 (CA) CONDITIONER SRP: $10.50 (US); $11.50 (CA) Helps restore health, strength and elasticity Improves overall texture and shine Sulfate, phosphate and paraben-free Color-safe Keratin-enriched formula strengthens Rich in nourishing essential oils 27

20 Hair Collection - Hydration - HYDRATING SHAMPOO & CONDITIONER For all hair types 2.4 FL.OZ. / 70 ml SHAMPOO SRP: $9.50 (US); $10.50 (CA) CONDITIONER SRP: $10 (US); $11 (CA) Daily care moisture balance Increased shine Replenishing nutrients Vitamins A and E and red algae retain moisture Sulfate, phosphate and paraben-free Color-safe INTENSE HYDRATING MASK For medium to thick dry hair 2.53 FL.OZ. / 75 ml SRP: $16 Deeply hydrates and moisturizes Restores elasticity and shine Improves texture and manageability Provides intense moisture through essential fatty acids that improves hair s health HYDRATING STYLING CREAM For all hair types 2.53 FL.OZ. / 75 ml SRP: $13 (US only) Soft, flexible hold Adds definition and movement Combats frizz using anti-static and conditioning ingredients Hydrates Can be used as a next-day refresher 28

21 Hair Collection - Volume - EXTRA VOLUME SHAMPOO AND CONDITIONER For fine hair 2.4 FL.OZ. / 70 ml SHAMPOO SRP: $10.00 CONDITIONER SRP: $10.50 (US only) Lightweight, enhances body Safe on color-treated hair Tilia Tomentosa bud extract plumps up the hair as it conditions Sulfate, phosphate and paraben-free 29

22 Hair Collection - Curl - CURL DEFINING CREAM For wavy to curly hair 2.53 FL.OZ. / 75 ml SRP: $13 (US); $14 (CA) Enhances curl and creates spring factor Conditions and provides optimal hold Heat-activated Creates sleekness and shine Weather-safe frizz control 30

23 Hair Collection - Finish - GLIMMER SHINE For all hair types 1.7 FL.OZ. / 50 ml SRP: $14 (US only) Luminous shine Prevents frizz Protects from environmental stress Ultra-lightweight alcohol-free formula LUMINOUS HAIRSPRAY STRONG For all hair types 2.3 FL.OZ. / 75 ml SRP: $10 (US); $ 11 (CA) Strong formulation Imparts beautifulshine Non-sticky, brushable formula Fights frizz, repels humidity Natural humectants provide moisture 31

24 Hair Collection - Texture - DRY TEXTURE SPRAY For all hair types 1.6 FL.OZ. / 60 ml SRP: $11 (US); $12 (CA) A dry texturizing spray Provides foundational grip Long lasting texture BEACH WAVE MOUSSE For all hair types 2.5 FL.OZ. / 75 ml SRP: $11 (US only) A no-salt, sea salt mousse Instant beachy texture UV protecting 32

25 Hair Collection - Dry Shampoo - Dry Shampoo Light Tones 205ml / $26 (US); $29 (CA) 65 ml / $10.50 (US); $12 (CA) Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, buildup and odor, leaving hair instantly cleansed and refreshed. UV-protecting, argan oil-infused formula contains subtle violet undertones to balance brassiness in blonde hair and bring out the best in light tones. Dry Shampoo Dark Tones 205ml / $26 (US); $29 (CA) 65 ml / $10.50 (US); $12 (CA) Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula breaks down instantly, leaving no dull residue and maintaining the natural richness of dark, brunette tones. 25

26 THE SUCCESS THE BEAUTY DIVISION IN-LINE PROMOTIONS

27 PROMOTIONS IN-LINE BODY GIFT SETS (US only) LITTLE LUXURY SRP: $42.00 RETAIL VALUE: $56.40 CONTENTS: BODY SOUFFLE (50ml) BODY BUFF (50ml) HAND CREAM (20ml) MO TREATMENT (15ml) BODY COLLECTION SRP: $88.00 RETAIL VALUE: $135 CONTENTS: BODY BUFF (180ml) DRY BODY OIL (100ml) HAND CREAM (75ml) MO TREATMENT (15ml) 27

