Benefits. Pre-Lift Kera Protector. Toning. Bleach & Tone. Lifting. Coloring. White Blending

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2 BlondMe - Colour Click for more product information: Benefits Pre-Lift Kera Protector Transparent Gel Lifting System Premium Performance Lightener 9+ Toning Bleach & Tone Lifting Coloring White Blending ASK Education for Hairdressers represents our belief in the power of knowledge to shape futures. By using the latest learning tools we equip our partners with all the necessary technical and business skills they need for professional hairdressing success. So, every single day we inspire, unlock potential and nurture personal growth. 2 of 12

3 BlondMe - Colour New BLONDME with KeraLamination Technology empowers you to easily create the most iconic and perfect blondes. Comprehensive yet customized lightening, colour and care collection The 1st lightening regime that protects virgin hair surface quality from damage long-lastingly* Maximum hair protection with 50% less hair breakage** and 30 % higher care*** Now 2x stronger, smoother, softer, shinier hair* 100% diamond-like clarity for perfectly neutralized, even blonde results from root to ends Endless creativity and smart shortcuts * when using BLONDME Pre-Lift Kera Protector before lightening and after care regime ** when using Pre-Lift Kera Protector before BLONDME lightening *** compared to previous BLONDME colouring How does it work? BLONDME introduces the innovative KeraLamination Technology. Our lightening, colour and care portfolio complement each other through the KeraLamination Technology, providing maximum hair protection and care before, during and after lightening or colouring. Supreme blonde hair quality was never easier. 3 of 12

4 Pre-Lift Kera Protector BLONDME Pre-Lift Kera Protector is a unique treatment to be applied before BLONDME lightening or colouration processes. It creates a protecting shield that helps to preserve virgin hair surface quality from chemical damages long-lastingly for a visibly clearer, even blonde. Spray onto dry hair section by section particularly on the virgin areas (re-growth area). Ensure to apply enough product. Hair should be damped at the end of the application Comb through to evenly distribute Do not rinse out Dry the hair completely and proceed to the technical service 4 of 12

5 Lifting Lifts & tones in just 1 easy step. Lifting with dyestuffs for natural hair base dark or lighter Available Shades: Steel Blue, Ice, Sand Ready to use with added dyestuffs for toning and/or neutralization Lifts up to 5 levels on natural hair Designed to work in combination with BLONDME Premium Care Developers Apply only to the re-growth area Apply to dry unwashed hair Processing time minutes If needed, refresh lengths and ends with BLONDME Toner Recommended Developer concentration: 12% for natural bases 6 and 7; 9% for natural bases 8 and lighter 5 of 12

6 Coloring Permanent colour for natural colour results. Permanent colour level 9 (Extra Light Blonde) to be applied on natural bases (medium blonde or lighter) Available Shades: Natural Ice, Natural Sand 2 to 3 levels of lift Up to 50% white hair coverage Designed to work in combination with BLONDME Premium Care Developers Apply only to the re-growth area first. Apply to dry unwashed hair. Processing time minutes. Refresh lengths and ends with a fresh mixing 1:1 with 2% developer. Recommended Developer concentration: 9% for natural bases 6 and 7 6% for natural bases 8 and lighter 2% for refreshing already coloured lengths and ends 6 of 12

7 White Blending Lifts natural hair and covers white hair in 1 step. Unique option for high lift blondes who need white hair coverage Dyestuffs that allow to blend white hair and to lift natural pigmented hair up to 4 levels Available Shades: Ice, Sand, Caramel Ready to use with added dyestuffs for toning and/or neutralisation Up to 4 levels of lift & white blending Apply only to the re-growth area or virgin hair Apply to dry unwashed hair. Do not shampoo before Processing time minutes If needed, refresh lengths and ends with BLONDME Toner Recommended Developer concentration: 12% for levels 6 and 7; 9% for levels 8 and lighter 7 of 12

8 Premium Lift 9+ Provides up to 9 levels of lift and advanced neutralization. Ultimate lightening performance whilst offering advanced care performance Premium perfect neutralisation due to Anti-yellow-agents which target the pheomelanin in hair to avoid warm yellow undertones Anti-yellow agents to avoid too warm undertones Cleans out colouration build up Easy workable consistency Dust-reduced powder and flexible mixing ratio Suitable for all techniques All Techniques Full head application with 2% or 6% developer maximum Apply on dry unwashed hair Do not shampoo before application 8 of 12

9 Transparent Gel Lifting System The 1st lightener with a crystal clear formulation for absolute control and convenience. Transparent jelly consistency 2-component system: Special dust-reduced powder designed to be mixed only with BLONDME Gel Developers Provides up to 7 levels of lift on natural and coloured hair Perfect convenience & control, easy and even distribution Precise application Hydro-effect: texture does not dry out after application Suitable for in-foils techniques Particularly convenient for full head and re-growth application for natural lightening results Cleans out colouration build-up Suitable for all techniques Full head application with 6% developer maximum Apply to dry unwashed hair. Do not shampoo before application 9 of 12

10 Toning (1 of 2) Wonderful tone directions for endless creativity. Toning cream with dyestuffs for pre-lightened hair or natural light blond hair To enhance the tone or to neutralise unwanted tones Low ammonia content Intermixable with all BLONDME Lifting and White Blending creams More clarity of tone and longer lasting colour result Designed to work in combination with BLONDME Premium Care Developers Apply to light blonde / pre-lightened hair Apply to damp, towel-dried hair Processing time 1 30 minutes Prepare Toners and BLONDME Premium Care Developer in equal parts (1:1) Recommended Developer concentration: 2% on pre-lightened hair 6% on natural blonde hair 10 of 12

11 Toning (2 of 2) TONE SOFTENER Endless creativity with tailor-made pastel shades. Cream softener which helps to create pastel effect with toners to customise colour results Pure toner cream without dye stuff Designed to be mixed with toners for softening the tone intensity Apply to light blonde / pre-lightened hair Apply to damp, towel-dried hair Processing time 1 30 minutes Mix Tone Softener and chosen BLONDME toner with Premium Care Developer Mixing can vary according to needed tone reduction or intensity 1:1, 1:2, 1:3 etc Always keep the ratio 1:1 (Toner + Tone Softener) versus Premium Care Developer Recommended Developer concentration: 2% on pre-lightened hair 6% on natural blonde hair 11 of 12

12 Bleach & Tone Lightens & tones in just 1 easy step. A new generation of cream additive which can be added to the existing BLONDME Premium Lift 9+ Provides up to 8 levels of lift while creating a clear and natural looking blonde Especially designed to neutralize upcoming yellow and gold tones even on dark hair Lifts and neutralizes natural or coloured hair To be mixed with PPL 9+lightening powder Provides both lift and lasting cendré colour result in one easy step Bleach & Tone is recommended for off-scalp application only such as highlights Do not overlap with previously lightened hair Always mix all three components (10-15ml Bleach & Tone, 35g PPL9+, 50ml Developer) 12 of 12