28 PROMOTIONS - IN-LINE HAIR GIFT SETS - HYDRATING HAIR KIT SRP: $48.00 (US); $54 (CA) CONTENTS: HYDRATING SHAMPOO (70ML) HYDRATING CONDITIONER (70ML) INTENSE HYDRATING MASK (75ML) MOROCCANOIL TREATMENT (25ML) VOLUME HAIR KIT SRP: $48 (US); $54 (CA) CONTENTS: EXTRA VOLUME SHAMPOO (70ML) EXTRA VOLUME CONDITIONER (70ML) WEIGHTLESS HYDRATING MASK (75ML) MOROCCANOIL TREATMENT LIGHT (25ML)

29 THE SUCCESS THE BEAUTY DIVISION ANIMATIONS, PROMOTIONS & SAMPLING

30 CURL ANIMATION Curl Animation (US only) Instore Instore product participation: Curl Defining Cream 250ml Placement on multi-vendor Curl endcap Date: June 15 July 12 Online Online product participation: Curl Defining Cream 250ml Curl Re-energizing Spray 160ml Curl Cleansing Conditioner 250ml Placement on multi-vendor Curl home page Date: June 15 July 12 30

31 Digital & Sampling DIGITAL PROGRAMMING SPRING January SITE: Homepage carousel featuring Moroccanoil Treatment - February Value Set Moisture & Shine Travel Kit Fragrance Originale - February SITE: Bath & Body Category Page Body Scrub Feature Box: Body Buff - March Dry Shampoo (TBD) - March SITE: Hair Category Page Dry Shampoo Feature Box: Moroccanoil Dry Shampoo for Dark Tones - March SITE: Dry Shampoo Buying Guide: Moroccanoil Dry Shampoo for Dark Tones - May SITE: Fleur de Rose exclusive (TBD) - May Fleur de Rose exclusive (TBD) SAMPLING CALENDAR 2017 Mar Apr May Jun Jul Aug Sept Oct Nov Dec 100 Pt Reward Program 10ml MOT Qty: 75k DC Date: 7/7 Cancel Ship Date 6/23 N/A 500 Pt Reward Program N/A Online Deluxe Samples Dry Texture Spray Qty: 20k DC Date 5/22 Cancel Ship Date 5/8 N/A Play! Theme of box TBD 10ml MOT Qty: 200k Sephora pays: $0.75 DC Date 8/30 Cancel Ship Date 8/16 In Store Packettes SPRING SEASON Hand Carries by MI Sample Bag Packettes 10ml MOT Qty: 100k (online only) Sending units to Elite or Arco DC Date 3/30 Cancel Ship Date 3/16 N/A Advent Program Perfect Defense 30ml Qty: 20K DC date: weeks prior to launch Smart Sampling (online packettes) Body Soufflé Packette Fleur de Rose Qty: 50k DC Date 5/22 Cancel Ship Date 5/8 S&C Originale Qty: 50k DC Date 7/21 Cancel Ship Date 7/7 Body Soufflé Packette Originale Qty: 50k DC Date 9/20 Cancel Ship Date 9/6 Events 2500 units Shampoo & Conditioner Rose Packette + MOT 10ml 2500 units Shampoo & Conditioner Rose Packette + MOT 10ml Color code: Grey TBD

32 THE SUCCESS THE BEAUTY DIVISION MERCHANDISING

33 SEPHORA & MOROCCANOIL - MERCHANDISING OVERVIEW - SEPHORA PERMANENT FIXTURES DOOR COUNT AND ALLOCATION : Moroccanoil Spring 2017 Door List US Assortment Name Door Count MOROCCANOIL 6Shelves(L) S_MOIL_6SH 170 6Shelves(L-SOTF) S_MOIL_6SOTF 13 6Shelves(T) S_MOIL_6ST 1 8Shelves(G-SOTF) S_MOIL_8SOTF 6 8Shelves(T) S_MOIL_8SH 9 8Shelves(Table 2.0 V3) S_MOIL_8STV3 2 MOROCCANOIL Total 201

34 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 6 SHELF FLEET LINEAR: S_MOIL_6SH

35 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 6 SHELF SOTF LINEAR: 6Shelves(L-SOTF)

36 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 6 SHELF FLEET TABLE: 6Shelves(T)

37 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 8 SHELF SOTF GONDOLA: S_MOIL_8SOTF

38 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 8 SHELF TABLE: S_MOIL_8SH

39 SEPHORA & MOROCCANOIL - PERMANENT FIXTURES - 8 SHELF FLEET TABLE 2.0 V3: S_MOIL_8STV3

40 THE SUCCESS THE POWER OF OIL-INFUSED BEAUTY CAPTURES A NEW GLOBAL AUDIENCE OCTOBER 2015

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